How To Make Your Real Estate Website More Accessible For Everyone

 

Your real estate website should be accessible by everyone.

The internet has become an essential part of our lives. We use it for work, play, and connecting with others. But what about those who don’t have access to the internet? What about those who can’t see, hear, or use a mouse? How can we ensure that everyone can enjoy the benefits of the internet? The answer is website accessibility. Website accessibility ensures everyone can use and enjoy your website, regardless of their abilities or disabilities. It’s about making your website available to as many people as possible.

 
Websites should be accessible to everyone, regardless of ability or disability. This post will give tips on making your website more accessible to everyone. By following these tips, you can help ensure that your website is welcoming and available to everyone, no matter how they access it.

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Disclosure

As proud affiliates for some of the resources/tools shown or listed in this article, I/we at {Titus Media Solutions, LLC} commission when you click a link for a solution/resource or gadget and make a qualifying purchase. It is, however, at no extra cost to you, and in some cases, provides you with a discount.

Why is website accessibility important to your real estate business?

Website accessibility is important because it ensures everyone can use and enjoy your site, regardless of their abilities or disabilities. There are several reasons why website accessibility is essential.

A male veteran sitting on the floor next to his wheel chair with his fist raised in frustration


​First, it ensures that everyone can use and enjoy your site.

 
Second, it helps you reach a larger audience. By making your site rank higher through SEO – if your site is accessible to more people, it will likely rank higher in search engine results.

 
Third, it helps you build trust with your users. If users trust that your site is accessible, they’ll be more likely to trust your brand and recommend your real estate website to others.

Finally, website accessibility is simply the right thing to do. Sure, you may want to mitigate the risk of legal action since the recent Department of Justice’s affirmation that websites are considered places of public accommodations and must be accessible for people with disabilities. Ensuring everyone can use and enjoy your real estate website will make the internet more inclusive.

What are some common barriers to website accessibility?

There are several common barriers to website accessibility, including visual, auditory, physical, and cognitive impairments. Some common barriers to website accessibility include:

A man in a neck brace and an arm sling with his hand on his head while sitting at a desk looking very frustrated

Visual impairments: 

People who are blind or have low vision may have difficulty using sites that rely heavily on visuals. For example, they may not be able to see images or videos or have difficulty reading text.

Auditory impairments: 

People who are deaf or hard of hearing may have difficulty using sites that rely heavily on audio. For example, they may not hear audio or video clips with sound.

Physical impairments: 

People with physical impairments may have difficulty using sites that require a lot of physical activity. For example, they may not be able to use a mouse or keyboard or have difficulty reaching or manipulating items on a screen.

Cognitive impairments: 

People with cognitive impairments may have difficulty using sites that require a lot of mental activity. For example, they may have difficulty understanding complex concepts or remembering large amounts of information.

A blind woman sitting at a table with her seeing eye dog next to her.

 

How can you make your real estate website more accessible?

You can make your website more accessible, including adding alt text to images, using clear and concise language, and adding captions to videos. In addition to the above-mentioned tips, here are a few more ways you can make your website more accessible:

  1. Design your website using a simple, easy-to-understand layout and navigation.
  2. Avoid using pop-ups, auto-playing videos, or other content that could be disruptive or intrusive.
  3. Include a search function on your website so users can easily find the information they’re looking for.
  4. Make sure your website is compatible with screen readers and other assistive technologies.
  5. Consider adding transcripts or captions to audio and video content.
  6. Use clear and descriptive titles and headings to help users understand what the content is about.
  7. Offer multiple ways to access content, such as providing a link to a downloadable PDF version of an article. 


An image of paper stick figures with various physical abilities

 

The internet has brought extraordinary levels of accessibility. People from across the country and the entire world can access all sorts of information through the click of a mouse. 

However, the web has not yet been fully accessible to everyone. People still struggle to use the web daily because of different barriers they might face. Making your website accessible is essential not only for users with disabilities but for all users. By taking the time to make your website accessible, you’re making it more user-friendly for everyone.

In conclusion

We hope you enjoyed our article about how to make your real estate website more accessible. We’re committed to ensuring that everyone can participate in the services offered on real estate websites. We believe that thoughtful discussion is key to motivating agents to make their websites more inclusive and welcoming.

Blind child sitting on a couch holding a walking stick

 
If you’re interested in taking steps today towards helping close the web accessibility gap, here’s a Pro Tip: accessiBe offers easy integration, an accessibility compliance statement, and, most notably, increased access for people with varied abilities. Start a FREE trial with the #1 Web Accessibility Solution.

 
Though not an all-inclusive list, we hope you take the time to review your website based on our tips and ensure that it is accessible to everyone. We would love to hear your thoughts on this topic! Please leave us a comment below. If you have any other questions or concerns about website accessibility. And thank you for reading. We are always excited when one of our posts can provide helpful information on website accessibility and inclusivity!

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Transforming The Real Estate Industry Through Artificial Intelligence

 

Introduction

Real estate is an industry that is constantly changing, but it’s not always a positive change. Many changes can be disruptive and can cause chaos in a market. However, many changes allow us to improve the process of buying, selling, and renting homes. From AI-powered apps that help us find a place to live to AI-powered marketing that helps us sell our homes, many technologies are changing how we experience life. The real estate industry is one of the many sectors transformed by Artificial Intelligence (AI).

 
In this blog, we’ll look at the benefits of AI in real estate and how to employ it for buyers, sellers, renters, and real estate agencies.

A business man looking at a wall of info about real estate

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The Impact of Artificial Intelligence on the Real Estate Industry

According to a study by Accenture, AI will generate over $1.2 trillion in economic value across 12 industries by 2035. It is part of a more significant trend known as the AI-Industrial-Revolution (AIIR), which will result in massive economic growth and social benefits. While AI is best known for its applications in the tech industry, it is starting to affect how real estate companies stand out.

AI has already created considerable changes in the real estate industry. It has automated many tedious and monotonous tasks, such as property search and document management. It has also created ways for real estate professionals to manage their data and information better and allowed them to serve more clients in less time. Effectively, adding AI into their business strategy has created many benefits for real estate agents, including increased revenue and less stress!

There’s no doubt that artificial intelligence is changing the real estate industry

For example,

  1. AI-powered search engines are being used to help identify properties that meet specific criteria.
  2. AI-powered pricing algorithms are being used to help price properties.
  3. AI-powered screening tools are being used to help screen tenants.
  4. AI-powered chatbots are being used to help streamline the home-buying process.
  5. AI-powered tools are being used to generate listing descriptions.
  6. AI-powered algorithms are being used to generate leads for homeowners who are likely to sell their homes.

These are just a few ways AI has transformed the real estate industry. As AI continues to evolve, we can expect to see even more ways that it will revolutionize how business gets done in the real estate industry.

The Use of Artificial Intelligence in Real Estate

As the real estate industry continues to adapt to recent technological innovations, more and more agents are incorporating artificial intelligence into their everyday lives. Using the latest software, agents can save time on repetitive tasks and focus more on the clients. Real estate agents can utilize artificial intelligence to enhance their websites and make them more effective at converting visitors into leads. AI can provide personalized customer experiences with practical and responsive communication with customers and real estate clients on a 24/7 basis.

Image of a robot on a dial of digital communication channels

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Are Chatbots and other Artificial Intelligence widely used?

Chatbots are being used more and more throughout the real estate industry. And our blog – ” As A Real Estate Agent, Are Chatbots Worth My Time? ” is filled with helpful information about chatbots and how you can employ them in your real estate business.

For example,

AI is also being used to streamline the marketing process. AI-powered software can do things such as auto-generation of listing materials, comparative marketing analysis, online note-taking, and automatic content creation.

Imagine using a creative automation tool that can generate ad creative or social media ad copy for you in minutes rather than hours. Adcreative.ai has a unique ranking system that tells you which ad would likely perform well and creates branded social media posts or banner ads, so you focus on other essential tasks.


An image of ad automatically created by AdCreative.ai

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If you’re in the real estate industry, you should definitely pay attention to AI. It is revolutionizing how real estate agents conduct business, and knowing how AI is used and how it could impact your business is crucial.

The Benefits of Artificial Intelligence in Real Estate

AI-powered chatbots help streamline the home-buying process: This is a valuable tool for buyers and sellers. Chatbots can help buyers by answering their questions and helping them schedule appointments. Chatbots can also help sellers by handling a lot of the administrative work involved in selling a home.

A young black woman with a big smile, and keys opening up her home.
Are you thinking of leveraging artificial intelligence in your business? Consider these six beneficial ways artificial intelligence provides real estate agents.
  1.  AI-powered search engines help identify properties that meet specific criteria: This is immensely helpful for home buyers who have a particular idea of what they want in a property. It can also benefit real estate agents trying to find the perfect property for their clients.
  2. AI-powered pricing algorithms help price properties: This is helpful for both buyers and sellers. By using AI to price properties, agents can be sure they are getting the most accurate information possible about what a property is worth. In addition to helping sellers get the best price for their property, agents can use AI to help buyers avoid overpaying for a property. 
  3. AI-powered screening tools help screen tenants: This is valuable for landlords who want to ensure they rent to responsible tenants. By using AI to screen tenants, landlords can save themselves a lot of time and energy. 
  4. AI-powered chatbots help streamline the home-buying process: This is a valuable tool for buyers and sellers. Chatbots can help buyers by answering their questions and helping them schedule appointments. Chatbots can also help sellers by handling a lot of the administrative work involved in selling a home.
  5. AI-powered copywriting tools like Peppertype.ai and Jasper help listing agents generate captivating listing descriptions, ad copy, and social media posts that convert.
  6. AI-powered research and outreach tools like PropsectNOW are used to identify and generate a list of homeowners that are “likely to sell.” This invaluable tool can increase a real estate agent’s return on ad spend (ROAS) by only sending targeted marketing pieces instead of trying to send market materials to everyone.
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Wrapping things up

While many people are excited about the future of AI and its uses in different industries, some are concerned about what this could mean for the future of jobs. In reality, AI can empower people by improving the services that they offer, as in the case of real estate. Many realtors and lawyers are using AI to help them with the creation of content and to better connect with their clients. This means that people don’t have to lose their jobs because of AI, but instead, AI can make their careers more enjoyable.

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In conclusion,

AI is transforming many sectors of the business world, and it’s clear that AI has a transformative effect on the real estate industry. AI is making it easier and more efficient for everyone involved in the industry. From changing how we buy, sell and rent homes and many other ways, such as analyzing data, to helping agents identify and communicate with potential buyers and sellers.

From automatic content creation, text-to-speech synthesizers, social media scheduling, and chatbot technology to web accessibility, creative real estate agents are embracing AI. To learn more about how AI is used in the real estate industry and for more tips on AI, please stay tuned to our website because we will publish more blogs on this topic.

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How To Use QR Codes To Promote Your Real Estate Business

 

Introduction

Are you a real estate agent looking for a way to promote your real estate business? 

If you are, you may want to consider using QR codes. QR codes are a type of barcode that can be scanned using a smartphone or tablet. When scanned, a QR code can provide your customers with information about your business, such as your website, your contact information, or a special offer. You can create QR codes for free using a QR code generator. When creating your QR code, you will need to decide what information you want to include. Once you have created your QR code, you can promote it by including it on your business cards, flyers, or any other marketing materials. 

QR Codes are everywhere in real estate marketing

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What is a QR code?

Are you a real estate agent and unaware of what a QR code is? 

Whether you’ve heard of them or not, QR (quick response) codes are a form of matrix barcodes that can hold around 245 bytes of data. While they were invented in 1994 by Masahiro Hara of the Japanese automotive company Denso Wave. However, they didn’t become mainstream until around 2010, when they were used extensively in Japan for ticketing and navigation. 

QR codes are a type of two-dimensional barcode, machine-readable codes consisting of an array of black and white squares, typically used for storing URLs or other information.

QR codes are becoming increasingly popular, and most smartphones now have built-in QR code scanning features in their native camera apps.

Dynamic QR Code Marketing For Real Estate Blog Image

Static QR Codes – why should a real estate agent care?

What are ​Static QR codes?

Static QR codes are fixed, meaning that all the data is directly embedded into the QR code. Once generated and printed for real-world usage, it can’t be changed. However, they are fully customizable, and there is no scan limit. 


Static QR Codes are fixed - Blog Image

Most real estate businesses have made it a priority to ensure a user’s experience is seamless and memorable. A static QR code is a great way to do this. Sure, there are a few drawbacks, namely, not being able to change the target location after adding a QR code to a piece of marketing material. 

A static QR code may adequately suit your needs. However, a dynamic QR code may be just the thing you’re looking for to use on those “luxury” marketing pieces.

Dynamic QR Codes – why should a real estate agent care?

What are Dynamic QR codes?

Dynamic QR codes are super handy because they can redirect users to a destination URL, even if that URL changes after the QR code has been generated. That’s because the short URL embedded in the code remains the same, even if the destination URL changes. So if you need to update the URL for whatever reason, you can do so without having to update the QR code itself.

Imagine reprinting new business cards every time you make minor changes to your contact information, or reprinting all of your expensive marketing materials if you switch website providers.   

Dynamic QR Codes are changeable, great for real estate businesses.

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Dynamic QR codes offer additional benefits to real estate marketing, namely:
  • Advanced scan statistics
  • Scheduling, 
  • Expiration limits, 
  • A/B Rotation,
  • Password protection, and also
  • Country, device & language re-targeting

How do QR codes work?

The QR code Scanner Decodes…

As we mentioned earlier Quick Response Codes, or QR Codes, are a popular type of two-dimensional barcode. They’re machine-readable codes usually consisting of an array of black and white squares. However, they can contain colors, as well as logos, and pictures. 

How Can I Put QR Codes To Work As A Real Estate Agent - Blog Image

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The QR code scanner decodes the encoded message designed into the QR code. It moves along the QR code two data modules at a time in a right-to-left, up-then-down zig-zag pattern until every data module is covered.

Let’s take a look a the basics of how the QR code scanning process works.
  • Aim the mobile device of choice at a QR code.
  • The QR code scanner in your mobile device’s camera uses the three position markers in the code to figure out where the edges of the code are. With a sufficient quiet area, your scanner will be able to identify the edges of the QR code.
  • The scanner usually starts at the bottom right, where it will find the mode indicator. These four data modules tell the scanner what kind of data (numeric, alphanumeric, byte, or kanji) is encoded in the rest of the QR code.
  • The next thing the scanner sees is the character count indicator. This is made up of 8 data modules and it tells the scanner how long the encoded message is.
  • Now that it knows what kind of data it is and how long the message is, the scanner carries on zig-zagging along the data modules until it picks up all the information that has been encoded. The very last data module the scanner comes to is called the end indicator.
  • After reading the final character, the scanner proceeds to the error correction data modules. These modules contain information that can help repair damage to the QR code. There are four levels of error correction, which determine how much of the QR code’s data is backed up. This helps ensure that the code can still be read even if it is damaged.

What are the benefits of using QR codes for a real estate agent?

The benefits of using QR codes include being able to provide your customers with information about your business, promoting your business, and increasing brand awareness. 

QR codes are a great way to promote your business.

QR codes are a great way to promote your real estate company. You can use them to promote your website, and your real estate team, or advertise the services that you provide. You can also use them to promote special landing pages for your featured listings. You can use QR codes to promote your business in a variety of ways. 

QR codes are a great way to increase brand awareness.

QR codes are a great way to increase brand awareness. You can use them to promote your website on your business cards, your open house events, or your featured listings. You can also use them to promote your buyer and seller guides, or that “FSBO” guide that you’re especially proud of, your social media pages, or your email signature. You can use QR codes to increase your brand awareness in a variety of ways.

Real Estate Agent QR Code Advertising Blog Image Example

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Top 10 ways to use a QR code in your real estate marketing

If you’re a real estate professional and you’re not using QR codes as part of your marketing strategy, you’re missing out! QR codes are a great way to streamline your marketing efforts and make things more convenient for your employees and clients. 

Here are 10 ways to use QR codes in your real estate marketing
Simple, Effective Ways To Use QR Codes In Real Estate Marketing

  1. Text – Simple and clear text embedded into a QR code. 
  2. URL – Send someone to a link. 
  3. Phone – Get calls from people by scanning the QR code. 
  4. SMS – Get custom SMS messages from people by scanning the QR code. 
  5. Email – Get custom Emails from people by scanning the QR code. 
  6. Whatsapp – Get custom Whatsapp messages from people by scanning the QR code. 
  7. Facetime – Get Facetime calls from people by scanning the QR code. 
  8. Location – Embed location coordinates for people to get directions more easily. 
  9. WiFi – Create WiFi QR codes and let people connect to your WiFi more easily. 
  10. Event – Generate a custom life calendar event and embed it into a QR code.

 Pro Tip – A QR Code’s usage is limited mostly by the real estate agent’s imagination.

Real Estate Business Office Brand Image Blog Post Example
Can we talk about your brand’s image? 

Okay, let’s get into it, instead of passing out sticky notes with your company’s wifi login information every time you change the access information, you could update the destination URL of a Dynamic QR code that’s prominently posted in the employee lounge or the waiting area. Not only would this be more convenient for everyone involved, but it would also look a lot more professional than those sheets of paper with dirty, curled edges taped to the receptionist’s desk area!

Before the great health crisis of 2020

Before the great health crisis of 2020, QR codes had a bit of a fall from grace since their peak, leading many to consider them irrelevant or outdated – Now, you can see them on every store window and in every restaurant. We think that they have a great deal of value and can be used profitably by any real estate business.

QR Code usage since shelter in place chart

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According to Statista – In 2021, 75.8 million smartphone users in the United States scanned a QR code on their mobile devices, up by 15.3 percent compared to 2020. Usage of mobile QR code scanners is projected to experience constant growth, reaching approximately 99.5 million users in the U.S. by 2025. According to a survey of U.S. shoppers conducted in June 2021, 45 percent of respondents reported using a QR code to access marketing or promotional offers.

Conclusion

QR codes are a great way to promote your business. You can use them to provide your customers with information about your business, such as your website, your contact information, or a special offer. You can create QR codes for free using a QR code generator. And if you want to convert more relationships into real estate clients, we have a solution for you – we offer a great service, Etch Encoder is the perfect place to create and manage all of your quick response code marketing materials. 


During a June 2021 survey, it was found that 59 percent of responding shoppers from the United States believed that QR codes would be a permanent part of using their mobile phone in the future; 11 percent disagreed with that statement. Additionally, it was found that QR codes were most popular among 18 to 29 years-olds, according to Statista.

Don't Forget How Simply Wonderful A QR Code Can Be For A Real Estate Marketing

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Don’t forget that when promoting your QR code, you can include it on your business cards, flyers, or inside your real estate office.

We hope this article has helped shed some light on the benefits of using QR codes to market your real estate business. We know that this technology can help real estate agents to improve their website’s conversion rate, drive more leads to their business, and help them to find new clients. If you’d like to learn more about how you can use text-to-speech technology in your real estate business, we encourage you to stay tuned to our website at www.TitusMediaSolutions.com. We have a lot of great content on our blog and we’re always excited to see what new topics we can discuss. If you have any questions or comments about how you can use text-to-speech technology to improve your real estate business, please don’t hesitate to contact us anytime. Thank you for reading!

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