The Basics – A Beginners Guide To Podcasting For Real Estate Agents

The Basics – A Beginners Guide To Podcasting For Real Estate Agents

 

Is Starting A Podcast As A REALTOR® Too Hard?

Starting a podcast can be easy. Aspiring podcasters need only know some essential software and basic visuals and find a manner of production and post-production that works for their needs. Not to fear, starting a podcast for real estate agents is easy and requires little in the way of equipment. The same goes for getting your podcast onto major platforms and finding listeners, and putting all this together should hopefully bring in some dedicated listeners in addition to those who stumble upon their podcasts naturally!

Are There Too Many Competing Podcasts?

Podcasting as a real estate agent is a great marketing idea and a fun way to generate leads in your local city or town. However, there are over 1,000,000 podcasts on iTunes, according to Apple.com. Is the competition too stiff for a REALTOR® to start a show and drive real estate leads from podcasts hosted by newer agents? We created the following blog post as a guide to answer that very question for real estate agents that want to know how to start real estate podcasting and why it’s a good idea to start your channel TODAY!

How do I start a real estate podcast?

You probably heard about “Making Money” as an agent, but I’m sure no one mentioned the “Costs.” Not to worry, this won’t break the bank because you don’t have to spend a lot of money on equipment and software to start podcasting.

How does this whole podcasting thing work?

Grab your laptop, tablet, or smartphone – one that you’re already using. Then, purchase a quality microphone like the NT-USB Mini RØDEMicrophone for $99, and its software RØDE Connect is completely free. Depending on the type of microphone you select, you may need to get a windscreen of some kind to use with your microphone to dampen pops, whistles, and breathing noises.

Download RØDE Connect, install, then load. Plugin your microphone, click on RØDE Connect’s record button and start talking. You want to get used to the idea of talking into a microphone and get comfortable doing so. Say whatever you want, watch the recording meter, and ensure to set the gain on your microphone correctly. You can adjust these settings later.

After you’ve gotten comfortable with what you’re doing, it’s time to work on starting a podcast. You can pull a topic from your blog or create an entirely new idea, whichever works best for you. Next, create a script or an outline for you to follow and keep yourself on topic. It’s okay to have a topic drift, but it’s always a good idea to stick to your main point. Start a new recording in RØDE Connect, hit record, and start talking!

RØDE Connect saves files in multiple formats that you can upload directly into your podcasting platform. After you save the file in a folder for safekeeping, export the .mp3 file to your favorite podcasting platform. 

One of the best ways to stand out in the real estate podcasting crowd is to have an interesting perspective, commentary, or keep it honest with the listener. Listening to other real estate podcasters can help inform you about what topics aren’t covered. You might want to switch back and forth between popular issues and ones that don’t get a lot of air time. If you have a lot of experience as a real estate agent, you might want to have a podcast for beginner real estate agents and help them get their footing in the industry. It’s entirely up to you what you want to talk about on the show. So, have fun with it! 

Edit Before You Upload

It’s essential to clean up your audio before uploading the file to a platform. You might not like the idea of listening to the sound of your voice, but do your best to set aside your discomfort. Many people have difficulty listening to themselves, and I expect you might feel the same way. Your podcast benefits from having verbal hesitations eliminated and pauses kept short unless it’s for emphasis. Listeners appreciate a podcaster who takes the time to edit their audio and make listening to the podcast a pleasure. Many solutions exist to solve your editing dilemma.

Done For You?

Another option would be to hire it out. In case you haven’t heard of it – FIVERR is a platform that connects you to a ton of “Done For You” solutions. You have the opportunity to research and select a PRO that you can upload your file and let them perform the edits, helping you save time and potential frustration. Once you receive the edited recording from your selected PRO, you can then upload the recording to your podcast distribution solution of choice.

Why Should You Distribute Your Real Estate Podcast?

The easiest way to get your podcast out to multiple platforms is to use a platform like Anchor FM that does the distribution to major platforms for you. You will need to create an account for your podcasts, and you’re also going to need an image to create the cover art for your show and a brief bio to introduce the listener to who you are and what your podcast is all about. The beauty of using a podcast distributor is that it does the heavy lifting for you in that you don’t have to keep re-uploading the file to each major podcast platform – upload it to Anchor FM, and it does the rest. Podcasting with the Anchor FM platform makes it is easy to blend high-tech and high-touch real estate marketing? Oh yeah, don’t forget to tag your podcast and categorize it properly. Use as many relevant tags as possible to broaden the reach of your real estate podcast. Anchor FM also provides a website to host your podcast episodes, and it has a mobile app that allows you to record, add music, edit, and upload directly to your podcast channel.  

Do You Want Listener Interactions?

Of course, you do! A podcast has to have a compelling website with an easy-to-navigate layout, making it easy for your potential subscribers or listeners to listen back through your library of episodes online. It needs to provide exciting messages and different perspectives on relevant topics that people are interested in and keep them engaged throughout the episode. And finally, it must allow people the opportunity to subscribe to future content from you and alert them when you’ve released new content. You can easily leverage your podcast platform to reach more people and generate real estate customers.

Uploading your podcast to YouTube is a great way to further your reach to prospective clients and connect with others in the real estate industry. Websites like Castos convert your .mp3 files and podcast image into a YouTube-ready file. All you have to do is create your channel on YouTube and upload your file when ready. 

The benefit of putting your podcast on YouTube is that users don’t have to do much to follow your channel. They can subscribe and get notified when you have a new video without thinking about it. Users also don’t have to chase you down on different platforms to listen to your latest episode. And if you already have a YouTube channel for virtual tours, you can add your podcasts as another category, create a separate playlist, and Voila! 

There’s a lot of benefit to taking the time to start a real estate podcast and putting it online for listeners. It builds your brand, helps position you as an effective real estate agent, and brings people to your real estate office that might not have found you otherwise. Podcasting is a type of free advertising, but it’s also a way to get your voice heard and raise your profile while improving your career potential.  

Don’t forget about Search Engine Optimization (SEO). After all, YouTube is the 2nd largest search engine in the world, according to globalreach.com. And if you want your podcast to stand out, primarily through YouTube. SEO can help you make sure that people who have never heard of your channel find it when they’re searching for something related to the topics or concepts covered on the channel or in the clip itself. TubeBuddy is a powerful tool that you can use to manage, optimize, and grow your YouTube channel. It helps you maximize SEO for your channel, further enhancing the reach of your podcast.

Blogging Before Podcasting

PRO TIP:

If you haven’t started a blog from your point of view as a real estate agent, now is the time to get cracking. You can check out the blog The Basics: A Beginner’s Guide To Blogging For Real Estate Agents for inspiration. The more content and media formats you give people to read or listen to, the better. You may already be doing video walkthroughs of the homes and properties you’re selling, and that’s great. Still, potential buyers might want more information about you, the market you’re working in, the benefits, and, yes, a little of the downsides of buying and selling real estate. Discussing more than one point of view in a blog demonstrates that you’re putting your client’s best interests first. Thoroughly discussing a topic also provides you with a baseline of podcast topics and allows a reader to delve deeper into your work as a real estate agent.

Maintaining a blog also gives rise to an opportunity to run a chatbot for interactions with readers in a messaging app. Chatbots are a type of AI that offers a way to interact with customers in real-time. The better a chatbot can handle conversations, the better the experience for the human on the other side of the screen. A chatbot can also be programmed to answer “frequently asked questions” from potential clients. The best part, a chatbot works 24/7, collecting information from your visitors, enabling you to have a better, more informed conversation with potential clients even at 2 am when you’re resting up for the next days’ challenges. In turn, the people visiting your site receive a good experience and information that aligns with their needs. If you’re thinking about getting a chatbot for your marketing needs, I recommend ManyChat, the #1 bot platform for Facebook Messenger, and if you’re looking for some detailed training on how to build and implement a successful bot interface, then I would check out the School of Bots

Wrapping things up

Yes, you can create a podcast and be a successful real estate agent!

Podcasting is a great way to grow your audience and promote yourself as an expert in the field. There are a lot of things that go into making a podcast. It has to have:

  • A website – a way to promote the show and post your episodes,
  • Subscribers – a simple way for people to subscribe and receive alerts when you publish new content,
  • Interest – compelling topics with unique perspectives,
  • Engagement – interesting messages with relevant issues that keep people engaged.

I get it, adding a podcast to your marketing strategy can seem completely overwhelming. By utilizing these essential tips, you will be able to create a successful show. One that will be informative for your audience and provide you with the opportunity to grow. 

However, we want you to know there are many different places where you can find assistance creating a fantastic podcast channel and designing systems to make this process smooth and efficient even beyond this article – I learned a TON from Pat Flynn and the team over at Smart Passive Income {SPI}. Podcasting may seem too tricky, but I believe you can do it, too.

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The Basics: A Beginner’s Guide To Blogging For Real Estate Agents

The Basics: A Beginner’s Guide To Blogging For Real Estate Agents

​Today, there is more competition for real estate agents than ever before. Therefore, a real estate agent needs to do everything he or she can to stand out from the crowd. This includes using a blog as a way to disseminate information to potential and current prospects. According to information that was published by the National Association of Realtors (NAR), 97 percent of buyers use the internet to search for a home. Therefore, there is a large market for real estate agents who launch a blog to share information with prospective clients. This can make a significant difference in helping real estate agents stand out from those who do not have a strong online presence. How can you get the most out of your real estate agent blog content? Read below and learn more about how you can build a successful real estate blog that will attract traffic and earn conversions.

How To Write a Blog for Real Estate Agents: A Guide

If you are wondering how to blog for real estate agents, this starts with a website. When you are showing a house to a client, you want to show a place that has a solid foundation. Your blog needs a strong foundation as well, which is your website. You need to take a close look at your web design tools and ensure you access search engine optimization (SEO). It doesn’t matter how good your blog post ideas for real estate agents might be if nobody can find your website. SEO will help your website get spotted by current and future clients. You should also ensure you have good terms with your web hosting company, so you don’t have to worry about losing your web traffic if they switch the terms on you.

You might want to take advantage of a web design tool called WordPress, which is excellent for blogging in various industries, including real estate. SiteGround is a great hosting platform, and when paired with WordPress, it’s like having a nice merlot alongside a piping hot ribeye. It also provides site optimization so that your visitors can quickly access each and every post you publish.

Once you have your new blog, it is vital to go through several steps to maximize your content.

Get Traction with Your Real Estate Blog

First, you need to get some traction with your blog. A few steps to follow:

  • Create a Google Analytics account and submit your sitemap so Google can accurately categorize your blog.
  • Look for guest posting opportunities on other sites so you can generate backlinks for your content and raise your domain authority.
    • Pro Tip:
      • Postaga is a fantastic platform that reaches out to other bloggers that might find it mutually beneficial for cross-linking collaboration.
      • Missinglettr does a great job of positioning your blog post so that it can be shared with the followers of numerous creators worldwide.
Shout out the news about your real estate blog, share on social media.

  • Update your Google My Business account (or create one if you haven’t).
  • Start building citations in local business directors, ensuring your name, address, and phone number are current, so you show up in local searches.

Once you complete these steps, it is time to do keyword research.

Target the Right Keywords

Now that your blog is up and running, it is time to find topics to write about. While this can be a challenge, your content should be guided by keyword research. This is the pillar of SEO. You need to follow SEO best practices so your website will rank highly for relevant Google searches. Peppertype.ai is a great tool for SERP and SEO research and you’ll want to focus on the terms that your target market is using when searching the internet for solutions – it’s how your competition is frequently found on the first page of Google search results, and your goal is to land there, as well.

A few tips for targeting keywords include:

  • Target terms that potential clients will use so you target the right market.
  • Target long-tail keywords with lower volume but more relevant to your content to increase conversion rates.
  • Target local keywords so you find the right clients while eliminating national competition.

Targeting keywords will always be a balance of volume and competition. The more people search a certain keyword, such as “homes for sale,” the more traffic you stand to gain; however, it will be harder to rank highly for high-volume terms because there is more competition among websites trying to rank for those terms.

Once you figure out what terms you want to target, it is time to build content around those terms. This will be the foundation of your blog posts.

Consider Ideas To Write About

Now, it is time to construct articles that are relevant to the needs of your visitors while simultaneously targeting the right terms. A few ideas for articles you might want to write about on your real estate blog include:

  •  The top neighborhoods in the area
  • The top builders in the area
  • Recent news on the housing market
  • Key information for local real estate investors
  • Contract terms and pitfalls to watch for
  • Niches in real estate such as pools, condos, HOA fees, and more
  • Local events taking place in certain communities
  • Important steps in real estate transactions
  • The benefits of working with a local real estate agent

The above list of topics should be enough to keep most real estate blogs busy. If not, or you’re stuck with a severe case of “writer’s block” – ContentBot.ai is an amazing tool that generates blog topic ideas, outlines, and even content to get those “creative juices” flowing again.

Remember, you need to make sure you write attractive copy not only for search engines but for your visitors as well.

Writing Strong Copy

As you write blog posts for your website, you need to use a strong marketing formula to grab and hold the attention of your visitors. This is where the AIDA copywriting formula can be helpful. (AIDA) stands for:

  • Attention: Grab the attention of your visitors and make sure you hold it throughout the visit.
  • Interest: Focus on a specific point of interest to make sure they keep reading.
  • Desire: Explain the benefit of reading through the post to create desire.
  • Action: End the post with a call to action.

If you follow this formula, your blog posts should reduce the bounce rate of your website, improving your search results rankings. Furthermore, a good blog should convince more people to email, call, or message your real estate agency, creating more business for your firm.

Measure Your Success

Finally, you need to see how your blog is performing. You need to learn what is working, what is not, and what you can do to improve your blog moving forward. Fortunately, measuring your progress is free using Google Analytics. There, you can see which pages are the most popular, where your traffic is coming from, and what your conversion rate is. You can also track organic traffic, the number of visitors coming from search engines. When looking at the numbers, don’t overthink them. Google wants to find the most relevant content for its users. If you have good content, your site should rank well.

Measure your results with Google Analytics for real estate blog success.

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Create a Real Estate Agent Success Blog

A strong blog can deliver more business to your real estate firm. A few tips include:

  • Track your results regularly. You need to understand your website well to stay ahead of your competitors.
  • SEO is essential, but not at the expense of the quality of your content. Write for your visitors.
  • Longer content is better. The more information you share, the better your ranking will be.
  • Don’t neglect off-page SEO. Build solid links and citations for your blog to raise your visibility.
  • Use social media to drive more traffic to your blog.

As a real estate agent, SEO is important for your real estate blog to be successful.

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​A real estate agent has always had to do whatever they could to attract other people’s attention. This means standing out from the crowd at all times.

As a real estate agent, you’re like an artist, which means that you have to find ways to make yourself likable among potential and current clients. A blog is a critical tool for standing out from the crowd. Because the competition will only get more challenging and demanding, your real estate blog should be your “Library of Real Estate Knowledge,” the very foundation for disseminating information that can be useful for people looking to purchase or sell homes.

Since the competition is more demanding than ever before, I hope this blog post helps you on your way through to success.

If you have questions or concerns about starting a real estate agent blog, reach out to a professional who can help you. Social Bluebook offers some great webinars and coaching that can make any creator shine like a “Pro.”

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The Basics: A Beginner’s Guide to Content Creation for Real Estate Agents

The Basics: A Beginner’s Guide to Content Creation for Real Estate Agents

Real estate is about buying and selling homes.

It’s about helping people buy homes they love and sell their homes when they want to or need to. Right?. So, why all of a sudden is there so much talk about “content creation” and why is content creation so important? Content is simply another way to engage with your audience, your clients, and your potential clients via the digital realm. If you’re a newer real estate agent or even a seasoned agent here are some tips and tricks to get you started and headed in the right direction.

What exactly is “content”?

Content is all the stuff you write, shoot, and share – Content Creation. It’s what you use to build trust and it’s all the information you’re pushing out to people. Here are some examples of real estate content:

  • Blog posts
  • Newsletters
  • Infographics
  • Photographs/Videos 
  • Buyer guides
  • Seller guides
  • Trending data [Market Updates]
  • Home Tours
  • Local neighborhood guides
  • Helpful content
  • Success stories & customer testimonials, and
  • Evergreen content (information that will always be useful to homeowners and future homeowners)

Content could be drone aerial footage or a 360-degree video that you post to your YouTube channel, funny memes you share on Facebook, or Instagram, as well as a tweet about a new listing on Twitter. It could be you in front of the camera introducing yourself, factual updates about the state of the real estate industry Market Updates, or testimonials from clients who loved working with you. People can wade through all of your “content” to get a sense of who you are, where you’re located, what kind of homes you specialize in, and whether or not they’d like to work with you.

Why does content matter so much, now?

In the old days, people connected with a real estate agent through recommendations from their family and friends. Or, they lugged out a phone book – remember those – and searched under “real estate companies,” then they picked the phone up from the wall and phoned the first company listed. My how, things have changed since then.

Don’t get me wrong, people still find real estate agents through word of mouth and personal connections, but the internet has changed how we play the “game.” The internet has become an incredible tool and resource, especially for real estate agents. There’s now this new potential for anyone in the world to search, find, and easily connect with you. You want to make sure you’re easy to find, your content is easy to share, and you want your content to be a reflection of who you are. Okay, consider the following:

We work in the realm of physical spaces—utilize the power of video!

As real estate agents, we deal with physical locations. Properties. Homes. Neighborhoods. Backyards. Consider sharing more than just photos of a home that’s on the market. What about a property tour walk-through, narrated by the best agent you can find? Yes, you! What about highlighting some local shops, or the local library? How about asking the barista at a local coffee shop why he or she loves the neighborhood?  

Where should I start?

First, start with a website. Before you start animating videos, creating a social media content calendar or building chat bots – {my favorite platform is ManyChat}. I recommend you start plain and simple with your very own website. Consider your real estate website to be like a digital business card, a hub, or a dashboard. It should be simple, professional, easy to navigate, and easy for other people to share.

Once you’ve created some amazing content – Don’t forget to share it.

Get creative, and have some fun, or try sharing your content on platforms like Missinglettr, and Quuu. By the way, podcasting is another great way to share content. Which can be as simple or as advanced as you’d like it to be. Warm Welcome is a platform that makes it easy to share what you love across the entire customer experience.

Never underestimate the power of praise.

As a new agent, you may only have a handful of positive client testimonials, but you should compile those testimonials! Consider positive feedback from past or present clients to be worth their weight in gold. Every agent should showcase their client testimonials (interviews, quotes, etc.) on social media channels, in short videos, and especially on your website!

What’s the best way to begin creating content, you ask?

Just get started. Imitation is the sincerest form of flattery, so also don’t be afraid to follow some of the “pros” you know and see how they do things. How often do they post? What kind of content are they sharing? How are they engaging with people who comment, like, or share? The goal of content creation is to grow your real estate business. When it works, content is not only fun and useful, it’s a surefire way to virtually introduce yourself to an endless amount of potential leads and clients. 

I hope this article has helped shed some light on the benefits of using content creation in your marketing. We at Titus Media Solutions, LLC are always excited when one of our posts can provide useful information on topics like this. It is our mission to provide you with valuable resources while at the same time, we also hope to make every blog post interesting for you, our readers. 

Please feel free to comment below, feedback keeps us on our toes. Thank you for your time!