Using Social Media To Optimize Your  Business – Tips and Best Practices

Using Social Media To Optimize Your Business – Tips and Best Practices

 

Tips and Best Practices To Optimize Your Real Estate Business

​Today the real estate business is almost an “all digital” business. It is pretty standard that real estate agencies establish virtual-only offices with the help of the internet and technology. A digital-first mindset is a significant change from past days when the primary communication tool was the phone, and offices were necessary to conduct meetings and handle the paperwork. It also must be noted that the world is a global village, and anyone can now reach real estate professionals in major cities worldwide in seconds.

One of the most popular topics in the real estate industry is social media and its relevance in business. Social media has become essential for real estate professionals looking to grow their businesses and reach new customers. And numerous real estate agents are using social media, especially Facebook, Twitter, Instagram, and even Snapchat, to promote their businesses and build brand awareness. But with so many different platforms, it can be hard to know where to start. However, although today’s real estate business is conducted in a digital-first world, a few things are necessary to understand that can help you be more successful.

Disclosure

As proud affiliates for some of the resources/tools shown or listed in this article, I/we at {Titus Media Solutions, LLC} receive a commission when you click a link for a solution/resource or gadget and make a qualifying purchase. It is, however, at no extra cost to you, and in some cases, provides you with a discount.

Optimize Your Real Estate Business Blog Image - Social Media Emojis

​This blog post will explain the basics of using social media to optimize your real estate business, including tips and best practices. So if you’re ready to start, let’s dive right in!

Understanding the Benefits of Social Media for Real Estate

​Social media allows real estate agents to build relationships with potential clients and show off their properties. Search Engine Optimization (SEO) can be an excellent tool for agents to reach their target audiences. By adding keywords, tags, and relevant content to social media posts, potential buyers searching for properties will easily find the agent’s listing. Additionally, by optimizing their social profiles, agents can ensure that they come up in search engine results.

Agents can use platforms like Instagram and Facebook to show off their listings in creative and engaging ways. A well-thought-out social media strategy can help boost an agent’s SEO and allow them to reach more potential clients. Social media provides the perfect opportunity for agents to increase their visibility and create a sense of community with prospective buyers. Through hashtags, agents can target specific homeowners and homebuyers and create campaigns that drive engagement and generate clients. Additionally, agents can use social media to put a human face on their work, creating connections and building trust with potential clients.


Optimize Your Real Estate Business Blog Image - Social Media Marketing

​There’s no denying that social media is a powerful marketing tool. When used correctly, social media can help to boost your brand’s SEO by increasing visibility and engagement. Reaching out to influencers and collaborating on projects is a great way to get started. Influencers can help you raise brand visibility and engagement, increasing exposure and reach.

Crafting an Engaging Social Media Strategy

​You can’t just create any old content and expect it to perform well on social media. You have to do your homework and figure out your target audience, their interest, and what kind of messaging will get them to respond. Once you have a good handle on that, you can start creating content tailored specifically to them – stuff that will make them sit up and take notice. And finally, once you have all that great content, you need to make sure you’re sharing it at the correct times and in the right places so your audience sees it.

Making sure your content and visuals are engaging is crucial to success on social media. Our team can help you create a social media strategy that targets your audience and gets them interacting with your brand. We’ll post regular, relevant content and make sure your messaging is consistent across all platforms. Plus, we can use social media management tools to track progress and help manage multiple accounts easily. Get started with our 7-Day FREE Trial.


Optimize Your Real Estate Business Blog Image - Titus Media Solutions SMM Solution

​The key to success on social media is to post great content regularly. But that’s not all – you also need to be actively engaged with users, which means staying up-to-date with trends and news, producing high-quality posts, and responding to comments quickly. Keep this in mind, and you’ll be well on your way to social media success.

Creating Content That Connects With Your Audience

​Identify who your target audience is and understand their needs and interests when it comes to social media. Knowing who you are targeting regarding Social Media Marketing (SMM) will help you create content and campaigns tailored to their specific interests. By doing this, you can ensure that your SMM efforts are optimized and know that your target customers are engaging with the content you create for them. Creating content that connects and engages potential real estate clients will help you reach more potential customers, drive more business, and increase your SEO rankings.

Hashtags and keywords are your friends when trying to reach a broader audience on social media. Use location tags, popular real estate hashtags, and industry keywords in your posts to ensure that as many people see your content as possible.


Optimize Your Real Estate Business Blog Image - Hashtags

​Social media is a great way to connect with potential customers interested in real estate. You can easily connect with influencers and industry experts to help promote your content and increase engagement. Remember that social media is an effective way to reach more customers, so utilizing these strategies can help you grow your business.

Building relationships with influencers and industry experts can help businesses create genuine connections with real people and achieve tremendous success through real estate content marketing. Social media can be a great way to engage real estate professionals and complement traditional marketing campaigns.

Staying Active and Monitoring Your Performance

​Staying active on social media is essential for anyone in the real estate industry. But it’s not just about posting any old thing – it’s important to provide engaging content that your followers can use. That could mean anything from sharing real estate trends and tips to current market news or even promoting upcoming open houses. The bottom line is that if you want to grow your online real estate presence, you must cultivate an engaged social media following. By doing so, you’ll have the potential to generate more leads and increase brand recognition.

Keeping an eye on your performance is essential to understanding how well your posts and campaigns are doing. Plus, it allows you to make changes if you start to see a dip in your followers or engagement rate.

In today’s digital world, SEO is more important than ever for helping you reach users. By monitoring your performance on various social media platforms, you can get ahead of trends and utilize your content in the best way possible to reach even more potential clients.

Optimize Your Real Estate Business Blog Image - Social Media Analytics

​It’s essential to respond promptly to any comments or messages you receive on social media. This way, you can ensure a positive experience for your audience. In addition, social media management is essential to keep your followers engaged and build relationships with them. You should stay up-to-date with the latest trends and create content that appeals to your followers. When you use a social media management strategy, you can develop your brand presence even further online.

Utilizing Ads & Paid Strategies

​Paid social campaigns can be a great way to reach new real estate clients while also increasing how engaged those people are with your brand. Social campaigns allow you to control how many people see your messaging, target ads more precisely, and track performance immediately. Any real estate agent considering paid advertising on platforms like Facebook, Instagram, and Twitter should create a plan that focuses on pumping out consistent content, targeting ads carefully, and paying attention to what the audience is saying.

Social media is an increasingly popular way to market your real estate business. With social media ads, you can customize your approach to target precisely the right people, ensuring you get the best results from your marketing budget. Additionally, social media analytics allows you to measure the impact of your efforts and make real-time changes if needed. Paid strategies can also boost organic content and help it reach a wider audience.

Optimize Your Real Estate Business Blog Image - Social Media Engagement


Utilizing Ads can help boost your content by amplifying its reach and helping it break outside your usual audience. Ads especially paid ads, can increase engagement and interactions and make your content more visible overall. So if you’re looking to invest in some ways to help improve your real estate content strategy, paid strategies should be on your radar.


Leveraging Automation Tools

​If you’re looking for ways to streamline your social media presence and save time, automation tools can help. With more real estate marketing strategies incorporating social media, automation can be an excellent way for real estate agents to maximize efficiency. Automated features like scheduling posts and creating content libraries can help agents post relevant content regularly without spending a lot of time manually creating and promoting content. Additionally, agents can use automation tools to track their presence across various social media platforms.

Automation tools can help real estate agents curate and post relevant content quickly and efficiently. Real estate agents can use AdCreative.ai to generate on-brand creatives that drive high conversions, allowing them to focus on content creation rather than content distribution. AdCreative.ai is a robust automation tool that allows content creators to reach more people, freeing up valuable time to create relationships through social media accounts.

Optimize Your Real Estate Business Blog Image - Social Media Automation Tool - AdCreative.ai

​Automation tools like Pictory.ai can help real estate agents repurpose content, plan, and maximize their reach. Using Pictory.ai, agents can take advantage of artificial intelligence to create and edit professional quality videos using text, with no technical skills required or software to download. Automation tools can help agents save time and grow their real estate business.


Optimize Your Real Estate Business Blog Image - Social Media Automation Tool - Pictory.ai

Wrapping up

​If you’re in the real estate business, you know that social media can be a powerful tool to help you reach more customers and grow your business. But it’s important to remember that not all social media platforms are created equal. Some are better for networking and building relationships, while others are more effective for marketing and promotion. By following the tips and best practices outlined above, you’ll be on your way to creating an effective social media marketing strategy to help you reach more customers and grow your business.

We hope to see you on our blog soon, where we will continue providing valuable information about social media marketing strategies and tips for real estate agents. If you want to stay updated with information that can help your business, please sign up for our newsletter for more insight.

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10 Tips to Create an Engaging Quiz For Your Business

10 Tips to Create an Engaging Quiz For Your Business

Table of contents

 

An engaging quiz can bring significant results to your real estate business.

​An alluring quiz is a great way to bring your site’s visitors to the next level of engagement. A quiz can lead your readers to different resources related to the topic of the quiz. In other words, an engaging quiz will make your readers stay on your website longer.

Quizzes can be a fun and compelling way for real estate agents to generate leads and convert them into paying clients. Quizzes provide users with insightful recommendations, enticing results, and a sense of gamification that makes them popular among users. By taking advantage of quizzes, real estate agents can increase their chances of success in the industry.

However, creating an engaging quiz to keep your real estate audience engaged can take time and effort. So, what makes for a successful quiz? How do you get your readers hooked and coming back for more?

Disclosure

As proud affiliates for some of the resources/tools shown or listed in this article, I/we at {Titus Media Solutions, LLC} commission when you click a link for a solution/resource or gadget and make a qualifying purchase. It is, however, at no extra cost to you, and in some cases, provides you with a discount.


If you’re looking to add an engaging quiz to your real estate marketing strategy, here are ten tips to get you started

Blog Post Image Version a cartoon version of a teacher giving a student a quiz

Tip One: Start with a catchy title that reflects the subject matter of your quiz.

You can’t expect a lot of excitement from your users if your quiz topic isn’t interesting. An excellent way to come up with a subject that will be well-received by your target audience is to think about their needs regarding real estate.

For example, a question like “Which Would You Choose” ” – Farmhouse or Townhouse?”, ” – Lake View or Pool View?” or ” – Marble or Butcher-block Countertops?” is sure to get them thinking.

And remember, short, interesting topics will keep your audience excited to answer the next and the next one.

Blog Image -  a woman in a Hijab asking are you "Ready For A Quiz?"

Tip Two: Make sure your questions are relevant to your audience

When creating questions for your quiz, it is essential to consider your audience’s level of interest and expertise to help you create challenging and exciting questions for the quiz. If you target young adults in the tech industry interested in shopping, coffee shops, and nightlife, you will want to keep your questions focused on that demographic. On the other hand, if your target audience is looking for a fenced-in yard with lots of square footage, you will need to create questions that are unique to that particular demographic.

An image of a woman with a mobile phone - A quality quiz is engaging

Either way, by considering your audience’s level of interest and expertise, you can create a quiz that is both enjoyable and informative.

Tip Three: Use images and videos to add visual interest to your quiz

2022 is the year of the “short attention span,” so make sure your real estate quizzes are engaging by using images. Adding pictures and video will break up the quiz, provide visual clues, and increase engagement rates. Create image answers and image questions to increase the engagement rates of your real estate quizzes. Image questions, in particular, allow you to be creative by asking your audience to spot the difference or complete a famous movie quote with the added content of the actual scene.

If you want people to enjoy taking your quiz, you can do a few things to make it appealing! Choose an attractive color scheme and use an easy-to-read font. You can also add visual elements like images and videos to break up the text and make it more engaging.

Engaging Content - An image of a laptop with paper rocket blasting off from the screen

The goal is to create a professional and inviting quiz so that people will be more likely to stick with it until the end. Following these simple tips will help you create a quiz that people will love taking!

Tip Four: Make the quiz mobile-friendly

As more and more people use mobile devices to access the internet, it’s essential to ensure your quiz is mobile-friendly to reach today’s internet users. You can make the quiz interactive and easy to use on various devices. Optimizing your quiz for mobile devices will keep people engaged and ensure they have a great experience on the go.

An image of Three Women with Smartphones - A Quiz To-Go

Here are a few things to keep in mind:

First, use a responsive design that will adjust to different screen sizes.

Second, ensure the font size is large enough to read on a small screen.

Third, use large buttons and icons, and space them out, so they’re easy to tap.

Fourth, try to keep the number of questions in each quiz reasonably low so that users don’t feel overwhelmed.

Finally, the quiz should be tested on various mobile devices to ensure compatibility and identify potential issues.

Tip Five: The quiz should have a clear Call To Action

​When you create a quiz, include a clear call to action for your users, letting the consumer know what you expect them to do with the quiz results and how you plan to use the data. For example, you might say, “Take this quiz to find out which Harry Potter character you are!” or “Click here to take the quiz!” or you might ask them to “share the quiz with their friends” or “sign up for your newsletter.”

An image of an arrow hitting a "Bullseye" - a quiz with a clear call to action

Whichever action you want your audience to take, make sure it is clear and concise. The last thing you want is for your audience to be confused about what to expect or how to proceed with the quiz. So take the time to write out a clear and compelling call to action one that is prominently displayed, and you’ll be sure to see positive results.

Tip Six: Use analytics to track engagement and analyze quiz results

​Real estate agents should create a quiz for their website because it is a very engaging way to collect information about the user’s interests and preferences and then analyze the information to connect potential clients with the most relevant services.

Using a quiz allows real estate agents to create targeted content and visitors to interact with topics relevant to them, creating user engagement. By creating a quiz for your website, you can give your visitors a better experience, improve your conversion rate, and get a deeper insight into what your visitors want by asking the right questions.

Analytics is your friend when it comes to quizzes. Use them:

  • to track engagement and analyze results,
  • to see how many people answered each question,
  • to see how they answered, and
  • to see where they dropped off so you can make your quiz the best it can be for your business.
An image of a person looking at homes on Michael Brannon's real estate website

Real estate agents can create a quiz for their website using a tool like TryInteractdotcom, they provide everything you need to know to launch your first quiz!

Tip Seven: Create a sharing strategy so that quiz takers can share their results with others

​Quizzes are becoming increasingly popular on social media. The target audience user must be able to share the quiz results on social media channels like Facebook, Twitter, Instagram, and WhatsApp. A successful online quiz has the potential to reach 4.20 billion social media users around the world. So, take full advantage of this opportunity!

Giving them a way to share their quiz results is a great way to engage them with your brand. It can also be a great way to generate word-of-mouth marketing for your business. There are a few different ways you can go about doing this.

Giving them a way to share their quiz results is a great way to engage them with your brand. It can also be a great way to generate word-of-mouth marketing for your business. There are a few different ways you can go about doing this.

One option is to create a shareable image that your customers can post on social media. Perhaps a simple graphic with their results and your logo. You could also include a call-to-action, such as encouraging them to tag a friend who would enjoy taking the quiz.

Another option is to create a shareable link that customers can email or post to social media. Perhaps a quiz link or a landing page with their results. You could also include a call-to-action encouraging them to sign up for your email list or follow you on social media.

An image of a notebook with "Customer Engagement" embossed on a notebook

Whatever approach you take, make it easy for customers to share their results. The more people see it, the more likely you will get new real estate clients.

Tip Eight: Promote your quiz through social media and other channels

​It is beneficial to market the quiz through various marketing channels. Posting the quiz on social media regularly rather than just once will get more visitors and social media shares.

Global internet penetration now stands at 59.5 percent, almost 5 billion people. As a real estate agent, your clients and potential real estate clients become “Brand Ambassadors” because when they share their results, the quiz gets “promoted” for more of those 5 million people to see.

An image of a "Brand Ambassador" for Michael Brannon the military relocation real estate agent

It’s also a good idea to mention the quiz in your newsletter or perhaps promote your quiz inside your email signature, easily capturing the interest of your sphere of influence.

Tip Nine: Make sure you follow up with quiz takers after they’ve completed the quiz

​A quiz can be an excellent tool for your business. Many real estate agents use quizzes to help their clients understand how much they are paying in property taxes and the process they will go through to sell their homes. Quizzes help real estate agents to develop stronger relationships with their clients and get them to list their homes with you. But after users complete a quiz, don’t just abandon them.

An image of the word "STRATEGY"

A great way to do this is to provide a “Thank You” page, or by adding a follow-up email, you can encourage your users to reach out to you. By following up with your users, you can answer questions they might have, and you can also provide them with information about your real estate services or products.

Tip Ten: After you create your quiz, ensure you test, test, and re-test

​There is no doubt that quizzes are a potent conversion tool, but what’s equally valid is that you need to test your quiz to ensure it’s working well. Test your quiz before launching it, and listen to the feedback you get after its launch. The more you test your quiz, the more you optimize it to work well for your audience.

Set up different test groups of people and ask them to take your quiz to get their feedback. When you get the results, you can then take the feedback and make changes to your quiz. Once you have optimized your quiz, re-launch it and monitor the results you are getting. You will start to see which version of the quiz is getting the best results, and then you can focus your efforts on the groups of people that responded to the quiz.

An image of the word "Quiz"

Keep in mind that writing a quiz is a process that requires time and effort to perfect. With that in mind, stop procrastinating and get started!

Bonus Tip:

Enroll in Interact’s free to build your quiz, launch it effectively, grow your email list and boost your income!3-Day Mastermind Challenge

An image of a woman at a table with a cup of coffee, and a laptop

Final Takeaway

​Quizzes are becoming increasingly popular in marketing and can be used to track and gather information about your potential customers, which can later be stored and analyzed.

If you want to generate more leads and increase conversions in your real estate business, incorporating quizzes into your marketing efforts is critical. Interact Quiz maker is an excellent tool for creating and launching quizzes that engage your audience. Try it out at TryInteractdotcom or Book a Demo to learn more.

Make sure to have fun with your quiz! If you want people to enjoy taking it, it’s crucial to make it appealing. Which means choosing an attractive color scheme, using an easy-to-read font, and adding images or other visual elements to break up the text. The goal is to create a professional and inviting quiz so that people will be more likely to stick with it until the end.

An image of the number "10" with balloons and the word "TIPS"

A quiz is a great way to engage your audience and get them involved in your brand and your content, and we hope you enjoyed our post about tips on how to use an engaging quiz in your real estate business. To dive deeper into the topic, check out our other posts for more tips. By the way, if you liked this blog post, I also recommend that you sign up for our newsletter to receive our content directly in your inbox. Thank you for reading!

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A Strong Distribution Strategy Is The Key To Gaining Exposure For Your Real Estate Blog Posts

A Strong Distribution Strategy Is The Key To Gaining Exposure For Your Real Estate Blog Posts

 

Introduction

​Posting to social media is a critical ingredient in any successful distribution strategy. But as crucial as it is, social media can suck up a lot of time. It would help if you dedicated your time to listing appointments or home showings instead of creating and posting content, which takes precious time from other time-intensive areas of your business.

Every real estate business needs a blog as a part of its digital marketing strategy. The challenge is getting the most return from the investment. Developing a successful blogging strategy can be very frustrating, especially if you are blogging for the first time. And often, even seasoned bloggers are so focused on creating content that they forget about gaining exposure for their content.

Marketers, specific bloggers, have used a variety of ways to gain exposure by getting their content in front of viewers. A well-thought-out distribution strategy can provide you with untold benefits. How do you generate traffic for your blog posts?


A man in a suit holding a laptop looking at his distribution strategy - an image of the globe with an airplane, a truck, and a ship in the background



Missinglettr is key to gaining exposure for your real estate blog posts

​In this blog post, we’ll talk about the features of Missinglettr and how it can help you improve the exposure of your content and your social media game, taking them to the next level.


Disclosure

As proud affiliates for some of the resources/tools shown or listed in this article, I/we at {Titus Media Solutions, LLC} commission when you click a link for a solution/resource or gadget and make a qualifying purchase. It is, however, at no extra cost to you, and in some cases, provides you with a discount.


What is Missinglettr?

An image of the Missinglettr Splash page - Grow your social presence the smart way.

Missinglettr is a unique and innovative tool that is easy to use. It’s a social media tool designed to automate your social media posting. It allows you to upload your blog articles and convert them into campaigns that can be shared directly to social media, which will help you gain more exposure for your real estate blog posts.

If you’re looking for a way to step up your content distribution and social media marketing game, Missinglettr might be just what you need.

How can Missinglettr help you gain exposure for your real estate blog posts?

​If you want to create a social media campaign that will make an impact, then you should consider using Missinglettr. Thanks to its unique features, Missinglettr can help you create real estate social media campaigns and a distribution strategy that will get results.


So what are the key features of Missinglettr that can help you maximize your real estate distribution?

An image of Distribution Channels

The Sidebar – Missinglettr

​The sidebar is your “control center” in Missinglettr. By hovering over the sidebar, you’ll see the options available to you, broken down into “Tabs”: Dashboard, Campaigns, Curate, Schedule, Analytics, and Settings. Each tab contains different features that will help you navigate Missinglettr.

So, the sidebar is the place to go whether you want to see an overview of your progress or plan your campaign schedule.

The Dashboard Tab – Missinglettr

Once you connect your social media accounts to Missinglettr, your Dashboard will show you an overview of your performance (expect to see a 30-day snapshot of how you’ve been doing.) The Analytics Tab is the place to go for a more detailed breakdown.

You’ll also see a snapshot of your posting health, including the ratio of post types, average posting frequency, and how many posts are in the queue.

The Dashboard will also give you “Recommended Actions,” including curated post suggestions and a list of social media posts scheduled to go live in the coming days.

An image of the Missinglettr Dashboard Tab

The Campaigns Tab – Missinglettr

​Social Media Drip Campaigns are a great way to keep your social media accounts active without constantly creating new content. Missinglettr will automatically craft beautifully generated social media posts whenever you publish a new blog post. Thanks to Missinglettr’s AI technology, which analyzes your blog posts and looks for the best ones to share on social media. With this feature, you can be sure that your social media accounts are always up-to-date!

So, if you have a bunch of old blog posts that you want to give new life to, or if you’re regularly publishing new ones, drip campaigns are the perfect solution for eye-catching content that drives traffic to your blog.

An image of the Missinglettr Campaign Tab

Creating eye-catching content is as easy as 1-2-3. Once you’ve added your content source(s) (RSS Feeds, YouTube channels, etc.) to Missinglettr, all you need to do is publish your blog posts as usual. Missinglettr will automatically create a drip campaign for you, and all you need to do is review and approve the campaign. If you want to make any adjustments, this is the time to do so.

Missinglettr will identify the best quotes from your blog posts and find the right hashtags to use, so you can be sure that your content will reach the widest audience possible on social media. If you’re a bit of a control freak, don’t worry – you can also edit the generated quotes.

Drip Campaigns 

They are divided into three columns: “Active,” “Drafts,” and “Completed.”
Any campaigns automatically created from previously entered content sources are awaiting your review and Approval. You can also add a new campaign by clicking the “(+) plus” button to create your campaign. You’ll need to enter the URL of the blog post you want Missinglettr to use to generate a campaign.

When the Active Posts are displayed, you can view a snapshot of the current campaigns, including the type of campaign, how far the campaign has progressed, and how many clicks it has received.

When the Draft Posts are displayed, you can view the campaigns awaiting your review and Approval. Clicking on each post will open up additional options.

When the Completed Posts are displayed, you can view the campaigns that have run their course. Clicking on each post will open up additional options.

Pro Tips:
  • Ensure you integrate with Medium and turn it on to send the post to Medium dot com.
  • Ensure you’ve set the “update blog post” reminder, especially for evergreen posts.

 

The Curate Tab – Missinglettr

​With Curate (A social media marketing feature that Missinglettr offers as an optional add-on.), you can easily find engaging content to share with your audience. You can also use the platform to share your content with other Missinglettr users.

An image of the Missinglettr Curate Tab - Browse by Publisher

Don’t sleep on the Curate add-on. One might think sharing content from other creators is counterintuitive. However, it’s a great way to get interaction on your social media feeds. I receive activity daily from the content I’ve shared from various authors thanks to Missinglettr’s tagging function. The Curate add-on is an excellent way to network with new people in your industry. 

Remember the theory of reciprocity – sharing others’ content will likely result in more of your content being shared. So be sure to add your content to the Missinglettr community!

An image of the Missinglettr Curate Tab - Promote


The Schedule Tab – Missinglettr

​The Schedule feature is one of the essential aspects of Missinglettr. It allows users to manage and review all the content scheduled to post to their social media channels. The Schedule makes it easy for users to see the content scheduled to post and when and what content is a part of a drip campaign. The schedule feature makes it an ideal tool for bloggers who want to get better at content marketing.

An image of the Missinglettr Schedule Tab

​The Schedule is in a calendar format designed to help you see all the content you have lined up for publishing, so you can better plan your social media strategy. With Missinglettr, you can view all your entries at once or use the filter options to find a particular post.

For example, you can filter the entries by their Posting Status (Published, Scheduled, Awaiting Approval, etc.) or by Tags (Drip Campaign, Curated Content, etc.). You can also filter them by Workspace, and if there are multiple accounts or users, you can filter by name.

You can toggle the Schedule to show entries by day, week, or month. This way, you can see a “macro” or a “micro” view depending on your needs. You can drag-and-drop any post and place it on any other day you choose – easy peasy.

The Analytics Tab – Missinglettr

​The Analytics Tab is a great place to start if you’re looking for insights into your social media performance. You can easily view all your data from within Missinglettr without logging into different social media sites, making it easy to see how your social profiles perform.

The Analytics section contains details about your online presence on social media sites and a few details about your audience and the traffic you’re generating.

You’ll see how many total clicks you got during a set timeframe and your top drip campaigns. There’s also a chart that shows what browsers people used to find your content and the operating system used.

A section also tells you what time of the day you get the most clicks. You can use the data you gathered to improve how you use this social media tool to connect with your followers.

An image of the Missinglettr Analytics Tab

The Settings Tab – Missinglettr

​You have the power to tailor your Missinglettr experience and suit your needs by adjusting the various settings. The Settings Tab is where you’ll connect your social profiles. You can also change your date and time settings and any blackout dates and times.

If you want, you can customize your appearance by choosing a custom font. Additionally, you can select from various templates and customize them, so they fit your brand perfectly.
In the Settings tab, you can update your Curate settings, toggle between hashtag options, manage UTM parameters, add default hashtags, insert an RSS feed as a content source, and activate a URL shortener.

For your information, Missinglettr provides a URL shortener, but you could use a third-party shortener if you want to add a custom URL. And the Blacklist subsection is a handy place to enter words or phrases you’d like Missinglettr to ignore when generating Drip Campaigns.

What will it cost to get in on the Missinglettr gravy train? Good question. Let’s talk about Pricing Plans

First, the good news, Missinglettr has a free trial that allows you to try out any “paid plan” for 14 days. And you don’t even have to enter your credit card information to sign up.

An image of the Missinglettr Pricing Plan

Try Missinglettr Free

The free trial is perfect for bloggers who are just starting and want to see if the platform is a good fit for them. If it doesn’t work out or the timing isn’t right, no problem! You can sign up for the “Free Forever” version, which has minimal features but is still an excellent option for new bloggers.

An image of Distribution Channels - Planes, trains, boats, and trucks

If you’re looking to use Missinglettr to promote your content to other bloggers, please be aware that you’ll need to purchase the Curate add-on. It’s an additional $49 per month on top of the price of your plan. With the add-on, you’ll have access to all of Curate’s features, including content promotion. You will be able to browse and share content through the Curate Tab. However, without the add-on, you can’t promote your content to the Missinglettr community of bloggers. 

You can try the Pro Plan w/Curate add-on for a one-off cost of $5, originally priced at $108/ month – saving you $103! 

The Curate add-on is an investment that pays off. If you’re spending time creating content or hiring someone to create content for you, investing in tools that will help you promote your content and reach your target audience makes sense. Curate is one of those tools – it’s worth the price.

Solo plan   
$19 /month
For experienced
but smaller blogs

Pro plan
$59 /month
For professional bloggers and
large teams



Curate Add-On
$49/month
For professional bloggers and
large teams

Agency Add-On
$147/month
For large agencies and large teams 

​If you want the Agency feature that invites clients to collaborate with you on your Drip Campaign, that’s an additional $147 per month.

As I mentioned, the Solo plan is $19 per month, while the Pro plan is $59 per month. However, if you choose the yearly billing cycle, prices drop to $15 per month for the Solo plan and $49 for the Pro plan – a great way to keep some money in your pocket.



Let’s review the Good and the Bad – Missinglettr

​What are the upsides and downsides of using Missinglettr? Is it too good to be true, or is there a catch to using this automation tool?

The Good

Missinglettr is a fantastic automation tool that can help you save time and energy when creating social media posts.

The Bad

There is no catch to using Missinglettr! It is a legitimate tool that can help you improve your social media game and increase your blog’s exposure.

An image of a Professional Social Media Management Team


Is Missinglettr key to gaining exposure for your real estate blog?

​Missinglettr is a fantastic way to increase the reach of your blog. Through their distribution channels, your blog’s content can be seen by tens of thousands of people who might not otherwise see it.

If you’re looking for a way to expand your real estate blog and grow your business to new heights, then Missinglettr is a great tool. Missinglettr distributes your content across the web, making it available to a broad audience. This way, readers worldwide can enjoy your writing and understand what it’s like to live and play in your local real estate market.

We love Missinglettr – it’s a critical element of our blogging distribution strategy, and since we’ve been using Missinglettr, we’ve gained more views, leads, and, ultimately, more sales. If you’ve been working on your blog for a while but aren’t seeing the results you’d like, Missingletr may hold the key to your success.

An image of a real estate agent developing a blogging distribution strategy

​You don’t have to make a decision right away – Missinglettr offers a 14-day free trial on their paid plans and a free plan, so give Missinglettr a try to see if it’s the right solution. And if you decide to sign up, use the link to grab a fantastic offer – 50% off for three months. Either plan you choose will help blossom your social presence and surely help you get fresh eyes on your blog posts and gain new followers!

An image of a street sign for the intersection of Strategy Street and Tactics Trail



Wrapping things up

​Being a blogger can be difficult in today’s digital world. Thankfully, blogging platforms like WordPress make it easier than ever before to manage your blog. However, even with a Siteground-hosted WordPress website, getting your posts in front of your intended audience can still be challenging. That’s why proper distribution is so important. You’ll reach more people and gain exposure by learning how to distribute your real estate blog posts correctly.

We hope our blog post has helped you learn more about Missinglettr, how it can fit into your content distribution strategy, and how to use it to grow your real estate blog. If you have any questions, feel free to ask us in the comments. We’d be happy to answer any questions you have!

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Why You Should Be Using Quizzes To Engage Your Audience

Why You Should Be Using Quizzes To Engage Your Audience

 

Introduction

Everyone is online nowadays, and the number of digital marketing tools has multiplied. So, what should a real estate agent use to increase leads and conversions? The answer is quiz marketing.

Creating online quizzes is an intelligent way to reach your customers, build your brand, and drive leads to your website. You are connecting with your audience from the moment they start your quiz. When they put in their email address, you build on that relationship and keep your customers engaged with your brand. By the time they finish your quiz, you and your potential clients are ready to move to the next level; they feel that you “get them” – and that’s when the magic begins.

This blog post will discuss why quizzes are so effective and how to start incorporating them into your marketing strategy. So, read on!


A man in a purple wig holding chalk, next to a chalk board with the words "Close your books Surprise Quiz Today!"

 

But first, what is quiz marketing?

Quiz marketing is a potent research tool that can solicit feedback from your target audience. It is also an effective way to engage audiences and create a buzz around a product or campaign.

Whether trying to understand consumer behavior or promote a new product, quiz marketing is the perfect tool for collecting accurate and actionable data about your target market.

Disclosure

​As proud affiliates for some of the resources/tools shown or listed in this article, I/we at Titus Media Solutions, LLC commission when you click a link for a solution/resource or gadget and make a qualifying purchase. It is, however, at no extra cost to you, and in some cases, provides you with a discount.

1. To Generate Leads

As a real estate agent, a consistent source of potential clients is crucial to business success. Quiz generators like Interact allow you to create quizzes with lead capture forms. They offer templates and different customization options to match your branding.

To gain deeper insight into a homeowner’s thoughts about the home’s condition. I would begin by using a captivating title, such as “Is Your Home Photoshoot Ready?”

Questions that you might ask:

  • What are your “Go-To” colors to decorate your home?
  • What best describes your bedroom dresser?
  • What do you look for when buying furniture?
  • Do you prefer a home with a craftsman rustic, eclectic bohemian, farmhouse, or a modern industrial feel?

Creating questions for your quiz can help you get to know your potential real estate clients better. By segmenting respondents into more defined target groups, you can better understand who your qualified leads are. As a result, you can market to those who have completed your quiz according to the discovered target persona. And you can continue interacting with your potential clients according to their place in the customer journey.


What Kind Of Home Owner Are You? - Quiz by Michael Brannon

2. To Build Brand Awareness

Building greater brand awareness is one of the critical benefits of quiz marketing for real estate agents. By creating interactive quizzes, agents can engage potential buyers and sellers, showcase their expertise, and increase visibility and engagement with their brand. 

For example, a real estate website that regularly features quizzes related to home buying and selling attracts more site visitors and creates opportunities to connect with potential clients. In this way, quiz marketing can effectively build brand awareness and strengthen relationships with potential clients in the real estate industry.


A female real estate agent happily explaining real estate with clients (a black male and female)


3. To Boost Lead Conversion

If you’re a real estate agent, you know that increasing your conversion rate is an essential goal after generating leads. And utilizing quiz marketing techniques is one great way to achieve this! By offering potential clients interactive quizzes that gauge their home-buying preferences and interests, you can more easily tailor your services to match their preferences. Plus, if you offer incentives or prizes to users who complete the quizzes, you’ll give them even more reason to take action and convert.

Real estate agents can use quiz marketing to increase conversion rates and provide personalized recommendations to clients. By segmenting customers and offering customized lists of available homes, agents can make it easier for clients to find the right property. Additionally, quiz marketing can help agents boost sales and maximize how many clients they can help.

An image with a chart and a stamp "Increase Your Conversion Rate"

4. To Boost Your Search Engine Optimization (SEO)

For three to five minutes, a quiz holds a user’s attention. Consider how low your bounce rate would be if every user stayed on your site for three to five minutes! A low bounce rate and a high visit rate indicate to Google that your site is “pretty cool.” And they’ll reward you with a higher search ranking.

Sure, you’ll need to employ other SEO tactics to boost your ranking significantly, but a quiz is a great place to start.


A laptop with an infographic showing SEO and other marketing terms


5. To Drive Traffic To Your Website

Quiz marketing is an effective way to increase website traffic. By creating engaging, interactive content that forces users to engage with your brand, you can draw in more visitors and keep them coming back for more. Additionally, this type of marketing ensures that your audience stays on your website for longer, allowing you to build better relationships with your customers and substantially impact their decision to work with you. 

Ultimately, with the help of quiz marketing, you can boost your website’s visibility and grow your online presence effectively and efficiently.

6. To Educate Your Audience

An image of people "Engaging With Content"

Quiz marketing is an effective way to educate and engage a target audience. By creating quizzes tailored to the interests and needs of a particular demographic, real estate agents can help their ideal clients learn about the products or services they offer in a fun and more interactive way. When it comes to marketing, engaging content is key to deepening consumer trust in your brand. And one great way to create engaging content is through quizzes.

For example, if you ask your target audience about what affects real estate prices in their area, you can provide them with the answer and offer valuable insight into why this is true. Creating quiz content that educates and resonates with your audience can cultivate lasting relationships built on trust and market knowledge.

Where Can Real Estate Agents Find Interactive Quizzes?

If you’re a creative agent and ready to create your quiz, visit https://get.tryinteract.com/readytocreatequiz to create interactive quizzes that are fun and engaging to watch and that your viewers can share with their friends. You can also use the same quizzes in email marketing campaigns, landing pages, and other marketing channels.

Examples of their quizzes are:

An image of quizzes provided by Interact Quiz Maker

Quiz marketing can effectively build brand awareness and strengthen relationships with potential clients in the real estate industry. Invest in the future of your real estate business by joining Interact’s free Quiz Mastermind 3-day Challenge, where they’ll build your quiz with you in 3 days using in-depth video workshops and private access to their community The Quiz Collective, …AND they even have bonus sessions!

Final Takeaway

Quizzes are a great way to generate leads, build brand awareness, boost conversions, and drive traffic to your website. They’re also a great way to educate your audience about what you do and how you can help them. Now is the time to start if you’re not using quizzes in your marketing. Titus Media Solutions can help you get started with quiz marketing and other tools to help your real estate business thrive. Contact us today at Titus Media Solutions dot com for assistance.

An image of men and women in suits with a women in front in all "RED"

To drive more traffic to your website, consider investing in quiz marketing today!

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Dangerous Things About Content Marketing For A Real Estate Agent

Dangerous Things About Content Marketing For A Real Estate Agent

 

Introduction

If you’re a new or seasoned real estate agent, I’m sure you’ve been told more than once that creating a website and starting a blog is a must-do. And I’m sure you’ve also heard how creating content will help bring in clients. A word of caution, among the million other things you “must do,” blogging can be a treacherous path to navigate.

 
One of the most dangerous things I have heard about blogging is that “The Best Content Always Wins.” That precise logic leads many real estate agents to blindly focus on creating more and more content; when results don’t roll in the way they expect, they try to make their content better and create even more content, and so on. And when results for this excellent content still don’t materialize – regardless of how much (blood, sweat, and tears) time, effort, and perhaps even loads of money they poured into creating it, that’s where the danger peaks its ugly head out.

 
– and you find yourself heading straight toward that brick wall called “frustration.” I get it; I’ve been there too.

Real estate blog article - an image with a blank notebook

 
Remember, content marketing or “blogging” for your real estate business is never “just” about creating great content.

Disclosure

As proud affiliates for some of the resources/tools shown or listed on the website, I/we at {Titus Media Solutions} earn a commission when you click a link for a solution/resource or gadget and make a qualifying purchase. It is, however, at no extra cost to you, and in some cases, provides you with a discount.

The thing is

If you get everything else in place that is a part of blogging, you do not need that much content. You can reach a high level of “success” with content that serves your audience – not necessarily the best content out there, but the content that your audience yearns to digest.

Do you see the difference?

No, okay, stick with me a little bit longer.

If you have a blogging strategy, clear goals, and a plan for getting there, you can act and create the content that will get you results – the results that you hope to achieve with your blogging.

When most people start blogging, they blindly begin creating content, and it’s only after the results don’t become evident that they ask, “…why are things falling apart, and what can I do about it?” 

 
I’ve tried the not-so-targeted content creation approach, and when I finally made a plan and created a strategy for my blogging, I did regret the time wasted. However, I’m thankful for the newly found success because I would have never achieved it without committing to change – and following a well-thought-out plan.

An image with alphabet blocks spelling the word "BLOG"

​​

Sound advice

From time to time while I’m writing a blog, I imagine one of my English teachers on my shoulder saying to me, “…remember the basics,” “…less is more,” or “…did you include the ‘Who,’ ‘What,’ ‘Where,’ ‘When,’ and ‘How’s’ ?” I don’t profess to be an English scholar, but I know a thing or two about doing things the “hard way.”

 
So, if you’re interested in hearing more advice about the strategic blogging approach, read on.

Exceptional content creation

To go about exceptional content creation for your real estate blog, you must employ a system to see what is lacking within your blogging strategy. As a real estate agent, I understand the importance of creating remarkable and quality content. It is a must for any real estate professional trying to attract visitors to their website, an invaluable tool to help grow your business.

Real estate blog article - An image of a laptop with the word "CONTENT" and a red rocket blasting off of the screen

Let’s examine a few critical building blocks

You need to establish your goals

Determining what you want to achieve with your blogging efforts should be the first thing you do when starting a blog. Think of your goals as a destination on a road trip. Even with today’s extensive mapping apps, you won’t get anywhere if you haven’t decided where you are going. Likewise, you need to determine the goal of your content, or your content will not get you to your destination.

 
For example, if you want to sell real estate to a first-time homebuyer, your goal should be creating content that appeals to a person who has never purchased a home. If you want to sell real estate to a person looking to buy a second home, then your goal should be to create content that appeals to a person with some experience purchasing a home – which is, of course, a different set of concerns.

You need to define who your target audience is

Real estate is all about relationships with the people that you help. So it’s essential to know what represents your “ideal client” and what they want to know.

 
Okay, so you’ve probably heard the term customer avatar before, but what does it mean? Your avatar is a hypothetical representation of your perfect client. An avatar can be a real-life person that you know, or it can be a collection of characteristics. As a real estate agent, your avatar should be a character who wants to sell or buy a home. Your customer avatar should have background information such as gender, hobbies, family, career, education, and financial situation. The more details you input about this character, the better.

 
By knowing the details of your avatar, you can tailor your content creation to be more effective. Furthermore, defining your target audience can be used in many different situations, whether creating a promotional email to send or creating newsletters to deliver to customers within your farm – you have to define your target audience to be successful.

Only when you know who you want to reach can you decide where to find them and which content interests them – which is going to help you get to the next step.

  

Real estate blog article - An image of people walking on the street with demographic details of the people

You need to determine what content will speak to your audience

Now that you’ve determined your target audience – what kind of content will you produce for them? You must evaluate “Why” and “How” your content speaks to your target audience?

 
Remember, you are blogging for your target audience’s consumption, which should be at the forefront of deciding on the content you intend to create. You must determine the type of content that will connect to your audience, which is not necessarily the type that will speak to you.

 
Pro Tip:Peppertype.ai is a great tool to help you write search engine optimized (SEO) blogs and meta descriptions that are keyword-rich and convert highly. Get a 10,000 FREE word bonus when you sign up using my link >> try Peppertype.ai today <<.

An image with a coffee cup and the words "Create original, persuasive, natural, useful, informative content"

Determine the relation between your content and your sales funnel

It’s important to consider what your goals are for your content and how that lines up with your sales funnel. You want customers to become lifelong clients and ambassadors eventually, and you want them to feel comfortable reaching out to you for help when they’re ready to buy or sell a home. Not all content will get you there, but by creating quality content related to your sales funnel, you can increase your chances of success.

 
For example? If I wanted to sell you a Twitter Optimization Course, content about Pinterest Optimization might not be the best way to do it – even though it may align with all other aspects of my blogging strategy.

 
Pro Tip: Remember to (ASQ)Answer a Specific Question for the client asking a specific real estate question.

Create a distribution plan

Real estate blog article - Image of a woman writing on a whiteboard

 
Well, it is a list of things you must do after you create your “amazing” content, a list that will become your routine for every piece of content. Following this list for every bit of your content will tremendously increase your blogging success!
You can’t just rely on producing great content. You must set your content up for success and ensure your content gets adequately distributed.

A word of caution:

Attempting to get your real estate content into every distribution channel can be overwhelming and won’t necessarily result in quality engagement. Instead, focus on two or three channels at a time. Once you have a solid plan and routine in those channels, you can expand your efforts. A clear focus will give you the best results with less effort in the long run.

Pro Tip: Missinglettr is an AI tool that automatically creates unique micro-content from your blog posts for distribution across multiple social media channels. Get 50% off (for 3 months) when you sign up using my link >> try Missinglettr today <<.

Find a schedule

Remember that the most important thing you need to do for your blog is to find a schedule that works for you. That doesn’t mean you have to keep to that schedule forever, but it does mean that you should have one. Just like you’d never write a bunch of copy, put it in a drawer, and hope someone reads it – you must plan out what you’ll be doing and when. And I wouldn’t recommend that you plan to create one post every day if you still plan on actually selling real estate. Ensure you define a schedule that you can stick to and one that leaves time for all the other tasks – and don’t leave out time for relaxation, either.

Real estate blog article - An image with the words "To Blog"


Pro Tip: Remember Time Blocking – time blocking allows you to reserve dedicated time for your blogging craft. By the way, I recommend that you stick to your schedule (and be honest with yourself) for at least a year before changing things.

Measure and optimize

No plan is set in stone, so keep an open mind and adjust your strategy accordingly. Evaluate your performance indicators and make decisions based on the data you collect. Be prepared to adjust, tweak and optimize. Don’t follow a plan that does not work just because you made it.

Real estate blog article -

Stay on it.

Creating a blog is not hard. Anyone can do it. The hard part is trying to keep it going. You’ll have your ups and downs, but never give up. Many bloggers give up far too early. According to one study, it takes 90 days to form a habit. It will likely take more than 90 days for people to get to know your blog, like yours, and establish your blog as a credible source they can trust.

 
It can take a little bit of time to start seeing results from your blog posts, especially if you are still working on building up your audience. As we mentioned earlier, you need to establish some goals. Also, a part of growing your blog is figuring out who your target audience is and what kind of content they desire. Once you have that figured out, you can create content designed to help your target audience move through the sales funnel. Schedule time each week to work on your blog; eventually, you will start seeing the expected results.

 
The above eight steps may seem like a lot of work – but you do it once. And when you follow a targeted approach, you will see results far quicker than you would by simply throwing out content piece after piece only to ignore the target audience and your distribution strategy.

Real estate blog article - Image

Are you still creating better, shinier content?

If so, ask yourself a few more questions, and once you determine the answers, you will have taken the “Danger” out of blogging.

  • What if you have the best content you can ever create? And what if your target audience is not interested in it?
  • Or if your audience never sees this “outstanding” content you created because your distribution failed?
  • What if you have that excellent content and you even manage to get some readers to it – and then it never converts any customers?

And when you’re ready to take your blog to the next level, you can schedule posts to your favorite social media channels with a fantastic scheduler – Sociamonials. Get a 10% signup bonus when you signup using my Promo Code – BTLG and my link >> try Sociamonials today <<.

In conclusion

Blogging and content management can be confusing and challenging, and you can’t expect to get it right the first time. Building a blog takes time, but with the right tools, it’s easier than you think.

 
Blogging is always about building: building a reputation, building an audience, and building trust.

 
Blogging is a powerful tool real estate business owners can harness to grow their businesses. Quality content can help you build your brand, increase traffic to your site, and build your reputation – but only if you create compelling, targeted content.

Unless you are a seasoned blogger, I suggest you find some great resources to help you write quality content. Many blogging platforms will help you create great content for your target audience, and the more you write and read, the better your articles will become. If you need some help, you can always hire a team to help you create quality content for your blog.
 

Real estate blog article - An image of three men in suites reviewing documents

Pro Tip: Think of your blog as a dynamic place that you regularly update with your progress and as a way to share your journey with your audience. Step back and think about what your target audience wants to read about. Find a unique angle that nobody else is talking about, and you’ll have a blog that’s just as successful as the leading experts in the real estate industry.

Thank you for reading. We are always excited when one of our posts can provide helpful information on a topic like this! We hope you can share your thoughts with us on this article in the comment section below, and we hope that you will continue to enjoy our blog and are excited to hear what you think of it!

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The Basics: A Beginner’s Guide To Blogging For Real Estate Agents

The Basics: A Beginner’s Guide To Blogging For Real Estate Agents

​Today, there is more competition for real estate agents than ever before. Therefore, a real estate agent needs to do everything he or she can to stand out from the crowd. This includes using a blog as a way to disseminate information to potential and current prospects. According to information that was published by the National Association of Realtors (NAR), 97 percent of buyers use the internet to search for a home. Therefore, there is a large market for real estate agents who launch a blog to share information with prospective clients. This can make a significant difference in helping real estate agents stand out from those who do not have a strong online presence. How can you get the most out of your real estate agent blog content? Read below and learn more about how you can build a successful real estate blog that will attract traffic and earn conversions.

How To Write a Blog for Real Estate Agents: A Guide

If you are wondering how to blog for real estate agents, this starts with a website. When you are showing a house to a client, you want to show a place that has a solid foundation. Your blog needs a strong foundation as well, which is your website. You need to take a close look at your web design tools and ensure you access search engine optimization (SEO). It doesn’t matter how good your blog post ideas for real estate agents might be if nobody can find your website. SEO will help your website get spotted by current and future clients. You should also ensure you have good terms with your web hosting company, so you don’t have to worry about losing your web traffic if they switch the terms on you.

You might want to take advantage of a web design tool called WordPress, which is excellent for blogging in various industries, including real estate. SiteGround is a great hosting platform, and when paired with WordPress, it’s like having a nice merlot alongside a piping hot ribeye. It also provides site optimization so that your visitors can quickly access each and every post you publish.

Once you have your new blog, it is vital to go through several steps to maximize your content.

Get Traction with Your Real Estate Blog

First, you need to get some traction with your blog. A few steps to follow:

  • Create a Google Analytics account and submit your sitemap so Google can accurately categorize your blog.
  • Look for guest posting opportunities on other sites so you can generate backlinks for your content and raise your domain authority.
    • Pro Tip:
      • Postaga is a fantastic platform that reaches out to other bloggers that might find it mutually beneficial for cross-linking collaboration.
      • Missinglettr does a great job of positioning your blog post so that it can be shared with the followers of numerous creators worldwide.
Shout out the news about your real estate blog, share on social media.

  • Update your Google My Business account (or create one if you haven’t).
  • Start building citations in local business directors, ensuring your name, address, and phone number are current, so you show up in local searches.

Once you complete these steps, it is time to do keyword research.

Target the Right Keywords

Now that your blog is up and running, it is time to find topics to write about. While this can be a challenge, your content should be guided by keyword research. This is the pillar of SEO. You need to follow SEO best practices so your website will rank highly for relevant Google searches. Peppertype.ai is a great tool for SERP and SEO research and you’ll want to focus on the terms that your target market is using when searching the internet for solutions – it’s how your competition is frequently found on the first page of Google search results, and your goal is to land there, as well.

A few tips for targeting keywords include:

  • Target terms that potential clients will use so you target the right market.
  • Target long-tail keywords with lower volume but more relevant to your content to increase conversion rates.
  • Target local keywords so you find the right clients while eliminating national competition.

Targeting keywords will always be a balance of volume and competition. The more people search a certain keyword, such as “homes for sale,” the more traffic you stand to gain; however, it will be harder to rank highly for high-volume terms because there is more competition among websites trying to rank for those terms.

Once you figure out what terms you want to target, it is time to build content around those terms. This will be the foundation of your blog posts.

Consider Ideas To Write About

Now, it is time to construct articles that are relevant to the needs of your visitors while simultaneously targeting the right terms. A few ideas for articles you might want to write about on your real estate blog include:

  •  The top neighborhoods in the area
  • The top builders in the area
  • Recent news on the housing market
  • Key information for local real estate investors
  • Contract terms and pitfalls to watch for
  • Niches in real estate such as pools, condos, HOA fees, and more
  • Local events taking place in certain communities
  • Important steps in real estate transactions
  • The benefits of working with a local real estate agent

The above list of topics should be enough to keep most real estate blogs busy. If not, or you’re stuck with a severe case of “writer’s block” – ContentBot.ai is an amazing tool that generates blog topic ideas, outlines, and even content to get those “creative juices” flowing again.

Remember, you need to make sure you write attractive copy not only for search engines but for your visitors as well.

Writing Strong Copy

As you write blog posts for your website, you need to use a strong marketing formula to grab and hold the attention of your visitors. This is where the AIDA copywriting formula can be helpful. (AIDA) stands for:

  • Attention: Grab the attention of your visitors and make sure you hold it throughout the visit.
  • Interest: Focus on a specific point of interest to make sure they keep reading.
  • Desire: Explain the benefit of reading through the post to create desire.
  • Action: End the post with a call to action.

If you follow this formula, your blog posts should reduce the bounce rate of your website, improving your search results rankings. Furthermore, a good blog should convince more people to email, call, or message your real estate agency, creating more business for your firm.

Measure Your Success

Finally, you need to see how your blog is performing. You need to learn what is working, what is not, and what you can do to improve your blog moving forward. Fortunately, measuring your progress is free using Google Analytics. There, you can see which pages are the most popular, where your traffic is coming from, and what your conversion rate is. You can also track organic traffic, the number of visitors coming from search engines. When looking at the numbers, don’t overthink them. Google wants to find the most relevant content for its users. If you have good content, your site should rank well.

Measure your results with Google Analytics for real estate blog success.

​​

​​

Create a Real Estate Agent Success Blog

A strong blog can deliver more business to your real estate firm. A few tips include:

  • Track your results regularly. You need to understand your website well to stay ahead of your competitors.
  • SEO is essential, but not at the expense of the quality of your content. Write for your visitors.
  • Longer content is better. The more information you share, the better your ranking will be.
  • Don’t neglect off-page SEO. Build solid links and citations for your blog to raise your visibility.
  • Use social media to drive more traffic to your blog.

As a real estate agent, SEO is important for your real estate blog to be successful.

​​

​A real estate agent has always had to do whatever they could to attract other people’s attention. This means standing out from the crowd at all times.

As a real estate agent, you’re like an artist, which means that you have to find ways to make yourself likable among potential and current clients. A blog is a critical tool for standing out from the crowd. Because the competition will only get more challenging and demanding, your real estate blog should be your “Library of Real Estate Knowledge,” the very foundation for disseminating information that can be useful for people looking to purchase or sell homes.

Since the competition is more demanding than ever before, I hope this blog post helps you on your way through to success.

If you have questions or concerns about starting a real estate agent blog, reach out to a professional who can help you. Social Bluebook offers some great webinars and coaching that can make any creator shine like a “Pro.”

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