Are messenger bots, a.k.a. chatbots a game-changing communication tool for your business?

 

How do you stay ahead of the curve and use messenger bots, a.k.a. chatbots, to your business’s advantage?

Social media is no longer just a trend. It is a powerful tool companies are using to grow their businesses. A recent survey from Statista showed that over three billion people were using at least one social media platform. That’s more than a quarter of the whole world’s population. Did you know Facebook, with the most significant number of users, is the most common social media platform? So why not make communicating with your current and potential real estate clients easier?

We are on the brink of a new era in communication, and Messenger bots, a.k.a. chatbots, are a game-changer in this new era of communication. Creative real estate companies are already capitalizing on this new age of communication and are getting significant results. 

We wrote this blog post to help you explore why you need a messenger bot, how to leverage the features of messenger bots, which messenger bot you should use, and what your next steps should be to start using a messenger bot. Suppose you want an innovative solution to market your business and create better customer retention. In that case, I suggest you Read On!

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As proud affiliates for some of the resources/tools shown or listed in this article, I/we at {Titus Media Solutions, LLC} commission when you click a link for a solution/resource or gadget and make a qualifying purchase. It is, however, at no extra cost to you, and in some cases, provides you with a discount.

Messenger bots are a game-changing communication tool.

Okay, but…

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What are Messenger bots, a.k.a. chatbots?

Messenger bots, a.k.a. chatbots, are automated software programs that use natural language processing to understand a user’s request, question or statement and return a response. Today’s chatbots allow you to communicate with clients on websites, landing pages, and social media channels like Facebook, Instagram, WhatsApp, and Telegram.

Regarding the real estate industry, Messenger bots, a.k.a. chatbots, are game changers. They can help you communicate with customers, market your brand, and even automate tasks. They eliminate the need for a third-party customer service team to respond to repetitive questions from your clients. 

Chatbots are a one-on-one communication tool that can help you deliver better service to your clients. They help keep your clients updated about your business’s latest deals, promotions, and updates. They can also help you with instant booking and appointment scheduling.

It’s impressive how far chatbots have come since ELIZA was first developed in the 1960s by Joseph Weizenbaum and his team at MIT. You can use bots for all sorts of things, like ordering flowers or getting upcoming weather forecasts. It’s incredible to think about how much progress chatbots have made in such a short time.

Messenger bots, a.k.a. chatbots, can undoubtedly help you market your real estate business and establish stronger relationships with current and potential clients.

How are messenger bots, a.k.a. chatbots, used in the business world?

When Facebook introduced chatbots to its Messenger platform, some analysts predicted that they would become a primary method of communication alongside text messaging. In contrast, others believed that they would be a fad. As of July 2018, Messenger has more than 120 billion users, which is expected to be more than 120 billion by the end of 2022, according to Statista.

Messenger bots, a.k.a. chatbots, are being used to deliver various services and products, from banking and payment services to movies and music to health information and news. Messenger bots, a.k.a. chatbots, are starting to take over the role of customer service workers, making it easier for people to get help with their issues more conveniently. 

Chatbots are used in a variety of different ways, from being a part of a more extensive customer service department to being used to provide customer service for individual brands. Businesses are using chatbots to automate their sales and marketing and help companies advertise their products.

How are real estate businesses leveraging chatbots for marketing?

Chatbots have evolved to the point where they can not only handle simple tasks such as responding to customer inquiries, but they are also capable of handling more complex tasks such as real estate lead generation. You can use chatbots to find clients, schedule appointments, and follow up on leads. Chatbots can be used in both the consumer-to-business and business-to-business space. In the consumer-to-business space, you can use chatbots to connect with clients and help them with their mortgage applications, view the details of a home, or schedule an appointment to tour a property, all from the convenience of their smartphone. You can use chatbots to handle inquiries and lead generation in business-to-business. 

​Real estate is not a typical 9-5 job, and it’s a demanding industry where you have to work on your business 24/7. A real estate agent needs to be ready whenever a potential client contacts them. Some even expect you to respond at 2:00 am. That’s why real estate agents need a marketing tool that will work on their clients’ schedules, not the other way around. They need a tool ready to communicate with their clients 24/7. And it’s no wonder that so many real estate agents are adopting messenger bots, a.k.a. chatbots, to create a more personal and approachable way of marketing, especially when they aren’t available.

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Chatbots are powerful tools that easily integrate with the tools you already use, like Instagram, Email, SMS, Online courses, Webinars, etc. Chatbots are limited only by your imagination.

Do I need a messenger bot in my real estate business?

Yes, you need a messenger bot in your real estate business! Having a bot that communicates with your customers on your website is crucial. You can market your website more effectively by making customer service faster, easier, and more personalized. They can also be employed as a lead generation and content distribution platform.

When considering whether to use a chatbot, It’s important to remember that building a successful real estate business is more than just traffic and leads; it’s about creating a positive experience for your customers and relationships that will last for years.

And since most people carry mobile phones, messenger bots can be easily accessed with a simple tap of a button, adding a chatbot to your marketing strategy should be an easy decision.

Are you ready to take the next step to elevate your real estate business?

​We believe that messenger bots are an excellent way for real estate agents to connect with prospects and clients and differentiate their business in the digital market. We think it’s safe to say that chatbots will play a significant role in the future of our communication. If you want to learn how to use chatbots in your real estate business, we recommend ManyChat. It’s a very robust platform that is also extremely easy to learn and user-friendly. 

Getting started: Here’s how you can connect your Facebook Business Page to your ManyChat account.

​You can create your very own real estate messenger bot in just a few easy steps:

First: Connect Your Facebook Page to ManyChat

1. On the ManyChat site, click on the “Get Started Free” button.

2. A list of pages you are an admin of will pop up once you connect your Facebook account. Select the page that you want to connect to ManyChat.

3. Click on the “Connect” button. And that’s it!

Second: Create Your Greeting Text

When a potential real estate client reaches your messenger bot for the first time, they’ll see your greeting text. I recommend that you personalize it and let people know that it’s not an “actual” person; create a persona like “Sasha Bot” or “Realty Bot.”

1. Go to your dashboard, and click on settings.
2. Locate the “Greeting” text box, where you can fill in your message.

Pro Tip: Use your words wisely to make a great impression!

Third: Construct The Main Menu

Now that your greeting has been created, it’s time to construct your main menu. The main menu is a way for potential clients to navigate the conversation and get to your main offerings – services, a property walk-thru, or something else. You can direct people to outside links or keep them within the bot, and it’s entirely up to you.

To get started, head to the “Automation” tab on the left side of your dashboard. Type in your services, such as “Sell Your Home,” and select your options, then click ‘done,’ and your Main Menu is ready to receive potential real estate clients.

Fourth: Craft A Welcome Message

The Welcome Message is your chance to make a great first impression! The welcome message is the message a user will receive when they first message your page on Facebook, so it’s essential to set the right tone and expectations here. Some people like to personalize their chatbot by creating a persona, or avatar, to make it more fun and engaging. If you did this, this is the perfect place to introduce your chatbot to your potential real estate client, and be sure to let people know how they can unsubscribe anytime.

Getting started with your welcome message is simple and easy. 

Here’s how:
1. On your dashboard, go to “Automation.”
2. Click on Welcome Message. You can start typing out your welcome message and setting actions here.

Now that you know where to start have fun crafting your messages using emojis, images, videos, and gifs. Remember, Chatbots are a lot like people; they should have unique voices and personalities. So bring your real estate Chabot’s persona to life, and have fun with it.

In Conclusion:

​When marketing your business, chatbots can be a massive asset. They can interact with leads and clients via live chat, provide customer service around the clock, and deliver valuable information when needed. Many real estate agents and brokerages are excited about the potential of messenger bots to help their businesses grow.
Chatbots are worth considering if you’re looking for ways to grow your real estate business! 

Suppose you are interested in learning more about how messenger bots can help your business. In that case, we recommend you subscribe to our newsletter so that you don’t miss any of our blog posts or leave your thoughts about the next steps in the evolution of chatbot use in the real estate industry.

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