Using Social Media To Optimize Your  Business – Tips and Best Practices

Using Social Media To Optimize Your Business – Tips and Best Practices

 

Tips and Best Practices To Optimize Your Real Estate Business

​Today the real estate business is almost an “all digital” business. It is pretty standard that real estate agencies establish virtual-only offices with the help of the internet and technology. A digital-first mindset is a significant change from past days when the primary communication tool was the phone, and offices were necessary to conduct meetings and handle the paperwork. It also must be noted that the world is a global village, and anyone can now reach real estate professionals in major cities worldwide in seconds.

One of the most popular topics in the real estate industry is social media and its relevance in business. Social media has become essential for real estate professionals looking to grow their businesses and reach new customers. And numerous real estate agents are using social media, especially Facebook, Twitter, Instagram, and even Snapchat, to promote their businesses and build brand awareness. But with so many different platforms, it can be hard to know where to start. However, although today’s real estate business is conducted in a digital-first world, a few things are necessary to understand that can help you be more successful.

Disclosure

As proud affiliates for some of the resources/tools shown or listed in this article, I/we at {Titus Media Solutions, LLC} receive a commission when you click a link for a solution/resource or gadget and make a qualifying purchase. It is, however, at no extra cost to you, and in some cases, provides you with a discount.

Optimize Your Real Estate Business Blog Image - Social Media Emojis

​This blog post will explain the basics of using social media to optimize your real estate business, including tips and best practices. So if you’re ready to start, let’s dive right in!

Understanding the Benefits of Social Media for Real Estate

​Social media allows real estate agents to build relationships with potential clients and show off their properties. Search Engine Optimization (SEO) can be an excellent tool for agents to reach their target audiences. By adding keywords, tags, and relevant content to social media posts, potential buyers searching for properties will easily find the agent’s listing. Additionally, by optimizing their social profiles, agents can ensure that they come up in search engine results.

Agents can use platforms like Instagram and Facebook to show off their listings in creative and engaging ways. A well-thought-out social media strategy can help boost an agent’s SEO and allow them to reach more potential clients. Social media provides the perfect opportunity for agents to increase their visibility and create a sense of community with prospective buyers. Through hashtags, agents can target specific homeowners and homebuyers and create campaigns that drive engagement and generate clients. Additionally, agents can use social media to put a human face on their work, creating connections and building trust with potential clients.


Optimize Your Real Estate Business Blog Image - Social Media Marketing

​There’s no denying that social media is a powerful marketing tool. When used correctly, social media can help to boost your brand’s SEO by increasing visibility and engagement. Reaching out to influencers and collaborating on projects is a great way to get started. Influencers can help you raise brand visibility and engagement, increasing exposure and reach.

Crafting an Engaging Social Media Strategy

​You can’t just create any old content and expect it to perform well on social media. You have to do your homework and figure out your target audience, their interest, and what kind of messaging will get them to respond. Once you have a good handle on that, you can start creating content tailored specifically to them – stuff that will make them sit up and take notice. And finally, once you have all that great content, you need to make sure you’re sharing it at the correct times and in the right places so your audience sees it.

Making sure your content and visuals are engaging is crucial to success on social media. Our team can help you create a social media strategy that targets your audience and gets them interacting with your brand. We’ll post regular, relevant content and make sure your messaging is consistent across all platforms. Plus, we can use social media management tools to track progress and help manage multiple accounts easily. Get started with our 7-Day FREE Trial.


Optimize Your Real Estate Business Blog Image - Titus Media Solutions SMM Solution

​The key to success on social media is to post great content regularly. But that’s not all – you also need to be actively engaged with users, which means staying up-to-date with trends and news, producing high-quality posts, and responding to comments quickly. Keep this in mind, and you’ll be well on your way to social media success.

Creating Content That Connects With Your Audience

​Identify who your target audience is and understand their needs and interests when it comes to social media. Knowing who you are targeting regarding Social Media Marketing (SMM) will help you create content and campaigns tailored to their specific interests. By doing this, you can ensure that your SMM efforts are optimized and know that your target customers are engaging with the content you create for them. Creating content that connects and engages potential real estate clients will help you reach more potential customers, drive more business, and increase your SEO rankings.

Hashtags and keywords are your friends when trying to reach a broader audience on social media. Use location tags, popular real estate hashtags, and industry keywords in your posts to ensure that as many people see your content as possible.


Optimize Your Real Estate Business Blog Image - Hashtags

​Social media is a great way to connect with potential customers interested in real estate. You can easily connect with influencers and industry experts to help promote your content and increase engagement. Remember that social media is an effective way to reach more customers, so utilizing these strategies can help you grow your business.

Building relationships with influencers and industry experts can help businesses create genuine connections with real people and achieve tremendous success through real estate content marketing. Social media can be a great way to engage real estate professionals and complement traditional marketing campaigns.

Staying Active and Monitoring Your Performance

​Staying active on social media is essential for anyone in the real estate industry. But it’s not just about posting any old thing – it’s important to provide engaging content that your followers can use. That could mean anything from sharing real estate trends and tips to current market news or even promoting upcoming open houses. The bottom line is that if you want to grow your online real estate presence, you must cultivate an engaged social media following. By doing so, you’ll have the potential to generate more leads and increase brand recognition.

Keeping an eye on your performance is essential to understanding how well your posts and campaigns are doing. Plus, it allows you to make changes if you start to see a dip in your followers or engagement rate.

In today’s digital world, SEO is more important than ever for helping you reach users. By monitoring your performance on various social media platforms, you can get ahead of trends and utilize your content in the best way possible to reach even more potential clients.

Optimize Your Real Estate Business Blog Image - Social Media Analytics

​It’s essential to respond promptly to any comments or messages you receive on social media. This way, you can ensure a positive experience for your audience. In addition, social media management is essential to keep your followers engaged and build relationships with them. You should stay up-to-date with the latest trends and create content that appeals to your followers. When you use a social media management strategy, you can develop your brand presence even further online.

Utilizing Ads & Paid Strategies

​Paid social campaigns can be a great way to reach new real estate clients while also increasing how engaged those people are with your brand. Social campaigns allow you to control how many people see your messaging, target ads more precisely, and track performance immediately. Any real estate agent considering paid advertising on platforms like Facebook, Instagram, and Twitter should create a plan that focuses on pumping out consistent content, targeting ads carefully, and paying attention to what the audience is saying.

Social media is an increasingly popular way to market your real estate business. With social media ads, you can customize your approach to target precisely the right people, ensuring you get the best results from your marketing budget. Additionally, social media analytics allows you to measure the impact of your efforts and make real-time changes if needed. Paid strategies can also boost organic content and help it reach a wider audience.

Optimize Your Real Estate Business Blog Image - Social Media Engagement


Utilizing Ads can help boost your content by amplifying its reach and helping it break outside your usual audience. Ads especially paid ads, can increase engagement and interactions and make your content more visible overall. So if you’re looking to invest in some ways to help improve your real estate content strategy, paid strategies should be on your radar.


Leveraging Automation Tools

​If you’re looking for ways to streamline your social media presence and save time, automation tools can help. With more real estate marketing strategies incorporating social media, automation can be an excellent way for real estate agents to maximize efficiency. Automated features like scheduling posts and creating content libraries can help agents post relevant content regularly without spending a lot of time manually creating and promoting content. Additionally, agents can use automation tools to track their presence across various social media platforms.

Automation tools can help real estate agents curate and post relevant content quickly and efficiently. Real estate agents can use AdCreative.ai to generate on-brand creatives that drive high conversions, allowing them to focus on content creation rather than content distribution. AdCreative.ai is a robust automation tool that allows content creators to reach more people, freeing up valuable time to create relationships through social media accounts.

Optimize Your Real Estate Business Blog Image - Social Media Automation Tool - AdCreative.ai

​Automation tools like Pictory.ai can help real estate agents repurpose content, plan, and maximize their reach. Using Pictory.ai, agents can take advantage of artificial intelligence to create and edit professional quality videos using text, with no technical skills required or software to download. Automation tools can help agents save time and grow their real estate business.


Optimize Your Real Estate Business Blog Image - Social Media Automation Tool - Pictory.ai

Wrapping up

​If you’re in the real estate business, you know that social media can be a powerful tool to help you reach more customers and grow your business. But it’s important to remember that not all social media platforms are created equal. Some are better for networking and building relationships, while others are more effective for marketing and promotion. By following the tips and best practices outlined above, you’ll be on your way to creating an effective social media marketing strategy to help you reach more customers and grow your business.

We hope to see you on our blog soon, where we will continue providing valuable information about social media marketing strategies and tips for real estate agents. If you want to stay updated with information that can help your business, please sign up for our newsletter for more insight.

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A Strong Distribution Strategy Is The Key To Gaining Exposure For Your Real Estate Blog Posts

A Strong Distribution Strategy Is The Key To Gaining Exposure For Your Real Estate Blog Posts

 

Introduction

​Posting to social media is a critical ingredient in any successful distribution strategy. But as crucial as it is, social media can suck up a lot of time. It would help if you dedicated your time to listing appointments or home showings instead of creating and posting content, which takes precious time from other time-intensive areas of your business.

Every real estate business needs a blog as a part of its digital marketing strategy. The challenge is getting the most return from the investment. Developing a successful blogging strategy can be very frustrating, especially if you are blogging for the first time. And often, even seasoned bloggers are so focused on creating content that they forget about gaining exposure for their content.

Marketers, specific bloggers, have used a variety of ways to gain exposure by getting their content in front of viewers. A well-thought-out distribution strategy can provide you with untold benefits. How do you generate traffic for your blog posts?


A man in a suit holding a laptop looking at his distribution strategy - an image of the globe with an airplane, a truck, and a ship in the background



Missinglettr is key to gaining exposure for your real estate blog posts

​In this blog post, we’ll talk about the features of Missinglettr and how it can help you improve the exposure of your content and your social media game, taking them to the next level.


Disclosure

As proud affiliates for some of the resources/tools shown or listed in this article, I/we at {Titus Media Solutions, LLC} commission when you click a link for a solution/resource or gadget and make a qualifying purchase. It is, however, at no extra cost to you, and in some cases, provides you with a discount.


What is Missinglettr?

An image of the Missinglettr Splash page - Grow your social presence the smart way.

Missinglettr is a unique and innovative tool that is easy to use. It’s a social media tool designed to automate your social media posting. It allows you to upload your blog articles and convert them into campaigns that can be shared directly to social media, which will help you gain more exposure for your real estate blog posts.

If you’re looking for a way to step up your content distribution and social media marketing game, Missinglettr might be just what you need.

How can Missinglettr help you gain exposure for your real estate blog posts?

​If you want to create a social media campaign that will make an impact, then you should consider using Missinglettr. Thanks to its unique features, Missinglettr can help you create real estate social media campaigns and a distribution strategy that will get results.


So what are the key features of Missinglettr that can help you maximize your real estate distribution?

An image of Distribution Channels

The Sidebar – Missinglettr

​The sidebar is your “control center” in Missinglettr. By hovering over the sidebar, you’ll see the options available to you, broken down into “Tabs”: Dashboard, Campaigns, Curate, Schedule, Analytics, and Settings. Each tab contains different features that will help you navigate Missinglettr.

So, the sidebar is the place to go whether you want to see an overview of your progress or plan your campaign schedule.

The Dashboard Tab – Missinglettr

Once you connect your social media accounts to Missinglettr, your Dashboard will show you an overview of your performance (expect to see a 30-day snapshot of how you’ve been doing.) The Analytics Tab is the place to go for a more detailed breakdown.

You’ll also see a snapshot of your posting health, including the ratio of post types, average posting frequency, and how many posts are in the queue.

The Dashboard will also give you “Recommended Actions,” including curated post suggestions and a list of social media posts scheduled to go live in the coming days.

An image of the Missinglettr Dashboard Tab

The Campaigns Tab – Missinglettr

​Social Media Drip Campaigns are a great way to keep your social media accounts active without constantly creating new content. Missinglettr will automatically craft beautifully generated social media posts whenever you publish a new blog post. Thanks to Missinglettr’s AI technology, which analyzes your blog posts and looks for the best ones to share on social media. With this feature, you can be sure that your social media accounts are always up-to-date!

So, if you have a bunch of old blog posts that you want to give new life to, or if you’re regularly publishing new ones, drip campaigns are the perfect solution for eye-catching content that drives traffic to your blog.

An image of the Missinglettr Campaign Tab

Creating eye-catching content is as easy as 1-2-3. Once you’ve added your content source(s) (RSS Feeds, YouTube channels, etc.) to Missinglettr, all you need to do is publish your blog posts as usual. Missinglettr will automatically create a drip campaign for you, and all you need to do is review and approve the campaign. If you want to make any adjustments, this is the time to do so.

Missinglettr will identify the best quotes from your blog posts and find the right hashtags to use, so you can be sure that your content will reach the widest audience possible on social media. If you’re a bit of a control freak, don’t worry – you can also edit the generated quotes.

Drip Campaigns 

They are divided into three columns: “Active,” “Drafts,” and “Completed.”
Any campaigns automatically created from previously entered content sources are awaiting your review and Approval. You can also add a new campaign by clicking the “(+) plus” button to create your campaign. You’ll need to enter the URL of the blog post you want Missinglettr to use to generate a campaign.

When the Active Posts are displayed, you can view a snapshot of the current campaigns, including the type of campaign, how far the campaign has progressed, and how many clicks it has received.

When the Draft Posts are displayed, you can view the campaigns awaiting your review and Approval. Clicking on each post will open up additional options.

When the Completed Posts are displayed, you can view the campaigns that have run their course. Clicking on each post will open up additional options.

Pro Tips:
  • Ensure you integrate with Medium and turn it on to send the post to Medium dot com.
  • Ensure you’ve set the “update blog post” reminder, especially for evergreen posts.

 

The Curate Tab – Missinglettr

​With Curate (A social media marketing feature that Missinglettr offers as an optional add-on.), you can easily find engaging content to share with your audience. You can also use the platform to share your content with other Missinglettr users.

An image of the Missinglettr Curate Tab - Browse by Publisher

Don’t sleep on the Curate add-on. One might think sharing content from other creators is counterintuitive. However, it’s a great way to get interaction on your social media feeds. I receive activity daily from the content I’ve shared from various authors thanks to Missinglettr’s tagging function. The Curate add-on is an excellent way to network with new people in your industry. 

Remember the theory of reciprocity – sharing others’ content will likely result in more of your content being shared. So be sure to add your content to the Missinglettr community!

An image of the Missinglettr Curate Tab - Promote


The Schedule Tab – Missinglettr

​The Schedule feature is one of the essential aspects of Missinglettr. It allows users to manage and review all the content scheduled to post to their social media channels. The Schedule makes it easy for users to see the content scheduled to post and when and what content is a part of a drip campaign. The schedule feature makes it an ideal tool for bloggers who want to get better at content marketing.

An image of the Missinglettr Schedule Tab

​The Schedule is in a calendar format designed to help you see all the content you have lined up for publishing, so you can better plan your social media strategy. With Missinglettr, you can view all your entries at once or use the filter options to find a particular post.

For example, you can filter the entries by their Posting Status (Published, Scheduled, Awaiting Approval, etc.) or by Tags (Drip Campaign, Curated Content, etc.). You can also filter them by Workspace, and if there are multiple accounts or users, you can filter by name.

You can toggle the Schedule to show entries by day, week, or month. This way, you can see a “macro” or a “micro” view depending on your needs. You can drag-and-drop any post and place it on any other day you choose – easy peasy.

The Analytics Tab – Missinglettr

​The Analytics Tab is a great place to start if you’re looking for insights into your social media performance. You can easily view all your data from within Missinglettr without logging into different social media sites, making it easy to see how your social profiles perform.

The Analytics section contains details about your online presence on social media sites and a few details about your audience and the traffic you’re generating.

You’ll see how many total clicks you got during a set timeframe and your top drip campaigns. There’s also a chart that shows what browsers people used to find your content and the operating system used.

A section also tells you what time of the day you get the most clicks. You can use the data you gathered to improve how you use this social media tool to connect with your followers.

An image of the Missinglettr Analytics Tab

The Settings Tab – Missinglettr

​You have the power to tailor your Missinglettr experience and suit your needs by adjusting the various settings. The Settings Tab is where you’ll connect your social profiles. You can also change your date and time settings and any blackout dates and times.

If you want, you can customize your appearance by choosing a custom font. Additionally, you can select from various templates and customize them, so they fit your brand perfectly.
In the Settings tab, you can update your Curate settings, toggle between hashtag options, manage UTM parameters, add default hashtags, insert an RSS feed as a content source, and activate a URL shortener.

For your information, Missinglettr provides a URL shortener, but you could use a third-party shortener if you want to add a custom URL. And the Blacklist subsection is a handy place to enter words or phrases you’d like Missinglettr to ignore when generating Drip Campaigns.

What will it cost to get in on the Missinglettr gravy train? Good question. Let’s talk about Pricing Plans

First, the good news, Missinglettr has a free trial that allows you to try out any “paid plan” for 14 days. And you don’t even have to enter your credit card information to sign up.

An image of the Missinglettr Pricing Plan

Try Missinglettr Free

The free trial is perfect for bloggers who are just starting and want to see if the platform is a good fit for them. If it doesn’t work out or the timing isn’t right, no problem! You can sign up for the “Free Forever” version, which has minimal features but is still an excellent option for new bloggers.

An image of Distribution Channels - Planes, trains, boats, and trucks

If you’re looking to use Missinglettr to promote your content to other bloggers, please be aware that you’ll need to purchase the Curate add-on. It’s an additional $49 per month on top of the price of your plan. With the add-on, you’ll have access to all of Curate’s features, including content promotion. You will be able to browse and share content through the Curate Tab. However, without the add-on, you can’t promote your content to the Missinglettr community of bloggers. 

You can try the Pro Plan w/Curate add-on for a one-off cost of $5, originally priced at $108/ month – saving you $103! 

The Curate add-on is an investment that pays off. If you’re spending time creating content or hiring someone to create content for you, investing in tools that will help you promote your content and reach your target audience makes sense. Curate is one of those tools – it’s worth the price.

Solo plan   
$19 /month
For experienced
but smaller blogs

Pro plan
$59 /month
For professional bloggers and
large teams



Curate Add-On
$49/month
For professional bloggers and
large teams

Agency Add-On
$147/month
For large agencies and large teams 

​If you want the Agency feature that invites clients to collaborate with you on your Drip Campaign, that’s an additional $147 per month.

As I mentioned, the Solo plan is $19 per month, while the Pro plan is $59 per month. However, if you choose the yearly billing cycle, prices drop to $15 per month for the Solo plan and $49 for the Pro plan – a great way to keep some money in your pocket.



Let’s review the Good and the Bad – Missinglettr

​What are the upsides and downsides of using Missinglettr? Is it too good to be true, or is there a catch to using this automation tool?

The Good

Missinglettr is a fantastic automation tool that can help you save time and energy when creating social media posts.

The Bad

There is no catch to using Missinglettr! It is a legitimate tool that can help you improve your social media game and increase your blog’s exposure.

An image of a Professional Social Media Management Team


Is Missinglettr key to gaining exposure for your real estate blog?

​Missinglettr is a fantastic way to increase the reach of your blog. Through their distribution channels, your blog’s content can be seen by tens of thousands of people who might not otherwise see it.

If you’re looking for a way to expand your real estate blog and grow your business to new heights, then Missinglettr is a great tool. Missinglettr distributes your content across the web, making it available to a broad audience. This way, readers worldwide can enjoy your writing and understand what it’s like to live and play in your local real estate market.

We love Missinglettr – it’s a critical element of our blogging distribution strategy, and since we’ve been using Missinglettr, we’ve gained more views, leads, and, ultimately, more sales. If you’ve been working on your blog for a while but aren’t seeing the results you’d like, Missingletr may hold the key to your success.

An image of a real estate agent developing a blogging distribution strategy

​You don’t have to make a decision right away – Missinglettr offers a 14-day free trial on their paid plans and a free plan, so give Missinglettr a try to see if it’s the right solution. And if you decide to sign up, use the link to grab a fantastic offer – 50% off for three months. Either plan you choose will help blossom your social presence and surely help you get fresh eyes on your blog posts and gain new followers!

An image of a street sign for the intersection of Strategy Street and Tactics Trail



Wrapping things up

​Being a blogger can be difficult in today’s digital world. Thankfully, blogging platforms like WordPress make it easier than ever before to manage your blog. However, even with a Siteground-hosted WordPress website, getting your posts in front of your intended audience can still be challenging. That’s why proper distribution is so important. You’ll reach more people and gain exposure by learning how to distribute your real estate blog posts correctly.

We hope our blog post has helped you learn more about Missinglettr, how it can fit into your content distribution strategy, and how to use it to grow your real estate blog. If you have any questions, feel free to ask us in the comments. We’d be happy to answer any questions you have!

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Are messenger bots, a.k.a. chatbots a game-changing communication tool for your business?

Are messenger bots, a.k.a. chatbots a game-changing communication tool for your business?

 

How do you stay ahead of the curve and use messenger bots, a.k.a. chatbots, to your business’s advantage?

Social media is no longer just a trend. It is a powerful tool companies are using to grow their businesses. A recent survey from Statista showed that over three billion people were using at least one social media platform. That’s more than a quarter of the whole world’s population. Did you know Facebook, with the most significant number of users, is the most common social media platform? So why not make communicating with your current and potential real estate clients easier?

A pretty Asian woman speaking to a messenger bot on her smartphone

We are on the brink of a new era in communication, and Messenger bots, a.k.a. chatbots, are a game-changer in this new era of communication. Creative real estate companies are already capitalizing on this new age of communication and are getting significant results. 

We wrote this blog post to help you explore why you need a messenger bot, how to leverage the features of messenger bots, which messenger bot you should use, and what your next steps should be to start using a messenger bot. Suppose you want an innovative solution to market your business and create better customer retention. In that case, I suggest you Read On!

Disclosure

As proud affiliates for some of the resources/tools shown or listed in this article, I/we at {Titus Media Solutions, LLC} commission when you click a link for a solution/resource or gadget and make a qualifying purchase. It is, however, at no extra cost to you, and in some cases, provides you with a discount.

Messenger bots are a game-changing communication tool.

Okay, but…

A Black man in a suit and tie with a look of contemplation


What are Messenger bots, a.k.a. chatbots?

Messenger bots, a.k.a. chatbots, are automated software programs that use natural language processing to understand a user’s request, question or statement and return a response. Today’s chatbots allow you to communicate with clients on websites, landing pages, and social media channels like Facebook, Instagram, WhatsApp, and Telegram.


An Asian woman looking to the sky with skyscrapers in the background

Regarding the real estate industry, Messenger bots, a.k.a. chatbots, are game changers. They can help you communicate with customers, market your brand, and even automate tasks. They eliminate the need for a third-party customer service team to respond to repetitive questions from your clients. 

Chatbots are a one-on-one communication tool that can help you deliver better service to your clients. They help keep your clients updated about your business’s latest deals, promotions, and updates. They can also help you with instant booking and appointment scheduling.

It’s impressive how far chatbots have come since ELIZA was first developed in the 1960s by Joseph Weizenbaum and his team at MIT. You can use bots for all sorts of things, like ordering flowers or getting upcoming weather forecasts. It’s incredible to think about how much progress chatbots have made in such a short time.

Messenger bots, a.k.a. chatbots, can undoubtedly help you market your real estate business and establish stronger relationships with current and potential clients.

How are messenger bots, a.k.a. chatbots, used in the business world?

When Facebook introduced chatbots to its Messenger platform, some analysts predicted that they would become a primary method of communication alongside text messaging. In contrast, others believed that they would be a fad. As of July 2018, Messenger has more than 120 billion users, which is expected to be more than 120 billion by the end of 2022, according to Statista.

An older white  gentleman in a suit being served tea by a robot

Messenger bots, a.k.a. chatbots, are being used to deliver various services and products, from banking and payment services to movies and music to health information and news. Messenger bots, a.k.a. chatbots, are starting to take over the role of customer service workers, making it easier for people to get help with their issues more conveniently. 

Chatbots are used in a variety of different ways, from being a part of a more extensive customer service department to being used to provide customer service for individual brands. Businesses are using chatbots to automate their sales and marketing and help companies advertise their products.

How are real estate businesses leveraging chatbots for marketing?

Chatbots have evolved to the point where they can not only handle simple tasks such as responding to customer inquiries, but they are also capable of handling more complex tasks such as real estate lead generation. You can use chatbots to find clients, schedule appointments, and follow up on leads. Chatbots can be used in both the consumer-to-business and business-to-business space. In the consumer-to-business space, you can use chatbots to connect with clients and help them with their mortgage applications, view the details of a home, or schedule an appointment to tour a property, all from the convenience of their smartphone. You can use chatbots to handle inquiries and lead generation in business-to-business. 


An image of an artist rendition of real estate messenger bot working 24/7

Real estate is not a typical 9-5 job, and it’s a demanding industry where you have to work on your business 24/7. A real estate agent needs to be ready whenever a potential client contacts them. Some even expect you to respond at 2:00 am. That’s why real estate agents need a marketing tool that will work on their clients’ schedules, not the other way around. They need a tool ready to communicate with their clients 24/7. And it’s no wonder that so many real estate agents are adopting messenger bots, a.k.a. chatbots, to create a more personal and approachable way of marketing, especially when they aren’t available.


Chatbots are powerful tools that easily integrate with the tools you already use, like Instagram, Email, SMS, Online courses, Webinars, etc. Chatbots are limited only by your imagination.

Do I need a messenger bot in my real estate business?

Yes, you need a messenger bot in your real estate business! Having a bot that communicates with your customers on your website is crucial. You can market your website more effectively by making customer service faster, easier, and more personalized. They can also be employed as a lead generation and content distribution platform.

When considering whether to use a chatbot, It’s important to remember that building a successful real estate business is more than just traffic and leads; it’s about creating a positive experience for your customers and relationships that will last for years.


An image of a person holding a smartphone communicating with a messenger bot

And since most people carry mobile phones, messenger bots can be easily accessed with a simple tap of a button, adding a chatbot to your marketing strategy should be an easy decision.

Are you ready to take the next step to elevate your real estate business?

​We believe that messenger bots are an excellent way for real estate agents to connect with prospects and clients and differentiate their business in the digital market. We think it’s safe to say that chatbots will play a significant role in the future of our communication. If you want to learn how to use chatbots in your real estate business, we recommend ManyChat. It’s a very robust platform that is also extremely easy to learn and user-friendly. 

An image of robots (chatbots) being created on an assembly line.

Getting started: Here’s how you can connect your Facebook Business Page to your ManyChat account.

​You can create your very own real estate messenger bot in just a few easy steps:

First: Connect Your Facebook Page to ManyChat

1. On the ManyChat site, click on the “Get Started Free” button.

2. A list of pages you are an admin of will pop up once you connect your Facebook account. Select the page that you want to connect to ManyChat.

3. Click on the “Connect” button. And that’s it!


Second: Create Your Greeting Text

When a potential real estate client reaches your messenger bot for the first time, they’ll see your greeting text. I recommend that you personalize it and let people know that it’s not an “actual” person; create a persona like “Sasha Bot” or “Realty Bot.”

1. Go to your dashboard, and click on settings.
2. Locate the “Greeting” text box, where you can fill in your message.

Pro Tip: Use your words wisely to make a great impression!

Third: Construct The Main Menu

Now that your greeting has been created, it’s time to construct your main menu. The main menu is a way for potential clients to navigate the conversation and get to your main offerings – services, a property walk-thru, or something else. You can direct people to outside links or keep them within the bot, and it’s entirely up to you.

To get started, head to the “Automation” tab on the left side of your dashboard. Type in your services, such as “Sell Your Home,” and select your options, then click ‘done,’ and your Main Menu is ready to receive potential real estate clients.

Fourth: Craft A Welcome Message

The Welcome Message is your chance to make a great first impression! The welcome message is the message a user will receive when they first message your page on Facebook, so it’s essential to set the right tone and expectations here. Some people like to personalize their chatbot by creating a persona, or avatar, to make it more fun and engaging. If you did this, this is the perfect place to introduce your chatbot to your potential real estate client, and be sure to let people know how they can unsubscribe anytime.

Getting started with your welcome message is simple and easy. 

Here’s how:
1. On your dashboard, go to “Automation.”
2. Click on Welcome Message. You can start typing out your welcome message and setting actions here.


An image of a customer service messenger bot with headphones

Now that you know where to start have fun crafting your messages using emojis, images, videos, and gifs. Remember, Chatbots are a lot like people; they should have unique voices and personalities. So bring your real estate Chabot’s persona to life, and have fun with it.

In Conclusion:

​When marketing your business, chatbots can be a massive asset. They can interact with leads and clients via live chat, provide customer service around the clock, and deliver valuable information when needed. Many real estate agents and brokerages are excited about the potential of messenger bots to help their businesses grow.
Chatbots are worth considering if you’re looking for ways to grow your real estate business! 

A small child in a red dress with a intelligent robot gazing into each other's eyes in a apocalyptical environment


Suppose you are interested in learning more about how messenger bots can help your business. In that case, we recommend you subscribe to our newsletter so that you don’t miss any of our blog posts or leave your thoughts about the next steps in the evolution of chatbot use in the real estate industry.

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5 Top Ways To Incorporate QR Codes Into Your Marketing Strategy

5 Top Ways To Incorporate QR Codes Into Your Marketing Strategy

 

Introduction

QR codes – or Quick Response codes – are among the most popular 2D barcodes. With the rise in popularity of smartphones, real estate agents can deliver valuable information to a potential real estate customer, engaging customers directly on their devices. Real estate agents can use QR codes to direct customers to contact information and even an interactive home tour, increasing customer engagement and creating a more memorable interaction.

In this blog, we’ll take a closer look at how you can use QR codes to improve customer engagement, drive conversions, and effectively incorporate them into your real estate marketing strategy.


Blog Post Image "What's Your Marketing Strategy?"

Here are the Top 5 Ways To Incorporate QR Codes Into Your Real Estate Marketing Strategy

Use QR codes to provide easy access to digital content.

Use QR codes to encourage customer reviews and testimonials.

Use QR codes to create a mobile-friendly website experience.

Use QR codes to drive social media engagement.

Use QR codes to promote special events and featured properties.

Image of Successful QR code marketing strategy

Disclosure

As proud affiliates for some of the resources/tools shown or listed in this article, I/we at {Titus Media Solutions, LLC} commission when you click a link for a solution/resource or gadget and make a qualifying purchase. It is, however, at no extra cost to you, and in some cases, provides you with a discount.

A young woman with red lipstick blowing a kiss while reading information from a QR code on her smartphone

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1. Use QR Codes to Provide Easy Access to Digital Real Estate Content

QR codes provide easy access to digital content, such as website pages, PDFs, images, and videos. Using QR codes is a great way to make your content more accessible to your audience and make it easy for them to engage with your real estate brand. And a great way to keep potential customers and followers up-to-date on your latest news and promotions.

2. Use QR Codes to Encourage Real Estate Clientele Reviews and Testimonials

QR codes encourage customers to leave reviews and testimonials. You can place QR codes on the marketing materials you give to your client, your real estate website, or your real estate office, and clients can scan the code to leave a review or testimonial. Using QR codes is a great way to collect valuable customer feedback.

3. Use QR Codes to Create a Mobile-Friendly Experience for your Real Estate Website

QR codes create a mobile-friendly website experience. You can place QR codes on your website that link to mobile-optimized versions of your website. Using QR codes is a great way to improve the user experience for mobile users and make it easier for them to convert to your website.

4. Use QR Codes to Create and Drive Social Media Engagement for your Real Estate Business

QR codes are a great way to attract new customers and followers. Adding QR codes to all advertising materials can create a more dynamic experience with your audience. They allow you to use visual marketing to your advantage and are a lot of fun. The people who scan your QR code will be taken to your chosen place, such as your Facebook fan page, YouTube channel, or website. As you can imagine, the applications for this type of online marketing are endless.

TIP! If you use QR codes in your advertising campaign, link them to places people want to see. For example, suppose you’re in a coffee shop and see a QR code that another agent has placed on his or her business card. In that case, you can scan it and instantly connect with that agent’s social media accounts – a great way to learn more about an agent and their services.

 

Use QR codes as a great way to share your special events and featured listings with everyone. Let’s say, for example. You have an open house on a property you have listed and want to share the details with everyone in the area. You can create a personalized QR code for this listing, which you can then display on a poster or flyer you hang up around the area or even on the actual sign of the property. Since QR codes are easy to read, anyone can quickly scan them with their smartphone and get all the necessary information. Plus, if they scan it while at the open house, they can view the details and automatically be added to your customer relationship manager, making it easy to reach out to them from your mailing list.

Real estate agents discussing QR code marketing strategies

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Do you use QR codes in your real estate business?

The real estate market is constantly changing. One thing that doesn’t change is that people who buy and sell homes have busy lives. School, work, and family obligations take up a lot of time. With so much demand for their time, how do you get the attention of potential buyers in today’s real estate market? You can do it by being creative with your marketing materials. One way to accomplish this is by using a QR Code.

 
QR Codes are a fantastic way to engage customers, provide them with more information about your business, and help them take the next step in their real estate journey. You can use QR Codes in your real estate marketing in various ways. You can use them to include more contact information for your business, including videos or pictures of current properties, have a link to your website, or contact you directly. There are a ton of different uses for QR codes, but the best way to use them is to incorporate them into something they already do. For example, say you have a sign in a client’s yard with your phone number. You can create a QR Code that links directly to your real estate contact page or website.

Image of a female real estate agent showing a home to a man and a woman

 
After reading this article, you should be familiar with QR codes and their use in real estate marketing. I’m sure you grasp that QR codes lead to valuable information, such as additional content on your website or a link to an upcoming open house event.

Conclusion

We hope you found this blog post interesting and informative. We like to stay on top of new technologies and trends, and we love to share our knowledge with our readers. Thank you for reading, and we hope you will stay in touch with us and our blog for more tips and tricks on QR codes and interactive content. If you have any questions or comments, please feel free to leave them in the comments section below.

 
Stop waiting – make a difference in your real estate business! Get creative, interact with your customers, and ensure you use the technology to its full potential!

Image of three arrow in the center of a target - a bullseye in QR code marketing

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BTW, we are always excited when one of our posts can provide helpful information, and we hope this blog post has inspired you to use QR codes to enhance your real estate marketing efforts and help you reach your real estate business goals. Are you ready to start using QR codes in your real estate marketing? Well, give Etch Encoder a try today!

 
If you have any other questions or concerns about using QR codes for real estate marketing, please continue reading our blog posts.

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How Real Estate Businesses Are Using QR Codes To Reach New Clients

How Real Estate Businesses Are Using QR Codes To Reach New Clients

 

Introduction

If you’re looking for a way to improve your real estate business the first thing that you should do is find a way to reach new customers. Why would you want to look for new customers? Because there is a limited number of customers in your sphere of influence – there are always more people that you don’t know than those you do know, and the best way to reach these new people is to find new ways to advertise. One of the most popular ways to do this is with QR codes.

 
With a seemingly never-ending stream of technology coming out every day, it can be hard to keep up. You may have heard of QR codes and wondered what they are, or maybe you have already started using them to promote your business or to reach out to your clients. This blog will look at some practical ways to make sure you’re using QR codes to their maximum potential.

Image of a man pointing at a QR Code

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What Are QR Codes?

Not everyone is familiar with QR codes, so let’s start with a brief explanation. QR codes are two-dimensional barcodes that can be read by QR scanners and smartphones. When a QR code is scanned, the device decodes the patterns of pixels into words, videos, audio clips, applications, or other information. So if you see a QR code while you’re out and about, go ahead and scan it to learn more! 

QR codes can be used in a variety of ways. You can use them to provide customers with a link to your Website, to your Facebook Page, or to a Coupon or Discount. You can also use QR codes to provide customers with specific information about your product or service.

An image of a QR Code with a map of the continent of the United States Of America

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Are QR Codes Even Important To Your Real Estate Business?

Since their creation, QR Codes have been widely used in many different fields. They are used by the military, to track animals, and even to help those with vision problems (according to Vision Australia). There are many reasons that make using QR codes for real estate businesses important. 

During a June 2021 survey, (according to Statista) it was found that 45 percent of responding shoppers from the United States stated they had used a marketing-related QR code in the three months leading up to the survey. The share was highest among respondents aged 18 to 29. It was also found that 59 percent of respondents believed that QR codes would be a permanent part of using their mobile phones in the future — and that number is only going up.

Are There Any Benefits To Using QR Codes For Real Estate Businesses?

QR codes are quickly becoming one of the most popular ways for businesses to reach new customers. QR codes are a great marketing tool for businesses of all sizes, and the real estate industry is no exception. 

When driving around town, you’ll see them on storefronts, business cards, and other marketing materials. A large part of their value is that they’re so versatile and easily readable by smartphones. You can really impress customers with a simple scan. 

QR codes are a smart marketing tool that’s easy to implement. They generate leads and increase the number of people that know about and engage with your brand. QR codes are a type of interactive content that offers a direct route to digital marketing. QR codes can be printed in catalogs, magazines, and newspapers. You can even create a QR code that leads to a landing page for a lead magnet, directions to your office, or a featured listing. It doesn’t take long to start seeing the benefits of QR codes. There’s no reason why your business shouldn’t start using them today.

How Can Real Estate Businesses Use QR Codes?

Real estate businesses can use QR codes to connect with potential customers and promote their brands. If you’re a real estate agent looking to showcase your services, then you should definitely be using QR codes to attract new audiences. 

While traditional posters and print materials remain a part of the “Real-World” experience, QR codes allow real estate businesses to transport their clients from the real world to the cyber world. QR codes can be a bridge to the multitude of resource materials you’ve gathered for potential clients… 

There are many ideas on how real estate agents can use QR codes.

An image with the phrase - "Think Like There Is No Box"

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TIP: Using a dynamic QR code allows you to keep your information updated without throwing away expensive printed marketing materials.

Real Estate Businesses Can Use QR Codes To:

Link to their Website, 

Link to their Facebook Page, 

Link customers with Information about their services, 

Link to Marketing Tools that reach customers in a new, interactive way, 

Link to a Coupon or a Discount code for a complimentary service or perk. 

A Real Estate Website:

If you have a real estate business and a website, you should have a QR code! It’s a fast, efficient, and technologically advanced way to market your business. A QR code can allow a customer to quickly find out more about your business.

For example, giving a customer information about your services is a great way to use a QR code, or you could use a QR code to send over a pre-listing package or a pre-appointment questionnaire hosted on your website. Alternatively, you could use a QR code on your business card that sends over a package with examples of listings you’ve worked on previously.

Image of a women with classes watching a website on a computer

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A Facebook Page For Real Estate Agents:

Building a Facebook page for your business ensures your presence in the newsfeeds and timelines of your customers. It’s always a good idea to push your Facebook Page to your customers and entice them to engage and follow your updates. 

Most mobile devices include a QR Code reader application, and it’s easy to generate a code that is appropriately formatted for most mobile devices. It’s just a matter of adding the URL of your Facebook Page to any QR Code generator, and you’ll have a neat way of getting more people to look at your Facebook page.

Provide Information About Real Estate Services:

Smartphone cameras are almost in everyone’s pockets these days. With a simple “tap” on the screen, we can access an enormous amount of information in an instant. 

In today’s world, one of the most valuable tools is the QR code. Instead of typing a web address into one’s internet browser, QR codes allow access to whatever information you specify, a potential real estate client simply scans the QR code with the camera on their phone, and they’re transported to whatever information you select. 

A creative way to use the power of a QR code might be to allow anyone with a smartphone to access information about your real estate services, a list of featured listings, a specific luxury listing, or information detailing the features of the home they might be standing in front of, or on the marketing brochure which you mailed to their home.

Engage Your Visitors With Interactive Marketing:

The content on your QR code can move beyond simply promoting your business. If you’re looking for a way to engage your visitors, QR codes are the way to do it. We’ve seen some really creative uses of QR codes by real estate agents that involve their users in fun and interactive ways once they scan the code.

For example, let’s look at the business card of Virginia-based real estate agent Michael Brannon

Networking QR code for Michael Brannon Real Estate Professional

​​When users scan his QR code, they’re taken to his chatbot, where the user is greeted by his assistant Sasha and is asked a series of engaging questions. He mentioned using this particular QR code with outstanding results at networking events – he can gather information and entertain potential business partners during and after the event – long after his business card has gotten lost in the pile or the “circular filing cabinet.”

Amazing Real Estate Marketing Tools:

One fantastic thing about QR codes is their versatility as a marketing tool. Even the newest real estate agents can quickly reap the benefits of using QR codes. Some people may be skeptical, but it works. A QR code can help engage people by making your marketing interactive. You can easily create a “Home Personality” quiz with software by Interact, and utilize a QR code for potential home buyers to easily access it. Don’t forget to give them a Call-to-Action!

Do you want to give your customers a chance to get to know more about the real estate services that you provide? If so, you can use QR codes to host a quick marketing survey or even to get people to participate in a viral contest like the folks over at Sociamonials provide. Use my unique promo code – BTLG, to receive 10% off any subscription.

In addition to getting everyone involved, a QR code leading to a viral contest is a great way to get people talking about your real estate business. Using QR codes can provide a way to gain “screen time” through the eyes of prospective clientele.

An image with a QR Code representing a vacation contest

 
I have had a lot of success with QR codes myself having managed to use QR codes to attract new customers, they’re simple and inexpensive, and I encourage you to give it a try, too!

Discount Offers From A Real Estate Agent To A Client:

Like most real estate agents, you’re always trying to find ways to market your business cost-effectively and more efficiently. Everyone loves getting a discount, and providing customers with a discounted price for a service or product is a great way to incentivize returning clients or attract new ones. The benefit of using a QR code is that it allows you to quickly provide a discount to your customers.

A great way to use a QR code for discounts would be to make the code redeemable for a free ice cream cone from a local shop, a free appetizer from your favorite restaurant, or perhaps provide “VIP Clients” with a free home staging consultation or tickets to a sporting event. 

A man holding a mint chocolate chip ice cream cup and a chocolate ice cream cone

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No doubt, QR codes can be a particularly compelling part of a real estate marketing strategy – it gives your customers a perk for accepting information about your business, and you get priceless marketing. The possibilities are endless.

TIP: Create and use dynamic QR codes to gain information about the customers who scan your QR codes.

Wrapping Things Up

One of the best ways to be seen in the real estate industry today is with interactive content. With a QR code, you can make your brand stick without even trying. And the best part is that it’s a smart passive strategy. While it’s true that you can literally create a QR code for every single thing in your office, that’s probably a bit much. Just think about whether or not your unique selling point is worth sharing. On the other hand, if you do want to share something specific, then a QR code is the perfect way to do it!

For more details on QR codes and how to make one, click the link to launch the interactive guide and watch how easy it is to create interactive marketing materials for your real estate business.

Image of "Step One" for creating a QR Code with Etch Encoder

 


We can’t wait to see you start using interactive content to market your business!


Conclusion

Whether you are a small business, a real estate agent, or a prominent business owner, using QR codes for business is here to stay. In fact, it is a trend that is only growing in popularity. The question is, how can you use QR codes to attract new clients, drive business, and expand your reach? By being creative and interactive with your customers. Here at Titus Media Solutions, we know that QR codes for companies can be used to reach a broad audience. By using QR codes on your business cards, print ads, billboards, and even social media, you can generate new leads and business opportunities.

As we mentioned before, QR codes are being utilized in many different ways. With the right software, you can include QR codes in your marketing materials, online advertisements, and business cards. 

TIP: Check out Etch Encoder to create interactive QR codes to help your real estate business reach new clients. 

A QR Code to EtchEncoder.com

We’re excited to feature this article on the blog because we know how important it is for real estate businesses to reach new customers cost-effectively. We hope you can utilize this information and gain new customers using QR codes. Thank you for reading and for using QR codes in your business.


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Transforming The Real Estate Industry Through Artificial Intelligence

Transforming The Real Estate Industry Through Artificial Intelligence

 

Introduction

Real estate is an industry that is constantly changing, but it’s not always a positive change. Many changes can be disruptive and can cause chaos in a market. However, many changes allow us to improve the process of buying, selling, and renting homes. From AI-powered apps that help us find a place to live to AI-powered marketing that helps us sell our homes, many technologies are changing how we experience life. The real estate industry is one of the many sectors transformed by Artificial Intelligence (AI).

 
In this blog, we’ll look at the benefits of AI in real estate and how to employ it for buyers, sellers, renters, and real estate agencies.

A business man looking at a wall of info about real estate

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The Impact of Artificial Intelligence on the Real Estate Industry

According to a study by Accenture, AI will generate over $1.2 trillion in economic value across 12 industries by 2035. It is part of a more significant trend known as the AI-Industrial-Revolution (AIIR), which will result in massive economic growth and social benefits. While AI is best known for its applications in the tech industry, it is starting to affect how real estate companies stand out.

AI has already created considerable changes in the real estate industry. It has automated many tedious and monotonous tasks, such as property search and document management. It has also created ways for real estate professionals to manage their data and information better and allowed them to serve more clients in less time. Effectively, adding AI into their business strategy has created many benefits for real estate agents, including increased revenue and less stress!

There’s no doubt that artificial intelligence is changing the real estate industry

For example,

  1. AI-powered search engines are being used to help identify properties that meet specific criteria.
  2. AI-powered pricing algorithms are being used to help price properties.
  3. AI-powered screening tools are being used to help screen tenants.
  4. AI-powered chatbots are being used to help streamline the home-buying process.
  5. AI-powered tools are being used to generate listing descriptions.
  6. AI-powered algorithms are being used to generate leads for homeowners who are likely to sell their homes.

These are just a few ways AI has transformed the real estate industry. As AI continues to evolve, we can expect to see even more ways that it will revolutionize how business gets done in the real estate industry.

The Use of Artificial Intelligence in Real Estate

As the real estate industry continues to adapt to recent technological innovations, more and more agents are incorporating artificial intelligence into their everyday lives. Using the latest software, agents can save time on repetitive tasks and focus more on the clients. Real estate agents can utilize artificial intelligence to enhance their websites and make them more effective at converting visitors into leads. AI can provide personalized customer experiences with practical and responsive communication with customers and real estate clients on a 24/7 basis.

Image of a robot on a dial of digital communication channels

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Are Chatbots and other Artificial Intelligence widely used?

Chatbots are being used more and more throughout the real estate industry. And our blog – ” As A Real Estate Agent, Are Chatbots Worth My Time? ” is filled with helpful information about chatbots and how you can employ them in your real estate business.

For example,

AI is also being used to streamline the marketing process. AI-powered software can do things such as auto-generation of listing materials, comparative marketing analysis, online note-taking, and automatic content creation.

Imagine using a creative automation tool that can generate ad creative or social media ad copy for you in minutes rather than hours. Adcreative.ai has a unique ranking system that tells you which ad would likely perform well and creates branded social media posts or banner ads, so you focus on other essential tasks.


An image of ad automatically created by AdCreative.ai

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If you’re in the real estate industry, you should definitely pay attention to AI. It is revolutionizing how real estate agents conduct business, and knowing how AI is used and how it could impact your business is crucial.

The Benefits of Artificial Intelligence in Real Estate

AI-powered chatbots help streamline the home-buying process: This is a valuable tool for buyers and sellers. Chatbots can help buyers by answering their questions and helping them schedule appointments. Chatbots can also help sellers by handling a lot of the administrative work involved in selling a home.

A young black woman with a big smile, and keys opening up her home.
Are you thinking of leveraging artificial intelligence in your business? Consider these six beneficial ways artificial intelligence provides real estate agents.
  1.  AI-powered search engines help identify properties that meet specific criteria: This is immensely helpful for home buyers who have a particular idea of what they want in a property. It can also benefit real estate agents trying to find the perfect property for their clients.
  2. AI-powered pricing algorithms help price properties: This is helpful for both buyers and sellers. By using AI to price properties, agents can be sure they are getting the most accurate information possible about what a property is worth. In addition to helping sellers get the best price for their property, agents can use AI to help buyers avoid overpaying for a property. 
  3. AI-powered screening tools help screen tenants: This is valuable for landlords who want to ensure they rent to responsible tenants. By using AI to screen tenants, landlords can save themselves a lot of time and energy. 
  4. AI-powered chatbots help streamline the home-buying process: This is a valuable tool for buyers and sellers. Chatbots can help buyers by answering their questions and helping them schedule appointments. Chatbots can also help sellers by handling a lot of the administrative work involved in selling a home.
  5. AI-powered copywriting tools like Peppertype.ai and Jasper help listing agents generate captivating listing descriptions, ad copy, and social media posts that convert.
  6. AI-powered research and outreach tools like PropsectNOW are used to identify and generate a list of homeowners that are “likely to sell.” This invaluable tool can increase a real estate agent’s return on ad spend (ROAS) by only sending targeted marketing pieces instead of trying to send market materials to everyone.
An image of a robot pointing at a diagram of business success terms
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Wrapping things up

While many people are excited about the future of AI and its uses in different industries, some are concerned about what this could mean for the future of jobs. In reality, AI can empower people by improving the services that they offer, as in the case of real estate. Many realtors and lawyers are using AI to help them with the creation of content and to better connect with their clients. This means that people don’t have to lose their jobs because of AI, but instead, AI can make their careers more enjoyable.

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In conclusion,

AI is transforming many sectors of the business world, and it’s clear that AI has a transformative effect on the real estate industry. AI is making it easier and more efficient for everyone involved in the industry. From changing how we buy, sell and rent homes and many other ways, such as analyzing data, to helping agents identify and communicate with potential buyers and sellers.

From automatic content creation, text-to-speech synthesizers, social media scheduling, and chatbot technology to web accessibility, creative real estate agents are embracing AI. To learn more about how AI is used in the real estate industry and for more tips on AI, please stay tuned to our website because we will publish more blogs on this topic.

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As a Real Estate Agent, Are Chatbots Worth My Time?

As a Real Estate Agent, Are Chatbots Worth My Time?

 

As a Real Estate Agent, Are Chatbots Worth My Time?

Chatbots have been around for decades, but lately, they’ve been the talk of the technology town. Everyone from the CEO of Meta® (Facebook®) to the team at Microsoft® is working on making chatbot technology even better. 

Yes, chatbots dominate the marketing industry, and there’s a good reason. They offer a way to optimize and personalize your marketing efforts and save you time, energy, and money. 

Some might say, “real estate agents have it hard.” They must deal with stiff competition, simultaneously manage multiple clients, and deal with life-changing responsibilities. I believe they need all the help they can get. 

Busy Real Estate Agent - Chatbot Blog Post Image

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Can chatbots help them? In this article, I will explain what chatbots are, the benefits they bring to both the agent and the client, and why real estate agents should care about chatbots and their benefits to the industry. 

Chatbots have the potential to make our lives much easier, but are they worth all the hype? Read on to find out!

Understanding Chatbots

First, you must understand that talking to a chatbot will generate a response using natural language processing (NLP), which means that the chatbot can understand your commands and respond in a way that is natural for you. 

Also, you should know that chatbots were created a long time ago, and since their creation, they have been used to help people with various tasks such as ordering a meal, finding movie times, etc. Fast-forward to the advent of personal assistants such as Siri®, Cortana®, and Alexa®, and sub sequentially the “chatbot” increases in popularity.

Natural Learning Process Understanding Chatbots Blog Post Image

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What Are Chatbots?

Chatbots are computer programs that simulate human conversation; they are like digital assistants and can be deployed in various ways, including on websites, in apps, or through messaging platforms. They are commonly used in online customer service to answer simple questions or perform basic tasks. Chatbots can also be engaged to perform more complex tasks, such as scheduling a home tour or booking a homeowner counseling session. 

What are chatbot - Blog Post Image

More and more businesses are using chatbots to improve customer service. In the real estate industry, chatbots are helpful tools that engage potential homebuyers online and provide them with the necessary information. 

Chatbots are becoming increasingly important in many industries, providing a valuable service to businesses and customers. From improving customer service to engaging potential homebuyers online, chatbots play an increasingly important role in the real estate industry.

How do chatbots work?

A well-designed chatbot mimics human conversation using natural language processing (NLP). NLP allows a chatbot to understand human input and respond in a way that is natural for humans. A primary goal of a chatbot is to facilitate more effortless conversations between people communicating with businesses and other organizations by automating specific tasks, such as customer service or sales.

Chatbots extract small pieces of information from a user, such as a user’s name, location, or topic of conversation; they then use this information to generate a response, typically a question or a statement. The chatbot then analyses the user’s response, scans its pre-defined rules database, and decides what to do next. This process continues until the conversation comes to an end.

Real Estate Agent Chatbot - Chatbot Blog Post Image

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Chatbots can be either Rule-based or AI-based.

Rule-based chatbots 

Follow a set of rules that the developer defines. A chatbot often returns a generic reply if it can’t find a matching response. In contrast,

AI-based chatbots 

Use artificial intelligence to learn from past conversations and generate responses. The more and more chatbots are used, the better they get at simulating human conversation.

Chatbots are constantly learning and improving their ability to understand and respond to user input.

What are the benefits of chatbots for real estate agents?

Real estate agents are busy people, with agents often working 12 hours or more a day, and making time to call, text, or email their clients through regular networks can be time-consuming and tedious. Chatbots are always connected to the internet. That means they always have time to talk to you. A chatbot allows real estate agents to converse with their clients while asleep at night, and it’s a great time-saver, allowing agents to focus on personal, high-touch tasks, spending less time answering questions that a chatbot can quickly resolve.

 
Chatbots can be extremely helpful for real estate agents because they give them the ability to have a full-time assistant for a fraction of the price. Chatbots can schedule appointments for an agent, and even help a real estate firm stay top-of-mind with your past, present, and future clients.

Real Estate Agent Chatbot Virtual Assistant  - Example

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Chatbots are an excellent way for real estate agents to interact with more customers and respond faster to inquiries. While chatbots are designed to be automated, they don’t make the mistake of being impersonal! A chatbot can be programmed to ask for your preferences and details about your needs and provide the exact information you requested.

 
Chatbots have many more benefits, but one of the most important is that they are used to help millions of people who use them daily. Suppose you’re planning to implement chatbots into your marketing strategy today. In that case, you’re just in time – according to a recent Juniper Research study, “…the total number of chatbot messaging apps accessed globally will increase from 3.5 billion in 2022 to 9.5 billion by 2026.”

Chatbots are starting to be used more and more in the real estate industry, and it’s hard not to see why.

Are there any downsides to using chatbots?

Depending on the specific use case, chatbots may have some downsides. However, chatbots and AI technology can be excellent solutions for instant customer support, but they have some downsides that may affect your real estate clientele. 

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That’s why it’s essential to prepare for when a chatbot needs to be corrected, and it’s vital to have a Standard Operating Procedure or Policy in place so that you know how you’re going to proceed in the instances where a human needs to step in. And don’t forget the “Golden Rule” and thoroughness – two great ways to deal with miscommunication issues. 

While there is still much room for improvement and growth, chatbots are becoming more and more accurate at dealing with customer complaints and requests. Many real estate agents have already implemented chatbots on their websites. ​Using a chatbot on your website will give you an advantage compared to your competitors, and chatbots can significantly support your real estate clientele and increase their trust in your brand.

How much time do chatbots save?

Chatbots can save you time by automating express tasks.

Chatbots can automate specific tasks, such as data entry or customer service. They can also help you with research and planning. Chatbots can reduce the amount of time you spend on administrative work.

 
“…64% of agents with AI chatbots can spend most of their time solving complex problems, versus 50% of agents without AI chatbots,” according to Salesforce.

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Additionally, people spend less time waiting on hold or scheduling conflicts, and they get to interact with someone who can work to resolve their particular concerns at the specific moment that fits their schedule.

Overall, they can save you time by manually taking some of the work that a real estate agent would otherwise perform.

How Have Chatbots Been Used?

If we look at the history of chatbots, we will discover that chatbots have been around for a long time. The esteemed MIT professor Joseph Weizenbaum developed ELIZA, the first chatbot in the 1960s. In the internet’s early days, chatbots gave people simple responses. 

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Today’s chatbots are focusing more and more on informal communication and “smart” answers, using AI technology to create a more realistic environment.

 
A real estate chatbot can fit into many categories, such as:

Email Chatbots, Social Media Chatbots, Website Chatbots, and Messenger Chatbots. As an example – 

A real estate chatbot could:

  • Show an agent’s Active or featured listings,
  • Show an agent’s Open Houses, or
  • Give access to all available properties,
  • Spotlight special features,
  • Provide a method to reach the listing agent directly, as well as
  • A follow-up sequence for any customer that interacts with the chatbot. 

Are chatbots worth the investment for a real estate agent?

Chatbots are little digital helpers that can make a big difference for real estate agents. They can provide automated responses to routine questions, help with lead capture, and streamline the process of selling a property. Some chatbots may even handle more complex tasks that typically require human involvement, such as arranging appointments for home showings. 

There is still some debate about whether chatbots are worth the investment for real estate agents. Hesitant agents may change their minds after reading a recent report from Juniper Research “…has found that the adoption of chatbots across the retail, banking and healthcare sectors will realize business cost savings of $11 billion annually by 2023, up from an estimated $6 billion in 2018.”

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Chatbots can be a valuable addition to your real estate business. They can help you automate repetitive tasks, freeing your time to focus on more critical responsibilities. They can also help you build relationships with potential clients. Chatbots seem to be gaining popularity and may offer advantages over traditional customer service methods.

If you’re considering investing in a chatbot for your real estate business, it’s essential to research and choose a reputable chatbot provider. We recommend the School of Bots, and the folks over at Codeless Bot provide fantastic tools. You’ll also want to ensure that your chatbot is integrated correctly with your website and whatever CRM system you use.

How much does a chatbot cost?

The cost of chatbots can vary widely, so don’t expect to find a set price tag. Instead, you can expect to see an approximate price range that can give you a good idea of how much you might need to spend. Because…the cost of a chatbot depends on a few different factors. 

The chatbot type, its functionalities, and what software you want it to integrate with can affect the overall cost of a chatbot. Other factors play a role in the price, such as who builds and maintains it.

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For example, are you planning to hire an agency or a freelancer, or are you planning to build it yourself? Each option will come with a different price tag. And the two most significant cost factors are what you want your chatbot to do and who builds and maintains it. The estimated price range for a high-quality chatbot ranges between $2,500 – $150,000.

Of course, this is just a broad overview. Remember that the final cost will depend on the features and functionality you need for your real estate chatbot.

Pro Tip: If you’re considering a DIY solution – Do NOT underestimate the value of your time!

Is There a Need for Better Chatbots?

Yes, there is a need for better chatbots, and chatbots have a lot of room for improvement. However, they have many benefits.  

Gartner predicts that by 2022, 70% of customer interactions will involve emerging technologies such as machine learning (ML) applications, chatbots, and mobile messaging, up from 15% in 2018. Chatbots are an enormous competitive advantage for real estate companies willing to invest in chatbots to streamline their communication process and take advantage of this convenience!

As we’ve mentioned, chatbots can help us save time by answering questions quickly. They can also help us reduce stress by providing information in a fun and entertaining way. 

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For example, Michael Brannon, a real estate agent serving the Dumfries, Virginia, area, is using his chatbot as a way for new buyers to find houses and view features of available homes. It also has the ability where a potential buyer can quickly request to view a home. 

I’m sure you’ve heard that real estate is about relationships and that building better relationship is critical to successful real estate business. Conversational messaging is about building better conversations with your customers, which is vital to successfully using chatbots. 

One more important thing you need to understand is that chatbot technology is evolving and becoming more sophisticated by the day. And as chatbots become more sophisticated, they also become more expensive.

Conclusion

Chatbots are becoming more and more advanced every day, and it’s exciting to think about all the ways chatbots will be able to help people in the future. With their constant development, it seems like there’s no limit to what they’ll be able to do. Many real estate agents are already reaping the benefits of chatbots, and as a result, they are becoming more efficient and effective.

I understand that using chatbots can be overwhelming, and some real estate agents may resist change. However, creative real estate agents who are looking for a competitive edge are usually the ones who are willing to take a chance, especially solo agents and small teams. 

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With a user-friendly chatbot software like ManyChat, the implementation process is straightforward and customizable, and you’ll be able to give your clients the best possible experience. Their website is easy to use and provides a straightforward solution for your chatbot marketing needs. And don’t forget to follow our blog for more fascinating and valuable articles about chatbots.

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