When it comes to traffic generation for a real estate agent, social media is one of the most important tools. By building a following and creating engaging content, you can attract potential buyers and sellers to your page. In this post, we’ll take a look at some of the best ways to generate traffic using social media. Keep reading to learn about getting more leads using a variety of social media platforms and online tools!
But First, Some Statistics:
According to a National Association of REALTORS® study – the data shows that social media has become quite integral in closing deals in the real estate industry.
· 77% of realtors actively use social media platforms for real estate. Additionally,
· 47% of related businesses noted that social media results are the highest when it comes to quality leads.
Thanks to social media, real estate agencies can use various tools in their arsenal to boost performance and client acquisition. Popular platforms such as Facebook and Instagram provide numerous opportunities for agents to capitalize on or acquire more customers. By the end of 2021, 2.9 billion people were on Facebook with active memberships. This means that as a real estate agent you have an amazing opportunity to market your properties while at the same time reach out to potential buyers instantaneously.
Find more statistics at Statista
When it comes to marketing, the more audiences you can speak to; the more potential buyers and sellers there will be for your business. Instagram has over 2 billion active monthly users creating another vast market source of leads for real estate agents looking to grow their business using social media.
Why Generate Traffic with Social Media?
Using social media to generate traffic helps you build your reputation.
- When people see you as an industry expert, they will trust your advice and judgment. By providing your followers with insightful and quality content, you will be able to build your social media presence, gaining your clients’ trust. This will help you a lot, especially when networking with clients and other realtors.
- When you make good connections on social media with prospects and clients, you can get referrals, which is essential for your real estate business growth.
- Using social media provides a big diversified reach of prospects through these marketing efforts. This is because you will be mixing social media marketing and online advertising, making you reach out to many clients. When you share your original posts and videos on social media sites, you will connect with prospects who are hungry for your expertise. This will help you boost your website traffic because they will be directed to your website.
PRO TIP: By updating your content regularly, you will be improving your website rankings in the process. Almost 44% of real estate agents reported a new client from posting on social media in 2020. The majority of real estate agents prefer investing in improving their social media presence more than email marketing.
How To Generate Traffic to Your Website from Facebook
Promote Your Page Using Other Social Media Channels
One way to generate traffic to your social media page is by promoting your Facebook page to an audience you have already built. For example, you can share your Facebook page on other social media platforms to ensure that you are well known.
Use Facebook Ads
Facebook advertising is a very potent form of promotion on Facebook. So many marketers have perfected the system and are currently getting thousands of likes for spending less than $100. If you have a landing page on your website that people can be taken to when they click your post, ensure that you promote this with ads to improve its reach and visibility on social media. This will result in generating more leads on your website which increase the likelihood of converting to clients.
Post Local Content on Facebook Community Groups
By posting on Facebook Community Groups in your area, you become the go-to person for home buying and selling. As you gain popularity through regular posts, make sure that your profile pages have your website link for people to refer to if they want to learn more about your services.
Create a Facebook Group
Why not create a Facebook Group and take charge of what your members will see? As the group admin, you can promote your website and new updates as often as you want, and this will draw people back to the website to sign up for an open house and more.
Engage with Followers
The main reason you are using social media platforms is to allow you to have close contact with your leads and customers. The real estate business involves interaction between the realtor and potential buyers. It is, therefore, vital that you consider answering some of the questions and comments of potential buyers that are directed to you. The last thing you want people to think is that you’re ignoring them. You, therefore, need to ensure that you respond to the questions, complaints, or even compliments. Then provide the links to your website for more information or to sign up for regular updates of new home listings in your newsletter.
Keep the Information About Your Agency Updated
You never want your followers to get wrong information regarding your real estate business. Therefore, you must provide the most current information regarding your business updated on the Facebook page. This enhances confidence because the credibility levels grow when your information is up-to-date. Potential leads will always be directed to your website for more information or to learn more about your services.
How To Generate Traffic to Your Website Using Instagram
Instagram can be a powerful way you can engage your engagement numbers. Using photos of current listings and other posts, you can direct people back to your website to learn more about the homes on sale.
Optimize Your Instagram Page for Business
After setting up your real estate Instagram account, ensure that you keep your business Instagram professional. Having a business profile gives you access to Instagram insights that can help you understand specific audiences. This will help you attract the audience that your content fits with the target profile you have created.
Create A Compelling Bio
The first place to make your first impression is the Instagram bio. It is, therefore, vital that you make it as compelling as possible and very engaging. Write a short but professional bio regarding your professionalism and the exact niche of real estate that you work in. You can include your location and neighborhood, and business contact information. You must provide a link to your real estate website or blog as well. Don’t forget to include a professional photo to connect your face to your business. The bio is key in generating traffic back to your website.
Change Your Call to Action
Instagram is very visually appealing, and you should take advantage of that to drive traffic back to your website. Consider beautiful visuals of your homes and listings for people to see. In the caption of each photo, direct people back to your website for more information. This process is bound to increase traffic back to your website.
Tips for Other Platforms that Can Generate Traffic Back to your Website
Did you know that a Google My Business page – now called Google Business Profile can generate traffic to your website? It’s used to build your brand awareness and connect with potential customers. Stay ahead of the competition and use all the latest tools and technologies available, including Google My Business is one such tool! GMB is a free Google tool that allows businesses to create and manage their online presence on Google.com and Google Maps.
You can become the most popular real estate agent in your town and easily direct traffic back to your website by using a blog. All you’ll need is an internet connection and software like WordPress, Blogger, or ISP (free). Then set up your own little page with content that you know will get people interested and clocking to your website to learn more about you and your services.
Host A Webinar
When you host a webinar for your direct target market- for example, first-time home buyers, you can share your website link throughout the session for people to visit it at their convenience. This tool is very effective because you will have to pre-sold what to expect on the website, increasing the conversion rate.
Final Take Away
Traffic generation for a real estate agent through social media can seem daunting at first, but it can be an easy process with the right recommended tools and approach. We’ve given some of our favorite tips and tricks in this blog post and provided helpful resources so you can get started today. Thanks for reading!