Transforming The Real Estate Industry Through Artificial Intelligence

Transforming The Real Estate Industry Through Artificial Intelligence

 

Introduction

Real estate is an industry that is constantly changing, but it’s not always a positive change. Many changes can be disruptive and can cause chaos in a market. However, many changes allow us to improve the process of buying, selling, and renting homes. From AI-powered apps that help us find a place to live to AI-powered marketing that helps us sell our homes, many technologies are changing how we experience life. The real estate industry is one of the many sectors transformed by Artificial Intelligence (AI).

 
In this blog, we’ll look at the benefits of AI in real estate and how to employ it for buyers, sellers, renters, and real estate agencies.

A business man looking at a wall of info about real estate

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The Impact of Artificial Intelligence on the Real Estate Industry

According to a study by Accenture, AI will generate over $1.2 trillion in economic value across 12 industries by 2035. It is part of a more significant trend known as the AI-Industrial-Revolution (AIIR), which will result in massive economic growth and social benefits. While AI is best known for its applications in the tech industry, it is starting to affect how real estate companies stand out.

AI has already created considerable changes in the real estate industry. It has automated many tedious and monotonous tasks, such as property search and document management. It has also created ways for real estate professionals to manage their data and information better and allowed them to serve more clients in less time. Effectively, adding AI into their business strategy has created many benefits for real estate agents, including increased revenue and less stress!

There’s no doubt that artificial intelligence is changing the real estate industry

For example,

  1. AI-powered search engines are being used to help identify properties that meet specific criteria.
  2. AI-powered pricing algorithms are being used to help price properties.
  3. AI-powered screening tools are being used to help screen tenants.
  4. AI-powered chatbots are being used to help streamline the home-buying process.
  5. AI-powered tools are being used to generate listing descriptions.
  6. AI-powered algorithms are being used to generate leads for homeowners who are likely to sell their homes.

These are just a few ways AI has transformed the real estate industry. As AI continues to evolve, we can expect to see even more ways that it will revolutionize how business gets done in the real estate industry.

The Use of Artificial Intelligence in Real Estate

As the real estate industry continues to adapt to recent technological innovations, more and more agents are incorporating artificial intelligence into their everyday lives. Using the latest software, agents can save time on repetitive tasks and focus more on the clients. Real estate agents can utilize artificial intelligence to enhance their websites and make them more effective at converting visitors into leads. AI can provide personalized customer experiences with practical and responsive communication with customers and real estate clients on a 24/7 basis.

Image of a robot on a dial of digital communication channels

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Are Chatbots and other Artificial Intelligence widely used?

Chatbots are being used more and more throughout the real estate industry. And our blog – ” As A Real Estate Agent, Are Chatbots Worth My Time? ” is filled with helpful information about chatbots and how you can employ them in your real estate business.

For example,

AI is also being used to streamline the marketing process. AI-powered software can do things such as auto-generation of listing materials, comparative marketing analysis, online note-taking, and automatic content creation.

Imagine using a creative automation tool that can generate ad creative or social media ad copy for you in minutes rather than hours. Adcreative.ai has a unique ranking system that tells you which ad would likely perform well and creates branded social media posts or banner ads, so you focus on other essential tasks.


An image of ad automatically created by AdCreative.ai

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If you’re in the real estate industry, you should definitely pay attention to AI. It is revolutionizing how real estate agents conduct business, and knowing how AI is used and how it could impact your business is crucial.

The Benefits of Artificial Intelligence in Real Estate

AI-powered chatbots help streamline the home-buying process: This is a valuable tool for buyers and sellers. Chatbots can help buyers by answering their questions and helping them schedule appointments. Chatbots can also help sellers by handling a lot of the administrative work involved in selling a home.

A young black woman with a big smile, and keys opening up her home.
Are you thinking of leveraging artificial intelligence in your business? Consider these six beneficial ways artificial intelligence provides real estate agents.
  1.  AI-powered search engines help identify properties that meet specific criteria: This is immensely helpful for home buyers who have a particular idea of what they want in a property. It can also benefit real estate agents trying to find the perfect property for their clients.
  2. AI-powered pricing algorithms help price properties: This is helpful for both buyers and sellers. By using AI to price properties, agents can be sure they are getting the most accurate information possible about what a property is worth. In addition to helping sellers get the best price for their property, agents can use AI to help buyers avoid overpaying for a property. 
  3. AI-powered screening tools help screen tenants: This is valuable for landlords who want to ensure they rent to responsible tenants. By using AI to screen tenants, landlords can save themselves a lot of time and energy. 
  4. AI-powered chatbots help streamline the home-buying process: This is a valuable tool for buyers and sellers. Chatbots can help buyers by answering their questions and helping them schedule appointments. Chatbots can also help sellers by handling a lot of the administrative work involved in selling a home.
  5. AI-powered copywriting tools like Peppertype.ai and Jasper help listing agents generate captivating listing descriptions, ad copy, and social media posts that convert.
  6. AI-powered research and outreach tools like PropsectNOW are used to identify and generate a list of homeowners that are “likely to sell.” This invaluable tool can increase a real estate agent’s return on ad spend (ROAS) by only sending targeted marketing pieces instead of trying to send market materials to everyone.
An image of a robot pointing at a diagram of business success terms
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Wrapping things up

While many people are excited about the future of AI and its uses in different industries, some are concerned about what this could mean for the future of jobs. In reality, AI can empower people by improving the services that they offer, as in the case of real estate. Many realtors and lawyers are using AI to help them with the creation of content and to better connect with their clients. This means that people don’t have to lose their jobs because of AI, but instead, AI can make their careers more enjoyable.

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In conclusion,

AI is transforming many sectors of the business world, and it’s clear that AI has a transformative effect on the real estate industry. AI is making it easier and more efficient for everyone involved in the industry. From changing how we buy, sell and rent homes and many other ways, such as analyzing data, to helping agents identify and communicate with potential buyers and sellers.

From automatic content creation, text-to-speech synthesizers, social media scheduling, and chatbot technology to web accessibility, creative real estate agents are embracing AI. To learn more about how AI is used in the real estate industry and for more tips on AI, please stay tuned to our website because we will publish more blogs on this topic.

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As a Real Estate Agent, Are Chatbots Worth My Time?

As a Real Estate Agent, Are Chatbots Worth My Time?

 

As a Real Estate Agent, Are Chatbots Worth My Time?

Chatbots have been around for decades, but lately, they’ve been the talk of the technology town. Everyone from the CEO of Meta® (Facebook®) to the team at Microsoft® is working on making chatbot technology even better. 

Yes, chatbots dominate the marketing industry, and there’s a good reason. They offer a way to optimize and personalize your marketing efforts and save you time, energy, and money. 

Some might say, “real estate agents have it hard.” They must deal with stiff competition, simultaneously manage multiple clients, and deal with life-changing responsibilities. I believe they need all the help they can get. 

Busy Real Estate Agent - Chatbot Blog Post Image

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Can chatbots help them? In this article, I will explain what chatbots are, the benefits they bring to both the agent and the client, and why real estate agents should care about chatbots and their benefits to the industry. 

Chatbots have the potential to make our lives much easier, but are they worth all the hype? Read on to find out!

Understanding Chatbots

First, you must understand that talking to a chatbot will generate a response using natural language processing (NLP), which means that the chatbot can understand your commands and respond in a way that is natural for you. 

Also, you should know that chatbots were created a long time ago, and since their creation, they have been used to help people with various tasks such as ordering a meal, finding movie times, etc. Fast-forward to the advent of personal assistants such as Siri®, Cortana®, and Alexa®, and sub sequentially the “chatbot” increases in popularity.

Natural Learning Process Understanding Chatbots Blog Post Image

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What Are Chatbots?

Chatbots are computer programs that simulate human conversation; they are like digital assistants and can be deployed in various ways, including on websites, in apps, or through messaging platforms. They are commonly used in online customer service to answer simple questions or perform basic tasks. Chatbots can also be engaged to perform more complex tasks, such as scheduling a home tour or booking a homeowner counseling session. 

What are chatbot - Blog Post Image

More and more businesses are using chatbots to improve customer service. In the real estate industry, chatbots are helpful tools that engage potential homebuyers online and provide them with the necessary information. 

Chatbots are becoming increasingly important in many industries, providing a valuable service to businesses and customers. From improving customer service to engaging potential homebuyers online, chatbots play an increasingly important role in the real estate industry.

How do chatbots work?

A well-designed chatbot mimics human conversation using natural language processing (NLP). NLP allows a chatbot to understand human input and respond in a way that is natural for humans. A primary goal of a chatbot is to facilitate more effortless conversations between people communicating with businesses and other organizations by automating specific tasks, such as customer service or sales.

Chatbots extract small pieces of information from a user, such as a user’s name, location, or topic of conversation; they then use this information to generate a response, typically a question or a statement. The chatbot then analyses the user’s response, scans its pre-defined rules database, and decides what to do next. This process continues until the conversation comes to an end.

Real Estate Agent Chatbot - Chatbot Blog Post Image

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Chatbots can be either Rule-based or AI-based.

Rule-based chatbots 

Follow a set of rules that the developer defines. A chatbot often returns a generic reply if it can’t find a matching response. In contrast,

AI-based chatbots 

Use artificial intelligence to learn from past conversations and generate responses. The more and more chatbots are used, the better they get at simulating human conversation.

Chatbots are constantly learning and improving their ability to understand and respond to user input.

What are the benefits of chatbots for real estate agents?

Real estate agents are busy people, with agents often working 12 hours or more a day, and making time to call, text, or email their clients through regular networks can be time-consuming and tedious. Chatbots are always connected to the internet. That means they always have time to talk to you. A chatbot allows real estate agents to converse with their clients while asleep at night, and it’s a great time-saver, allowing agents to focus on personal, high-touch tasks, spending less time answering questions that a chatbot can quickly resolve.

 
Chatbots can be extremely helpful for real estate agents because they give them the ability to have a full-time assistant for a fraction of the price. Chatbots can schedule appointments for an agent, and even help a real estate firm stay top-of-mind with your past, present, and future clients.

Real Estate Agent Chatbot Virtual Assistant  - Example

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Chatbots are an excellent way for real estate agents to interact with more customers and respond faster to inquiries. While chatbots are designed to be automated, they don’t make the mistake of being impersonal! A chatbot can be programmed to ask for your preferences and details about your needs and provide the exact information you requested.

 
Chatbots have many more benefits, but one of the most important is that they are used to help millions of people who use them daily. Suppose you’re planning to implement chatbots into your marketing strategy today. In that case, you’re just in time – according to a recent Juniper Research study, “…the total number of chatbot messaging apps accessed globally will increase from 3.5 billion in 2022 to 9.5 billion by 2026.”

Chatbots are starting to be used more and more in the real estate industry, and it’s hard not to see why.

Are there any downsides to using chatbots?

Depending on the specific use case, chatbots may have some downsides. However, chatbots and AI technology can be excellent solutions for instant customer support, but they have some downsides that may affect your real estate clientele. 

Real Estate Chatbot Blog Image - Today's Chatbots

That’s why it’s essential to prepare for when a chatbot needs to be corrected, and it’s vital to have a Standard Operating Procedure or Policy in place so that you know how you’re going to proceed in the instances where a human needs to step in. And don’t forget the “Golden Rule” and thoroughness – two great ways to deal with miscommunication issues. 

While there is still much room for improvement and growth, chatbots are becoming more and more accurate at dealing with customer complaints and requests. Many real estate agents have already implemented chatbots on their websites. ​Using a chatbot on your website will give you an advantage compared to your competitors, and chatbots can significantly support your real estate clientele and increase their trust in your brand.

How much time do chatbots save?

Chatbots can save you time by automating express tasks.

Chatbots can automate specific tasks, such as data entry or customer service. They can also help you with research and planning. Chatbots can reduce the amount of time you spend on administrative work.

 
“…64% of agents with AI chatbots can spend most of their time solving complex problems, versus 50% of agents without AI chatbots,” according to Salesforce.

Why Use Real Estate Chatbots  - Chatbot Blog Post Image

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Additionally, people spend less time waiting on hold or scheduling conflicts, and they get to interact with someone who can work to resolve their particular concerns at the specific moment that fits their schedule.

Overall, they can save you time by manually taking some of the work that a real estate agent would otherwise perform.

How Have Chatbots Been Used?

If we look at the history of chatbots, we will discover that chatbots have been around for a long time. The esteemed MIT professor Joseph Weizenbaum developed ELIZA, the first chatbot in the 1960s. In the internet’s early days, chatbots gave people simple responses. 

Conversation Chatbot Blog Post Image

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Today’s chatbots are focusing more and more on informal communication and “smart” answers, using AI technology to create a more realistic environment.

 
A real estate chatbot can fit into many categories, such as:

Email Chatbots, Social Media Chatbots, Website Chatbots, and Messenger Chatbots. As an example – 

A real estate chatbot could:

  • Show an agent’s Active or featured listings,
  • Show an agent’s Open Houses, or
  • Give access to all available properties,
  • Spotlight special features,
  • Provide a method to reach the listing agent directly, as well as
  • A follow-up sequence for any customer that interacts with the chatbot. 

Are chatbots worth the investment for a real estate agent?

Chatbots are little digital helpers that can make a big difference for real estate agents. They can provide automated responses to routine questions, help with lead capture, and streamline the process of selling a property. Some chatbots may even handle more complex tasks that typically require human involvement, such as arranging appointments for home showings. 

There is still some debate about whether chatbots are worth the investment for real estate agents. Hesitant agents may change their minds after reading a recent report from Juniper Research “…has found that the adoption of chatbots across the retail, banking and healthcare sectors will realize business cost savings of $11 billion annually by 2023, up from an estimated $6 billion in 2018.”

Real Estate Image of a Living Room with books and a view

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Chatbots can be a valuable addition to your real estate business. They can help you automate repetitive tasks, freeing your time to focus on more critical responsibilities. They can also help you build relationships with potential clients. Chatbots seem to be gaining popularity and may offer advantages over traditional customer service methods.

If you’re considering investing in a chatbot for your real estate business, it’s essential to research and choose a reputable chatbot provider. We recommend the School of Bots, and the folks over at Codeless Bot provide fantastic tools. You’ll also want to ensure that your chatbot is integrated correctly with your website and whatever CRM system you use.

How much does a chatbot cost?

The cost of chatbots can vary widely, so don’t expect to find a set price tag. Instead, you can expect to see an approximate price range that can give you a good idea of how much you might need to spend. Because…the cost of a chatbot depends on a few different factors. 

The chatbot type, its functionalities, and what software you want it to integrate with can affect the overall cost of a chatbot. Other factors play a role in the price, such as who builds and maintains it.

Chatbot Blog Post Image

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For example, are you planning to hire an agency or a freelancer, or are you planning to build it yourself? Each option will come with a different price tag. And the two most significant cost factors are what you want your chatbot to do and who builds and maintains it. The estimated price range for a high-quality chatbot ranges between $2,500 – $150,000.

Of course, this is just a broad overview. Remember that the final cost will depend on the features and functionality you need for your real estate chatbot.

Pro Tip: If you’re considering a DIY solution – Do NOT underestimate the value of your time!

Is There a Need for Better Chatbots?

Yes, there is a need for better chatbots, and chatbots have a lot of room for improvement. However, they have many benefits.  

Gartner predicts that by 2022, 70% of customer interactions will involve emerging technologies such as machine learning (ML) applications, chatbots, and mobile messaging, up from 15% in 2018. Chatbots are an enormous competitive advantage for real estate companies willing to invest in chatbots to streamline their communication process and take advantage of this convenience!

As we’ve mentioned, chatbots can help us save time by answering questions quickly. They can also help us reduce stress by providing information in a fun and entertaining way. 

Busy Real Estate Agent - Chatbot Blog Post Image

For example, Michael Brannon, a real estate agent serving the Dumfries, Virginia, area, is using his chatbot as a way for new buyers to find houses and view features of available homes. It also has the ability where a potential buyer can quickly request to view a home. 

I’m sure you’ve heard that real estate is about relationships and that building better relationship is critical to successful real estate business. Conversational messaging is about building better conversations with your customers, which is vital to successfully using chatbots. 

One more important thing you need to understand is that chatbot technology is evolving and becoming more sophisticated by the day. And as chatbots become more sophisticated, they also become more expensive.

Conclusion

Chatbots are becoming more and more advanced every day, and it’s exciting to think about all the ways chatbots will be able to help people in the future. With their constant development, it seems like there’s no limit to what they’ll be able to do. Many real estate agents are already reaping the benefits of chatbots, and as a result, they are becoming more efficient and effective.

I understand that using chatbots can be overwhelming, and some real estate agents may resist change. However, creative real estate agents who are looking for a competitive edge are usually the ones who are willing to take a chance, especially solo agents and small teams. 

Real Estate Chatbot Blog Post Image - Natural Learning Process

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With a user-friendly chatbot software like ManyChat, the implementation process is straightforward and customizable, and you’ll be able to give your clients the best possible experience. Their website is easy to use and provides a straightforward solution for your chatbot marketing needs. And don’t forget to follow our blog for more fascinating and valuable articles about chatbots.

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How To Use QR Codes To Promote Your Real Estate Business

How To Use QR Codes To Promote Your Real Estate Business

 

Introduction

Are you a real estate agent looking for a way to promote your real estate business? 

If you are, you may want to consider using QR codes. QR codes are a type of barcode that can be scanned using a smartphone or tablet. When scanned, a QR code can provide your customers with information about your business, such as your website, your contact information, or a special offer. You can create QR codes for free using a QR code generator. When creating your QR code, you will need to decide what information you want to include. Once you have created your QR code, you can promote it by including it on your business cards, flyers, or any other marketing materials. 

QR Codes are everywhere in real estate marketing

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What is a QR code?

Are you a real estate agent and unaware of what a QR code is? 

Whether you’ve heard of them or not, QR (quick response) codes are a form of matrix barcodes that can hold around 245 bytes of data. While they were invented in 1994 by Masahiro Hara of the Japanese automotive company Denso Wave. However, they didn’t become mainstream until around 2010, when they were used extensively in Japan for ticketing and navigation. 

QR codes are a type of two-dimensional barcode, machine-readable codes consisting of an array of black and white squares, typically used for storing URLs or other information.

QR codes are becoming increasingly popular, and most smartphones now have built-in QR code scanning features in their native camera apps.

Dynamic QR Code Marketing For Real Estate Blog Image

Static QR Codes – why should a real estate agent care?

What are ​Static QR codes?

Static QR codes are fixed, meaning that all the data is directly embedded into the QR code. Once generated and printed for real-world usage, it can’t be changed. However, they are fully customizable, and there is no scan limit. 


Static QR Codes are fixed - Blog Image

Most real estate businesses have made it a priority to ensure a user’s experience is seamless and memorable. A static QR code is a great way to do this. Sure, there are a few drawbacks, namely, not being able to change the target location after adding a QR code to a piece of marketing material. 

A static QR code may adequately suit your needs. However, a dynamic QR code may be just the thing you’re looking for to use on those “luxury” marketing pieces.

Dynamic QR Codes – why should a real estate agent care?

What are Dynamic QR codes?

Dynamic QR codes are super handy because they can redirect users to a destination URL, even if that URL changes after the QR code has been generated. That’s because the short URL embedded in the code remains the same, even if the destination URL changes. So if you need to update the URL for whatever reason, you can do so without having to update the QR code itself.

Imagine reprinting new business cards every time you make minor changes to your contact information, or reprinting all of your expensive marketing materials if you switch website providers.   

Dynamic QR Codes are changeable, great for real estate businesses.

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Dynamic QR codes offer additional benefits to real estate marketing, namely:
  • Advanced scan statistics
  • Scheduling, 
  • Expiration limits, 
  • A/B Rotation,
  • Password protection, and also
  • Country, device & language re-targeting

How do QR codes work?

The QR code Scanner Decodes…

As we mentioned earlier Quick Response Codes, or QR Codes, are a popular type of two-dimensional barcode. They’re machine-readable codes usually consisting of an array of black and white squares. However, they can contain colors, as well as logos, and pictures. 

How Can I Put QR Codes To Work As A Real Estate Agent - Blog Image

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The QR code scanner decodes the encoded message designed into the QR code. It moves along the QR code two data modules at a time in a right-to-left, up-then-down zig-zag pattern until every data module is covered.

Let’s take a look a the basics of how the QR code scanning process works.
  • Aim the mobile device of choice at a QR code.
  • The QR code scanner in your mobile device’s camera uses the three position markers in the code to figure out where the edges of the code are. With a sufficient quiet area, your scanner will be able to identify the edges of the QR code.
  • The scanner usually starts at the bottom right, where it will find the mode indicator. These four data modules tell the scanner what kind of data (numeric, alphanumeric, byte, or kanji) is encoded in the rest of the QR code.
  • The next thing the scanner sees is the character count indicator. This is made up of 8 data modules and it tells the scanner how long the encoded message is.
  • Now that it knows what kind of data it is and how long the message is, the scanner carries on zig-zagging along the data modules until it picks up all the information that has been encoded. The very last data module the scanner comes to is called the end indicator.
  • After reading the final character, the scanner proceeds to the error correction data modules. These modules contain information that can help repair damage to the QR code. There are four levels of error correction, which determine how much of the QR code’s data is backed up. This helps ensure that the code can still be read even if it is damaged.

What are the benefits of using QR codes for a real estate agent?

The benefits of using QR codes include being able to provide your customers with information about your business, promoting your business, and increasing brand awareness. 

QR codes are a great way to promote your business.

QR codes are a great way to promote your real estate company. You can use them to promote your website, and your real estate team, or advertise the services that you provide. You can also use them to promote special landing pages for your featured listings. You can use QR codes to promote your business in a variety of ways. 

QR codes are a great way to increase brand awareness.

QR codes are a great way to increase brand awareness. You can use them to promote your website on your business cards, your open house events, or your featured listings. You can also use them to promote your buyer and seller guides, or that “FSBO” guide that you’re especially proud of, your social media pages, or your email signature. You can use QR codes to increase your brand awareness in a variety of ways.

Real Estate Agent QR Code Advertising Blog Image Example

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Top 10 ways to use a QR code in your real estate marketing

If you’re a real estate professional and you’re not using QR codes as part of your marketing strategy, you’re missing out! QR codes are a great way to streamline your marketing efforts and make things more convenient for your employees and clients. 

Here are 10 ways to use QR codes in your real estate marketing
Simple, Effective Ways To Use QR Codes In Real Estate Marketing

  1. Text – Simple and clear text embedded into a QR code. 
  2. URL – Send someone to a link. 
  3. Phone – Get calls from people by scanning the QR code. 
  4. SMS – Get custom SMS messages from people by scanning the QR code. 
  5. Email – Get custom Emails from people by scanning the QR code. 
  6. Whatsapp – Get custom Whatsapp messages from people by scanning the QR code. 
  7. Facetime – Get Facetime calls from people by scanning the QR code. 
  8. Location – Embed location coordinates for people to get directions more easily. 
  9. WiFi – Create WiFi QR codes and let people connect to your WiFi more easily. 
  10. Event – Generate a custom life calendar event and embed it into a QR code.

 Pro Tip – A QR Code’s usage is limited mostly by the real estate agent’s imagination.

Real Estate Business Office Brand Image Blog Post Example
Can we talk about your brand’s image? 

Okay, let’s get into it, instead of passing out sticky notes with your company’s wifi login information every time you change the access information, you could update the destination URL of a Dynamic QR code that’s prominently posted in the employee lounge or the waiting area. Not only would this be more convenient for everyone involved, but it would also look a lot more professional than those sheets of paper with dirty, curled edges taped to the receptionist’s desk area!

Before the great health crisis of 2020

Before the great health crisis of 2020, QR codes had a bit of a fall from grace since their peak, leading many to consider them irrelevant or outdated – Now, you can see them on every store window and in every restaurant. We think that they have a great deal of value and can be used profitably by any real estate business.

QR Code usage since shelter in place chart

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According to Statista – In 2021, 75.8 million smartphone users in the United States scanned a QR code on their mobile devices, up by 15.3 percent compared to 2020. Usage of mobile QR code scanners is projected to experience constant growth, reaching approximately 99.5 million users in the U.S. by 2025. According to a survey of U.S. shoppers conducted in June 2021, 45 percent of respondents reported using a QR code to access marketing or promotional offers.

Conclusion

QR codes are a great way to promote your business. You can use them to provide your customers with information about your business, such as your website, your contact information, or a special offer. You can create QR codes for free using a QR code generator. And if you want to convert more relationships into real estate clients, we have a solution for you – we offer a great service, Etch Encoder is the perfect place to create and manage all of your quick response code marketing materials. 


During a June 2021 survey, it was found that 59 percent of responding shoppers from the United States believed that QR codes would be a permanent part of using their mobile phone in the future; 11 percent disagreed with that statement. Additionally, it was found that QR codes were most popular among 18 to 29 years-olds, according to Statista.

Don't Forget How Simply Wonderful A QR Code Can Be For A Real Estate Marketing

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Don’t forget that when promoting your QR code, you can include it on your business cards, flyers, or inside your real estate office.

We hope this article has helped shed some light on the benefits of using QR codes to market your real estate business. We know that this technology can help real estate agents to improve their website’s conversion rate, drive more leads to their business, and help them to find new clients. If you’d like to learn more about how you can use text-to-speech technology in your real estate business, we encourage you to stay tuned to our website at www.TitusMediaSolutions.com. We have a lot of great content on our blog and we’re always excited to see what new topics we can discuss. If you have any questions or comments about how you can use text-to-speech technology to improve your real estate business, please don’t hesitate to contact us anytime. Thank you for reading!

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Are Chatbots A Waste Of Time For Real Estate Agents?

Are Chatbots A Waste Of Time For Real Estate Agents?

 

Are Chatbots A Waste Of Time To The Real Estate Industry?

Chatbots have been around for decades, but only recently have they become mainstream. Different industries, startups, and companies are now discovering the benefits of chatbots, including the real estate industry and the revolution has only just begun. 

Chatbots - A Digital Revolution

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Chatbots are about to change the game for the real estate 🤯 industry. 

Real estate agents often question if using a chatbot is really worth the effort, or if it’s time better spent just speaking one-on-one with potential clients. The future of software is in self-learning chatbots, and they’re going to attract a lot of attention because they’re not only useful but incredibly cost-efficient and human-friendly. 

While there are many questions to ask ourselves about the viability of chatbots in conjunction with an effective real estate marketing strategy, the most crucial question for any real estate agent is to determine whether or not a chatbot would help drive business and sales. 

We point out some guidelines here that will help you consider what a chatbot might be capable of or not to help you better shape its’ function and output for engaging users and customers throughout all stages of their customer journey, as well as discuss how a chatbot can fit into your real estate company’s marketing strategy.

If your goal is to offer flexibility and a better experience for your real estate client? Then read on potential bot-owner and discover the mysteries of the digitally powered technology that is the “Chatbot!”


What Are Chatbots?

Why Should A Real Estate Agent Care?

Chatbots provide a way to interact with customers and clients via a chat interface that is designed to use natural language processing and artificial intelligence to process what the end-user needs and offer them options based upon the user’s inputs. 

Several of these are available as standalone applications, while others are used as add-ons to help automate common tasks. The use of Chatbots is becoming more and more common as businesses and organizations look to find new and innovative ways to interact with their customers.  

   

What Can Chatbots Do For A Real Estate Agent?

A chatbot is a great way to get the perfect customer service experience! Just think – your prospective clients can type, talk, or text with a friendly and helpful assistant who understands what’s being asked of them, and who can do tasks for you 24/7. 

That’s right, all of those customer questions that clog up your days are all handled in beautiful, natural language, while you’re at a real estate listing presentation, showing homes, or working on your marketing strategy to find more clients.

For the most part, chatbots are great and can help customers handle their needs at their own convenience. However, there are some downsides to using these chatbots that a real estate agent should take into consideration before making a decision about the best use of a real estate chatbot.

How Do Chatbots Work?

The Power of Today's Chatbot - Blog Image_V3

…so glad that you asked!

A chatbot includes Natural Language Processing (NLP) which is the ability of a computer program to understand human language as it is spoken and written, it can “evolve” and learn to respond more accurately to questions from your potential real estate clients.     

One of the most common ways chatbots work is by gathering information and providing valuable information in real-time. How a chatbot interacts with your customers and potential real estate clients depends on the platform. Once potential client interacts with your bot they will receive responses based on their inputs.

There are different “levels” of chatbots.

  • “Smart” a.k.a. A.I. chatbots – can “evolve” and learn to respond more accurately to questions from your potential real estate clients.
  • Live Chat pop-ups – connect your real estate customers with human beings that respond to your customer’s inquires in “real-time.”
  • Rule-based chatbots – work by using a specific set of parameters that show up on a screen to guide a user. The user will then select responses, and the chatbot will switch between pre-defined actions that take them further down the path in order to accurately respond to the question they were inquiring about.

A chatbot can deliver an ebook based on a simple comment by the user, answer questions about your listing, send clients the directions to your office, or your favorite coffee shop to meet potential clients, or it can deliver a URL to a video that shows you explaining the basics of home ownership.     

The great thing about chatbots is that they can be used in so many different ways to improve your real estate business. By using chatbots, you can improve your customer service, find out what your audience wants, and learn how to write your marketing material. You can also use chatbots to generate leads and learn more about your competition. 

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The Pros and Cons of Chatbots in the Real Estate Industry

Today’s chatbot does have some technical limitations. However, a chatbot’s uses are mostly limited by the developer’s knowledge and the imagination of the real estate agent. 

Let’s look at what some of those potential benefits and drawbacks could be for your real estate business…

The Pros Of Chatbots

Chatbots have many advantages. One of the main uses of chatbots is the ability to automate certain tasks. 

 

PROS - Real Estate Chatbot

  • This can include anything from handling customer inquiries to providing basic product information. 
  • Chatbots can also help to improve customer service by allowing customers to quickly and easily get in touch with a representative who can help them with their inquiries.
  • Many companies are using chatbots to handle most, if not all of their customer service needs. This is because chatbots can handle a large number of queries simultaneously. They can also answer questions quickly and accurately. As a result, chatbots can save real estate companies time and money.
  • Additionally, chatbots can be used to collect data about customer interactions which can be used to improve the customer experience.
  • Chatbots are also being used for marketing purposes. They can be used to promote products and services to customers. 
    • They can be used for advertising, 
    • Programmed to deliver digital products – 
      • think 🤔 “New Client Welcome Packets”
      • think 🤔 “Listing Presentations” or “Property Flyers”
      • think 🤔 “Client Forms” or “Testimonial Requests”
    • To promote a featured listing or an upcoming Open House event. 

Chatbots can be really useful if you want to get more done and improve the “customer experience” for your real estate clients.

The Cons Of Chatbots

As a real estate agent, you should consider giving real estate chatbots to improve your customer service and marketing some serious consideration. Chatbots are a great new advancement. However, chatbot use in the real estate industry is still in its infancy stages, and there are some complications that you may encounter. Ensure you consider them before making your business “jump on the bandwagon.” 

  

CONS - Real Estate Chatbot


For example, chatbots may be better at dealing with routine questions chatbots. However, they can actually cause customers to feel like they’re being ignored. Also, a chatbot’s inability to handle non-routine problems can give your company a bad reputation if the customer feels like they can’t get the help they need.  Additionally, chatbots can sometimes feel very impersonal. 

While chatbots can’t be as responsive as human beings, they can play a very informative and fun role in the real estate field. They can also be effective as customer service advocates. So while chatbots can’t always replace humans, they are a great addition to certain aspects of a business.

True, real estate chatbots can help you communicate with your client on a variety of platforms, but if you’re considering using a chatbot, make sure to keep the disadvantages in mind. 

Remember, it’s important to have a clear path for your buyer or seller.


How Can A Real Estate Agent Leverage Chatbots Effectively?

How Should I Use Chatbots?

While you are making the decision about whether or not to build a chatbot for your real estate business, take a close look at how you plan to use the chatbot.

Determining how you plan to implement chatbots into your customer engagement and overall marketing strategy is a very important step. You need to consider if a chatbot will help you with lead generation, customer support, or even just providing information about your listings. Once you know how you want to use a chatbot, then you can start to look at the different platforms and decide which one is right for you. 

Be sure to consider your resources. Are you planning to invest your time, your money, or a combination of them both? Depending on the implementation, a chatbot can be expensive to build and maintain. 

How Can I Build A Chatbot?

There are a few stars in the chatbot world.

Chatfuel, MobileMonkey, and ManyChat are leading the way in the chatbot arena, and ManyChat is setting the competition on 🔥 fire when it comes to ease of use, templates and case studies, and the all too important integration piece – multi-channel marketing ✅ done! If you have more time than money then ManyChat is my recommended stop. 

ManyChat

If you’re new to chatbot development there’s one place you can turn for help. It’s called the School of Bots, a one-stop shop for bot development resources with courses, specialists, and a marketplace where developers can connect with clients. You may be surprised at how many people are looking to develop chatbots but if you want to guarantee the best then The School of Bots is certainly worth checking out and by reaching out directly to their specialist community they will be able to find someone who is the right fit for your project too.

Are Chatbots Taking Over?

The sheer number of chatbot articles might be enough to make you want to run to the hills and hide in a bunker until the bot apocalypse is over.  

Bot Apocalypse Ahead

Truth is, chatbots are going to be a part of our lives as technology becomes more and more a part of our lives. These new tools can be a fantastic way to improve the way real estate agents connect with potential customers. With the right strategy, a marketing campaign can be more successful and cost-effective with the introduction of bots. Several agents are already stepping up their game to adjust to the conversational style of communication that’s becoming more common – and that’s great news for everyone who wants or needs to buy or sell property!

Bots are definitely here to stay. And as more and more people become comfortable using them for things like customer service and online shopping, real estate agents are starting to realize that they can be a valuable tool for marketing and sales, too.

By using bots to mimic human conversation, agents can create a more personal connection with potential customers. And since bots can be programmed to handle a lot of the grunt work involved in a real estate transaction, like setting up appointments and sending reminders, agents can save time and money while still providing top-notch service.

Conclusion

Real estate agents are always asking themselves “Are chatbots really worth it?” or “Does our audience even want them?”

 

The answer is a resounding yes! Chatbots are easy to set up, low-maintenance, and can provide an excellent conversion rate. They allow your company to remain human in an increasingly technology-driven industry. Chatbots have become more and more popular in recent times. Real estate agents who use chatbots can use them for both marketing and customer service, making them a valuable tool for any real estate agent to have in his or her arsenal.

Chatbots can actually be really helpful if you know how to use them correctly. If you’re looking to improve efficiency and the customer experience, chatbots can be a great addition to your team. For more tips and information on how to use 
real estate chatbotsas a creative real estate agents, ensure you keep reading our blog posts!

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Should You Hire a Social Media Manager for Your Brand?

Should You Hire a Social Media Manager for Your Brand?

Table of contents

 

Do you feel like there’s not enough hours in the day?

Almost every business today has a social media presence, and real estate is no exception. Social media is a powerful tool for real estate agents to build relationships with potential clients and create brand awareness. However, managing a social media campaign can be time-consuming, and it is easy to neglect and miss out on some valuable opportunities – if you’re “busy” performing “real estate” tasks.

Social Media

 
So, do you feel like you don’t have enough hours in the day to manage your social media accounts? Are you barely able to keep up with the latest trends that will keep your brand engaged with your followers? You may need to consider hiring a social media manager

Do you dare to let go of some responsibilities and give up a bit of control? One might think that being “hands-off” is a no, no when dealing with social media marketing. However, one can actually exert more control by delegating certain tasks, jobs, or duties to another human being; especially if the said task involves your social media presence or reputation on the internet. It is HIGHLY advised for real estate agents, especially those who are new to the world of owning their own company to outsource specific tasks to subject matter experts – partners of sorts to keep business moving forward.

A Social Media Manager Will Save You Precious Time

Saving precious time is likely the number one reason so many companies hire social media managers to help out with their content. A social media manager can truly come in handy, and as a real estate agent, you are no exception to that rule!

As an agent, you have a lot of “requirements” eating away at your time. All of those “requirements” including social media might make you feel overwhelmed from time to time. There is no way on earth you will be successful just sitting in the office tweeting or making Facebook posts about your services, and you don’t want to spend so much time on social media that it begins to feel like work, which of course it is not!

Relieving stress might be the only reason you need to hire a social media manager to undertake online branding and marketing so that you can attend to everything else that needs to be done.


A Social Media Manager Helps to Acquire New Clients

Social media managers clearly have the power to influence people and generate new leads, so it is only natural that if you’re able to find someone who is extremely good at finding new customers and increasing your sales numbers – you’ll want to get them working on this job right away. 

A social media manager that specializes in the real estate industry is able to understand what potential customers want and then test different tactics in order for your real estate business to achieve its goal which usually does include getting more leads or making more sales.


Can A Social Media Manager Help With Your Brand Authority?

As a real estate agent, you want to ensure your brand becomes a household name among current and prospective customers. The commonly known phrase, ‘The secret of success is constancy of purpose,’ – by Benjamin Disraeli is grounded in deep truth. 

Achieving a good following requires a brilliant social media branding strategy which includes consistently posting quality content. You and your social media manager should develop a content strategy. One that should cover what content is posted on your accounts and how frequently the posting should be done, as well as which platforms to post on. 

It’s worth mentioning that sharing meaningful news with your clients only enhances their experience and will continue to keep you “Top of Mind.” Hopefully, when they are in need of an outstanding real estate agent such as yourself they will reach out directly to you.


Will Hiring A Social Media Manager Help Guard Your Brand’s Reputation?

It is vital to note that what your audience sees on your social media profiles is what they perceive “You” their “go-to” real estate agent to be. Managing your “Brand’s Reputation” is a serious and delicate endeavor. When people see an offer advertised on Amazon’s Facebook page, they likely perceive it to be from Jeff Bezos – an entirely psychological reaction. 

It is essential that you regard the reputation of your real estate brand as critical as it is. Evaluate your brand by asking:

  • How do people view your content? 
  • Is it adding value? 
  • Are you posting so infrequent that they easily forget you? 
  • Is it memorable, does it stick in their minds for days? 

Having a social media manager ensures that your brand’s reputation stays afloat and intact. 


As A Real Estate Agent, It Helps to Respond Quickly to Potential Leads

Many customers today have no problem reaching out to brands and companies directly on social media instead of via email or other forms of communication. 

Oftentimes, the consumer is impatient and if you don’t respond quickly enough to their inquiry, they will have already moved on to their next prospect. To help ensure that your prospects are correctly managed in a timely manner and to maximize your chances of converting these visitors into leads, it’s important to differentiate yourself from other real estate agents by employing a reputable and skilled social media manager who will do all the heavy lifting for you so you can keep track of how well your services are received based on the feedback clients provide.

As you work to improve your brand’s weaknesses, you create perfection and an aura of efficacy around your brand. 


A Social Media Manager Will Apply Their Expertise For Your Benefit

A good social media manager stays up-to-date on technology shifts and the myriad of changes within the social media community. In their regular interaction with social media, they already understand the intricacies intended to create more brand authority and the best lead-generating methods. A social media manager uses their expertise and skills to build a brand for your benefit. 


A Social Media Manager Will Save You Potential Losses

Have you tried to advertise on Facebook or Instagram, and your ad failed miserably? It’s highly likely because you did not know that there is a strategy behind success. A social media manager, will not only know how to run an advert but will also save you money from loss and low returns.


Questions You Should Ask Before You Hire A Social Media Manager

It is clear that having a social media manager is integral to your brand. However, having a competent manager should always be your primary concern. Therefore, seek out a manager who knows about social media and preferably has experience in brand management in real estate. Taking time to find out if someone is a good fit for the job is very necessary. For questions you should ask before you hire a social media manager – Keep Reading:


What Level Of Ability and Experience Do They Possess?

It is important to know if the social media manager has had experience working on social media. It is a good idea to ask them to show you past campaigns and social media pages they have worked on. This will help you to know the level of their ability and expertise. It will also help you decide if you like their presentation style and how it would look on your social media platforms. 


Do They Have Online Consistency?

A social media manager needs to have good people skills. While many savvy businesses might think the most important qualifications are related to using various social media platforms like Facebook or Twitter, it is crucial to know that being more than just a “competent social media manager” means being personable as well. It means presenting oneself in a way that ensures customers and/or clients feel confident about supporting the brand.

Ask: 

  • Do they engage in positive conversations online? If so, that’s great! 
  • Do they have solid references from others who can attest to their character online or a way to show an established online history?

Are they Good Communicators and Understand Branding on Social Media?

The very first impression of an excellent social manager is the quality of being an excellent communicator. 

Your social media manager should understand the basics of brand voices, personality, and strategies. They should also advise you on how your brand personality should be presented on social media. After that, help you cultivate that image and attract prospective fans and customers. 


Do They Write Well?

Is your social media manager a good writer? Do they know how to create good captions and write compelling calls to action? An audience is converted into leads and leads into clients because of what they read. Ensure the social media manager you hire is skilled in effective written communication. 


Do They Have References?

A good social media manager will be able to readily provide testimonials from their past customers. Those that go the extra mile will be able to provide recommendation letters, as well. Also, visit their LinkedIn pages to see their endorsements, if any. 


How Do They Measure Results?

Evaluating performance is a very important step, and they need to prove that they know how to do it. Ask how do they plan to measure results? What type of tools or analytics do they provide?


How Was Their “Pitch” For Your Business?

Request them to give a pitch about your business and what they think your social media needs are. This will help you know their expertise level and what they think will take you to the next level. 


Do They Have Experience Working In The Real Estate Industry?

Though all social media management is more or less the same, having experience in the real estate industry should be an added requirement to choosing a social media manager. The longer they have worked in your industry, the better they know what tactics work and those that do not. You also avoid the learning curve time of hiring a social media manager that needs to learn first.


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Final Take Away

Social media is not going away anytime soon. It is important for real estate agents to have a presence, interact with prospective and current clients, and ensure they are getting the most out of their social media marketing efforts. 

In a nutshell, your company’s social media profiles are there to serve the purpose of building brand cohesion, marketing your services, and ensuring success for you and your brand. 

If you are looking for ways to add value to your business, Titus Media Solutions can help you with your social media management. We can use the power of social media to help you become a more successful real estate agent and build your brand. So if you fancy yourself a creative real estate agent then take a look at our website to learn more about Our Services and see how we can help you grow your business.

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How Text-To-Speech Can Enhance Your Real Estate Website

How Text-To-Speech Can Enhance Your Real Estate Website

 

Introduction

Text-To-Speech Synthesis is one of those technologies that has been around for over a decade. It has been used in the classroom and in the home with limited success. Recently, the quality of text-to-speech has improved and it has found its way into the business world.

If you’re looking to employ text-to-speech synthesis to enhance your real estate website, there are a few easy ways to get text-to-speech up and running on your website and improve your real estate business.


How can real estate agents add text-to-speech to their websites?

There are a number of ways to add text to speech to your website. The easiest way is to use a service like BarkBoxTTS. BarkBoxTTS is a text-to-speech synthesis generator with over 80 languages and 660 voices. By the way, BarkBoxTTS offers a free trial, so you can try it out before you commit to anything.

BarkBoxTTS - Text-To-Speech Synthesis
  • Another way to add text to speech to your website is to use a plug-in like WP Audio Podcast. WP Audio Podcast is a Word Press plug-in that allows you to add text to speech to your website. 
  • Another way to add text to speech to your website is by using the Text to Speech API powered by Google. Their API allows you to create a simple text-to-speech player on your website with just a few lines of code. To learn more about this API, check out the documentation provided by Google.


What is Text-to-Speech (TTS), and why a real estate agent should care?

Text-To-Speech (TTS) voices are machine learning models trained from actual human voice data, and by using this data, these machines can then be taught to replicate a synthesized audio version of the same text that was originally used for the model. TTS has been used in customer service and SMART computer models like Apple’s Siri or the Alexa assistant.

You can become an industry leader by using TTS to convert the articles on your blog into audio format, allowing people the option of listening to the content whenever they have time. This helps them catch up on updates and news quickly so they don’t have to rely entirely on social media updates for information about your real estate blog and consequentially spend less time reading and more time doing something much better – listening!


What good is Text-to-Speech (TTS), and why you a real estate agent should care?

Two men and a woman discussing internet accessibility

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There are many benefits to adding text to speech to your website. For one, it can help make your website more accessible for people with disabilities. Additionally, it can make your website more engaging and user-friendly. Text-to-speech can also help you reach a wider audience, as it can be used to translate your website into multiple languages. If you have a website that is not yet accessible to everyone, consider adding text to speech today.


TTS helps publishers meet the guidelines for making their content accessible to those who are less able physically. Website accessibility has become a big priority for companies around the world as the internet is being used by governments far more frequently than ever before to help spread information and statistics such as interest rates, census data, etc., and how families can better access other governmental publications more readily. Many countries have decided to base their policies around the World Wide Web Content Accessibility Guidelines (WCAG) framework. Adding speech versions to your real estate blog posts will instantly help you conform to these guidelines and boost your website’s rating against the current standards.


Are there creative ways a real estate agent can incorporate Text-to-Speech (TTS) into a website?

There are a number of ways you can use TTS to increase traffic to your website. For example,

  • You can use TTS to create audio versions of your blog posts. This will allow website visitors to listen to the content while they are performing other tasks.
  • You can share it on popular podcasting platforms. This will give potential buyers the ability to learn more about your listings without having to visit your website.
  • You can also use TTS to create video versions of your content, which can be shared on social media and video hosting platforms.
  • You can use TTS to create audio versions of your listings. This can be a great way to provide potential buyers with an overview of the property without them having to visit the site in person.
  • You can use TTS for YouTube videos, e-Learning content, and courses – a virtually endless list of benefits.

A man sitting with a microphone with creative thoughts over his head

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Wrapping things up!

Overall, adding Text-To-Speech (TTS) to your website is a pretty easy process. This can be a great way to increase accessibility, which in turn can increase usability and user satisfaction on your site. Using Text-To-Speech (TTS) is a great way to supplement your content with a personality of its own. It makes it more interesting and easier for your real estate fans to enjoy your content.


We hope this blog post has helped you discover how you can use Text-To-Speech (TTS) services to enhance your real estate website. Whether you’re a real estate agent or a website developer, Text-To-Speech (TTS) services like BarkBox can be a great tool to help you engage your visitors while providing them with an enjoyable experience. If you want to learn more about how BarkBox can help you with your real estate website, please contact us today! Thanks for reading, we are always excited when one of our posts is able to provide useful information on a topic like this!


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