Today, there is more competition for real estate agents than ever before. Therefore, a real estate agent needs to do everything he or she can to stand out from the crowd. This includes using a blog as a way to disseminate information to potential and current prospects. According to information that was published by the National Association of Realtors (NAR), 97 percent of buyers use the internet to search for a home. Therefore, there is a large market for real estate agents who launch a blog to share information with prospective clients. This can make a significant difference in helping real estate agents stand out from those who do not have a strong online presence. How can you get the most out of your real estate agent blog content? Read below and learn more about how you can build a successful real estate blog that will attract traffic and earn conversions.
How To Write a Blog for Real Estate Agents: A Guide
If you are wondering how to blog for real estate agents, this starts with a website. When you are showing a house to a client, you want to show a place that has a solid foundation. Your blog needs a strong foundation as well, which is your website. You need to take a close look at your web design tools and ensure you access search engine optimization (SEO). It doesn’t matter how good your blog post ideas for real estate agents might be if nobody can find your website. SEO will help your website get spotted by current and future clients. You should also ensure you have good terms with your web hosting company, so you don’t have to worry about losing your web traffic if they switch the terms on you.
You might want to take advantage of a web design tool called WordPress, which is excellent for blogging in various industries, including real estate. SiteGround is a great hosting platform, and when paired with WordPress, it’s like having a nice merlot alongside a piping hot ribeye. It also provides site optimization so that your visitors can quickly access each and every post you publish.
Once you have your new blog, it is vital to go through several steps to maximize your content.
Get Traction with Your Real Estate Blog
First, you need to get some traction with your blog. A few steps to follow:
- Create a Google Analytics account and submit your sitemap so Google can accurately categorize your blog.
- Look for guest posting opportunities on other sites so you can generate backlinks for your content and raise your domain authority.
- Update your Google My Business account (or create one if you haven’t).
- Start building citations in local business directors, ensuring your name, address, and phone number are current, so you show up in local searches.
Once you complete these steps, it is time to do keyword research.
Target the Right Keywords
Now that your blog is up and running, it is time to find topics to write about. While this can be a challenge, your content should be guided by keyword research. This is the pillar of SEO. You need to follow SEO best practices so your website will rank highly for relevant Google searches. Peppertype.ai is a great tool for SERP and SEO research and you’ll want to focus on the terms that your target market is using when searching the internet for solutions – it’s how your competition is frequently found on the first page of Google search results, and your goal is to land there, as well.
A few tips for targeting keywords include:
- Target terms that potential clients will use so you target the right market.
- Target long-tail keywords with lower volume but more relevant to your content to increase conversion rates.
- Target local keywords so you find the right clients while eliminating national competition.
Targeting keywords will always be a balance of volume and competition. The more people search a certain keyword, such as “homes for sale,” the more traffic you stand to gain; however, it will be harder to rank highly for high-volume terms because there is more competition among websites trying to rank for those terms.
Once you figure out what terms you want to target, it is time to build content around those terms. This will be the foundation of your blog posts.
Consider Ideas To Write About
Now, it is time to construct articles that are relevant to the needs of your visitors while simultaneously targeting the right terms. A few ideas for articles you might want to write about on your real estate blog include:
- The top neighborhoods in the area
- The top builders in the area
- Recent news on the housing market
- Key information for local real estate investors
- Contract terms and pitfalls to watch for
- Niches in real estate such as pools, condos, HOA fees, and more
- Local events taking place in certain communities
- Important steps in real estate transactions
- The benefits of working with a local real estate agent
The above list of topics should be enough to keep most real estate blogs busy. If not, or you’re stuck with a severe case of “writer’s block” – ContentBot.ai is an amazing tool that generates blog topic ideas, outlines, and even content to get those “creative juices” flowing again.
Remember, you need to make sure you write attractive copy not only for search engines but for your visitors as well.
Writing Strong Copy
As you write blog posts for your website, you need to use a strong marketing formula to grab and hold the attention of your visitors. This is where the AIDA copywriting formula can be helpful. (AIDA) stands for:
- Attention: Grab the attention of your visitors and make sure you hold it throughout the visit.
- Interest: Focus on a specific point of interest to make sure they keep reading.
- Desire: Explain the benefit of reading through the post to create desire.
- Action: End the post with a call to action.
If you follow this formula, your blog posts should reduce the bounce rate of your website, improving your search results rankings. Furthermore, a good blog should convince more people to email, call, or message your real estate agency, creating more business for your firm.
Measure Your Success
Finally, you need to see how your blog is performing. You need to learn what is working, what is not, and what you can do to improve your blog moving forward. Fortunately, measuring your progress is free using Google Analytics. There, you can see which pages are the most popular, where your traffic is coming from, and what your conversion rate is. You can also track organic traffic, the number of visitors coming from search engines. When looking at the numbers, don’t overthink them. Google wants to find the most relevant content for its users. If you have good content, your site should rank well.
Create a Real Estate Agent Success Blog
A strong blog can deliver more business to your real estate firm. A few tips include:
- Track your results regularly. You need to understand your website well to stay ahead of your competitors.
- SEO is essential, but not at the expense of the quality of your content. Write for your visitors.
- Longer content is better. The more information you share, the better your ranking will be.
- Don’t neglect off-page SEO. Build solid links and citations for your blog to raise your visibility.
- Use social media to drive more traffic to your blog.
A real estate agent has always had to do whatever they could to attract other people’s attention. This means standing out from the crowd at all times.
As a real estate agent, you’re like an artist, which means that you have to find ways to make yourself likable among potential and current clients. A blog is a critical tool for standing out from the crowd. Because the competition will only get more challenging and demanding, your real estate blog should be your “Library of Real Estate Knowledge,” the very foundation for disseminating information that can be useful for people looking to purchase or sell homes.
Since the competition is more demanding than ever before, I hope this blog post helps you on your way through to success.
If you have questions or concerns about starting a real estate agent blog, reach out to a professional who can help you. Social Bluebook offers some great webinars and coaching that can make any creator shine like a “Pro.”