Should You Hire a Social Media Manager for Your Brand?

Should You Hire a Social Media Manager for Your Brand?

Table of contents

 

Do you feel like there’s not enough hours in the day?

Almost every business today has a social media presence, and real estate is no exception. Social media is a powerful tool for real estate agents to build relationships with potential clients and create brand awareness. However, managing a social media campaign can be time-consuming, and it is easy to neglect and miss out on some valuable opportunities – if you’re “busy” performing “real estate” tasks.

Social Media

 
So, do you feel like you don’t have enough hours in the day to manage your social media accounts? Are you barely able to keep up with the latest trends that will keep your brand engaged with your followers? You may need to consider hiring a social media manager

Do you dare to let go of some responsibilities and give up a bit of control? One might think that being “hands-off” is a no, no when dealing with social media marketing. However, one can actually exert more control by delegating certain tasks, jobs, or duties to another human being; especially if the said task involves your social media presence or reputation on the internet. It is HIGHLY advised for real estate agents, especially those who are new to the world of owning their own company to outsource specific tasks to subject matter experts – partners of sorts to keep business moving forward.

A Social Media Manager Will Save You Precious Time

Saving precious time is likely the number one reason so many companies hire social media managers to help out with their content. A social media manager can truly come in handy, and as a real estate agent, you are no exception to that rule!

As an agent, you have a lot of “requirements” eating away at your time. All of those “requirements” including social media might make you feel overwhelmed from time to time. There is no way on earth you will be successful just sitting in the office tweeting or making Facebook posts about your services, and you don’t want to spend so much time on social media that it begins to feel like work, which of course it is not!

Relieving stress might be the only reason you need to hire a social media manager to undertake online branding and marketing so that you can attend to everything else that needs to be done.


A Social Media Manager Helps to Acquire New Clients

Social media managers clearly have the power to influence people and generate new leads, so it is only natural that if you’re able to find someone who is extremely good at finding new customers and increasing your sales numbers – you’ll want to get them working on this job right away. 

A social media manager that specializes in the real estate industry is able to understand what potential customers want and then test different tactics in order for your real estate business to achieve its goal which usually does include getting more leads or making more sales.


Can A Social Media Manager Help With Your Brand Authority?

As a real estate agent, you want to ensure your brand becomes a household name among current and prospective customers. The commonly known phrase, ‘The secret of success is constancy of purpose,’ – by Benjamin Disraeli is grounded in deep truth. 

Achieving a good following requires a brilliant social media branding strategy which includes consistently posting quality content. You and your social media manager should develop a content strategy. One that should cover what content is posted on your accounts and how frequently the posting should be done, as well as which platforms to post on. 

It’s worth mentioning that sharing meaningful news with your clients only enhances their experience and will continue to keep you “Top of Mind.” Hopefully, when they are in need of an outstanding real estate agent such as yourself they will reach out directly to you.


Will Hiring A Social Media Manager Help Guard Your Brand’s Reputation?

It is vital to note that what your audience sees on your social media profiles is what they perceive “You” their “go-to” real estate agent to be. Managing your “Brand’s Reputation” is a serious and delicate endeavor. When people see an offer advertised on Amazon’s Facebook page, they likely perceive it to be from Jeff Bezos – an entirely psychological reaction. 

It is essential that you regard the reputation of your real estate brand as critical as it is. Evaluate your brand by asking:

  • How do people view your content? 
  • Is it adding value? 
  • Are you posting so infrequent that they easily forget you? 
  • Is it memorable, does it stick in their minds for days? 

Having a social media manager ensures that your brand’s reputation stays afloat and intact. 


As A Real Estate Agent, It Helps to Respond Quickly to Potential Leads

Many customers today have no problem reaching out to brands and companies directly on social media instead of via email or other forms of communication. 

Oftentimes, the consumer is impatient and if you don’t respond quickly enough to their inquiry, they will have already moved on to their next prospect. To help ensure that your prospects are correctly managed in a timely manner and to maximize your chances of converting these visitors into leads, it’s important to differentiate yourself from other real estate agents by employing a reputable and skilled social media manager who will do all the heavy lifting for you so you can keep track of how well your services are received based on the feedback clients provide.

As you work to improve your brand’s weaknesses, you create perfection and an aura of efficacy around your brand. 


A Social Media Manager Will Apply Their Expertise For Your Benefit

A good social media manager stays up-to-date on technology shifts and the myriad of changes within the social media community. In their regular interaction with social media, they already understand the intricacies intended to create more brand authority and the best lead-generating methods. A social media manager uses their expertise and skills to build a brand for your benefit. 


A Social Media Manager Will Save You Potential Losses

Have you tried to advertise on Facebook or Instagram, and your ad failed miserably? It’s highly likely because you did not know that there is a strategy behind success. A social media manager, will not only know how to run an advert but will also save you money from loss and low returns.


Questions You Should Ask Before You Hire A Social Media Manager

It is clear that having a social media manager is integral to your brand. However, having a competent manager should always be your primary concern. Therefore, seek out a manager who knows about social media and preferably has experience in brand management in real estate. Taking time to find out if someone is a good fit for the job is very necessary. For questions you should ask before you hire a social media manager – Keep Reading:


What Level Of Ability and Experience Do They Possess?

It is important to know if the social media manager has had experience working on social media. It is a good idea to ask them to show you past campaigns and social media pages they have worked on. This will help you to know the level of their ability and expertise. It will also help you decide if you like their presentation style and how it would look on your social media platforms. 


Do They Have Online Consistency?

A social media manager needs to have good people skills. While many savvy businesses might think the most important qualifications are related to using various social media platforms like Facebook or Twitter, it is crucial to know that being more than just a “competent social media manager” means being personable as well. It means presenting oneself in a way that ensures customers and/or clients feel confident about supporting the brand.

Ask: 

  • Do they engage in positive conversations online? If so, that’s great! 
  • Do they have solid references from others who can attest to their character online or a way to show an established online history?

Are they Good Communicators and Understand Branding on Social Media?

The very first impression of an excellent social manager is the quality of being an excellent communicator. 

Your social media manager should understand the basics of brand voices, personality, and strategies. They should also advise you on how your brand personality should be presented on social media. After that, help you cultivate that image and attract prospective fans and customers. 


Do They Write Well?

Is your social media manager a good writer? Do they know how to create good captions and write compelling calls to action? An audience is converted into leads and leads into clients because of what they read. Ensure the social media manager you hire is skilled in effective written communication. 


Do They Have References?

A good social media manager will be able to readily provide testimonials from their past customers. Those that go the extra mile will be able to provide recommendation letters, as well. Also, visit their LinkedIn pages to see their endorsements, if any. 


How Do They Measure Results?

Evaluating performance is a very important step, and they need to prove that they know how to do it. Ask how do they plan to measure results? What type of tools or analytics do they provide?


How Was Their “Pitch” For Your Business?

Request them to give a pitch about your business and what they think your social media needs are. This will help you know their expertise level and what they think will take you to the next level. 


Do They Have Experience Working In The Real Estate Industry?

Though all social media management is more or less the same, having experience in the real estate industry should be an added requirement to choosing a social media manager. The longer they have worked in your industry, the better they know what tactics work and those that do not. You also avoid the learning curve time of hiring a social media manager that needs to learn first.


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Final Take Away

Social media is not going away anytime soon. It is important for real estate agents to have a presence, interact with prospective and current clients, and ensure they are getting the most out of their social media marketing efforts. 

In a nutshell, your company’s social media profiles are there to serve the purpose of building brand cohesion, marketing your services, and ensuring success for you and your brand. 

If you are looking for ways to add value to your business, Titus Media Solutions can help you with your social media management. We can use the power of social media to help you become a more successful real estate agent and build your brand. So if you fancy yourself a creative real estate agent then take a look at our website to learn more about Our Services and see how we can help you grow your business.

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Traffic Generation for A Real Estate Agent using Social Media

Traffic Generation for A Real Estate Agent using Social Media

 

Introduction

When it comes to traffic generation for a real estate agent, social media is one of the most important tools. By building a following and creating engaging content, you can attract potential buyers and sellers to your page. In this post, we’ll take a look at some of the best ways to generate traffic using social media. Keep reading to learn about getting more leads using a variety of social media platforms and online tools! 

Leads into a funnel

But First, Some Statistics:

According to a National Association of REALTORS® study – the data shows that social media has become quite integral in closing deals in the real estate industry.

For instance,

·      77% of realtors actively use social media platforms for real estate. Additionally,

·      47% of related businesses noted that social media results are the highest when it comes to quality leads.

Thanks to social media, real estate agencies can use various tools in their arsenal to boost performance and client acquisition. Popular platforms such as Facebook and Instagram provide numerous opportunities for agents to capitalize on or acquire more customers. By the end of 2021, 2.9 billion people were on Facebook with active memberships. This means that as a real estate agent you have an amazing opportunity to market your properties while at the same time reach out to potential buyers instantaneously.


Find more statistics at Statista

Statistic: Number of monthly active Instagram users from January 2013 to December 2021 (in millions) | Statista

When it comes to marketing, the more audiences you can speak to; the more potential buyers and sellers there will be for your business. Instagram has over 2 billion active monthly users creating another vast market source of leads for real estate agents looking to grow their business using social media.



Why Generate Traffic with Social Media?

Using social media to generate traffic helps you build your reputation.

Business is what we do - REALTORS®

  1. When people see you as an industry expert, they will trust your advice and judgment. By providing your followers with insightful and quality content, you will be able to build your social media presence, gaining your clients’ trust. This will help you a lot, especially when networking with clients and other realtors.
  2. When you make good connections on social media with prospects and clients, you can get referrals, which is essential for your real estate business growth.
  3. Using social media provides a big diversified reach of prospects through these marketing efforts. This is because you will be mixing social media marketing and online advertising, making you reach out to many clients. When you share your original posts and videos on social media sites, you will connect with prospects who are hungry for your expertise. This will help you boost your website traffic because they will be directed to your website.

    PRO TIP: By updating your content regularly, you will be improving your website rankings in the process. Almost 44% of real estate agents reported a new client from posting on social media in 2020. The majority of real estate agents prefer investing in improving their social media presence more than email marketing.

How To Generate Traffic to Your Website from Facebook

Promote Your Page Using Other Social Media Channels
One way to generate traffic to your social media page is by promoting your Facebook page to an audience you have already built. For example, you can share your Facebook page on other social media platforms to ensure that you are well known.

 
Use Facebook Ads
Facebook advertising is a very potent form of promotion on Facebook. So many marketers have perfected the system and are currently getting thousands of likes for spending less than $100. If you have a landing page on your website that people can be taken to when they click your post, ensure that you promote this with ads to improve its reach and visibility on social media. This will result in generating more leads on your website which increase the likelihood of converting to clients.

Post Local Content on Facebook Community Groups
By posting on Facebook Community Groups in your area, you become the go-to person for home buying and selling. As you gain popularity through regular posts, make sure that your profile pages have your website link for people to refer to if they want to learn more about your services.

Create a Facebook Group
Why not create a Facebook Group and take charge of what your members will see? As the group admin, you can promote your website and new updates as often as you want, and this will draw people back to the website to sign up for an open house and more.

Engage with Followers
The main reason you are using social media platforms is to allow you to have close contact with your leads and customers. The real estate business involves interaction between the realtor and potential buyers. It is, therefore, vital that you consider answering some of the questions and comments of potential buyers that are directed to you. The last thing you want people to think is that you’re ignoring them. You, therefore, need to ensure that you respond to the questions, complaints, or even compliments. Then provide the links to your website for more information or to sign up for regular updates of new home listings in your newsletter.

Keep the Information About Your Agency Updated
You never want your followers to get wrong information regarding your real estate business. Therefore, you must provide the most current information regarding your business updated on the Facebook page. This enhances confidence because the credibility levels grow when your information is up-to-date. Potential leads will always be directed to your website for more information or to learn more about your services.

How To Generate Traffic to Your Website Using Instagram

Instagram can be a powerful way you can engage your engagement numbers. Using photos of current listings and other posts, you can direct people back to your website to learn more about the homes on sale. 

Leads Into Your Marketing Strategy

Optimize Your Instagram Page for Business

After setting up your real estate Instagram account, ensure that you keep your business Instagram professional. Having a business profile gives you access to Instagram insights that can help you understand specific audiences. This will help you attract the audience that your content fits with the target profile you have created.


Create A Compelling Bio
The first place to make your first impression is the Instagram bio. It is, therefore, vital that you make it as compelling as possible and very engaging. Write a short but professional bio regarding your professionalism and the exact niche of real estate that you work in. You can include your location and neighborhood, and business contact information. You must provide a link to your real estate website or blog as well. Don’t forget to include a professional photo to connect your face to your business. The bio is key in generating traffic back to your website.


Change Your Call to Action
Instagram is very visually appealing, and you should take advantage of that to drive traffic back to your website. Consider beautiful visuals of your homes and listings for people to see. In the caption of each photo, direct people back to your website for more information. This process is bound to increase traffic back to your website.


Tips for Other Platforms that Can Generate Traffic Back to your Website

Did you know that a Google My Business page – now called Google Business Profile can generate traffic to your website? It’s used to build your brand awareness and connect with potential customers. Stay ahead of the competition and use all the latest tools and technologies available, including Google My Business is one such tool! GMB is a free Google tool that allows businesses to create and manage their online presence on Google.com and Google Maps.


Blogs

You can become the most popular real estate agent in your town and easily direct traffic back to your website by using a blog. All you’ll need is an internet connection and software like WordPress, Blogger, or ISP (free). Then set up your own little page with content that you know will get people interested and clocking to your website to learn more about you and your services.


Host A Webinar

When you host a webinar for your direct target market- for example, first-time home buyers, you can share your website link throughout the session for people to visit it at their convenience. This tool is very effective because you will have to pre-sold what to expect on the website, increasing the conversion rate.

Social Media Rocks
Social Media Rocks @tm_solutions_official
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Final Take Away

Traffic generation for a real estate agent through social media can seem daunting at first, but it can be an easy process with the right recommended tools and approach. We’ve given some of our favorite tips and tricks in this blog post and provided helpful resources so you can get started today. Thanks for reading!

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Get Started with Social Media: Understand the Basics and Get Started – An Agent’s Point Of View

Get Started with Social Media: Understand the Basics and Get Started – An Agent’s Point Of View

Table of contents

Introduction

Real estate is a social business. It’s about relationships, and you must have a robust online presence to succeed in this industry. Agents should be active on all major social media platforms, including Facebook, Twitter, YouTube, LinkedIn, and Google My Business.

Social Media In Marketing: The Power and Possibilities

Social media is a must-have tool for real estate agents these days. It can help you reach out to new clients, connect with potential buyers and sellers, and build your brand. However, it can be tricky to navigate if you don’t know where to start. In this post, we’ll give you tips on how to get started with social media for your real estate business. We’ll discuss popular social media networks, offer some suggestions for content creation, and ways to get started on the right foot. Stay tuned – by the end of this post, you’ll be ready to take social media by storm!

Why get started with social media?

Did you know that over four and a half billion people worldwide use social media? Every real estate agent should be thinking about social media marketing. Moreover, they need to have an active presence on social media. It’s where your current clients are, along with many homeowners and future homeowners searching for guidance. 

If you are an agent and you are not on social media, you are leaving behind a lot of opportunities. Don’t ignore the multitude of consumers that use social media when searching for companies for the goods and services that they desire, especially when it comes to real estate. A vast audience of potential clients passes you by simply because you didn’t take the time to be social. 

Don't be a Secret Agent

Don’t be a Secret Agent – with that said, the logical course of action would be to take the initiative – get started with social media.

How do you get started with social media? Keep reading:

To get started with social media, create a profile on the platform of your choice and start engaging. The best way to begin is by starting with the forum you are most comfortable on and then slowly working your way around to the others.

Choose the best social media platform or platforms for your real estate business

Social media should be a critical element of any company’s marketing strategy, and for a real estate business, it can be even more critical. The best social media platform for you as a real estate agent depends on your target audience, the demographics of your area, and the needs you have for that platform. What are the best social media marketing platforms for business? 

Over the past few years, social media platforms such as Instagram and Facebook have become increasingly popular with consumers. However, while their capabilities to connect with users across the country may be different, their usefulness for marketing, sales, and customer service is undeniable.

 

These are the four leading social media platforms that every creative real estate agent should participate in:

Facebook – Almost every demographic is active on Facebook. So, it’s a great place to find prospects.

Instagram – This platform is ideal for posting beautiful pictures of homes for sale, which you can use to reach more of your potential clients.

LinkedIn – Use LinkedIn as a place for networking with other realtors and prospective clients in your location.

YouTube – This platform (technically a search engine) helps your business increase its reach, build brand awareness and engage more with prospective clients.

Once you decide which social media platforms you want to use. The next steps would be to create objectives and goals for each social media platform.

What steps should I take to achieve my goals for each social media platform? Keep reading:

Here is an example of an objective and a goal to spark your thought process:

Facebook

Your objective could be, “we will use our Facebook page to have one-on-one conversations with our clients by providing feedback to the questions they ask.”

Your goal could be, “we will maintain a 100% reply rate with customers interacting on Facebook.”

Pro-Tip – Set up your social media profile section with a high-quality photo of yourself or a logo and an optimized social bio complete with contact information. Create a strategy that will help guide your content creation process and help you determine whether or not the platform is working for you.

 

How should I go about developing my content strategy? Keep reading:

What is your current activity level? Can you manage multiple platforms, or will you outsource it?

·  What are your goals on each platform?

·  How will you measure them?

·  What is your target audience?

·  What is the most effective way to engage with the target audience on each platform?

·  What content should you share on each platform to reach your goals?

·  How will you measure the success of each social media platform? 

 
Setting SMART Goals

Get to know your audience

Social media trends can help you know what your audience wants to see from you – identifying what your target audience wants to see on social media is critical. This knowledge will help you understand what content will attract your target audience, which is a crucial step in content optimization. For example, your audience may appreciate interior design tips, knowledge about renovating a home to increase its value, or whether or not they should hire an inspector for an independent home inspection.

To post the most relevant content, think about your target audience (current clients, as well as your “ideal client”) marry that with the following criteria:

·   The age group and gender of the target audience. For example, are they millennials, Gen X, military, executive professionals, etc.?

·   How do you want them to feel when viewing your content?

·   What is the message you want to convey to your audience?

·   What are the lifestyle and the interests of your target audience?

·   For example, are you selling to high-end buyers or the upwardly mobile community who prefer condos nearer the city?

·   The location of your target audience is.

·   Stay consistent

·   Don’t just post—participate

·         Use content creation tools

·         Repurpose, repost, recycle

·         Curate your feed

Study your competitor’s social media pages

There is a high possibility that your competitors are already on social media. Not to worry, social media is a “long game,” and you will catch up quickly by using your social media platforms correctly from the start. Your competitor’s platforms can provide you with several key lessons. What they are doing correctly and what areas can be improved. You can genuinely benefit from observing the methods they use in their social media marketing strategy. 

 

Therefore, do a simple competitive analysis and visit their pages to learn the following:

·   Which social media platforms are they using actively?

·  How often do they post?

·  What type of content do they post?

·  What type of engagement did they receive?

·  Do they use paid advertising?

 

All the information you collect will help you discover “what works?” and “what doesn’t?” helping you identify the gaps in your competitor’s content strategy – and fill it! For example, your competitors may have a solid following on Instagram but have devoted less effort to Facebook. This information will help you see that opportunity and, through data, drive your decisions, ensuring you place an increased focus on your Facebook social media marketing strategy.

Create a social media posting schedule

A social media posting schedule, also known as a content calendar, is a schedule of posts for a specific period. You can easily manage social media posts with a content calendar. A well-thought-out social media posting schedule can help brands, public figures, organizations, and even solo real estate agents build a solid social media presence. Think in terms of “campaigns.” Making sure your posts are associated with specific campaigns will help you track and correlate the results of those campaigns more effectively and make them more seamless.

Plan out what you will post with all the collected information about your target audience and competitors. You can create the content or have it done for you by social media experts. Whichever you decide, don’t forget – a schedule helps you think ahead about promotions you may have in mind, any special events or holidays coming up. A content calendar also helps to stay consistent and avoid panicking when you have “Creator’s Block.” Elevated Agent has a fantastic assortment of marketing materials that can help you effectively build your brand.

Do some detective work. Research the internet for the best times to post, then identify the time, day, week, or month to post your content, and schedule accordingly to get the feedback you desire.  

What should I put in my content calendar? Keep reading.

Content Calendar Creation

Ensure your content aligns with the objectives of the platform you are using. So as not to compromise your goal achievement. For example, you should post more blog-style content on LinkedIn and more pictures and videos on Instagram. 

Include – the time and the date that you intend to post your content to yield the desired impact.

Include – the type of content you post should contain a mix of good-quality images and videos.

It’s time to start posting!

Well, not so fast. A key concept to keep in mind is the 80/20 rule. When posting on social media, 80% of your content should be informative, educative, and entertaining to your audience, while 20% of what you post should promote your brand.

Post moderately, three to five times a week. If you can sustain more, go ahead, but three times is usually the sweet spot. 

Social Media Post Ideas
 

Create compelling content

What kind of content should you post?

It’s a bad idea to post only house listings, “For Sale” this, “Open House” that – who wants to see that, not even you would be interested in only promotional material. Mix it up with a few of the following ideas:

·  Post about what you do as a real estate agent on a day-to-day basis. For example, …you at work during an open house, touring a new home, during a meeting with the team, etc.

·  Post about the location or city where you work. Highlight the unique aspects of your city – the landmarks, the schools, the amenities, the best coffee shop, the best place to grab some garlic wings, etc.

·  Post testimonials from happy customers (in video or photos). Show off your success to build credibility.

·  Post about yourself as a person. It’s essential to show your human side, so share pictures of you going to the gym, volunteering, or some cute shots of your furry family members.

·  Post news and updates about the real estate market in your area, which helps build your credibility as a leader in the industry.

·  Use the video features of Twitter, Facebook, and Instagram LIVE to create short videos. These are easy to share and get more views than standard posts. You can go LIVE and hold quick Question and Answer “Ask Me Anything” sessions with your audience. You can also share tips on the most common challenges your clients have. These greatly help to build the credibility of your business and brand.

·  Have fun with posting content and be yourself. It is your personality that will get you, customers, and clients.

Keep an eye on your analytics

When setting out to analyze your social media stats, it’s essential to understand what the “expected norm” is for the real estate industry. What are the “expected norms” for an agent such as yourself? Once you have that figured out, set some goals to surpass them. 

A woman in a blue dress analyzing data

Once you have implemented your posting plans on social media, monitor the engagement to see how it changes over time. You can utilize a different solution to monitor your analytics. However, using the analytics page on your social media platform is an easy way to determine what kind of audience you are attracting and what content they react to the most. What you find may surprise you!

Plan your editorial content around the analytics you review to stay ahead of changing popularity trends.

Experiment, experiment, experiment

Social media involves a lot of trial and error. Spend some time learning more about each social media platform you use and the different features you can employ. There are many ways to learn about social media: YouTube videos or blogs.

You may also visit the social media pages of successful businesses in your industry to get a few good ideas and inspirations of what else you can do to improve your real estate presence. 

A black tag with the word "Quiz" and some colored pencil on a desk.

Try different ways to engage your audience. For example, hold a poll question, runs a quiz campaign, or a competition with an attractive prize. 

Do an audit of your social media platforms

By auditing the different social media platforms, you can decide where to spend your advertising budget. Ideally, the platform where you get the most engagement is where you should advertise. Alternatively, you can dedicate an advertising budget to build a more substantial presence in a poor-performing platform. The best advice we can give is to consult with a social media marketing expert to help you understand the best place to spend your advertising dollars so that you get the most return on your investment. 

 

Get Started with Social Media

 

Final take away

Social media or social media marketing is how people interact when they share their stories and thoughts with other people interested in what they have to say. That said, because of how appealing these platforms can be for marketing brands and businesses who want to convey the story behind the products and services they offer – whether through something like Facebook, Instagram, or even Pinterest! – If you’re interested in sharing your opinions on social media for your business and using it as an effective marketing method, you should get started TODAY!

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