Automation in real estate: what it is and how it can help you?

 

So, what is automation in real estate? And how can it help you?

The real estate industry has been notoriously slow to adopt new technologies. However, as the industry landscape changes and competition increases, automation is becoming more and more popular. 

Automation is a word that gets tossed around quite a bit, but it’s rarely actually defined. An article from Techopedia defined automation as “…automation is the creation and application of technologies to produce and deliver goods and services with minimal human intervention.” In other words, it’s the process of using technology to do the work of human beings. ​

Real estate is a highly competitive industry. Even though there are thousands of agents and millions of properties to sell, nearly all of them are unique, making each sale a unique experience and more challenging to sell. Still, technology is changing the real estate industry. Automation in real estate makes it easier for real estate agents to sell homes and for homebuyers to find the home of their dreams. In our fast-paced, high-tech world, there’s no way to get around it: Everything is becoming increasingly automated. Our cars, phones, and homes are increasingly self-driving, self-operating, and self-cleaning. Everything is getting more manageable, and the real estate industry is no exception.

Automation can help you put your business on autopilot, which you’ll want to take advantage of as often as possible. Automation could be the answer if you’re looking for ways to streamline your real estate business. This blog post will explore what automation is and how it can help you.

Disclosure

As proud affiliates for some of the resources/tools shown or listed in this article, I/we at {Titus Media Solutions, LLC} commission when you click a link for a solution/resource or gadget and make a qualifying purchase. It is, however, at no extra cost to you, and in some cases, provides you with a discount.


A blog post image of a robot (chatbot) controlling real estate business automation


What is automation and how can it be used in real estate?

Automation in real estate can help you speed up transactions and processes and ultimately save time and money. It can be a game-changer for real estate professionals looking to free up time to focus on getting clients through the door. Automation can help with anything from marketing and lead generation to transaction management and contract preparation. Real estate professionals can improve their efficiency and bottom line by using technology to automate repetitive and time-consuming tasks.

When it comes to automating various tasks in the real estate business, there are several software platforms and apps available that can be extremely helpful. For example, some platforms can assist with marketing and lead generation, transaction management, contract preparation, listing description generation, and more. When selecting a platform or app to use for automation purposes, it is essential to choose one that will integrate well with your current systems and workflows.

Blog Post Image - Automation in real estate


Additionally, you will want to consider the cost of the platform or app and its features and functionality. Automation can benefit various aspects of your real estate business and is worth considering if you want to improve your business.

What are the benefits of using automation in your real estate business?

​Real estate automation can offer many benefits, including improved efficiency, accuracy, and cost reductions. You can automate your business process or specific aspects, such as lead generation or social media management. Automation is a powerful tool to help you get the most out of your real estate business.

I know what you’re thinking. You’re rolling your eyes and probably thinking, “I don’t have time for this!” Or, “I don’t have the money for this,” or, “I don’t see how this will help my business.” But honestly, you’re mistaken.


Blog Post Image - Automation in real estate

Here are some ways it can benefit you:

Automation can save you time.

While you might be skeptical of automation, there are many practical reasons to use it. In a field like real estate, where being available at any given time of the day or night is crucial to success, automation is a great way to streamline this. You can use automation to automatically follow up with potential clients and schedule appointments with them. There are some bots out there designed to do this for you. 

With automation, you can focus on the tasks that matter most to your business. Whether generating revenue or keeping your operations running smoothly, automation can help you save time and get more done. Plus, it can free up your team to work on other vital projects.


Automation can save you money.

One of the ways automation can save you money is by performing outbound customer service tasks, such as emailing leads. If you have an assistant who works for you, you’ll likely have to pay them to perform these tasks. However, we’ve found that using automation to perform lead generation for real estate agents can save money because you won’t have to pay an assistant and can still secure more clients.



Automation can make you money.

Automating your social media is not only a cost-effective option but also a profitable one. Automating your social media posts can help you gain more exposure to your brand and real estate content, which means more eyes on your content. More eyes on your content could mean more buyers, which could mean more money.


Blog Post Image - Automation in real estate


Automation can do a lot, but you need the right tools.

It’s no secret that the best social media profiles are well-managed. With the right software, you can automate and schedule content to engage with your audience, taking some of the stress out of the daily grind! Automating posts and scheduling them optimally allows you to use your time for other essential tasks.

Automation can do a lot, but you need the right tools. Several options are available when it comes to automating your real estate business.

Tools like ManyChat – a leading messaging chatbot platform; Peppertype.ai – an AI content writing tool miles ahead of the competition; Pictory.ai – an AI-powered video generation and software editing tool; Etch Encoder – which creates customized QR codes, BarkBoxTTS – a next-generation text-to-speech tool. And AdCreative – is an AI platform that generates hundreds of stunning, high-performing ad creatives in seconds, each of which can help you with your marketing creativity.

Suppose you’re looking for a way to pass data or perform actions automatically by connecting various tools. Make‘s (formerly Integromat) drag-and-drop interface allows you to connect numerous applications in just a few clicks, and we couldn’t recommend it more highly. With WarmWelcome – You can use personal video emails to answer questions and video email signatures to drive traffic and improve customer relationships.

Suppose you are looking for software designed for social media management. In that case, we provide Social Media Services and offer a Free 7-day trial period so that you can see just how useful our software is.

Automation tools can be a huge help in growing your real estate business. One of the best benefits is that it can give you extra time. We all have the same amount of time available, but automation allows you to use it more wisely. So you can spend that “extra” time doing things you love, like taking a vacation, hanging out with family, or pursuing a hobby. Automation is an excellent option to improve your real estate business’s efficiency and bottom line.

How Can Automation in Real Estate Help You?

​Automation in real estate can help you in many ways. The world of real estate can be exceptionally challenging, including managing numerous properties, each with perplexing circumstances. Any method for making your activity less demanding and increasingly effective is a significant addition, including making your job easier and allowing you to save time and money. Artificial Intelligence can help you in various ways throughout your business; it can save you time – time you can use to make more money!


Blog Post Image - Automation in real estate

For example, you can use automation to manage the details of your listings. This way, you’ll always know what stage a real estate listing is in and will be able to take appropriate action. Airtable is exceptionally adept at these tasks. Using Airtable will allow you to manage your properties, assign tasks, send automatic emails, manage your finances, keep track of expenses, and generate reports. If you’re interested in gaining a solid foundation in the features of Airtable, check out @GarethPronovost over at GAP Consulting. I’ve taken a few of their courses, and I’m glad I did.

In Conclusion

The real estate industry can be a challenging one to break into, with a well-established industry and many powerful companies already in place. For solo agents looking to start their businesses, the problem is even worse! Establishing a name for yourself, attracting a growing customer base, maintaining relationships with your customers, and more prove quite challenging, especially when you’re operating as a solo agent. Automation is a great way to get around these problems.

Marketing automation software can help real estate agents better communicate with their clients, improve lead generation and even help with time management, allowing real estate agents to spend more time focusing on clients.


Blog Post Image - Automation in real estate

We hope you enjoyed our article about automation in real estate. We know that today’s market offers many opportunities for real estate agents looking for the latest tech to help with creativity, lead generation, and everything in between.

We hope to see you on our blog soon, where we will continue providing valuable information on automation and artificial intelligence in real estate. If you want to stay updated with information that can help your business, please sign up for our newsletter for more insight.

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Are messenger bots, a.k.a. chatbots a game-changing communication tool for your business?

 

How do you stay ahead of the curve and use messenger bots, a.k.a. chatbots, to your business’s advantage?

Social media is no longer just a trend. It is a powerful tool companies are using to grow their businesses. A recent survey from Statista showed that over three billion people were using at least one social media platform. That’s more than a quarter of the whole world’s population. Did you know Facebook, with the most significant number of users, is the most common social media platform? So why not make communicating with your current and potential real estate clients easier?

A pretty Asian woman speaking to a messenger bot on her smartphone

We are on the brink of a new era in communication, and Messenger bots, a.k.a. chatbots, are a game-changer in this new era of communication. Creative real estate companies are already capitalizing on this new age of communication and are getting significant results. 

We wrote this blog post to help you explore why you need a messenger bot, how to leverage the features of messenger bots, which messenger bot you should use, and what your next steps should be to start using a messenger bot. Suppose you want an innovative solution to market your business and create better customer retention. In that case, I suggest you Read On!

Disclosure

As proud affiliates for some of the resources/tools shown or listed in this article, I/we at {Titus Media Solutions, LLC} commission when you click a link for a solution/resource or gadget and make a qualifying purchase. It is, however, at no extra cost to you, and in some cases, provides you with a discount.

Messenger bots are a game-changing communication tool.

Okay, but…

A Black man in a suit and tie with a look of contemplation


What are Messenger bots, a.k.a. chatbots?

Messenger bots, a.k.a. chatbots, are automated software programs that use natural language processing to understand a user’s request, question or statement and return a response. Today’s chatbots allow you to communicate with clients on websites, landing pages, and social media channels like Facebook, Instagram, WhatsApp, and Telegram.


An Asian woman looking to the sky with skyscrapers in the background

Regarding the real estate industry, Messenger bots, a.k.a. chatbots, are game changers. They can help you communicate with customers, market your brand, and even automate tasks. They eliminate the need for a third-party customer service team to respond to repetitive questions from your clients. 

Chatbots are a one-on-one communication tool that can help you deliver better service to your clients. They help keep your clients updated about your business’s latest deals, promotions, and updates. They can also help you with instant booking and appointment scheduling.

It’s impressive how far chatbots have come since ELIZA was first developed in the 1960s by Joseph Weizenbaum and his team at MIT. You can use bots for all sorts of things, like ordering flowers or getting upcoming weather forecasts. It’s incredible to think about how much progress chatbots have made in such a short time.

Messenger bots, a.k.a. chatbots, can undoubtedly help you market your real estate business and establish stronger relationships with current and potential clients.

How are messenger bots, a.k.a. chatbots, used in the business world?

When Facebook introduced chatbots to its Messenger platform, some analysts predicted that they would become a primary method of communication alongside text messaging. In contrast, others believed that they would be a fad. As of July 2018, Messenger has more than 120 billion users, which is expected to be more than 120 billion by the end of 2022, according to Statista.

An older white  gentleman in a suit being served tea by a robot

Messenger bots, a.k.a. chatbots, are being used to deliver various services and products, from banking and payment services to movies and music to health information and news. Messenger bots, a.k.a. chatbots, are starting to take over the role of customer service workers, making it easier for people to get help with their issues more conveniently. 

Chatbots are used in a variety of different ways, from being a part of a more extensive customer service department to being used to provide customer service for individual brands. Businesses are using chatbots to automate their sales and marketing and help companies advertise their products.

How are real estate businesses leveraging chatbots for marketing?

Chatbots have evolved to the point where they can not only handle simple tasks such as responding to customer inquiries, but they are also capable of handling more complex tasks such as real estate lead generation. You can use chatbots to find clients, schedule appointments, and follow up on leads. Chatbots can be used in both the consumer-to-business and business-to-business space. In the consumer-to-business space, you can use chatbots to connect with clients and help them with their mortgage applications, view the details of a home, or schedule an appointment to tour a property, all from the convenience of their smartphone. You can use chatbots to handle inquiries and lead generation in business-to-business. 


An image of an artist rendition of real estate messenger bot working 24/7

Real estate is not a typical 9-5 job, and it’s a demanding industry where you have to work on your business 24/7. A real estate agent needs to be ready whenever a potential client contacts them. Some even expect you to respond at 2:00 am. That’s why real estate agents need a marketing tool that will work on their clients’ schedules, not the other way around. They need a tool ready to communicate with their clients 24/7. And it’s no wonder that so many real estate agents are adopting messenger bots, a.k.a. chatbots, to create a more personal and approachable way of marketing, especially when they aren’t available.


Chatbots are powerful tools that easily integrate with the tools you already use, like Instagram, Email, SMS, Online courses, Webinars, etc. Chatbots are limited only by your imagination.

Do I need a messenger bot in my real estate business?

Yes, you need a messenger bot in your real estate business! Having a bot that communicates with your customers on your website is crucial. You can market your website more effectively by making customer service faster, easier, and more personalized. They can also be employed as a lead generation and content distribution platform.

When considering whether to use a chatbot, It’s important to remember that building a successful real estate business is more than just traffic and leads; it’s about creating a positive experience for your customers and relationships that will last for years.


An image of a person holding a smartphone communicating with a messenger bot

And since most people carry mobile phones, messenger bots can be easily accessed with a simple tap of a button, adding a chatbot to your marketing strategy should be an easy decision.

Are you ready to take the next step to elevate your real estate business?

​We believe that messenger bots are an excellent way for real estate agents to connect with prospects and clients and differentiate their business in the digital market. We think it’s safe to say that chatbots will play a significant role in the future of our communication. If you want to learn how to use chatbots in your real estate business, we recommend ManyChat. It’s a very robust platform that is also extremely easy to learn and user-friendly. 

An image of robots (chatbots) being created on an assembly line.

Getting started: Here’s how you can connect your Facebook Business Page to your ManyChat account.

​You can create your very own real estate messenger bot in just a few easy steps:

First: Connect Your Facebook Page to ManyChat

1. On the ManyChat site, click on the “Get Started Free” button.

2. A list of pages you are an admin of will pop up once you connect your Facebook account. Select the page that you want to connect to ManyChat.

3. Click on the “Connect” button. And that’s it!


Second: Create Your Greeting Text

When a potential real estate client reaches your messenger bot for the first time, they’ll see your greeting text. I recommend that you personalize it and let people know that it’s not an “actual” person; create a persona like “Sasha Bot” or “Realty Bot.”

1. Go to your dashboard, and click on settings.
2. Locate the “Greeting” text box, where you can fill in your message.

Pro Tip: Use your words wisely to make a great impression!

Third: Construct The Main Menu

Now that your greeting has been created, it’s time to construct your main menu. The main menu is a way for potential clients to navigate the conversation and get to your main offerings – services, a property walk-thru, or something else. You can direct people to outside links or keep them within the bot, and it’s entirely up to you.

To get started, head to the “Automation” tab on the left side of your dashboard. Type in your services, such as “Sell Your Home,” and select your options, then click ‘done,’ and your Main Menu is ready to receive potential real estate clients.

Fourth: Craft A Welcome Message

The Welcome Message is your chance to make a great first impression! The welcome message is the message a user will receive when they first message your page on Facebook, so it’s essential to set the right tone and expectations here. Some people like to personalize their chatbot by creating a persona, or avatar, to make it more fun and engaging. If you did this, this is the perfect place to introduce your chatbot to your potential real estate client, and be sure to let people know how they can unsubscribe anytime.

Getting started with your welcome message is simple and easy. 

Here’s how:
1. On your dashboard, go to “Automation.”
2. Click on Welcome Message. You can start typing out your welcome message and setting actions here.


An image of a customer service messenger bot with headphones

Now that you know where to start have fun crafting your messages using emojis, images, videos, and gifs. Remember, Chatbots are a lot like people; they should have unique voices and personalities. So bring your real estate Chabot’s persona to life, and have fun with it.

In Conclusion:

​When marketing your business, chatbots can be a massive asset. They can interact with leads and clients via live chat, provide customer service around the clock, and deliver valuable information when needed. Many real estate agents and brokerages are excited about the potential of messenger bots to help their businesses grow.
Chatbots are worth considering if you’re looking for ways to grow your real estate business! 

A small child in a red dress with a intelligent robot gazing into each other's eyes in a apocalyptical environment


Suppose you are interested in learning more about how messenger bots can help your business. In that case, we recommend you subscribe to our newsletter so that you don’t miss any of our blog posts or leave your thoughts about the next steps in the evolution of chatbot use in the real estate industry.

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Transforming The Real Estate Industry Through Artificial Intelligence

 

Introduction

Real estate is an industry that is constantly changing, but it’s not always a positive change. Many changes can be disruptive and can cause chaos in a market. However, many changes allow us to improve the process of buying, selling, and renting homes. From AI-powered apps that help us find a place to live to AI-powered marketing that helps us sell our homes, many technologies are changing how we experience life. The real estate industry is one of the many sectors transformed by Artificial Intelligence (AI).

 
In this blog, we’ll look at the benefits of AI in real estate and how to employ it for buyers, sellers, renters, and real estate agencies.

A business man looking at a wall of info about real estate

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The Impact of Artificial Intelligence on the Real Estate Industry

According to a study by Accenture, AI will generate over $1.2 trillion in economic value across 12 industries by 2035. It is part of a more significant trend known as the AI-Industrial-Revolution (AIIR), which will result in massive economic growth and social benefits. While AI is best known for its applications in the tech industry, it is starting to affect how real estate companies stand out.

AI has already created considerable changes in the real estate industry. It has automated many tedious and monotonous tasks, such as property search and document management. It has also created ways for real estate professionals to manage their data and information better and allowed them to serve more clients in less time. Effectively, adding AI into their business strategy has created many benefits for real estate agents, including increased revenue and less stress!

There’s no doubt that artificial intelligence is changing the real estate industry

For example,

  1. AI-powered search engines are being used to help identify properties that meet specific criteria.
  2. AI-powered pricing algorithms are being used to help price properties.
  3. AI-powered screening tools are being used to help screen tenants.
  4. AI-powered chatbots are being used to help streamline the home-buying process.
  5. AI-powered tools are being used to generate listing descriptions.
  6. AI-powered algorithms are being used to generate leads for homeowners who are likely to sell their homes.

These are just a few ways AI has transformed the real estate industry. As AI continues to evolve, we can expect to see even more ways that it will revolutionize how business gets done in the real estate industry.

The Use of Artificial Intelligence in Real Estate

As the real estate industry continues to adapt to recent technological innovations, more and more agents are incorporating artificial intelligence into their everyday lives. Using the latest software, agents can save time on repetitive tasks and focus more on the clients. Real estate agents can utilize artificial intelligence to enhance their websites and make them more effective at converting visitors into leads. AI can provide personalized customer experiences with practical and responsive communication with customers and real estate clients on a 24/7 basis.

Image of a robot on a dial of digital communication channels

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Are Chatbots and other Artificial Intelligence widely used?

Chatbots are being used more and more throughout the real estate industry. And our blog – ” As A Real Estate Agent, Are Chatbots Worth My Time? ” is filled with helpful information about chatbots and how you can employ them in your real estate business.

For example,

AI is also being used to streamline the marketing process. AI-powered software can do things such as auto-generation of listing materials, comparative marketing analysis, online note-taking, and automatic content creation.

Imagine using a creative automation tool that can generate ad creative or social media ad copy for you in minutes rather than hours. Adcreative.ai has a unique ranking system that tells you which ad would likely perform well and creates branded social media posts or banner ads, so you focus on other essential tasks.


An image of ad automatically created by AdCreative.ai

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If you’re in the real estate industry, you should definitely pay attention to AI. It is revolutionizing how real estate agents conduct business, and knowing how AI is used and how it could impact your business is crucial.

The Benefits of Artificial Intelligence in Real Estate

AI-powered chatbots help streamline the home-buying process: This is a valuable tool for buyers and sellers. Chatbots can help buyers by answering their questions and helping them schedule appointments. Chatbots can also help sellers by handling a lot of the administrative work involved in selling a home.

A young black woman with a big smile, and keys opening up her home.
Are you thinking of leveraging artificial intelligence in your business? Consider these six beneficial ways artificial intelligence provides real estate agents.
  1.  AI-powered search engines help identify properties that meet specific criteria: This is immensely helpful for home buyers who have a particular idea of what they want in a property. It can also benefit real estate agents trying to find the perfect property for their clients.
  2. AI-powered pricing algorithms help price properties: This is helpful for both buyers and sellers. By using AI to price properties, agents can be sure they are getting the most accurate information possible about what a property is worth. In addition to helping sellers get the best price for their property, agents can use AI to help buyers avoid overpaying for a property. 
  3. AI-powered screening tools help screen tenants: This is valuable for landlords who want to ensure they rent to responsible tenants. By using AI to screen tenants, landlords can save themselves a lot of time and energy. 
  4. AI-powered chatbots help streamline the home-buying process: This is a valuable tool for buyers and sellers. Chatbots can help buyers by answering their questions and helping them schedule appointments. Chatbots can also help sellers by handling a lot of the administrative work involved in selling a home.
  5. AI-powered copywriting tools like Peppertype.ai and Jasper help listing agents generate captivating listing descriptions, ad copy, and social media posts that convert.
  6. AI-powered research and outreach tools like PropsectNOW are used to identify and generate a list of homeowners that are “likely to sell.” This invaluable tool can increase a real estate agent’s return on ad spend (ROAS) by only sending targeted marketing pieces instead of trying to send market materials to everyone.
An image of a robot pointing at a diagram of business success terms
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Wrapping things up

While many people are excited about the future of AI and its uses in different industries, some are concerned about what this could mean for the future of jobs. In reality, AI can empower people by improving the services that they offer, as in the case of real estate. Many realtors and lawyers are using AI to help them with the creation of content and to better connect with their clients. This means that people don’t have to lose their jobs because of AI, but instead, AI can make their careers more enjoyable.

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In conclusion,

AI is transforming many sectors of the business world, and it’s clear that AI has a transformative effect on the real estate industry. AI is making it easier and more efficient for everyone involved in the industry. From changing how we buy, sell and rent homes and many other ways, such as analyzing data, to helping agents identify and communicate with potential buyers and sellers.

From automatic content creation, text-to-speech synthesizers, social media scheduling, and chatbot technology to web accessibility, creative real estate agents are embracing AI. To learn more about how AI is used in the real estate industry and for more tips on AI, please stay tuned to our website because we will publish more blogs on this topic.

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As a Real Estate Agent, Are Chatbots Worth My Time?

 

As a Real Estate Agent, Are Chatbots Worth My Time?

Chatbots have been around for decades, but lately, they’ve been the talk of the technology town. Everyone from the CEO of Meta® (Facebook®) to the team at Microsoft® is working on making chatbot technology even better. 

Yes, chatbots dominate the marketing industry, and there’s a good reason. They offer a way to optimize and personalize your marketing efforts and save you time, energy, and money. 

Some might say, “real estate agents have it hard.” They must deal with stiff competition, simultaneously manage multiple clients, and deal with life-changing responsibilities. I believe they need all the help they can get. 

Busy Real Estate Agent - Chatbot Blog Post Image

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Can chatbots help them? In this article, I will explain what chatbots are, the benefits they bring to both the agent and the client, and why real estate agents should care about chatbots and their benefits to the industry. 

Chatbots have the potential to make our lives much easier, but are they worth all the hype? Read on to find out!

Understanding Chatbots

First, you must understand that talking to a chatbot will generate a response using natural language processing (NLP), which means that the chatbot can understand your commands and respond in a way that is natural for you. 

Also, you should know that chatbots were created a long time ago, and since their creation, they have been used to help people with various tasks such as ordering a meal, finding movie times, etc. Fast-forward to the advent of personal assistants such as Siri®, Cortana®, and Alexa®, and sub sequentially the “chatbot” increases in popularity.

Natural Learning Process Understanding Chatbots Blog Post Image

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What Are Chatbots?

Chatbots are computer programs that simulate human conversation; they are like digital assistants and can be deployed in various ways, including on websites, in apps, or through messaging platforms. They are commonly used in online customer service to answer simple questions or perform basic tasks. Chatbots can also be engaged to perform more complex tasks, such as scheduling a home tour or booking a homeowner counseling session. 

What are chatbot - Blog Post Image

More and more businesses are using chatbots to improve customer service. In the real estate industry, chatbots are helpful tools that engage potential homebuyers online and provide them with the necessary information. 

Chatbots are becoming increasingly important in many industries, providing a valuable service to businesses and customers. From improving customer service to engaging potential homebuyers online, chatbots play an increasingly important role in the real estate industry.

How do chatbots work?

A well-designed chatbot mimics human conversation using natural language processing (NLP). NLP allows a chatbot to understand human input and respond in a way that is natural for humans. A primary goal of a chatbot is to facilitate more effortless conversations between people communicating with businesses and other organizations by automating specific tasks, such as customer service or sales.

Chatbots extract small pieces of information from a user, such as a user’s name, location, or topic of conversation; they then use this information to generate a response, typically a question or a statement. The chatbot then analyses the user’s response, scans its pre-defined rules database, and decides what to do next. This process continues until the conversation comes to an end.

Real Estate Agent Chatbot - Chatbot Blog Post Image

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Chatbots can be either Rule-based or AI-based.

Rule-based chatbots 

Follow a set of rules that the developer defines. A chatbot often returns a generic reply if it can’t find a matching response. In contrast,

AI-based chatbots 

Use artificial intelligence to learn from past conversations and generate responses. The more and more chatbots are used, the better they get at simulating human conversation.

Chatbots are constantly learning and improving their ability to understand and respond to user input.

What are the benefits of chatbots for real estate agents?

Real estate agents are busy people, with agents often working 12 hours or more a day, and making time to call, text, or email their clients through regular networks can be time-consuming and tedious. Chatbots are always connected to the internet. That means they always have time to talk to you. A chatbot allows real estate agents to converse with their clients while asleep at night, and it’s a great time-saver, allowing agents to focus on personal, high-touch tasks, spending less time answering questions that a chatbot can quickly resolve.

 
Chatbots can be extremely helpful for real estate agents because they give them the ability to have a full-time assistant for a fraction of the price. Chatbots can schedule appointments for an agent, and even help a real estate firm stay top-of-mind with your past, present, and future clients.

Real Estate Agent Chatbot Virtual Assistant  - Example

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Chatbots are an excellent way for real estate agents to interact with more customers and respond faster to inquiries. While chatbots are designed to be automated, they don’t make the mistake of being impersonal! A chatbot can be programmed to ask for your preferences and details about your needs and provide the exact information you requested.

 
Chatbots have many more benefits, but one of the most important is that they are used to help millions of people who use them daily. Suppose you’re planning to implement chatbots into your marketing strategy today. In that case, you’re just in time – according to a recent Juniper Research study, “…the total number of chatbot messaging apps accessed globally will increase from 3.5 billion in 2022 to 9.5 billion by 2026.”

Chatbots are starting to be used more and more in the real estate industry, and it’s hard not to see why.

Are there any downsides to using chatbots?

Depending on the specific use case, chatbots may have some downsides. However, chatbots and AI technology can be excellent solutions for instant customer support, but they have some downsides that may affect your real estate clientele. 

Real Estate Chatbot Blog Image - Today's Chatbots

That’s why it’s essential to prepare for when a chatbot needs to be corrected, and it’s vital to have a Standard Operating Procedure or Policy in place so that you know how you’re going to proceed in the instances where a human needs to step in. And don’t forget the “Golden Rule” and thoroughness – two great ways to deal with miscommunication issues. 

While there is still much room for improvement and growth, chatbots are becoming more and more accurate at dealing with customer complaints and requests. Many real estate agents have already implemented chatbots on their websites. ​Using a chatbot on your website will give you an advantage compared to your competitors, and chatbots can significantly support your real estate clientele and increase their trust in your brand.

How much time do chatbots save?

Chatbots can save you time by automating express tasks.

Chatbots can automate specific tasks, such as data entry or customer service. They can also help you with research and planning. Chatbots can reduce the amount of time you spend on administrative work.

 
“…64% of agents with AI chatbots can spend most of their time solving complex problems, versus 50% of agents without AI chatbots,” according to Salesforce.

Why Use Real Estate Chatbots  - Chatbot Blog Post Image

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Additionally, people spend less time waiting on hold or scheduling conflicts, and they get to interact with someone who can work to resolve their particular concerns at the specific moment that fits their schedule.

Overall, they can save you time by manually taking some of the work that a real estate agent would otherwise perform.

How Have Chatbots Been Used?

If we look at the history of chatbots, we will discover that chatbots have been around for a long time. The esteemed MIT professor Joseph Weizenbaum developed ELIZA, the first chatbot in the 1960s. In the internet’s early days, chatbots gave people simple responses. 

Conversation Chatbot Blog Post Image

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Today’s chatbots are focusing more and more on informal communication and “smart” answers, using AI technology to create a more realistic environment.

 
A real estate chatbot can fit into many categories, such as:

Email Chatbots, Social Media Chatbots, Website Chatbots, and Messenger Chatbots. As an example – 

A real estate chatbot could:

  • Show an agent’s Active or featured listings,
  • Show an agent’s Open Houses, or
  • Give access to all available properties,
  • Spotlight special features,
  • Provide a method to reach the listing agent directly, as well as
  • A follow-up sequence for any customer that interacts with the chatbot. 

Are chatbots worth the investment for a real estate agent?

Chatbots are little digital helpers that can make a big difference for real estate agents. They can provide automated responses to routine questions, help with lead capture, and streamline the process of selling a property. Some chatbots may even handle more complex tasks that typically require human involvement, such as arranging appointments for home showings. 

There is still some debate about whether chatbots are worth the investment for real estate agents. Hesitant agents may change their minds after reading a recent report from Juniper Research “…has found that the adoption of chatbots across the retail, banking and healthcare sectors will realize business cost savings of $11 billion annually by 2023, up from an estimated $6 billion in 2018.”

Real Estate Image of a Living Room with books and a view

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Chatbots can be a valuable addition to your real estate business. They can help you automate repetitive tasks, freeing your time to focus on more critical responsibilities. They can also help you build relationships with potential clients. Chatbots seem to be gaining popularity and may offer advantages over traditional customer service methods.

If you’re considering investing in a chatbot for your real estate business, it’s essential to research and choose a reputable chatbot provider. We recommend the School of Bots, and the folks over at Codeless Bot provide fantastic tools. You’ll also want to ensure that your chatbot is integrated correctly with your website and whatever CRM system you use.

How much does a chatbot cost?

The cost of chatbots can vary widely, so don’t expect to find a set price tag. Instead, you can expect to see an approximate price range that can give you a good idea of how much you might need to spend. Because…the cost of a chatbot depends on a few different factors. 

The chatbot type, its functionalities, and what software you want it to integrate with can affect the overall cost of a chatbot. Other factors play a role in the price, such as who builds and maintains it.

Chatbot Blog Post Image

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For example, are you planning to hire an agency or a freelancer, or are you planning to build it yourself? Each option will come with a different price tag. And the two most significant cost factors are what you want your chatbot to do and who builds and maintains it. The estimated price range for a high-quality chatbot ranges between $2,500 – $150,000.

Of course, this is just a broad overview. Remember that the final cost will depend on the features and functionality you need for your real estate chatbot.

Pro Tip: If you’re considering a DIY solution – Do NOT underestimate the value of your time!

Is There a Need for Better Chatbots?

Yes, there is a need for better chatbots, and chatbots have a lot of room for improvement. However, they have many benefits.  

Gartner predicts that by 2022, 70% of customer interactions will involve emerging technologies such as machine learning (ML) applications, chatbots, and mobile messaging, up from 15% in 2018. Chatbots are an enormous competitive advantage for real estate companies willing to invest in chatbots to streamline their communication process and take advantage of this convenience!

As we’ve mentioned, chatbots can help us save time by answering questions quickly. They can also help us reduce stress by providing information in a fun and entertaining way. 

Busy Real Estate Agent - Chatbot Blog Post Image

For example, Michael Brannon, a real estate agent serving the Dumfries, Virginia, area, is using his chatbot as a way for new buyers to find houses and view features of available homes. It also has the ability where a potential buyer can quickly request to view a home. 

I’m sure you’ve heard that real estate is about relationships and that building better relationship is critical to successful real estate business. Conversational messaging is about building better conversations with your customers, which is vital to successfully using chatbots. 

One more important thing you need to understand is that chatbot technology is evolving and becoming more sophisticated by the day. And as chatbots become more sophisticated, they also become more expensive.

Conclusion

Chatbots are becoming more and more advanced every day, and it’s exciting to think about all the ways chatbots will be able to help people in the future. With their constant development, it seems like there’s no limit to what they’ll be able to do. Many real estate agents are already reaping the benefits of chatbots, and as a result, they are becoming more efficient and effective.

I understand that using chatbots can be overwhelming, and some real estate agents may resist change. However, creative real estate agents who are looking for a competitive edge are usually the ones who are willing to take a chance, especially solo agents and small teams. 

Real Estate Chatbot Blog Post Image - Natural Learning Process

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With a user-friendly chatbot software like ManyChat, the implementation process is straightforward and customizable, and you’ll be able to give your clients the best possible experience. Their website is easy to use and provides a straightforward solution for your chatbot marketing needs. And don’t forget to follow our blog for more fascinating and valuable articles about chatbots.

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Are Chatbots A Waste Of Time For Real Estate Agents?

 

Are Chatbots A Waste Of Time To The Real Estate Industry?

Chatbots have been around for decades, but only recently have they become mainstream. Different industries, startups, and companies are now discovering the benefits of chatbots, including the real estate industry and the revolution has only just begun. 

Chatbots - A Digital Revolution

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Chatbots are about to change the game for the real estate 🤯 industry. 

Real estate agents often question if using a chatbot is really worth the effort, or if it’s time better spent just speaking one-on-one with potential clients. The future of software is in self-learning chatbots, and they’re going to attract a lot of attention because they’re not only useful but incredibly cost-efficient and human-friendly. 

While there are many questions to ask ourselves about the viability of chatbots in conjunction with an effective real estate marketing strategy, the most crucial question for any real estate agent is to determine whether or not a chatbot would help drive business and sales. 

We point out some guidelines here that will help you consider what a chatbot might be capable of or not to help you better shape its’ function and output for engaging users and customers throughout all stages of their customer journey, as well as discuss how a chatbot can fit into your real estate company’s marketing strategy.

If your goal is to offer flexibility and a better experience for your real estate client? Then read on potential bot-owner and discover the mysteries of the digitally powered technology that is the “Chatbot!”


What Are Chatbots?

Why Should A Real Estate Agent Care?

Chatbots provide a way to interact with customers and clients via a chat interface that is designed to use natural language processing and artificial intelligence to process what the end-user needs and offer them options based upon the user’s inputs. 

Several of these are available as standalone applications, while others are used as add-ons to help automate common tasks. The use of Chatbots is becoming more and more common as businesses and organizations look to find new and innovative ways to interact with their customers.  

   

What Can Chatbots Do For A Real Estate Agent?

A chatbot is a great way to get the perfect customer service experience! Just think – your prospective clients can type, talk, or text with a friendly and helpful assistant who understands what’s being asked of them, and who can do tasks for you 24/7. 

That’s right, all of those customer questions that clog up your days are all handled in beautiful, natural language, while you’re at a real estate listing presentation, showing homes, or working on your marketing strategy to find more clients.

For the most part, chatbots are great and can help customers handle their needs at their own convenience. However, there are some downsides to using these chatbots that a real estate agent should take into consideration before making a decision about the best use of a real estate chatbot.

How Do Chatbots Work?

The Power of Today's Chatbot - Blog Image_V3

…so glad that you asked!

A chatbot includes Natural Language Processing (NLP) which is the ability of a computer program to understand human language as it is spoken and written, it can “evolve” and learn to respond more accurately to questions from your potential real estate clients.     

One of the most common ways chatbots work is by gathering information and providing valuable information in real-time. How a chatbot interacts with your customers and potential real estate clients depends on the platform. Once potential client interacts with your bot they will receive responses based on their inputs.

There are different “levels” of chatbots.

  • “Smart” a.k.a. A.I. chatbots – can “evolve” and learn to respond more accurately to questions from your potential real estate clients.
  • Live Chat pop-ups – connect your real estate customers with human beings that respond to your customer’s inquires in “real-time.”
  • Rule-based chatbots – work by using a specific set of parameters that show up on a screen to guide a user. The user will then select responses, and the chatbot will switch between pre-defined actions that take them further down the path in order to accurately respond to the question they were inquiring about.

A chatbot can deliver an ebook based on a simple comment by the user, answer questions about your listing, send clients the directions to your office, or your favorite coffee shop to meet potential clients, or it can deliver a URL to a video that shows you explaining the basics of home ownership.     

The great thing about chatbots is that they can be used in so many different ways to improve your real estate business. By using chatbots, you can improve your customer service, find out what your audience wants, and learn how to write your marketing material. You can also use chatbots to generate leads and learn more about your competition. 

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The Pros and Cons of Chatbots in the Real Estate Industry

Today’s chatbot does have some technical limitations. However, a chatbot’s uses are mostly limited by the developer’s knowledge and the imagination of the real estate agent. 

Let’s look at what some of those potential benefits and drawbacks could be for your real estate business…

The Pros Of Chatbots

Chatbots have many advantages. One of the main uses of chatbots is the ability to automate certain tasks. 

 

PROS - Real Estate Chatbot

  • This can include anything from handling customer inquiries to providing basic product information. 
  • Chatbots can also help to improve customer service by allowing customers to quickly and easily get in touch with a representative who can help them with their inquiries.
  • Many companies are using chatbots to handle most, if not all of their customer service needs. This is because chatbots can handle a large number of queries simultaneously. They can also answer questions quickly and accurately. As a result, chatbots can save real estate companies time and money.
  • Additionally, chatbots can be used to collect data about customer interactions which can be used to improve the customer experience.
  • Chatbots are also being used for marketing purposes. They can be used to promote products and services to customers. 
    • They can be used for advertising, 
    • Programmed to deliver digital products – 
      • think 🤔 “New Client Welcome Packets”
      • think 🤔 “Listing Presentations” or “Property Flyers”
      • think 🤔 “Client Forms” or “Testimonial Requests”
    • To promote a featured listing or an upcoming Open House event. 

Chatbots can be really useful if you want to get more done and improve the “customer experience” for your real estate clients.

The Cons Of Chatbots

As a real estate agent, you should consider giving real estate chatbots to improve your customer service and marketing some serious consideration. Chatbots are a great new advancement. However, chatbot use in the real estate industry is still in its infancy stages, and there are some complications that you may encounter. Ensure you consider them before making your business “jump on the bandwagon.” 

  

CONS - Real Estate Chatbot


For example, chatbots may be better at dealing with routine questions chatbots. However, they can actually cause customers to feel like they’re being ignored. Also, a chatbot’s inability to handle non-routine problems can give your company a bad reputation if the customer feels like they can’t get the help they need.  Additionally, chatbots can sometimes feel very impersonal. 

While chatbots can’t be as responsive as human beings, they can play a very informative and fun role in the real estate field. They can also be effective as customer service advocates. So while chatbots can’t always replace humans, they are a great addition to certain aspects of a business.

True, real estate chatbots can help you communicate with your client on a variety of platforms, but if you’re considering using a chatbot, make sure to keep the disadvantages in mind. 

Remember, it’s important to have a clear path for your buyer or seller.


How Can A Real Estate Agent Leverage Chatbots Effectively?

How Should I Use Chatbots?

While you are making the decision about whether or not to build a chatbot for your real estate business, take a close look at how you plan to use the chatbot.

Determining how you plan to implement chatbots into your customer engagement and overall marketing strategy is a very important step. You need to consider if a chatbot will help you with lead generation, customer support, or even just providing information about your listings. Once you know how you want to use a chatbot, then you can start to look at the different platforms and decide which one is right for you. 

Be sure to consider your resources. Are you planning to invest your time, your money, or a combination of them both? Depending on the implementation, a chatbot can be expensive to build and maintain. 

How Can I Build A Chatbot?

There are a few stars in the chatbot world.

Chatfuel, MobileMonkey, and ManyChat are leading the way in the chatbot arena, and ManyChat is setting the competition on 🔥 fire when it comes to ease of use, templates and case studies, and the all too important integration piece – multi-channel marketing ✅ done! If you have more time than money then ManyChat is my recommended stop. 

ManyChat

If you’re new to chatbot development there’s one place you can turn for help. It’s called the School of Bots, a one-stop shop for bot development resources with courses, specialists, and a marketplace where developers can connect with clients. You may be surprised at how many people are looking to develop chatbots but if you want to guarantee the best then The School of Bots is certainly worth checking out and by reaching out directly to their specialist community they will be able to find someone who is the right fit for your project too.

Are Chatbots Taking Over?

The sheer number of chatbot articles might be enough to make you want to run to the hills and hide in a bunker until the bot apocalypse is over.  

Bot Apocalypse Ahead

Truth is, chatbots are going to be a part of our lives as technology becomes more and more a part of our lives. These new tools can be a fantastic way to improve the way real estate agents connect with potential customers. With the right strategy, a marketing campaign can be more successful and cost-effective with the introduction of bots. Several agents are already stepping up their game to adjust to the conversational style of communication that’s becoming more common – and that’s great news for everyone who wants or needs to buy or sell property!

Bots are definitely here to stay. And as more and more people become comfortable using them for things like customer service and online shopping, real estate agents are starting to realize that they can be a valuable tool for marketing and sales, too.

By using bots to mimic human conversation, agents can create a more personal connection with potential customers. And since bots can be programmed to handle a lot of the grunt work involved in a real estate transaction, like setting up appointments and sending reminders, agents can save time and money while still providing top-notch service.

Conclusion

Real estate agents are always asking themselves “Are chatbots really worth it?” or “Does our audience even want them?”

 

The answer is a resounding yes! Chatbots are easy to set up, low-maintenance, and can provide an excellent conversion rate. They allow your company to remain human in an increasingly technology-driven industry. Chatbots have become more and more popular in recent times. Real estate agents who use chatbots can use them for both marketing and customer service, making them a valuable tool for any real estate agent to have in his or her arsenal.

Chatbots can actually be really helpful if you know how to use them correctly. If you’re looking to improve efficiency and the customer experience, chatbots can be a great addition to your team. For more tips and information on how to use 
real estate chatbotsas a creative real estate agents, ensure you keep reading our blog posts!

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