3 Easy Steps On How To Choose The Best Video Marketing System For Your Real Estate Business

3 Easy Steps On How To Choose The Best Video Marketing System For Your Real Estate Business

 

Introduction

​Video marketing is a great way to advertise your real estate business. Video marketing will help your business drive more leads and increase your conversion rate. If you are starting or want to revamp your marketing strategy, you should consider using a video marketing system to ensure maximum engagement with your audience.

What is the best video marketing system for your real estate business? That is an important question. However, determining the best video marketing system for your real estate business can be challenging. Check out this blog for three easy steps to choose the best video marketing system for your business, so you can start improving your audience engagement today.


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Disclosure

As proud affiliates for some of the resources/tools shown or listed in this article, I/we at {Titus Media Solutions, LLC} commission when you click a link for a solution/resource or gadget and make a qualifying purchase. It is, however, at no extra cost to you, and in some cases, provides you with a discount.

What are the benefits of video marketing in your real estate business?

​Video marketing systems can help you emerge as a prominent name amongst the competition by improving your search engine results. Videos give potential clients a better idea of what you offer. A video could lead to a “click” on your listings rather than those of other competing agents. Videos also provide credibility and build trustworthiness when you are talking about your services, and they offer a very interactive way to convert customers into clients.

Videos can help build trust and lead to potential new customers. And you don’t even have to be a star on the screen to use video. Funny enough, no one remembers the actors shown in infomercials, but that does not mean those ads were ineffective in moving merchandise! If a picture is worth a thousand words, imagine how much a 30-second video is worth. The key here is knowing what your audience wants to hear from you – focus on specific issues or pain points, then highlight your solutions.

Step One: Define your video marketing goals

​Video marketing is one of the most powerful forms of digital marketing today. It can engage and connect with your audience in ways other digital marketing media channels cannot. However, creating a successful video marketing campaign does not happen overnight.

When planning your real estate marketing strategy, you must consider your goals and objectives. Video marketing can be a great way to reach your target audience, but if you don’t define your goals and objectives, you could find that video marketing isn’t adequate for your business.

For example, if you want to maximize the number of leads you get from video marketing, you may want to consider using video hosting platforms that allow you to track leads and conversions.

Will you use video purely for marketing and advertising, or do you plan to use the video for training purposes and product demonstrations? Is your content going to be directed at first-time home buyers or empty-nesters? With the correct information and, more importantly, the right questions answered, you’ll be on the right track toward using video marketing for your business.

Defining your goals is the first step to any successful marketing campaign, which is even more true regarding video marketing. Without goals, you’re just shooting videos without a specific purpose. It’s difficult to tell if you’re making progress, and if you’re not, it’s not worth it in the first place.

Don’t forget a successful video marketing strategy that takes time, effort, and a cohesive plan to develop and execute.
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Step Two: Evaluate the different video marketing platforms

​Video marketing can be a great way to promote your real estate business. It’s incredible how often people sit down to watch a video, especially if it’s entertaining and has valuable information. Most people find videos more enjoyable than reading about a subject. They grab people’s attention, get them more invested in the subject, and allow you to convey more information quickly, and social media platforms have made video marketing practical and affordable.

Video marketing is the most popular form of content marketing these days. However, it’s not as simple as it sounds. You need to choose a platform that aligns with your message. There are a variety of platforms available. For example, are you planning to use YouTube, Vimeo, or Wistia? What about hosting your real estate videos on Facebook or other social media platforms? Also, there are advanced options, such as using an HTML5 player hosted on your website to create videos that can play well on many platforms without needing third-party technology.

Success with video marketing depends on what your video is about, your target audience, and how you plan to use the videos. For example, if you’re doing a property walk-thru or an open house video, you could use YouTube, Vimeo, or Wistia. However, if you plan to embed them on your website or inside a “members only” platform, then an HTML5 solution might be a better choice.

Don’t forget that each tool’s features vary, so it’s a good idea to know your requirements compared to what the system can or can’t do.
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Step Three: Choose the right video platform for your real estate business

​It can be hard to know which platform you should use. Luckily, we’re here to help you out! To start, you should look at the demographics of the platforms you’re interested in, i.e., where you want to grow. There are so many platforms available these days. Whether you’re looking to create videos for Facebook, Twitter, Instagram, Snapchat, TikTok, Pinterest, or another platform, there’s a perfect system for your needs.

YouTube – YouTube is an excellent way for people to share their videos with the world. You can watch, like, share, and comment on other people’s videos and even upload your own! YouTube is free for both users and creators, and it’s one of the most popular video-sharing sites on the web.


Video Marketing Blog Image of a chart showing social media platform usage

Statista says that 62% of global consumers use YouTube. That’s a lot of people! And it’s not just for watching cat videos, either. You can find educational content, how-tos, and much more.

Pro Tip: Ensure you create a Tubebuddy account and use it to craft a strong SEO video strategy.

Vimeo – 

Vimeo is a video-sharing platform for businesses and content creators who want to take advantage of features like live-streaming and customization. Vimeo doesn’t have any ads, and it earns revenue by offering Software as a Service (SaaS) such as video creation, editing, broadcasting tools, and client connection subscription plans.

Wistia – 

Designed to help make your video marketing efforts as successful as possible. The Wistia platform is explicitly designed for B2B marketers and provides everything you need to create, host, and measure the impact of your videos. Plus, they don’t show competitors’ ads or recommended videos, so your real estate clients can focus on your content.

HTML5 player – 

An HTML5 video player is a great way to improve the look and feel of your web pages. Using a custom set of controls, you can create a consistent look and feel across all HTML5 browsers. Plus, by using a JavaScript library, you can easily add additional features and functionality to your video player.


Video Marketing Blog Image of real estate company researching client social media behavior


So how do you know what will be best for your business? It may help to think about where your audience spends their time. If your audience niche is primarily on Facebook, you’ll want to focus there. If they spend a lot of time on YouTube, TikTok, or Instagram, that’s where you need to be. Imagine your future client is watching an Open House event that you hosted on Facebook last year – how powerful would that be for your marketing credibility? Likewise, if you hosted a video about the “The Home Buying Process” on YouTube – wouldn’t that be a great piece of evergreen content for your real estate video library?

Knowing your audience and what platforms they’re using is crucial. In addition to audience intelligence, you’ll also want to find something easy to learn but powerful enough to be effective with your business. Keeping these tips in mind will ensure you have an easier time finding the right video marketing software.

Don’t forget it will always be essential to engage with your audience and ensure that you’re posting high-quality video content to help your business grow, no matter which platform you choose to explore.
Video Marketing Blog Image of a beautiful woman engaging with her clients on social media

Pro Tip:
Don’t sleep on Pinterest. According to Statista, 47 percent of respondents used Pinterest to find or shop for products, a rate that no other social platform could match.

Video Marketing Blog Image of a chart showing a 47% Pinterest usage for shopping


Wrapping it up

​Video marketing is a great way to reach people, share your message, and build brand loyalty. But when it comes to video marketing, there are a lot of options. Choosing and implementing a video marketing system for your real estate business can be time-consuming. It’s easy to feel overwhelmed by the variety of excellent marketing systems. Not to fear; if you keep certain things in mind before choosing, you should overcome that fear with relative ease.

We suggest that you take an intense look at Descript, mmHmm, or Spoke; each one is an industry-leading video platform with powerful features that will allow you to integrate video marketing into your business strategies seamlessly. By the way, Spoke offers an easy way to upload your long-form video and convert them into bite-sized pieces perfect for uploading to popular social media platforms.


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We hope this blog post has helped you understand the essential factors to consider when choosing a video marketing system. With some careful thought, you can find a video marketing system that works well for your business and helps you reach your goals. It’s a lot of work to choose the right video marketing strategy, but with the right system, you can find success in your real estate business.

If you’d like to learn about other video marketing systems you can use in your real estate business, visit our website and click on our “Resource” page. Thanks for your time.

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The Basics: A Beginner’s Guide To Starting A YouTube Channel For Real Estate Agents

The Basics: A Beginner’s Guide To Starting A YouTube Channel For Real Estate Agents

 

The Best Decision of your Real Estate Career

Starting a YouTube channel could be the best decision you make to build your career as a real estate agent. Successful real estate YouTube channels don’t have to compete with the most prominent national websites. They’re all about getting leads for your area, listings, and buyers. Whether you’re featuring a home as the listing agent or showing a buyer the home of their dreams, a YouTube channel can bring in dozens of leads a week — maybe even more!

Read this step-by-step guide, as it will help you get your YouTube real estate agent channel up and going. You will find no-nonsense tips for starting a YouTube channel inside this article. Read on for our advice and how-to secrets, including using TubeBuddy, a plug-in that makes managing your YouTube channel a lot easier.

Getting Started With Your Real Estate YouTube Channel

Before you start, take some time to look around and search for successful YouTube real estate channels. Look for ones in areas that have a bit in common with yours or ones where you like the agent’s style or the videos they created. Take some notes about the essential features from their channels to see: 

  • What kind of videos do they make?
  • How often do they publish?
  • How long are their videos?
  • What does their branding look like?

Create a Publishing Plan

Now that you have a good idea of the type of channel and schedule you want in your head – write it down. Create a plan for videos and publishing; Airtable is a fantastic tool for tracking and publishing content of all types. Pick one or two days a week you’ll film, and one or two days a week you’ll publish your videos. Having a consistent time and day to post will help you optimize your real estate YouTube channel.

Setting up Your YouTube Real Estate Channel

This next step is where your note-taking from the other real estate YouTube channels will come in handy. You’ll need to include the following elements when you start your channel:

Channel Customization

Layout

    • A Channel Trailer – a one – to a two-minute trailer that introduces people to your channel and encourages them to subscribe. 
    • A Featured Video – a trailer that greets returning subscribers.

Branding

    • Picture – use a good headshot, not a logo.
    • Banner Image – create a powerful and informative image and ensure it displays what a subscriber can expect from your channel.
    • Video Watermark – appears on your videos in the right-hand corner.

Basic Info

    • A Channel Name – name your channel something that clarifies to your visitors what type of content they should expect to see. Be sure to include your name.
    • Channel Description – include facts and information, don’t forget to include keywords like your area’s name and type of real estate you service, and any special links you want to be included.

How to Choose Which Videos to Create

You should have at least three types of videos on your YouTube channel.

1.      The first type should be educational – showing the benefit that homeowners and future homeowners can receive from homeownership.

2.      The second type should be general – videos that introduce people to your area.

3.      The third type should be videos featuring properties that you’re listing.

4.      You can also have other videos presenting a “lifestyle,” covering the advantages of moving to your area, or perhaps videos about travel, food, history, or recreation.

Follow these steps when deciding how to put content on your YouTube channel:

Conduct Keyword Research: Use a keyword tool to identify keywords that bring people to your channel. TubeBuddy is an exceptional tool for YouTube videos. It offers a browser extension keyed into YouTube, bringing you dynamic data on topics that people are searching for on YouTube. Don’t forget to download the TubeBuddy mobile app.

TubeBuddy - sign up for free.

After you have your keywords chosen, ensure you place them into the title, as well as the body of your blog posts.

Don’t forget, most of your searches will be from mobile devices and often use voice, not text. You can start by putting your city or town’s name and then adding words to see which ones have a high volume. Here are some examples:

  • Potomac Shores homes for sale 
  • Homes for sale in Port Potomac
  • Woodbridge, Virginia homes with pools
  • Homes with pools in Woodbridge, Virginia

When It’s Time To Film

YouTube videos are just like any other content you create: you have a short time to hook your viewer and let them know what to expect in the rest of the video. Make sure that your intro informs the viewer about what they can expect during the rest of the video. 

Make sure you have the following elements in your videos, whether they’re about a specific property or features of your local area or any other topic you choose:

  • Hook with a preview of the content to come: 15 seconds
  • Introduction: 15 to 30 seconds explaining the purpose of video and viewer takeaways
  • Content: create anywhere between 6 to 12 minutes of content
  • Offer: conclude the video with a call to action like subscribing to your channel or calling you about a property

Editing and Uploading Your Real Estate YouTube Video

Video and audio editing can quickly become complicated. Not to fear, you can choose a free or paid service such as Fiverr or UpWork to edit your video. However, Spoke and Descript are two excellent tools that turn out accurate transcripts from your videos. There is a whole range of services, including ones that work on your phone or tablet. 

Descript Logo

After you’re satisfied with the video, you should upload it to YouTube. Every time, you’ll need to:

  • Write a good title and description with keywords and searchable terms
  • Add tags that fit the video’s topic and your goals for leads
  • Create a thumbnail and add a visual hook
  • Create captions (YouTube has its caption function. However, Fiverr offers white glove services.)
  • Schedule the video for publishing

Your description should include your main keywords as well as a call to action. You can also have your contact information and even links to other videos on your channel.

Best Practices to Promote Your Video

YouTube shows videos to a broader audience based on engagement. If you’re making YouTube videos, you also want to send them to your contact in your email list and post them on social media channels. Be sure to promote your videos when they’re published and encourage your current audience to like and watch the video to the end. Missinglettr is an excellent resource for getting your blog post seen and shared by additional people. If you have comments on your video, be sure to respond and be courteous and professional. 


Missinglettr Promo


Using Analytics For Your Real Estate YouTube Channel

You might be discouraged by seeing only a few views for each of your first videos – don’t be. You should create a solid number of videos together, at least 12 or more, before you start focusing too intensely on a “trend” in your analytics. To learn more, read an article about the Basics of Analytics. Gaining insight into the success of your videos can be tricky.

YouTube divides channel analytics into 4-sections:

  • Overview – gives you a quick overview of your channel and videos’ performance.
  • Reach – is a summary of how your audience is accessing your content.
  • Engagement – represents how long your audience was engaged (watched your video).
  • Audience – is a summary of the type of viewers watching your videos.

Although many people appreciate shorter no-frills content, your audience will ultimately determine whether or not they would rather have a video with content that provides more in-depth information or rather have a briefer version. Ultimately what your audience wants is up to them, so make sure you take the time to get their feedback on where they stand in their preferences!

Summing Things Up

Starting a YouTube Channel for Real Estate Agents: a Smart Move That Will Pay Off

With more people deciding to buy or sell a home than ever before and using their mobile devices to search for properties, you want to use all the tools available to generate leads and close as many sales as possible. Given the number of videos on YouTube, one could assume it is being “saturated” with content, but the truth is, local areas and communities aren’t. You can start a YouTube channel and have an excellent lead generator for your real estate career.

YouTube or Video Marketing, in general, can be a potent lead generation tool for real estate agents.  If you want success from YouTube, keep these tips in mind to help you get started with this powerful tool – it’ll help you generate new leads and give your real estate business consistent traffic and interest.

I hope this article has helped shed some light on the benefits of using YouTube in your marketing. At Titus Media Solutions, LLC, we are always excited when one of our posts can provide helpful information on topics like this. Our mission is to provide you with valuable resources while at the same time, we also hope to make every blog post interesting for you, our readers.

Please feel free to comment below; feedback keeps us on our toes. Thank you for your time!

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The Basics: A Beginner’s Guide To Video Marketing For Real Estate Agents

The Basics: A Beginner’s Guide To Video Marketing For Real Estate Agents

 

Video Marketing For Real Estate Agents

Welcome to the digital age

A video is a powerful tool in every marketer’s tool belt—and if you’re in the real estate game, you’re a marketer, whether you realize it or not. Creating real estate videos and engaging in real estate video marketing can help you stand out from other realtors, make connections, and sell more. 

Video is exploding across the digital landscape and has become available to an astonishing degree of convenience. With apps like Facebook Live, Instagram Stories, and Snapchat Discover – video has become a massive part of people’s online lives. Video is being prioritized more and more by digital algorithms. So perhaps if you are not currently using video for your marketing strategy, it might be a suitable time for you to consider doing so. 

You should be aware that the most popular social media platforms prioritize video content. As it turns out, Google also believes in video’s importance, as they have announced that they will be placing video content at the top of organic search results pages.

Are you a Real Estate Agent, and you’re not using video? If so, prepare to lose your digital audiences!

The New Rule – Video Reigns Supreme!

In this modern world, we, as realtors, are always looking for new ways to connect with people. Let’s face it; our job is to connect with people and help them buy and sell homes. Therefore, capitalizing on the power of video makes sense. 

So much of our work helping people buy and sell their homes is visual work, and 90 percent of information transmitted to our mind is visual. For real estate agents, videos also allow us to serve, connect with and paint a picture for our clients. Using video as part of your marketing strategy makes sense.

Video has been tremendously beneficial to businesses.

Especially when their videos are quick, easy to follow, and entertaining. You could say that video is a top advertising metric because of the engagement and attention you gain from your audience or customers. And why is that? 

Well, relationships are built on trust, and when you see someone you know on the other side of the screen, it’s like you’re hanging out together despite being apart – in a sense, anyway. 

Videos also make it easy for us to stay up-to-date as a company, share helpful information with our followers/audience or clients, and get people to interact with each other and come back for more videos content. “Unlisted” videos on YouTube offer a great place to store updates and staff training videos, or you can embed them onto a private server for later use.

As people increasingly rely on video to get information about their topics of choice, companies need to offer more video content to maintain their audience and keep up with the competition.

Some words of wisdom

When using videos in your real estate marketing: Toss your stage fright. 

Fear not; videos can help you appeal to a much larger audience. Studies show that over 85% of people would like to see more videos from brands. So what are you waiting for? If there’s one thing we know about making them, you don’t need a fancy set or a team of AV support. Not at first anyway, because when it comes time for your customers to see behind the scenes into exactly how you can help them with buying and selling real estate, less is more!

Sometimes creating marketing videos can feel like an audition in front of a demanding audience, which can be nerve-wracking if it’s new territory. Of course, your first few attempts on camera may feel unnatural, but keep going!

Don’t forget

  1. Practice, practice, practice,
  2. Training – “uhs” and “ahhs” will dissipate, and you’ll feel more like yourself,
  3. Speak as you would typically,
  4. Over time – trust your “first-take” and let it fly, 
  5. Less is more – Don’t make things unnecessarily complicated or formal, and before you know it, you’ll begin to enjoy video marketing.


-Bonus- you’ll also be mastering your face-to-face delivery skills, and soon that won’t feel so unnatural to you either.


Pro tip: Be yourself. Speak as you usually would and let your voice, body language, and inflection play out naturally. Videos are a chance to share who you are with the world. There’s no need to try and be anyone else. 

Say something important

What you include in your video is up to you, but make it count. Videos are a chance to share who you are with the world. 

Ask yourself: “How will going on camera serve my clients and prospects?”; “What would I ask or say to a prospect if I called them on the telephone?”; “How would I respond to a future homeowner during a home tour?”; “What would I put in a follow-up email to a homeowner after a pre-listing interview?”

A video can capture complex information that can make a buying decision more straightforward. A video reaches out powerfully, and it humanizes you. Let that work for you! 

Videos Marketing Ideas For Real Estate Agents

Speaking of marketing ideas for real estate agents, software such as TubeBuddy, Peppertype.ai, or even Content Bot are excellent resources for generating video topics. However, the list below should inspire you.

You could use video to:

  1. Talk about – “What is your favorite part of real estate?”
  2. Talk about – “What types of content would you want from your real estate agent?”
  3. Talk about – the type of video content you would watch.
  4. Talk about – the kind of questions do you get asked the most.
  5. Record – Introductory videos
  6. Record – Listing videos
  7. Record – Open House videos
  8. Educate – with bite-sized market reports
  9. Educate – with national industry trends
  10. Educate – with what’s going on in the neighborhood
  11. Educate and re-engage – cold leads
  12. Record – Community videos
  13. Talk about – Nearby Parks and restaurants
  14. Talk about – New businesses
  15. Talk about – Favorite businesses
  16. Talk about – Upcoming events

-Bonus- you can save a ton of time by “batch” creating – schedule a block of time to record several videos at one time, keep shooting until you can’t anymore!

Invest in professional videographer

Be amazing

It’s so wonderful to stumble upon a video with someone passionate without sounding like they’re reading off of a script. A video marketing piece can be both surprising and quirky all at the same time. Still, it’s the unpredictable magic behind videos made by people who know how to interact with the camera. Stay true to yourself and don’t overthink things – that’s when things start to get unnatural. The best thing you can do is make this process fun for you; keep yourselves entertained on set! It will pay off big in the long run for your audience to love what they see or hear from you. Let them take part in this wild ride by treating them with respect, honesty, and authenticity by just being yourselves in front of that camera! Investing in video marketing can be beneficial in more ways than one.

Be resourceful

As you know, it’s hard to answer every new lead with a personal phone call, and time spent on a professional videographer can be a replacement for cold-calling, as well. Videos that look like they’re coming from a real-live person can be refreshing in a world of manicured videos, and with today’s technology, a great video can be found with the tools inside your pocket.

Be forewarned, it’s not professional video or, Do-it-Yourself, it’s both. A professional video creator will quickly know the ins and outs of producing videos, they’re called “PRO – fessionals” for a reason.

Please don’t forget to give your website some love – tools like WarmWelcome provides an opportunity to add interactive videos, and video chat bubbles to pages on your website that greet visitors, and potential clients.

Pro tip: Consider adding captions to your videos for people who are deaf and hard of hearing or people in places where they aren’t able to access their volume. 

Keep it short

Brevity is critical here. Keep most of your videos – SHORT. Short videos perform so much better than their longer and more drawn-out counterparts. Five percent of viewers will stop watching videos after one minute, and 60 percent drop off after two minutes. People will likely be watching these videos from a smartphone, so be brief, and capture the audience’s attention early! 

Once you get to the point of creating longer-form content, it’s a good idea to use the short-form videos or clips you’ve made to drive users to your longer, more in-depth content. For example, a video that features an interview or testimonial-style interviews.

Maximize your content. Complete the circle by repurposing your long-form content, too. Use a tool like SPOKE or DESCRIPT to help you capture the highlights of long videos, and magically crank out “bite-sized” social media content morsels to post on places like Facebook video cards, or YouTube Shorts!


Pro tip: Think of one or two concepts you could share via a video with your clients today? (If you’re overflowing with ideas, take note of them so you can tap into those ideas for another video on another day.)

Press Record, already

Creating videos is a necessary skill in the modern age of digitized media. Coming across as a pro when you produce videos depends on many factors. Still, it’s simply down to getting your message across as concisely as possible and creating a video that’s relevant, engaging – and overall of high quality. However, there are occasions when using a professional videographer might be overkill. For example, when recording quick VLOGs while traveling or holding a brief Q&A session with your fans and followers who want to see you live because they know how engaging and energetic you are!


Real estate is about building relationships, and marketing with video is a great tool to achieve that goal for new and established real estate agents. You’re right; client recognition might not happen with the first video you publish; strong bonds take time. Stay consistent in your marketing strategy, and don’t let perfectionism ruin your attempts at getting started.

Pro tip: If you’re working with couples, consider adding each of their email addresses to your customer relationship manager. That way, they will each have a chance to read your emails (and watch your videos) to discuss together later, and potentially share with friends. 



Wrapping it up

Let’s take advantage of the data by adding video today!

Real estate is all about the people. You can use videos to showcase your business’s effectiveness and value in advertisements, even promoting new listings. In particular, videos offer an excellent opportunity to build a solid and personal brand in the prospect’s mind. With the number of options available today for content creators, it’s easier to create videos than ever before. If you run your own business, I suggest you start using video. Not only does a video get preferential treatment on most channels, but also in search engine results. Videos are critical for getting exposure. If used correctly, it can create a lot of traffic and attract free new customers. Adding video to your marketing strategy could be the best decision you can make.

Social media has allowed companies to expand their reach and promote themselves in new dimensions. Videos are instrumental in helping people feel like they know a company or product more than just from the information provided. Videos are helpful for brands in building trust, and the relationship between them and their consumers are undeniably deepened – so don’t be afraid, hit record, and share who you are! 

It’s simple to execute as long as you just get started. Use these tips and let us know what other video marketing tips work for you! 

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