How Real Estate Businesses Are Using QR Codes To Reach New Clients

 

Introduction

If you’re looking for a way to improve your real estate business the first thing that you should do is find a way to reach new customers. Why would you want to look for new customers? Because there is a limited number of customers in your sphere of influence – there are always more people that you don’t know than those you do know, and the best way to reach these new people is to find new ways to advertise. One of the most popular ways to do this is with QR codes.

 
With a seemingly never-ending stream of technology coming out every day, it can be hard to keep up. You may have heard of QR codes and wondered what they are, or maybe you have already started using them to promote your business or to reach out to your clients. This blog will look at some practical ways to make sure you’re using QR codes to their maximum potential.

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What Are QR Codes?

Not everyone is familiar with QR codes, so let’s start with a brief explanation. QR codes are two-dimensional barcodes that can be read by QR scanners and smartphones. When a QR code is scanned, the device decodes the patterns of pixels into words, videos, audio clips, applications, or other information. So if you see a QR code while you’re out and about, go ahead and scan it to learn more! 

QR codes can be used in a variety of ways. You can use them to provide customers with a link to your Website, to your Facebook Page, or to a Coupon or Discount. You can also use QR codes to provide customers with specific information about your product or service.

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Are QR Codes Even Important To Your Real Estate Business?

Since their creation, QR Codes have been widely used in many different fields. They are used by the military, to track animals, and even to help those with vision problems (according to Vision Australia). There are many reasons that make using QR codes for real estate businesses important. 

During a June 2021 survey, (according to Statista) it was found that 45 percent of responding shoppers from the United States stated they had used a marketing-related QR code in the three months leading up to the survey. The share was highest among respondents aged 18 to 29. It was also found that 59 percent of respondents believed that QR codes would be a permanent part of using their mobile phones in the future — and that number is only going up.

Are There Any Benefits To Using QR Codes For Real Estate Businesses?

QR codes are quickly becoming one of the most popular ways for businesses to reach new customers. QR codes are a great marketing tool for businesses of all sizes, and the real estate industry is no exception. 

When driving around town, you’ll see them on storefronts, business cards, and other marketing materials. A large part of their value is that they’re so versatile and easily readable by smartphones. You can really impress customers with a simple scan. 

QR codes are a smart marketing tool that’s easy to implement. They generate leads and increase the number of people that know about and engage with your brand. QR codes are a type of interactive content that offers a direct route to digital marketing. QR codes can be printed in catalogs, magazines, and newspapers. You can even create a QR code that leads to a landing page for a lead magnet, directions to your office, or a featured listing. It doesn’t take long to start seeing the benefits of QR codes. There’s no reason why your business shouldn’t start using them today.

How Can Real Estate Businesses Use QR Codes?

Real estate businesses can use QR codes to connect with potential customers and promote their brands. If you’re a real estate agent looking to showcase your services, then you should definitely be using QR codes to attract new audiences. 

While traditional posters and print materials remain a part of the “Real-World” experience, QR codes allow real estate businesses to transport their clients from the real world to the cyber world. QR codes can be a bridge to the multitude of resource materials you’ve gathered for potential clients… 

There are many ideas on how real estate agents can use QR codes.

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TIP: Using a dynamic QR code allows you to keep your information updated without throwing away expensive printed marketing materials.

Real Estate Businesses Can Use QR Codes To:

Link to their Website, 

Link to their Facebook Page, 

Link customers with Information about their services, 

Link to Marketing Tools that reach customers in a new, interactive way, 

Link to a Coupon or a Discount code for a complimentary service or perk. 

A Real Estate Website:

If you have a real estate business and a website, you should have a QR code! It’s a fast, efficient, and technologically advanced way to market your business. A QR code can allow a customer to quickly find out more about your business.

For example, giving a customer information about your services is a great way to use a QR code, or you could use a QR code to send over a pre-listing package or a pre-appointment questionnaire hosted on your website. Alternatively, you could use a QR code on your business card that sends over a package with examples of listings you’ve worked on previously.

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A Facebook Page For Real Estate Agents:

Building a Facebook page for your business ensures your presence in the newsfeeds and timelines of your customers. It’s always a good idea to push your Facebook Page to your customers and entice them to engage and follow your updates. 

Most mobile devices include a QR Code reader application, and it’s easy to generate a code that is appropriately formatted for most mobile devices. It’s just a matter of adding the URL of your Facebook Page to any QR Code generator, and you’ll have a neat way of getting more people to look at your Facebook page.

Provide Information About Real Estate Services:

Smartphone cameras are almost in everyone’s pockets these days. With a simple “tap” on the screen, we can access an enormous amount of information in an instant. 

In today’s world, one of the most valuable tools is the QR code. Instead of typing a web address into one’s internet browser, QR codes allow access to whatever information you specify, a potential real estate client simply scans the QR code with the camera on their phone, and they’re transported to whatever information you select. 

A creative way to use the power of a QR code might be to allow anyone with a smartphone to access information about your real estate services, a list of featured listings, a specific luxury listing, or information detailing the features of the home they might be standing in front of, or on the marketing brochure which you mailed to their home.

Engage Your Visitors With Interactive Marketing:

The content on your QR code can move beyond simply promoting your business. If you’re looking for a way to engage your visitors, QR codes are the way to do it. We’ve seen some really creative uses of QR codes by real estate agents that involve their users in fun and interactive ways once they scan the code.

For example, let’s look at the business card of Virginia-based real estate agent Michael Brannon. 

​​When users scan his QR code, they’re taken to his chatbot, where the user is greeted by his assistant Sasha and is asked a series of engaging questions. He mentioned using this particular QR code with outstanding results at networking events – he can gather information and entertain potential business partners during and after the event – long after his business card has gotten lost in the pile or the “circular filing cabinet.”

Amazing Real Estate Marketing Tools:

One fantastic thing about QR codes is their versatility as a marketing tool. Even the newest real estate agents can quickly reap the benefits of using QR codes. Some people may be skeptical, but it works. A QR code can help engage people by making your marketing interactive. You can easily create a “Home Personality” quiz with software by Interact, and utilize a QR code for potential home buyers to easily access it. Don’t forget to give them a Call-to-Action!

Do you want to give your customers a chance to get to know more about the real estate services that you provide? If so, you can use QR codes to host a quick marketing survey or even to get people to participate in a viral contest like the folks over at Sociamonials provide. Use my unique promo code – BTLG, to receive 10% off any subscription.

In addition to getting everyone involved, a QR code leading to a viral contest is a great way to get people talking about your real estate business. Using QR codes can provide a way to gain “screen time” through the eyes of prospective clientele.

 
I have had a lot of success with QR codes myself having managed to use QR codes to attract new customers, they’re simple and inexpensive, and I encourage you to give it a try, too!

Discount Offers From A Real Estate Agent To A Client:

Like most real estate agents, you’re always trying to find ways to market your business cost-effectively and more efficiently. Everyone loves getting a discount, and providing customers with a discounted price for a service or product is a great way to incentivize returning clients or attract new ones. The benefit of using a QR code is that it allows you to quickly provide a discount to your customers.

A great way to use a QR code for discounts would be to make the code redeemable for a free ice cream cone from a local shop, a free appetizer from your favorite restaurant, or perhaps provide “VIP Clients” with a free home staging consultation or tickets to a sporting event. 

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No doubt, QR codes can be a particularly compelling part of a real estate marketing strategy – it gives your customers a perk for accepting information about your business, and you get priceless marketing. The possibilities are endless.

TIP: Create and use dynamic QR codes to gain information about the customers who scan your QR codes.

Wrapping Things Up

One of the best ways to be seen in the real estate industry today is with interactive content. With a QR code, you can make your brand stick without even trying. And the best part is that it’s a smart passive strategy. While it’s true that you can literally create a QR code for every single thing in your office, that’s probably a bit much. Just think about whether or not your unique selling point is worth sharing. On the other hand, if you do want to share something specific, then a QR code is the perfect way to do it!

For more details on QR codes and how to make one, click the link to launch the interactive guide and watch how easy it is to create interactive marketing materials for your real estate business.

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We can’t wait to see you start using interactive content to market your business!

Conclusion

Whether you are a small business, a real estate agent, or a prominent business owner, using QR codes for business is here to stay. In fact, it is a trend that is only growing in popularity. The question is, how can you use QR codes to attract new clients, drive business, and expand your reach? By being creative and interactive with your customers. Here at Titus Media Solutions, we know that QR codes for companies can be used to reach a broad audience. By using QR codes on your business cards, print ads, billboards, and even social media, you can generate new leads and business opportunities.

As we mentioned before, QR codes are being utilized in many different ways. With the right software, you can include QR codes in your marketing materials, online advertisements, and business cards. 

TIP: Check out Etch Encoder to create interactive QR codes to help your real estate business reach new clients. 

We’re excited to feature this article on the blog because we know how important it is for real estate businesses to reach new customers cost-effectively. We hope you can utilize this information and gain new customers using QR codes. Thank you for reading and for using QR codes in your business.

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