As a Real Estate Agent, Are Chatbots Worth My Time?

As a Real Estate Agent, Are Chatbots Worth My Time?


As a Real Estate Agent, Are Chatbots Worth My Time?

Chatbots have been around for decades, but lately, they’ve been the talk of the technology town. Everyone from the CEO of Meta® (Facebook®) to the team at Microsoft® is working on making chatbot technology even better. 

Yes, chatbots dominate the marketing industry, and there’s a good reason. They offer a way to optimize and personalize your marketing efforts and save you time, energy, and money. 

Some might say, “real estate agents have it hard.” They must deal with stiff competition, simultaneously manage multiple clients, and deal with life-changing responsibilities. I believe they need all the help they can get. 

Busy Real Estate Agent - Chatbot Blog Post Image


Can chatbots help them? In this article, I will explain what chatbots are, the benefits they bring to both the agent and the client, and why real estate agents should care about chatbots and their benefits to the industry. 

Chatbots have the potential to make our lives much easier, but are they worth all the hype? Read on to find out!

Understanding Chatbots

First, you must understand that talking to a chatbot will generate a response using natural language processing (NLP), which means that the chatbot can understand your commands and respond in a way that is natural for you. 

Also, you should know that chatbots were created a long time ago, and since their creation, they have been used to help people with various tasks such as ordering a meal, finding movie times, etc. Fast-forward to the advent of personal assistants such as Siri®, Cortana®, and Alexa®, and sub sequentially the “chatbot” increases in popularity.

Natural Learning Process Understanding Chatbots Blog Post Image



What Are Chatbots?

Chatbots are computer programs that simulate human conversation; they are like digital assistants and can be deployed in various ways, including on websites, in apps, or through messaging platforms. They are commonly used in online customer service to answer simple questions or perform basic tasks. Chatbots can also be engaged to perform more complex tasks, such as scheduling a home tour or booking a homeowner counseling session. 

What are chatbot - Blog Post Image

More and more businesses are using chatbots to improve customer service. In the real estate industry, chatbots are helpful tools that engage potential homebuyers online and provide them with the necessary information. 

Chatbots are becoming increasingly important in many industries, providing a valuable service to businesses and customers. From improving customer service to engaging potential homebuyers online, chatbots play an increasingly important role in the real estate industry.

How do chatbots work?

A well-designed chatbot mimics human conversation using natural language processing (NLP). NLP allows a chatbot to understand human input and respond in a way that is natural for humans. A primary goal of a chatbot is to facilitate more effortless conversations between people communicating with businesses and other organizations by automating specific tasks, such as customer service or sales.

Chatbots extract small pieces of information from a user, such as a user’s name, location, or topic of conversation; they then use this information to generate a response, typically a question or a statement. The chatbot then analyses the user’s response, scans its pre-defined rules database, and decides what to do next. This process continues until the conversation comes to an end.

Real Estate Agent Chatbot - Chatbot Blog Post Image


Chatbots can be either Rule-based or AI-based.

Rule-based chatbots 

Follow a set of rules that the developer defines. A chatbot often returns a generic reply if it can’t find a matching response. In contrast,

AI-based chatbots 

Use artificial intelligence to learn from past conversations and generate responses. The more and more chatbots are used, the better they get at simulating human conversation.

Chatbots are constantly learning and improving their ability to understand and respond to user input.

What are the benefits of chatbots for real estate agents?

Real estate agents are busy people, with agents often working 12 hours or more a day, and making time to call, text, or email their clients through regular networks can be time-consuming and tedious. Chatbots are always connected to the internet. That means they always have time to talk to you. A chatbot allows real estate agents to converse with their clients while asleep at night, and it’s a great time-saver, allowing agents to focus on personal, high-touch tasks, spending less time answering questions that a chatbot can quickly resolve.

Chatbots can be extremely helpful for real estate agents because they give them the ability to have a full-time assistant for a fraction of the price. Chatbots can schedule appointments for an agent, and even help a real estate firm stay top-of-mind with your past, present, and future clients.

Real Estate Agent Chatbot Virtual Assistant  - Example


Chatbots are an excellent way for real estate agents to interact with more customers and respond faster to inquiries. While chatbots are designed to be automated, they don’t make the mistake of being impersonal! A chatbot can be programmed to ask for your preferences and details about your needs and provide the exact information you requested.

Chatbots have many more benefits, but one of the most important is that they are used to help millions of people who use them daily. Suppose you’re planning to implement chatbots into your marketing strategy today. In that case, you’re just in time – according to a recent Juniper Research study, “…the total number of chatbot messaging apps accessed globally will increase from 3.5 billion in 2022 to 9.5 billion by 2026.”

Chatbots are starting to be used more and more in the real estate industry, and it’s hard not to see why.

Are there any downsides to using chatbots?

Depending on the specific use case, chatbots may have some downsides. However, chatbots and AI technology can be excellent solutions for instant customer support, but they have some downsides that may affect your real estate clientele. 

Real Estate Chatbot Blog Image - Today's Chatbots

That’s why it’s essential to prepare for when a chatbot needs to be corrected, and it’s vital to have a Standard Operating Procedure or Policy in place so that you know how you’re going to proceed in the instances where a human needs to step in. And don’t forget the “Golden Rule” and thoroughness – two great ways to deal with miscommunication issues. 

While there is still much room for improvement and growth, chatbots are becoming more and more accurate at dealing with customer complaints and requests. Many real estate agents have already implemented chatbots on their websites. ​Using a chatbot on your website will give you an advantage compared to your competitors, and chatbots can significantly support your real estate clientele and increase their trust in your brand.

How much time do chatbots save?

Chatbots can save you time by automating express tasks.

Chatbots can automate specific tasks, such as data entry or customer service. They can also help you with research and planning. Chatbots can reduce the amount of time you spend on administrative work.

“…64% of agents with AI chatbots can spend most of their time solving complex problems, versus 50% of agents without AI chatbots,” according to Salesforce.

Why Use Real Estate Chatbots  - Chatbot Blog Post Image


Additionally, people spend less time waiting on hold or scheduling conflicts, and they get to interact with someone who can work to resolve their particular concerns at the specific moment that fits their schedule.

Overall, they can save you time by manually taking some of the work that a real estate agent would otherwise perform.

How Have Chatbots Been Used?

If we look at the history of chatbots, we will discover that chatbots have been around for a long time. The esteemed MIT professor Joseph Weizenbaum developed ELIZA, the first chatbot in the 1960s. In the internet’s early days, chatbots gave people simple responses. 

Conversation Chatbot Blog Post Image


Today’s chatbots are focusing more and more on informal communication and “smart” answers, using AI technology to create a more realistic environment.

A real estate chatbot can fit into many categories, such as:

Email Chatbots, Social Media Chatbots, Website Chatbots, and Messenger Chatbots. As an example – 

A real estate chatbot could:

  • Show an agent’s Active or featured listings,
  • Show an agent’s Open Houses, or
  • Give access to all available properties,
  • Spotlight special features,
  • Provide a method to reach the listing agent directly, as well as
  • A follow-up sequence for any customer that interacts with the chatbot. 

Are chatbots worth the investment for a real estate agent?

Chatbots are little digital helpers that can make a big difference for real estate agents. They can provide automated responses to routine questions, help with lead capture, and streamline the process of selling a property. Some chatbots may even handle more complex tasks that typically require human involvement, such as arranging appointments for home showings. 

There is still some debate about whether chatbots are worth the investment for real estate agents. Hesitant agents may change their minds after reading a recent report from Juniper Research “…has found that the adoption of chatbots across the retail, banking and healthcare sectors will realize business cost savings of $11 billion annually by 2023, up from an estimated $6 billion in 2018.”

Real Estate Image of a Living Room with books and a view


Chatbots can be a valuable addition to your real estate business. They can help you automate repetitive tasks, freeing your time to focus on more critical responsibilities. They can also help you build relationships with potential clients. Chatbots seem to be gaining popularity and may offer advantages over traditional customer service methods.

If you’re considering investing in a chatbot for your real estate business, it’s essential to research and choose a reputable chatbot provider. We recommend the School of Bots, and the folks over at Codeless Bot provide fantastic tools. You’ll also want to ensure that your chatbot is integrated correctly with your website and whatever CRM system you use.

How much does a chatbot cost?

The cost of chatbots can vary widely, so don’t expect to find a set price tag. Instead, you can expect to see an approximate price range that can give you a good idea of how much you might need to spend. Because…the cost of a chatbot depends on a few different factors. 

The chatbot type, its functionalities, and what software you want it to integrate with can affect the overall cost of a chatbot. Other factors play a role in the price, such as who builds and maintains it.

Chatbot Blog Post Image


For example, are you planning to hire an agency or a freelancer, or are you planning to build it yourself? Each option will come with a different price tag. And the two most significant cost factors are what you want your chatbot to do and who builds and maintains it. The estimated price range for a high-quality chatbot ranges between $2,500 – $150,000.

Of course, this is just a broad overview. Remember that the final cost will depend on the features and functionality you need for your real estate chatbot.

Pro Tip: If you’re considering a DIY solution – Do NOT underestimate the value of your time!

Is There a Need for Better Chatbots?

Yes, there is a need for better chatbots, and chatbots have a lot of room for improvement. However, they have many benefits.  

Gartner predicts that by 2022, 70% of customer interactions will involve emerging technologies such as machine learning (ML) applications, chatbots, and mobile messaging, up from 15% in 2018. Chatbots are an enormous competitive advantage for real estate companies willing to invest in chatbots to streamline their communication process and take advantage of this convenience!

As we’ve mentioned, chatbots can help us save time by answering questions quickly. They can also help us reduce stress by providing information in a fun and entertaining way. 

Busy Real Estate Agent - Chatbot Blog Post Image

For example, Michael Brannon, a real estate agent serving the Dumfries, Virginia, area, is using his chatbot as a way for new buyers to find houses and view features of available homes. It also has the ability where a potential buyer can quickly request to view a home. 

I’m sure you’ve heard that real estate is about relationships and that building better relationship is critical to successful real estate business. Conversational messaging is about building better conversations with your customers, which is vital to successfully using chatbots. 

One more important thing you need to understand is that chatbot technology is evolving and becoming more sophisticated by the day. And as chatbots become more sophisticated, they also become more expensive.


Chatbots are becoming more and more advanced every day, and it’s exciting to think about all the ways chatbots will be able to help people in the future. With their constant development, it seems like there’s no limit to what they’ll be able to do. Many real estate agents are already reaping the benefits of chatbots, and as a result, they are becoming more efficient and effective.

I understand that using chatbots can be overwhelming, and some real estate agents may resist change. However, creative real estate agents who are looking for a competitive edge are usually the ones who are willing to take a chance, especially solo agents and small teams. 

Real Estate Chatbot Blog Post Image - Natural Learning Process


With a user-friendly chatbot software like ManyChat, the implementation process is straightforward and customizable, and you’ll be able to give your clients the best possible experience. Their website is easy to use and provides a straightforward solution for your chatbot marketing needs. And don’t forget to follow our blog for more fascinating and valuable articles about chatbots.

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Are Chatbots A Waste Of Time For Real Estate Agents?

Are Chatbots A Waste Of Time For Real Estate Agents?


Are Chatbots A Waste Of Time To The Real Estate Industry?

Chatbots have been around for decades, but only recently have they become mainstream. Different industries, startups, and companies are now discovering the benefits of chatbots, including the real estate industry and the revolution has only just begun. 

Chatbots - A Digital Revolution


Chatbots are about to change the game for the real estate 🤯 industry. 

Real estate agents often question if using a chatbot is really worth the effort, or if it’s time better spent just speaking one-on-one with potential clients. The future of software is in self-learning chatbots, and they’re going to attract a lot of attention because they’re not only useful but incredibly cost-efficient and human-friendly. 

While there are many questions to ask ourselves about the viability of chatbots in conjunction with an effective real estate marketing strategy, the most crucial question for any real estate agent is to determine whether or not a chatbot would help drive business and sales. 

We point out some guidelines here that will help you consider what a chatbot might be capable of or not to help you better shape its’ function and output for engaging users and customers throughout all stages of their customer journey, as well as discuss how a chatbot can fit into your real estate company’s marketing strategy.

If your goal is to offer flexibility and a better experience for your real estate client? Then read on potential bot-owner and discover the mysteries of the digitally powered technology that is the “Chatbot!”

What Are Chatbots?

Why Should A Real Estate Agent Care?

Chatbots provide a way to interact with customers and clients via a chat interface that is designed to use natural language processing and artificial intelligence to process what the end-user needs and offer them options based upon the user’s inputs. 

Several of these are available as standalone applications, while others are used as add-ons to help automate common tasks. The use of Chatbots is becoming more and more common as businesses and organizations look to find new and innovative ways to interact with their customers.  


What Can Chatbots Do For A Real Estate Agent?

A chatbot is a great way to get the perfect customer service experience! Just think – your prospective clients can type, talk, or text with a friendly and helpful assistant who understands what’s being asked of them, and who can do tasks for you 24/7. 

That’s right, all of those customer questions that clog up your days are all handled in beautiful, natural language, while you’re at a real estate listing presentation, showing homes, or working on your marketing strategy to find more clients.

For the most part, chatbots are great and can help customers handle their needs at their own convenience. However, there are some downsides to using these chatbots that a real estate agent should take into consideration before making a decision about the best use of a real estate chatbot.

How Do Chatbots Work?

The Power of Today's Chatbot - Blog Image_V3

…so glad that you asked!

A chatbot includes Natural Language Processing (NLP) which is the ability of a computer program to understand human language as it is spoken and written, it can “evolve” and learn to respond more accurately to questions from your potential real estate clients.     

One of the most common ways chatbots work is by gathering information and providing valuable information in real-time. How a chatbot interacts with your customers and potential real estate clients depends on the platform. Once potential client interacts with your bot they will receive responses based on their inputs.

There are different “levels” of chatbots.

  • “Smart” a.k.a. A.I. chatbots – can “evolve” and learn to respond more accurately to questions from your potential real estate clients.
  • Live Chat pop-ups – connect your real estate customers with human beings that respond to your customer’s inquires in “real-time.”
  • Rule-based chatbots – work by using a specific set of parameters that show up on a screen to guide a user. The user will then select responses, and the chatbot will switch between pre-defined actions that take them further down the path in order to accurately respond to the question they were inquiring about.

A chatbot can deliver an ebook based on a simple comment by the user, answer questions about your listing, send clients the directions to your office, or your favorite coffee shop to meet potential clients, or it can deliver a URL to a video that shows you explaining the basics of home ownership.     

The great thing about chatbots is that they can be used in so many different ways to improve your real estate business. By using chatbots, you can improve your customer service, find out what your audience wants, and learn how to write your marketing material. You can also use chatbots to generate leads and learn more about your competition. 


The Pros and Cons of Chatbots in the Real Estate Industry

Today’s chatbot does have some technical limitations. However, a chatbot’s uses are mostly limited by the developer’s knowledge and the imagination of the real estate agent. 

Let’s look at what some of those potential benefits and drawbacks could be for your real estate business…

The Pros Of Chatbots

Chatbots have many advantages. One of the main uses of chatbots is the ability to automate certain tasks. 


PROS - Real Estate Chatbot

  • This can include anything from handling customer inquiries to providing basic product information. 
  • Chatbots can also help to improve customer service by allowing customers to quickly and easily get in touch with a representative who can help them with their inquiries.
  • Many companies are using chatbots to handle most, if not all of their customer service needs. This is because chatbots can handle a large number of queries simultaneously. They can also answer questions quickly and accurately. As a result, chatbots can save real estate companies time and money.
  • Additionally, chatbots can be used to collect data about customer interactions which can be used to improve the customer experience.
  • Chatbots are also being used for marketing purposes. They can be used to promote products and services to customers. 
    • They can be used for advertising, 
    • Programmed to deliver digital products – 
      • think 🤔 “New Client Welcome Packets”
      • think 🤔 “Listing Presentations” or “Property Flyers”
      • think 🤔 “Client Forms” or “Testimonial Requests”
    • To promote a featured listing or an upcoming Open House event. 

Chatbots can be really useful if you want to get more done and improve the “customer experience” for your real estate clients.

The Cons Of Chatbots

As a real estate agent, you should consider giving real estate chatbots to improve your customer service and marketing some serious consideration. Chatbots are a great new advancement. However, chatbot use in the real estate industry is still in its infancy stages, and there are some complications that you may encounter. Ensure you consider them before making your business “jump on the bandwagon.” 


CONS - Real Estate Chatbot

For example, chatbots may be better at dealing with routine questions chatbots. However, they can actually cause customers to feel like they’re being ignored. Also, a chatbot’s inability to handle non-routine problems can give your company a bad reputation if the customer feels like they can’t get the help they need.  Additionally, chatbots can sometimes feel very impersonal. 

While chatbots can’t be as responsive as human beings, they can play a very informative and fun role in the real estate field. They can also be effective as customer service advocates. So while chatbots can’t always replace humans, they are a great addition to certain aspects of a business.

True, real estate chatbots can help you communicate with your client on a variety of platforms, but if you’re considering using a chatbot, make sure to keep the disadvantages in mind. 

Remember, it’s important to have a clear path for your buyer or seller.

How Can A Real Estate Agent Leverage Chatbots Effectively?

How Should I Use Chatbots?

While you are making the decision about whether or not to build a chatbot for your real estate business, take a close look at how you plan to use the chatbot.

Determining how you plan to implement chatbots into your customer engagement and overall marketing strategy is a very important step. You need to consider if a chatbot will help you with lead generation, customer support, or even just providing information about your listings. Once you know how you want to use a chatbot, then you can start to look at the different platforms and decide which one is right for you. 

Be sure to consider your resources. Are you planning to invest your time, your money, or a combination of them both? Depending on the implementation, a chatbot can be expensive to build and maintain. 

How Can I Build A Chatbot?

There are a few stars in the chatbot world.

Chatfuel, MobileMonkey, and ManyChat are leading the way in the chatbot arena, and ManyChat is setting the competition on 🔥 fire when it comes to ease of use, templates and case studies, and the all too important integration piece – multi-channel marketing ✅ done! If you have more time than money then ManyChat is my recommended stop. 


If you’re new to chatbot development there’s one place you can turn for help. It’s called the School of Bots, a one-stop shop for bot development resources with courses, specialists, and a marketplace where developers can connect with clients. You may be surprised at how many people are looking to develop chatbots but if you want to guarantee the best then The School of Bots is certainly worth checking out and by reaching out directly to their specialist community they will be able to find someone who is the right fit for your project too.

Are Chatbots Taking Over?

The sheer number of chatbot articles might be enough to make you want to run to the hills and hide in a bunker until the bot apocalypse is over.  

Bot Apocalypse Ahead

Truth is, chatbots are going to be a part of our lives as technology becomes more and more a part of our lives. These new tools can be a fantastic way to improve the way real estate agents connect with potential customers. With the right strategy, a marketing campaign can be more successful and cost-effective with the introduction of bots. Several agents are already stepping up their game to adjust to the conversational style of communication that’s becoming more common – and that’s great news for everyone who wants or needs to buy or sell property!

Bots are definitely here to stay. And as more and more people become comfortable using them for things like customer service and online shopping, real estate agents are starting to realize that they can be a valuable tool for marketing and sales, too.

By using bots to mimic human conversation, agents can create a more personal connection with potential customers. And since bots can be programmed to handle a lot of the grunt work involved in a real estate transaction, like setting up appointments and sending reminders, agents can save time and money while still providing top-notch service.


Real estate agents are always asking themselves “Are chatbots really worth it?” or “Does our audience even want them?”


The answer is a resounding yes! Chatbots are easy to set up, low-maintenance, and can provide an excellent conversion rate. They allow your company to remain human in an increasingly technology-driven industry. Chatbots have become more and more popular in recent times. Real estate agents who use chatbots can use them for both marketing and customer service, making them a valuable tool for any real estate agent to have in his or her arsenal.

Chatbots can actually be really helpful if you know how to use them correctly. If you’re looking to improve efficiency and the customer experience, chatbots can be a great addition to your team. For more tips and information on how to use 
real estate chatbotsas a creative real estate agents, ensure you keep reading our blog posts!

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