The Basics: A Beginner’s Guide to Content Creation for Real Estate Agents

A beginner's guide to creative marketing in the digital world.
Posted On 3 Jan, 2022

Real estate is about buying and selling homes.

It’s about helping people buy homes they love and sell their homes when they want to or need to. Right?. So, why all of a sudden is there so much talk about “content creation” and why is content creation so important? Content is simply another way to engage with your audience, your clients, and your potential clients via the digital realm. If you’re a newer real estate agent or even a seasoned agent here are some tips and tricks to get you started and headed in the right direction.

What exactly is “content”?

Content is all the stuff you write, shoot, and share – Content Creation. It’s what you use to build trust and it’s all the information you’re pushing out to people. Here are some examples of real estate content:

  • Blog posts
  • Newsletters
  • Infographics
  • Photographs/Videos 
  • Buyer guides
  • Seller guides
  • Trending data [Market Updates]
  • Home Tours
  • Local neighborhood guides
  • Helpful content
  • Success stories & customer testimonials, and
  • Evergreen content (information that will always be useful to homeowners and future homeowners)

Content could be drone aerial footage or a 360-degree video that you post to your YouTube channel, funny memes you share on Facebook, or Instagram, as well as a tweet about a new listing on Twitter. It could be you in front of the camera introducing yourself, factual updates about the state of the real estate industry Market Updates, or testimonials from clients who loved working with you. People can wade through all of your “content” to get a sense of who you are, where you’re located, what kind of homes you specialize in, and whether or not they’d like to work with you.


Why does content matter so much, now?

In the old days, people connected with a real estate agent through recommendations from their family and friends. Or, they lugged out a phone book – remember those – and searched under “real estate companies,” then they picked the phone up from the wall and phoned the first company listed. My how, things have changed since then.

Don’t get me wrong, people still find real estate agents through word of mouth and personal connections, but the internet has changed how we play the “game.” The internet has become an incredible tool and resource, especially for real estate agents. There’s now this new potential for anyone in the world to search, find, and easily connect with you. You want to make sure you’re easy to find, your content is easy to share, and you want your content to be a reflection of who you are. Okay, consider the following:

We work in the realm of physical spaces—utilize the power of video!

As real estate agents, we deal with physical locations. Properties. Homes. Neighborhoods. Backyards. Consider sharing more than just photos of a home that’s on the market. What about a property tour walk-through, narrated by the best agent you can find? Yes, you! What about highlighting some local shops, or the local library? How about asking the barista at a local coffee shop why he or she loves the neighborhood?  

Where should I start?

First, start with a website. Before you start animating videos, creating a social media content calendar or building chat bots – {my favorite platform is ManyChat}. I recommend you start plain and simple with your very own website. Consider your real estate website to be like a digital business card, a hub, or a dashboard. It should be simple, professional, easy to navigate, and easy for other people to share.

Once you’ve created some amazing content – Don’t forget to share it.

Get creative, and have some fun, or try sharing your content on platforms like Missinglettr, and Quuu. By the way, podcasting is another great way to share content. Which can be as simple or as advanced as you’d like it to be. Warm Welcome is a platform that makes it easy to share what you love across the entire customer experience.

Never underestimate the power of praise.

As a new agent, you may only have a handful of positive client testimonials, but you should compile those testimonials! Consider positive feedback from past or present clients to be worth their weight in gold. Every agent should showcase their client testimonials (interviews, quotes, etc.) on social media channels, in short videos, and especially on your website!

What’s the best way to begin creating content, you ask?

Just get started. Imitation is the sincerest form of flattery, so also don’t be afraid to follow some of the “pros” you know and see how they do things. How often do they post? What kind of content are they sharing? How are they engaging with people who comment, like, or share? The goal of content creation is to grow your real estate business. When it works, content is not only fun and useful, it’s a surefire way to virtually introduce yourself to an endless amount of potential leads and clients. 

I hope this article has helped shed some light on the benefits of using content creation in your marketing. We at Titus Media Solutions, LLC are always excited when one of our posts can provide useful information on topics like this. It is our mission to provide you with valuable resources while at the same time, we also hope to make every blog post interesting for you, our readers. 

Please feel free to comment below, feedback keeps us on our toes. Thank you for your time!