Table of contents
Introduction
Video marketing is a great way to advertise your real estate business. Video marketing will help your business drive more leads and increase your conversion rate. If you are starting or want to revamp your marketing strategy, you should consider using a video marketing system to ensure maximum engagement with your audience.
What is the best video marketing system for your real estate business? That is an important question. However, determining the best video marketing system for your real estate business can be challenging. Check out this blog for three easy steps to choose the best video marketing system for your business, so you can start improving your audience engagement today.
Disclosure
As proud affiliates for some of the resources/tools shown or listed in this article, I/we at {Titus Media Solutions, LLC} commission when you click a link for a solution/resource or gadget and make a qualifying purchase. It is, however, at no extra cost to you, and in some cases, provides you with a discount.
What are the benefits of video marketing in your real estate business?
Video marketing systems can help you emerge as a prominent name amongst the competition by improving your search engine results. Videos give potential clients a better idea of what you offer. A video could lead to a “click” on your listings rather than those of other competing agents. Videos also provide credibility and build trustworthiness when you are talking about your services, and they offer a very interactive way to convert customers into clients.
Videos can help build trust and lead to potential new customers. And you don’t even have to be a star on the screen to use video. Funny enough, no one remembers the actors shown in infomercials, but that does not mean those ads were ineffective in moving merchandise! If a picture is worth a thousand words, imagine how much a 30-second video is worth. The key here is knowing what your audience wants to hear from you – focus on specific issues or pain points, then highlight your solutions.
Step One: Define your video marketing goals
Video marketing is one of the most powerful forms of digital marketing today. It can engage and connect with your audience in ways other digital marketing media channels cannot. However, creating a successful video marketing campaign does not happen overnight.
When planning your real estate marketing strategy, you must consider your goals and objectives. Video marketing can be a great way to reach your target audience, but if you don’t define your goals and objectives, you could find that video marketing isn’t adequate for your business.
For example, if you want to maximize the number of leads you get from video marketing, you may want to consider using video hosting platforms that allow you to track leads and conversions.
Will you use video purely for marketing and advertising, or do you plan to use the video for training purposes and product demonstrations? Is your content going to be directed at first-time home buyers or empty-nesters? With the correct information and, more importantly, the right questions answered, you’ll be on the right track toward using video marketing for your business.
Defining your goals is the first step to any successful marketing campaign, which is even more true regarding video marketing. Without goals, you’re just shooting videos without a specific purpose. It’s difficult to tell if you’re making progress, and if you’re not, it’s not worth it in the first place.
Don’t forget a successful video marketing strategy that takes time, effort, and a cohesive plan to develop and execute.
Step Two: Evaluate the different video marketing platforms
Video marketing can be a great way to promote your real estate business. It’s incredible how often people sit down to watch a video, especially if it’s entertaining and has valuable information. Most people find videos more enjoyable than reading about a subject. They grab people’s attention, get them more invested in the subject, and allow you to convey more information quickly, and social media platforms have made video marketing practical and affordable.
Video marketing is the most popular form of content marketing these days. However, it’s not as simple as it sounds. You need to choose a platform that aligns with your message. There are a variety of platforms available. For example, are you planning to use YouTube, Vimeo, or Wistia? What about hosting your real estate videos on Facebook or other social media platforms? Also, there are advanced options, such as using an HTML5 player hosted on your website to create videos that can play well on many platforms without needing third-party technology.
Success with video marketing depends on what your video is about, your target audience, and how you plan to use the videos. For example, if you’re doing a property walk-thru or an open house video, you could use YouTube, Vimeo, or Wistia. However, if you plan to embed them on your website or inside a “members only” platform, then an HTML5 solution might be a better choice.
Don’t forget that each tool’s features vary, so it’s a good idea to know your requirements compared to what the system can or can’t do.
Step Three: Choose the right video platform for your real estate business
It can be hard to know which platform you should use. Luckily, we’re here to help you out! To start, you should look at the demographics of the platforms you’re interested in, i.e., where you want to grow. There are so many platforms available these days. Whether you’re looking to create videos for Facebook, Twitter, Instagram, Snapchat, TikTok, Pinterest, or another platform, there’s a perfect system for your needs.
YouTube – YouTube is an excellent way for people to share their videos with the world. You can watch, like, share, and comment on other people’s videos and even upload your own! YouTube is free for both users and creators, and it’s one of the most popular video-sharing sites on the web.
Statista says that 62% of global consumers use YouTube. That’s a lot of people! And it’s not just for watching cat videos, either. You can find educational content, how-tos, and much more.
Pro Tip: Ensure you create a Tubebuddy account and use it to craft a strong SEO video strategy.
Vimeo –
Vimeo is a video-sharing platform for businesses and content creators who want to take advantage of features like live-streaming and customization. Vimeo doesn’t have any ads, and it earns revenue by offering Software as a Service (SaaS) such as video creation, editing, broadcasting tools, and client connection subscription plans.
Wistia –
Designed to help make your video marketing efforts as successful as possible. The Wistia platform is explicitly designed for B2B marketers and provides everything you need to create, host, and measure the impact of your videos. Plus, they don’t show competitors’ ads or recommended videos, so your real estate clients can focus on your content.
HTML5 player –
An HTML5 video player is a great way to improve the look and feel of your web pages. Using a custom set of controls, you can create a consistent look and feel across all HTML5 browsers. Plus, by using a JavaScript library, you can easily add additional features and functionality to your video player.
So how do you know what will be best for your business? It may help to think about where your audience spends their time. If your audience niche is primarily on Facebook, you’ll want to focus there. If they spend a lot of time on YouTube, TikTok, or Instagram, that’s where you need to be. Imagine your future client is watching an Open House event that you hosted on Facebook last year – how powerful would that be for your marketing credibility? Likewise, if you hosted a video about the “The Home Buying Process” on YouTube – wouldn’t that be a great piece of evergreen content for your real estate video library?
Knowing your audience and what platforms they’re using is crucial. In addition to audience intelligence, you’ll also want to find something easy to learn but powerful enough to be effective with your business. Keeping these tips in mind will ensure you have an easier time finding the right video marketing software.
Don’t forget it will always be essential to engage with your audience and ensure that you’re posting high-quality video content to help your business grow, no matter which platform you choose to explore.
Pro Tip:
Don’t sleep on Pinterest. According to Statista, 47 percent of respondents used Pinterest to find or shop for products, a rate that no other social platform could match.
Wrapping it up
Video marketing is a great way to reach people, share your message, and build brand loyalty. But when it comes to video marketing, there are a lot of options. Choosing and implementing a video marketing system for your real estate business can be time-consuming. It’s easy to feel overwhelmed by the variety of excellent marketing systems. Not to fear; if you keep certain things in mind before choosing, you should overcome that fear with relative ease.
We suggest that you take an intense look at Descript, mmHmm, or Spoke; each one is an industry-leading video platform with powerful features that will allow you to integrate video marketing into your business strategies seamlessly. By the way, Spoke offers an easy way to upload your long-form video and convert them into bite-sized pieces perfect for uploading to popular social media platforms.
We hope this blog post has helped you understand the essential factors to consider when choosing a video marketing system. With some careful thought, you can find a video marketing system that works well for your business and helps you reach your goals. It’s a lot of work to choose the right video marketing strategy, but with the right system, you can find success in your real estate business.
If you’d like to learn about other video marketing systems you can use in your real estate business, visit our website and click on our “Resource” page. Thanks for your time.
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