Video Marketing For Real Estate Agents
Welcome to the digital age
A video is a powerful tool in every marketer’s tool belt—and if you’re in the real estate game, you’re a marketer, whether you realize it or not. Creating real estate videos and engaging in real estate video marketing can help you stand out from other realtors, make connections, and sell more.
Video is exploding across the digital landscape and has become available to an astonishing degree of convenience. With apps like Facebook Live, Instagram Stories, and Snapchat Discover – video has become a massive part of people’s online lives. Video is being prioritized more and more by digital algorithms. So perhaps if you are not currently using video for your marketing strategy, it might be a suitable time for you to consider doing so.
You should be aware that the most popular social media platforms prioritize video content. As it turns out, Google also believes in video’s importance, as they have announced that they will be placing video content at the top of organic search results pages.
Are you a Real Estate Agent, and you’re not using video? If so, prepare to lose your digital audiences!
The New Rule – Video Reigns Supreme!
In this modern world, we, as realtors, are always looking for new ways to connect with people. Let’s face it; our job is to connect with people and help them buy and sell homes. Therefore, capitalizing on the power of video makes sense.
So much of our work helping people buy and sell their homes is visual work, and 90 percent of information transmitted to our mind is visual. For real estate agents, videos also allow us to serve, connect with and paint a picture for our clients. Using video as part of your marketing strategy makes sense.
Why is video content so popular?
Video has been tremendously beneficial to businesses.
Especially when their videos are quick, easy to follow, and entertaining. You could say that video is a top advertising metric because of the engagement and attention you gain from your audience or customers. And why is that?
Well, relationships are built on trust, and when you see someone you know on the other side of the screen, it’s like you’re hanging out together despite being apart – in a sense, anyway.
Videos also make it easy for us to stay up-to-date as a company, share helpful information with our followers/audience or clients, and get people to interact with each other and come back for more videos content. “Unlisted” videos on YouTube offer a great place to store updates and staff training videos, or you can embed them onto a private server for later use.
As people increasingly rely on video to get information about their topics of choice, companies need to offer more video content to maintain their audience and keep up with the competition.
Some words of wisdom
When using videos in your real estate marketing: Toss your stage fright.
Fear not; videos can help you appeal to a much larger audience. Studies show that over 85% of people would like to see more videos from brands. So what are you waiting for? If there’s one thing we know about making them, you don’t need a fancy set or a team of AV support. Not at first anyway, because when it comes time for your customers to see behind the scenes into exactly how you can help them with buying and selling real estate, less is more!
Sometimes creating marketing videos can feel like an audition in front of a demanding audience, which can be nerve-wracking if it’s new territory. Of course, your first few attempts on camera may feel unnatural, but keep going!
- Practice, practice, practice,
- Training – “uhs” and “ahhs” will dissipate, and you’ll feel more like yourself,
- Speak as you would typically,
- Over time – trust your “first-take” and let it fly,
- Less is more – Don’t make things unnecessarily complicated or formal, and before you know it, you’ll begin to enjoy video marketing.
-Bonus- you’ll also be mastering your face-to-face delivery skills, and soon that won’t feel so unnatural to you either.
Pro tip: Be yourself. Speak as you usually would and let your voice, body language, and inflection play out naturally. Videos are a chance to share who you are with the world. There’s no need to try and be anyone else.
Say something important
What you include in your video is up to you, but make it count. Videos are a chance to share who you are with the world.
Ask yourself: “How will going on camera serve my clients and prospects?”; “What would I ask or say to a prospect if I called them on the telephone?”; “How would I respond to a future homeowner during a home tour?”; “What would I put in a follow-up email to a homeowner after a pre-listing interview?”
A video can capture complex information that can make a buying decision more straightforward. A video reaches out powerfully, and it humanizes you. Let that work for you!
Videos Marketing Ideas For Real Estate Agents
Speaking of marketing ideas for real estate agents, software such as TubeBuddy, Peppertype.ai, or even Content Bot are excellent resources for generating video topics. However, the list below should inspire you.
You could use video to:
- Talk about – “What is your favorite part of real estate?”
- Talk about – “What types of content would you want from your real estate agent?”
- Talk about – the type of video content you would watch.
- Talk about – the kind of questions do you get asked the most.
- Record – Introductory videos
- Record – Listing videos
- Record – Open House videos
- Educate – with bite-sized market reports
- Educate – with national industry trends
- Educate – with what’s going on in the neighborhood
- Educate and re-engage – cold leads
- Record – Community videos
- Talk about – Nearby Parks and restaurants
- Talk about – New businesses
- Talk about – Favorite businesses
- Talk about – Upcoming events
-Bonus- you can save a ton of time by “batch” creating – schedule a block of time to record several videos at one time, keep shooting until you can’t anymore!
Invest in professional videographer
It’s so wonderful to stumble upon a video with someone passionate without sounding like they’re reading off of a script. A video marketing piece can be both surprising and quirky all at the same time. Still, it’s the unpredictable magic behind videos made by people who know how to interact with the camera. Stay true to yourself and don’t overthink things – that’s when things start to get unnatural. The best thing you can do is make this process fun for you; keep yourselves entertained on set! It will pay off big in the long run for your audience to love what they see or hear from you. Let them take part in this wild ride by treating them with respect, honesty, and authenticity by just being yourselves in front of that camera! Investing in video marketing can be beneficial in more ways than one.
As you know, it’s hard to answer every new lead with a personal phone call, and time spent on a professional videographer can be a replacement for cold-calling, as well. Videos that look like they’re coming from a real-live person can be refreshing in a world of manicured videos, and with today’s technology, a great video can be found with the tools inside your pocket.
Be forewarned, it’s not professional video or, Do-it-Yourself, it’s both. A professional video creator will quickly know the ins and outs of producing videos, they’re called “PRO – fessionals” for a reason.
Please don’t forget to give your website some love – tools like WarmWelcome provides an opportunity to add interactive videos, and video chat bubbles to pages on your website that greet visitors, and potential clients.
Pro tip: Consider adding captions to your videos for people who are deaf and hard of hearing or people in places where they aren’t able to access their volume.
Keep it short
Brevity is critical here. Keep most of your videos – SHORT. Short videos perform so much better than their longer and more drawn-out counterparts. Five percent of viewers will stop watching videos after one minute, and 60 percent drop off after two minutes. People will likely be watching these videos from a smartphone, so be brief, and capture the audience’s attention early!
Once you get to the point of creating longer-form content, it’s a good idea to use the short-form videos or clips you’ve made to drive users to your longer, more in-depth content. For example, a video that features an interview or testimonial-style interviews.
Maximize your content. Complete the circle by repurposing your long-form content, too. Use a tool like SPOKE or DESCRIPT to help you capture the highlights of long videos, and magically crank out “bite-sized” social media content morsels to post on places like Facebook video cards, or YouTube Shorts!
Pro tip: Think of one or two concepts you could share via a video with your clients today? (If you’re overflowing with ideas, take note of them so you can tap into those ideas for another video on another day.)
Press Record, already
Creating videos is a necessary skill in the modern age of digitized media. Coming across as a pro when you produce videos depends on many factors. Still, it’s simply down to getting your message across as concisely as possible and creating a video that’s relevant, engaging – and overall of high quality. However, there are occasions when using a professional videographer might be overkill. For example, when recording quick VLOGs while traveling or holding a brief Q&A session with your fans and followers who want to see you live because they know how engaging and energetic you are!
Real estate is about building relationships, and marketing with video is a great tool to achieve that goal for new and established real estate agents. You’re right; client recognition might not happen with the first video you publish; strong bonds take time. Stay consistent in your marketing strategy, and don’t let perfectionism ruin your attempts at getting started.
Pro tip: If you’re working with couples, consider adding each of their email addresses to your customer relationship manager. That way, they will each have a chance to read your emails (and watch your videos) to discuss together later, and potentially share with friends.
Wrapping it up
Let’s take advantage of the data by adding video today!
Real estate is all about the people. You can use videos to showcase your business’s effectiveness and value in advertisements, even promoting new listings. In particular, videos offer an excellent opportunity to build a solid and personal brand in the prospect’s mind. With the number of options available today for content creators, it’s easier to create videos than ever before. If you run your own business, I suggest you start using video. Not only does a video get preferential treatment on most channels, but also in search engine results. Videos are critical for getting exposure. If used correctly, it can create a lot of traffic and attract free new customers. Adding video to your marketing strategy could be the best decision you can make.
Social media has allowed companies to expand their reach and promote themselves in new dimensions. Videos are instrumental in helping people feel like they know a company or product more than just from the information provided. Videos are helpful for brands in building trust, and the relationship between them and their consumers are undeniably deepened – so don’t be afraid, hit record, and share who you are!
It’s simple to execute as long as you just get started. Use these tips and let us know what other video marketing tips work for you!