How To Make Your Real Estate Website More Accessible For Everyone

How To Make Your Real Estate Website More Accessible For Everyone - Featured Image
Posted On 18 Nov, 2022


Your real estate website should be accessible by everyone.

The internet has become an essential part of our lives. We use it for work, play, and connecting with others. But what about those who don’t have access to the internet? What about those who can’t see, hear, or use a mouse? How can we ensure that everyone can enjoy the benefits of the internet? The answer is website accessibility. Website accessibility ensures everyone can use and enjoy your website, regardless of their abilities or disabilities. It’s about making your website available to as many people as possible.

Websites should be accessible to everyone, regardless of ability or disability. This post will give tips on making your website more accessible to everyone. By following these tips, you can help ensure that your website is welcoming and available to everyone, no matter how they access it.

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Why is website accessibility important to your real estate business?

Website accessibility is important because it ensures everyone can use and enjoy your site, regardless of their abilities or disabilities. There are several reasons why website accessibility is essential.

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​First, it ensures that everyone can use and enjoy your site.

Second, it helps you reach a larger audience. By making your site rank higher through SEO – if your site is accessible to more people, it will likely rank higher in search engine results.

Third, it helps you build trust with your users. If users trust that your site is accessible, they’ll be more likely to trust your brand and recommend your real estate website to others.

Finally, website accessibility is simply the right thing to do. Sure, you may want to mitigate the risk of legal action since the recent Department of Justice’s affirmation that websites are considered places of public accommodations and must be accessible for people with disabilities. Ensuring everyone can use and enjoy your real estate website will make the internet more inclusive.

What are some common barriers to website accessibility?

There are several common barriers to website accessibility, including visual, auditory, physical, and cognitive impairments. Some common barriers to website accessibility include:

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Visual impairments: 

People who are blind or have low vision may have difficulty using sites that rely heavily on visuals. For example, they may not be able to see images or videos or have difficulty reading text.

Auditory impairments: 

People who are deaf or hard of hearing may have difficulty using sites that rely heavily on audio. For example, they may not hear audio or video clips with sound.

Physical impairments: 

People with physical impairments may have difficulty using sites that require a lot of physical activity. For example, they may not be able to use a mouse or keyboard or have difficulty reaching or manipulating items on a screen.

Cognitive impairments: 

People with cognitive impairments may have difficulty using sites that require a lot of mental activity. For example, they may have difficulty understanding complex concepts or remembering large amounts of information.

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How can you make your real estate website more accessible?

You can make your website more accessible, including adding alt text to images, using clear and concise language, and adding captions to videos. In addition to the above-mentioned tips, here are a few more ways you can make your website more accessible:

  1. Design your website using a simple, easy-to-understand layout and navigation.
  2. Avoid using pop-ups, auto-playing videos, or other content that could be disruptive or intrusive.
  3. Include a search function on your website so users can easily find the information they’re looking for.
  4. Make sure your website is compatible with screen readers and other assistive technologies.
  5. Consider adding transcripts or captions to audio and video content.
  6. Use clear and descriptive titles and headings to help users understand what the content is about.
  7. Offer multiple ways to access content, such as providing a link to a downloadable PDF version of an article. 

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The internet has brought extraordinary levels of accessibility. People from across the country and the entire world can access all sorts of information through the click of a mouse. 

However, the web has not yet been fully accessible to everyone. People still struggle to use the web daily because of different barriers they might face. Making your website accessible is essential not only for users with disabilities but for all users. By taking the time to make your website accessible, you’re making it more user-friendly for everyone.

In conclusion

We hope you enjoyed our article about how to make your real estate website more accessible. We’re committed to ensuring that everyone can participate in the services offered on real estate websites. We believe that thoughtful discussion is key to motivating agents to make their websites more inclusive and welcoming.

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If you’re interested in taking steps today towards helping close the web accessibility gap, here’s a Pro Tip: accessiBe offers easy integration, an accessibility compliance statement, and, most notably, increased access for people with varied abilities. Start a FREE trial with the #1 Web Accessibility Solution.

Though not an all-inclusive list, we hope you take the time to review your website based on our tips and ensure that it is accessible to everyone. We would love to hear your thoughts on this topic! Please leave us a comment below. If you have any other questions or concerns about website accessibility. And thank you for reading. We are always excited when one of our posts can provide helpful information on website accessibility and inclusivity!

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