Are messenger bots, a.k.a. chatbots a game-changing communication tool for your business?

Are messenger bots, a.k.a. chatbots a game-changing communication tool for your business?


How do you stay ahead of the curve and use messenger bots, a.k.a. chatbots, to your business’s advantage?

Social media is no longer just a trend. It is a powerful tool companies are using to grow their businesses. A recent survey from Statista showed that over three billion people were using at least one social media platform. That’s more than a quarter of the whole world’s population. Did you know Facebook, with the most significant number of users, is the most common social media platform? So why not make communicating with your current and potential real estate clients easier?

A pretty Asian woman speaking to a messenger bot on her smartphone

We are on the brink of a new era in communication, and Messenger bots, a.k.a. chatbots, are a game-changer in this new era of communication. Creative real estate companies are already capitalizing on this new age of communication and are getting significant results. 

We wrote this blog post to help you explore why you need a messenger bot, how to leverage the features of messenger bots, which messenger bot you should use, and what your next steps should be to start using a messenger bot. Suppose you want an innovative solution to market your business and create better customer retention. In that case, I suggest you Read On!


As proud affiliates for some of the resources/tools shown or listed in this article, I/we at {Titus Media Solutions, LLC} commission when you click a link for a solution/resource or gadget and make a qualifying purchase. It is, however, at no extra cost to you, and in some cases, provides you with a discount.

Messenger bots are a game-changing communication tool.

Okay, but…

A Black man in a suit and tie with a look of contemplation

What are Messenger bots, a.k.a. chatbots?

Messenger bots, a.k.a. chatbots, are automated software programs that use natural language processing to understand a user’s request, question or statement and return a response. Today’s chatbots allow you to communicate with clients on websites, landing pages, and social media channels like Facebook, Instagram, WhatsApp, and Telegram.

An Asian woman looking to the sky with skyscrapers in the background

Regarding the real estate industry, Messenger bots, a.k.a. chatbots, are game changers. They can help you communicate with customers, market your brand, and even automate tasks. They eliminate the need for a third-party customer service team to respond to repetitive questions from your clients. 

Chatbots are a one-on-one communication tool that can help you deliver better service to your clients. They help keep your clients updated about your business’s latest deals, promotions, and updates. They can also help you with instant booking and appointment scheduling.

It’s impressive how far chatbots have come since ELIZA was first developed in the 1960s by Joseph Weizenbaum and his team at MIT. You can use bots for all sorts of things, like ordering flowers or getting upcoming weather forecasts. It’s incredible to think about how much progress chatbots have made in such a short time.

Messenger bots, a.k.a. chatbots, can undoubtedly help you market your real estate business and establish stronger relationships with current and potential clients.

How are messenger bots, a.k.a. chatbots, used in the business world?

When Facebook introduced chatbots to its Messenger platform, some analysts predicted that they would become a primary method of communication alongside text messaging. In contrast, others believed that they would be a fad. As of July 2018, Messenger has more than 120 billion users, which is expected to be more than 120 billion by the end of 2022, according to Statista.

An older white  gentleman in a suit being served tea by a robot

Messenger bots, a.k.a. chatbots, are being used to deliver various services and products, from banking and payment services to movies and music to health information and news. Messenger bots, a.k.a. chatbots, are starting to take over the role of customer service workers, making it easier for people to get help with their issues more conveniently. 

Chatbots are used in a variety of different ways, from being a part of a more extensive customer service department to being used to provide customer service for individual brands. Businesses are using chatbots to automate their sales and marketing and help companies advertise their products.

How are real estate businesses leveraging chatbots for marketing?

Chatbots have evolved to the point where they can not only handle simple tasks such as responding to customer inquiries, but they are also capable of handling more complex tasks such as real estate lead generation. You can use chatbots to find clients, schedule appointments, and follow up on leads. Chatbots can be used in both the consumer-to-business and business-to-business space. In the consumer-to-business space, you can use chatbots to connect with clients and help them with their mortgage applications, view the details of a home, or schedule an appointment to tour a property, all from the convenience of their smartphone. You can use chatbots to handle inquiries and lead generation in business-to-business. 

An image of an artist rendition of real estate messenger bot working 24/7

Real estate is not a typical 9-5 job, and it’s a demanding industry where you have to work on your business 24/7. A real estate agent needs to be ready whenever a potential client contacts them. Some even expect you to respond at 2:00 am. That’s why real estate agents need a marketing tool that will work on their clients’ schedules, not the other way around. They need a tool ready to communicate with their clients 24/7. And it’s no wonder that so many real estate agents are adopting messenger bots, a.k.a. chatbots, to create a more personal and approachable way of marketing, especially when they aren’t available.

Chatbots are powerful tools that easily integrate with the tools you already use, like Instagram, Email, SMS, Online courses, Webinars, etc. Chatbots are limited only by your imagination.

Do I need a messenger bot in my real estate business?

Yes, you need a messenger bot in your real estate business! Having a bot that communicates with your customers on your website is crucial. You can market your website more effectively by making customer service faster, easier, and more personalized. They can also be employed as a lead generation and content distribution platform.

When considering whether to use a chatbot, It’s important to remember that building a successful real estate business is more than just traffic and leads; it’s about creating a positive experience for your customers and relationships that will last for years.

An image of a person holding a smartphone communicating with a messenger bot

And since most people carry mobile phones, messenger bots can be easily accessed with a simple tap of a button, adding a chatbot to your marketing strategy should be an easy decision.

Are you ready to take the next step to elevate your real estate business?

​We believe that messenger bots are an excellent way for real estate agents to connect with prospects and clients and differentiate their business in the digital market. We think it’s safe to say that chatbots will play a significant role in the future of our communication. If you want to learn how to use chatbots in your real estate business, we recommend ManyChat. It’s a very robust platform that is also extremely easy to learn and user-friendly. 

An image of robots (chatbots) being created on an assembly line.

Getting started: Here’s how you can connect your Facebook Business Page to your ManyChat account.

​You can create your very own real estate messenger bot in just a few easy steps:

First: Connect Your Facebook Page to ManyChat

1. On the ManyChat site, click on the “Get Started Free” button.

2. A list of pages you are an admin of will pop up once you connect your Facebook account. Select the page that you want to connect to ManyChat.

3. Click on the “Connect” button. And that’s it!

Second: Create Your Greeting Text

When a potential real estate client reaches your messenger bot for the first time, they’ll see your greeting text. I recommend that you personalize it and let people know that it’s not an “actual” person; create a persona like “Sasha Bot” or “Realty Bot.”

1. Go to your dashboard, and click on settings.
2. Locate the “Greeting” text box, where you can fill in your message.

Pro Tip: Use your words wisely to make a great impression!

Third: Construct The Main Menu

Now that your greeting has been created, it’s time to construct your main menu. The main menu is a way for potential clients to navigate the conversation and get to your main offerings – services, a property walk-thru, or something else. You can direct people to outside links or keep them within the bot, and it’s entirely up to you.

To get started, head to the “Automation” tab on the left side of your dashboard. Type in your services, such as “Sell Your Home,” and select your options, then click ‘done,’ and your Main Menu is ready to receive potential real estate clients.

Fourth: Craft A Welcome Message

The Welcome Message is your chance to make a great first impression! The welcome message is the message a user will receive when they first message your page on Facebook, so it’s essential to set the right tone and expectations here. Some people like to personalize their chatbot by creating a persona, or avatar, to make it more fun and engaging. If you did this, this is the perfect place to introduce your chatbot to your potential real estate client, and be sure to let people know how they can unsubscribe anytime.

Getting started with your welcome message is simple and easy. 

Here’s how:
1. On your dashboard, go to “Automation.”
2. Click on Welcome Message. You can start typing out your welcome message and setting actions here.

An image of a customer service messenger bot with headphones

Now that you know where to start have fun crafting your messages using emojis, images, videos, and gifs. Remember, Chatbots are a lot like people; they should have unique voices and personalities. So bring your real estate Chabot’s persona to life, and have fun with it.

In Conclusion:

​When marketing your business, chatbots can be a massive asset. They can interact with leads and clients via live chat, provide customer service around the clock, and deliver valuable information when needed. Many real estate agents and brokerages are excited about the potential of messenger bots to help their businesses grow.
Chatbots are worth considering if you’re looking for ways to grow your real estate business! 

A small child in a red dress with a intelligent robot gazing into each other's eyes in a apocalyptical environment

Suppose you are interested in learning more about how messenger bots can help your business. In that case, we recommend you subscribe to our newsletter so that you don’t miss any of our blog posts or leave your thoughts about the next steps in the evolution of chatbot use in the real estate industry.

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Why You Should Be Using Quizzes To Engage Your Audience

Why You Should Be Using Quizzes To Engage Your Audience



Everyone is online nowadays, and the number of digital marketing tools has multiplied. So, what should a real estate agent use to increase leads and conversions? The answer is quiz marketing.

Creating online quizzes is an intelligent way to reach your customers, build your brand, and drive leads to your website. You are connecting with your audience from the moment they start your quiz. When they put in their email address, you build on that relationship and keep your customers engaged with your brand. By the time they finish your quiz, you and your potential clients are ready to move to the next level; they feel that you “get them” – and that’s when the magic begins.

This blog post will discuss why quizzes are so effective and how to start incorporating them into your marketing strategy. So, read on!

A man in a purple wig holding chalk, next to a chalk board with the words "Close your books Surprise Quiz Today!"


But first, what is quiz marketing?

Quiz marketing is a potent research tool that can solicit feedback from your target audience. It is also an effective way to engage audiences and create a buzz around a product or campaign.

Whether trying to understand consumer behavior or promote a new product, quiz marketing is the perfect tool for collecting accurate and actionable data about your target market.


​As proud affiliates for some of the resources/tools shown or listed in this article, I/we at Titus Media Solutions, LLC commission when you click a link for a solution/resource or gadget and make a qualifying purchase. It is, however, at no extra cost to you, and in some cases, provides you with a discount.

1. To Generate Leads

As a real estate agent, a consistent source of potential clients is crucial to business success. Quiz generators like Interact allow you to create quizzes with lead capture forms. They offer templates and different customization options to match your branding.

To gain deeper insight into a homeowner’s thoughts about the home’s condition. I would begin by using a captivating title, such as “Is Your Home Photoshoot Ready?”

Questions that you might ask:

  • What are your “Go-To” colors to decorate your home?
  • What best describes your bedroom dresser?
  • What do you look for when buying furniture?
  • Do you prefer a home with a craftsman rustic, eclectic bohemian, farmhouse, or a modern industrial feel?

Creating questions for your quiz can help you get to know your potential real estate clients better. By segmenting respondents into more defined target groups, you can better understand who your qualified leads are. As a result, you can market to those who have completed your quiz according to the discovered target persona. And you can continue interacting with your potential clients according to their place in the customer journey.

What Kind Of Home Owner Are You? - Quiz by Michael Brannon

2. To Build Brand Awareness

Building greater brand awareness is one of the critical benefits of quiz marketing for real estate agents. By creating interactive quizzes, agents can engage potential buyers and sellers, showcase their expertise, and increase visibility and engagement with their brand. 

For example, a real estate website that regularly features quizzes related to home buying and selling attracts more site visitors and creates opportunities to connect with potential clients. In this way, quiz marketing can effectively build brand awareness and strengthen relationships with potential clients in the real estate industry.

A female real estate agent happily explaining real estate with clients (a black male and female)

3. To Boost Lead Conversion

If you’re a real estate agent, you know that increasing your conversion rate is an essential goal after generating leads. And utilizing quiz marketing techniques is one great way to achieve this! By offering potential clients interactive quizzes that gauge their home-buying preferences and interests, you can more easily tailor your services to match their preferences. Plus, if you offer incentives or prizes to users who complete the quizzes, you’ll give them even more reason to take action and convert.

Real estate agents can use quiz marketing to increase conversion rates and provide personalized recommendations to clients. By segmenting customers and offering customized lists of available homes, agents can make it easier for clients to find the right property. Additionally, quiz marketing can help agents boost sales and maximize how many clients they can help.

An image with a chart and a stamp "Increase Your Conversion Rate"

4. To Boost Your Search Engine Optimization (SEO)

For three to five minutes, a quiz holds a user’s attention. Consider how low your bounce rate would be if every user stayed on your site for three to five minutes! A low bounce rate and a high visit rate indicate to Google that your site is “pretty cool.” And they’ll reward you with a higher search ranking.

Sure, you’ll need to employ other SEO tactics to boost your ranking significantly, but a quiz is a great place to start.

A laptop with an infographic showing SEO and other marketing terms

5. To Drive Traffic To Your Website

Quiz marketing is an effective way to increase website traffic. By creating engaging, interactive content that forces users to engage with your brand, you can draw in more visitors and keep them coming back for more. Additionally, this type of marketing ensures that your audience stays on your website for longer, allowing you to build better relationships with your customers and substantially impact their decision to work with you. 

Ultimately, with the help of quiz marketing, you can boost your website’s visibility and grow your online presence effectively and efficiently.

6. To Educate Your Audience

An image of people "Engaging With Content"

Quiz marketing is an effective way to educate and engage a target audience. By creating quizzes tailored to the interests and needs of a particular demographic, real estate agents can help their ideal clients learn about the products or services they offer in a fun and more interactive way. When it comes to marketing, engaging content is key to deepening consumer trust in your brand. And one great way to create engaging content is through quizzes.

For example, if you ask your target audience about what affects real estate prices in their area, you can provide them with the answer and offer valuable insight into why this is true. Creating quiz content that educates and resonates with your audience can cultivate lasting relationships built on trust and market knowledge.

Where Can Real Estate Agents Find Interactive Quizzes?

If you’re a creative agent and ready to create your quiz, visit to create interactive quizzes that are fun and engaging to watch and that your viewers can share with their friends. You can also use the same quizzes in email marketing campaigns, landing pages, and other marketing channels.

Examples of their quizzes are:

An image of quizzes provided by Interact Quiz Maker

Quiz marketing can effectively build brand awareness and strengthen relationships with potential clients in the real estate industry. Invest in the future of your real estate business by joining Interact’s free Quiz Mastermind 3-day Challenge, where they’ll build your quiz with you in 3 days using in-depth video workshops and private access to their community The Quiz Collective, …AND they even have bonus sessions!

Final Takeaway

Quizzes are a great way to generate leads, build brand awareness, boost conversions, and drive traffic to your website. They’re also a great way to educate your audience about what you do and how you can help them. Now is the time to start if you’re not using quizzes in your marketing. Titus Media Solutions can help you get started with quiz marketing and other tools to help your real estate business thrive. Contact us today at Titus Media Solutions dot com for assistance.

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To drive more traffic to your website, consider investing in quiz marketing today!

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5 Top Ways To Incorporate QR Codes Into Your Marketing Strategy

5 Top Ways To Incorporate QR Codes Into Your Marketing Strategy



QR codes – or Quick Response codes – are among the most popular 2D barcodes. With the rise in popularity of smartphones, real estate agents can deliver valuable information to a potential real estate customer, engaging customers directly on their devices. Real estate agents can use QR codes to direct customers to contact information and even an interactive home tour, increasing customer engagement and creating a more memorable interaction.

In this blog, we’ll take a closer look at how you can use QR codes to improve customer engagement, drive conversions, and effectively incorporate them into your real estate marketing strategy.

Blog Post Image "What's Your Marketing Strategy?"

Here are the Top 5 Ways To Incorporate QR Codes Into Your Real Estate Marketing Strategy

Use QR codes to provide easy access to digital content.

Use QR codes to encourage customer reviews and testimonials.

Use QR codes to create a mobile-friendly website experience.

Use QR codes to drive social media engagement.

Use QR codes to promote special events and featured properties.

Image of Successful QR code marketing strategy


As proud affiliates for some of the resources/tools shown or listed in this article, I/we at {Titus Media Solutions, LLC} commission when you click a link for a solution/resource or gadget and make a qualifying purchase. It is, however, at no extra cost to you, and in some cases, provides you with a discount.

A young woman with red lipstick blowing a kiss while reading information from a QR code on her smartphone


1. Use QR Codes to Provide Easy Access to Digital Real Estate Content

QR codes provide easy access to digital content, such as website pages, PDFs, images, and videos. Using QR codes is a great way to make your content more accessible to your audience and make it easy for them to engage with your real estate brand. And a great way to keep potential customers and followers up-to-date on your latest news and promotions.

2. Use QR Codes to Encourage Real Estate Clientele Reviews and Testimonials

QR codes encourage customers to leave reviews and testimonials. You can place QR codes on the marketing materials you give to your client, your real estate website, or your real estate office, and clients can scan the code to leave a review or testimonial. Using QR codes is a great way to collect valuable customer feedback.

3. Use QR Codes to Create a Mobile-Friendly Experience for your Real Estate Website

QR codes create a mobile-friendly website experience. You can place QR codes on your website that link to mobile-optimized versions of your website. Using QR codes is a great way to improve the user experience for mobile users and make it easier for them to convert to your website.

4. Use QR Codes to Create and Drive Social Media Engagement for your Real Estate Business

QR codes are a great way to attract new customers and followers. Adding QR codes to all advertising materials can create a more dynamic experience with your audience. They allow you to use visual marketing to your advantage and are a lot of fun. The people who scan your QR code will be taken to your chosen place, such as your Facebook fan page, YouTube channel, or website. As you can imagine, the applications for this type of online marketing are endless.

TIP! If you use QR codes in your advertising campaign, link them to places people want to see. For example, suppose you’re in a coffee shop and see a QR code that another agent has placed on his or her business card. In that case, you can scan it and instantly connect with that agent’s social media accounts – a great way to learn more about an agent and their services.


Use QR codes as a great way to share your special events and featured listings with everyone. Let’s say, for example. You have an open house on a property you have listed and want to share the details with everyone in the area. You can create a personalized QR code for this listing, which you can then display on a poster or flyer you hang up around the area or even on the actual sign of the property. Since QR codes are easy to read, anyone can quickly scan them with their smartphone and get all the necessary information. Plus, if they scan it while at the open house, they can view the details and automatically be added to your customer relationship manager, making it easy to reach out to them from your mailing list.

Real estate agents discussing QR code marketing strategies


Do you use QR codes in your real estate business?

The real estate market is constantly changing. One thing that doesn’t change is that people who buy and sell homes have busy lives. School, work, and family obligations take up a lot of time. With so much demand for their time, how do you get the attention of potential buyers in today’s real estate market? You can do it by being creative with your marketing materials. One way to accomplish this is by using a QR Code.

QR Codes are a fantastic way to engage customers, provide them with more information about your business, and help them take the next step in their real estate journey. You can use QR Codes in your real estate marketing in various ways. You can use them to include more contact information for your business, including videos or pictures of current properties, have a link to your website, or contact you directly. There are a ton of different uses for QR codes, but the best way to use them is to incorporate them into something they already do. For example, say you have a sign in a client’s yard with your phone number. You can create a QR Code that links directly to your real estate contact page or website.

Image of a female real estate agent showing a home to a man and a woman

After reading this article, you should be familiar with QR codes and their use in real estate marketing. I’m sure you grasp that QR codes lead to valuable information, such as additional content on your website or a link to an upcoming open house event.


We hope you found this blog post interesting and informative. We like to stay on top of new technologies and trends, and we love to share our knowledge with our readers. Thank you for reading, and we hope you will stay in touch with us and our blog for more tips and tricks on QR codes and interactive content. If you have any questions or comments, please feel free to leave them in the comments section below.

Stop waiting – make a difference in your real estate business! Get creative, interact with your customers, and ensure you use the technology to its full potential!

Image of three arrow in the center of a target - a bullseye in QR code marketing


BTW, we are always excited when one of our posts can provide helpful information, and we hope this blog post has inspired you to use QR codes to enhance your real estate marketing efforts and help you reach your real estate business goals. Are you ready to start using QR codes in your real estate marketing? Well, give Etch Encoder a try today!

If you have any other questions or concerns about using QR codes for real estate marketing, please continue reading our blog posts.

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How To Make Your Real Estate Website More Accessible For Everyone

How To Make Your Real Estate Website More Accessible For Everyone


Your real estate website should be accessible by everyone.

The internet has become an essential part of our lives. We use it for work, play, and connecting with others. But what about those who don’t have access to the internet? What about those who can’t see, hear, or use a mouse? How can we ensure that everyone can enjoy the benefits of the internet? The answer is website accessibility. Website accessibility ensures everyone can use and enjoy your website, regardless of their abilities or disabilities. It’s about making your website available to as many people as possible.

Websites should be accessible to everyone, regardless of ability or disability. This post will give tips on making your website more accessible to everyone. By following these tips, you can help ensure that your website is welcoming and available to everyone, no matter how they access it.

An image with kids and adults with the word "Inclusion"



As proud affiliates for some of the resources/tools shown or listed in this article, I/we at {Titus Media Solutions, LLC} commission when you click a link for a solution/resource or gadget and make a qualifying purchase. It is, however, at no extra cost to you, and in some cases, provides you with a discount.

Why is website accessibility important to your real estate business?

Website accessibility is important because it ensures everyone can use and enjoy your site, regardless of their abilities or disabilities. There are several reasons why website accessibility is essential.

A male veteran sitting on the floor next to his wheel chair with his fist raised in frustration

​First, it ensures that everyone can use and enjoy your site.

Second, it helps you reach a larger audience. By making your site rank higher through SEO – if your site is accessible to more people, it will likely rank higher in search engine results.

Third, it helps you build trust with your users. If users trust that your site is accessible, they’ll be more likely to trust your brand and recommend your real estate website to others.

Finally, website accessibility is simply the right thing to do. Sure, you may want to mitigate the risk of legal action since the recent Department of Justice’s affirmation that websites are considered places of public accommodations and must be accessible for people with disabilities. Ensuring everyone can use and enjoy your real estate website will make the internet more inclusive.

What are some common barriers to website accessibility?

There are several common barriers to website accessibility, including visual, auditory, physical, and cognitive impairments. Some common barriers to website accessibility include:

A man in a neck brace and an arm sling with his hand on his head while sitting at a desk looking very frustrated

Visual impairments: 

People who are blind or have low vision may have difficulty using sites that rely heavily on visuals. For example, they may not be able to see images or videos or have difficulty reading text.

Auditory impairments: 

People who are deaf or hard of hearing may have difficulty using sites that rely heavily on audio. For example, they may not hear audio or video clips with sound.

Physical impairments: 

People with physical impairments may have difficulty using sites that require a lot of physical activity. For example, they may not be able to use a mouse or keyboard or have difficulty reaching or manipulating items on a screen.

Cognitive impairments: 

People with cognitive impairments may have difficulty using sites that require a lot of mental activity. For example, they may have difficulty understanding complex concepts or remembering large amounts of information.

A blind woman sitting at a table with her seeing eye dog next to her.


How can you make your real estate website more accessible?

You can make your website more accessible, including adding alt text to images, using clear and concise language, and adding captions to videos. In addition to the above-mentioned tips, here are a few more ways you can make your website more accessible:

  1. Design your website using a simple, easy-to-understand layout and navigation.
  2. Avoid using pop-ups, auto-playing videos, or other content that could be disruptive or intrusive.
  3. Include a search function on your website so users can easily find the information they’re looking for.
  4. Make sure your website is compatible with screen readers and other assistive technologies.
  5. Consider adding transcripts or captions to audio and video content.
  6. Use clear and descriptive titles and headings to help users understand what the content is about.
  7. Offer multiple ways to access content, such as providing a link to a downloadable PDF version of an article. 

An image of paper stick figures with various physical abilities


The internet has brought extraordinary levels of accessibility. People from across the country and the entire world can access all sorts of information through the click of a mouse. 

However, the web has not yet been fully accessible to everyone. People still struggle to use the web daily because of different barriers they might face. Making your website accessible is essential not only for users with disabilities but for all users. By taking the time to make your website accessible, you’re making it more user-friendly for everyone.

In conclusion

We hope you enjoyed our article about how to make your real estate website more accessible. We’re committed to ensuring that everyone can participate in the services offered on real estate websites. We believe that thoughtful discussion is key to motivating agents to make their websites more inclusive and welcoming.

Blind child sitting on a couch holding a walking stick

If you’re interested in taking steps today towards helping close the web accessibility gap, here’s a Pro Tip: accessiBe offers easy integration, an accessibility compliance statement, and, most notably, increased access for people with varied abilities. Start a FREE trial with the #1 Web Accessibility Solution.

Though not an all-inclusive list, we hope you take the time to review your website based on our tips and ensure that it is accessible to everyone. We would love to hear your thoughts on this topic! Please leave us a comment below. If you have any other questions or concerns about website accessibility. And thank you for reading. We are always excited when one of our posts can provide helpful information on website accessibility and inclusivity!

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How to Boost your Real Estate Lead Generation with Interact Quiz Software

How to Boost your Real Estate Lead Generation with Interact Quiz Software

Table of contents


Interact Quiz Software is the boost you need for real estate lead generation

A quiz is a set of questions that helps you better understand your potential real estate clients. It can be used for anything from gathering information (such as demographics, interests, and values) to entertainment or instruction. 

Quizzes are a great way to build engagement, trust, interest, and sentiment with potential real estate clients. Plus, they’re just plain fun! There’s no doubt that quizzes can be an effective way to generate real estate leads and drive traffic. 

Try Interact Quiz Software

The Interact quiz software makes it easy to create engaging, targeted quizzes, polls, and giveaways that help you quickly identify your audience and determine which topics are most relevant to them. With Interact, setting up quizzes is easy, and you can use the lead capture features to segment your users based on their responses and skyrocket your conversion rates! 


As proud affiliates for some of the resources/tools shown or listed in this article, I/we at {Titus Media Solutions, LLCcommission when you click a link for a solution/resource or gadget and make a qualifying purchase. It is, however, at no extra cost to you, and in some cases, provides you with a discount. 

Let’s chat about the “Ins” and “Outs” of the Interact Quiz Software.

As a real estate agent, you understand how important it is to have easy-to-use, customizable, and mobile-friendly software. You also know that finding the right software for your business can be time-consuming and frustrating. That’s why Titus Media Solutions exists – to help you save time and frustration by answering your questions and providing you with software recommendations to help your real estate business explode.

Whether you want to create a quiz for your business or you’re searching for a viral sweepstakes software solution – we’ve got you covered. We think Interact is the perfect tool for creating quizzes that fit your needs, and we’re excited to tell you about it. And don’t forget, if you need help finding creative software solutions, don’t hesitate to reach out!

What is Interact Quiz Software?

Interact is a quiz software tool that helps you grow your contact list by focusing on lead generation. By interacting with potential clients in a fun way, you can connect with more customers and help them buy and sell homes. You can use Interact’s quiz features to create online quizzes that generate leads, segment your audience, and drive traffic to your real estate website. Interact supports a good range of email marketing platform integrations, but not all are native. However, the possibilities are endless with marketing automation platforms like Zapier and Make.

What are the benefits of using Interact?

Interact is easy to use

Interact is a user-friendly quiz design tool that simplifies the process of creating quizzes. It is easy to use and has a smooth user interface. However, it may not be the best choice for everyone. Interact’s user interface may be challenging to navigate if you don’t like intuitive user interfaces. 

The quiz design process is simple, and users don’t typically get lost, but the step-by-step tutorials guide you when you need them. Interact makes it easy to create quizzes and lets you use various quiz types to develop targeted, focused quizzes to understand your clients and their needs. Overall, Interact is a reliable tool. 

Interact lets you personalize your quizzes

Interact is quiz software that lets you create standalone quizzes; it allows you to personalize quizzes using different quiz types to get the most out of your learning experience. 

You can choose from three formats or more appropriate “Quiz Types:”  Personality, Assessment, and Scored. Personality quizzes can help you get to know your clients. In contrast, assessment quizzes can evaluate your client’s knowledge, or you can use a scored quiz to instantly grasp your prospective real estate client’s level of homeownership knowledge. 

Interact is excellent for collecting leads

One of the best features of Interact is its ability to gather customer details by capturing information from the quiz results about the people who take them. Interact can be connected with numerous email marketing platforms.


Interact is a reliable and user-friendly tool for lead generation. Based in the United States, Interact was founded in 2014. Over 9 million quizzes have been completed with it so far, and Interact boasts an 80% completion rate. On top of that, it generates around 42,000 leads per day. 

Interact is easy to share on various channels

You can share Interact quizzes on your website, landing page, ads, or social media. Interact is easy to use and can be found on various channels. Interact helps you build a list of clientele, ultimately helping you serve more homeowners and future homeowners. Using Interact, you can increase homeowner engagement and learn more about potential and current homeowners’ interests. 

Interact has a fantastic community and culture

Interact is a fantastic community that goes above and beyond for its subscribers. Interact provides access to quiz templates, case studies, blog articles, podcasts, top-rated reviews, and fantastic customer service. Interact allows you to connect with certified consultants and an exceptional collaborative community coaching channel. Interact is a fantastic way to get the most out of quizzes, polls, and giveaways to ensure your subscribers are fully engaged. 

Interact is mobile responsive

When you white label your quiz using Interact, you’ll get a fully mobile responsive custom design. Whether you use a template or start from scratch, it allows you to style your quiz to match your brand and create seamless experiences for your ideal real estate clients.  

Interact is mobile responsive

And according to Statista, an estimated 307 million people own a smartphone. So the chances are good that your real estate clientele will take your quiz on their smartphone or tablet – so it better be beautiful and as responsive as possible! 


 – even if your website isn’t responsive, your lead magnet will be! 

Interact has in-depth analytics

Interact’s in-depth analytics are super beneficial for users because they allow for more customization and insight. You can take a deep dive with survey-style analytics to see how many people answered each question, how they answered, and where they’re dropping off so you can optimize your quiz and your business. 

Interact integrates with tracking pixels

Interact allows you to add Facebook and Google Analytics tracking pixels to your quizzes which are code snippets that will enable you to track user activity on your website. The use of tracking pixels is an excellent strategy because it lets users get to know their audience better. It allows users to retarget those who saw/started a quiz and create custom audiences for your quizzes. 

For example, if you’re making a quiz titled – “What Type Of Home Are You?” about the types of homes, you could segment your audience to create a custom audience of quiz-takers interested in downtown condos or suburban homes. This way, you can serve them relevant ads in the future or even start another quiz that is specifically tailored to their interests! 

Bonus – Interact offers a free plan

The Interact quiz platform offers a free trial plan that allows users to test out the tool’s full range of features. Free trials greatly benefit users who want to see if a software or tool is a “good fit” before committing to a paid subscription. The Interact Quiz Funnel Software can help you grow your email list, segment your leads, and recommend products to increase sales. Get started today. You can start trying the Interact Quiz Funnel Software free for 14 days! 

How do I create an Interact quiz?

50 quiz ideas and titles for every industry | Interact Blog

Step 1: Sign up for a free account

To sign up for a free Interact account, visit their website and click on the link in the heading. On the website, you will be able to find people like Jackie Aguglia who can’t wait to invest in your success. Book a call today and gain insight into any specific question(s) on your mind. 

Jackie Aguglia

Book A Demo

Additionally, Interact offers a variety of interactive exercises to help you learn more about the company and its products.

Step 2: Choose a template

The quizzes use beautiful stock images from Unsplash, and Giphy, making it easy to populate your quiz with diverse content, or you can upload your pictures – be sure to use the given dimension (to make your visuals look their best.) Don’t worry; you can preview the quiz template before you publish it. You can start with a blank template. However, I recommend that you use one of Interact’s existing templates. 

To select an Interact template, click the Use “Template” button and edit it to fit your quiz’s design. You can change the format of your quiz by clicking the Edit Template button.

Try Interact - Home and Garden Quiz Options

Step 3: Choose the goal of the quiz

Once you’ve selected the “Template” option, choose the goal of your quiz so that you can focus on your desired outcome. There are three (3) types that you can choose from:


Personality Quizzes

Personality quizzes are a fun way to learn more about your real estate clients and what makes them tick. When customers take a quiz, it helps you to uncover new aspects of their personality, including their mindset, habits, interests, and defining characteristics. 

When a personality quiz is created effectively, everyone who takes it will feel like their final results fit them “perfectly.” Which will help you create a strong bond of trust as you show each audience member how deeply you understand them. The data from a personality quiz type can also be used to create targeted content for each personality quiz type, giving you more significant opportunities for a more personalized marketing strategy. 

Assessment Quizzes

Assessment quizzes are great when you want to assess your knowledge on a particular topic or subject. As the quiz creator, you can choose whether you wish to include a correct answer for each question, or if you want to use the quiz as a personal assessment, you can get creative with your questions. 

One of the biggest strengths of an assessment quiz is its ability to answer a direct question your quiz title already asks. Standard assessment quiz titles include How Much Do You Know About “Blank“? and Are You a “Blank” Expert? When creating a practical assessment quiz, you should ensure the final results answer the title’s question. 

Scored Quizzes

Scored quizzes were a lot different than the quizzes we take now. In old magazines, you’d circle your answers and then turn to the back page to find your results – the higher your score, the better. Depending on how the quiz was set up, you might need to write down the numbers that corresponded with each answer you chose before tallying them all up. Only then would you discover your results based on your final score. 

If you’re looking for a way to make quizzes more efficient and accurate, Interact is the perfect solution! Their platform automates the entire process, so you don’t have to worry about manual input or waiting for results. Plus, the quizzes can be customized to focus on specific topics or areas of knowledge. They’re perfect for educators testing their students, but they can also be used in real estate lead-generation scenarios.

Step 4: Customize your quiz

Regardless of how you started – a blank template or if you chose to use one of Interact’s existing templates, you could easily customize an Interact quiz to match your look and feel. I started mine with their “What Kind of Home Owner Are You?” template and then modified it to align with my brand colors. Interact makes it easy to customize my quiz and tailor quiz results that speak to my potential real estate clients. 

Image of how to customize your quiz

Step 5: Add questions and answers

To add questions and answers to Interact, click on the “add questions and answers” link on the Interact home page. You can add as many questions and answers as you want. You can also add videos to your Interact quiz. 

Pro Tip: Five to Seven questions seems to be the “sweet spot” for a quiz. Also, each question should be written in text, and each answer choice should have an image. 

Step 6: Share your quiz

You can share an Interact quiz in several ways, including as a popup, announcement bar, or “page” on your website. You can also embed the quiz onto your website. To do so, go to the Interact website, select the desired quiz, select the “Share & Embed” button, copy the code snippet, and paste it into your desired location. 

Interact Quiz sharing options - Image

Step 7: Analyze your results

Interact provides data that can help you understand how people interact with your content. To view your analytics, go to the Interact website, select the desired quiz, select the “Analytics” button and review your results. When your review the information from your analytics, you can improve the effectiveness of your quiz content and sales conversions. 

Interact Quiz Analytics - Image

Additionally, Interact integrates with popular email marketing platforms making it easy to share quiz results with your email list.


  • An extensive template library 
  • A Free Trial
  • Easy to use and generate quizzes quickly 
  • A detailed dashboard
  • Three interactive content types 
  • Solid Analytics
  • Numerous Pixel integrations 
  • Contact Segmentation
  • Superb customer support and coaching community 
  • Brand customization
  • Different sharing options



  • Three interactive content types
  • Solid Analytics
  • No split testing 

You can create quizzes, polls, and giveaways with the Interact quiz software. So, if you’re looking for a tool to help you generate leads and grow your email list, Interact is a great option. It has a good range of native integrations with leading email and marketing software, so it’s easy to incorporate it into your existing marketing strategy. However, there are a few things to keep in mind. If you need robust analytics or split testing options or if you’re interested in other types of interactive content like calculators or an eCommerce tool, Outgrow might be a better option for you.

Does Interact offer integrations that fit with my existing software?

Interact is focused on lead generation and driving website traffic, offering more than 50 integrations. However, you may need to pay extra to use some of the desired integrations because some integrations are not included with each pricing plan. Easily connect your quiz to your email marketing or marketing automation system to segment leads based on which quiz result they get and/or how they answer specific quiz questions and ensure quiz leads are automatically added to your existing system.

Interact Quiz Software Integrations- Image

How can I use Interact to boost real estate lead generation?

With Interact, you have complete control over the look and feel of your quiz. Their partnership with Unsplash means you can easily add beautiful stock images to your quiz for an added touch of class. Plus, their quiz templates are fully customizable so you can create a unique quiz for your brand. 

There are three subscription plans available for Interact: “Lite,” “Growth,” and “Pro.” Users can choose the subscription plan that fits their needs based on the number of quizzes they expect to create and whether they need to add a team member. 

To create an Interact account, 

  • Visit the website, select the “Start your free trial” button – select “create an account.” 
  • Next, select which type of account you want to create: “Lite,” “Growth,” or “Pro.” 
  • Finally, enter your contact information and click the “Create My Account” button. 

The monthly cost for the “Pro” plan is $209. However, you can save up to 40% by paying annuallyOnce you have entered your credentials, the fun can begin. 

Interact Lite Plan:

The Lite plan of the Interact quiz software includes the software for $27 per month and allows for five quizzes and up to 6,000 email leads per month. It does not include conversion tracking or analytics reporting, but if you need these features or are budget-conscious, the Monthly plan is the better option. The Lite plan includes three months of unlimited use. 

Interact Growth Plan:

Interact quiz software is an excellent way to boost lead generation. The Growth plan includes the software for $53 per month, allows for 20 quizzes and up to 24,000 email leads per month, and has a wide range of integrations. The support team is excellent and offers conversion tracking. 

Interact Pro Plan:

The Interact Pro plan is the most feature-rich and comprehensive plan available. For $125 per month, this plan allows users to create 50 quizzes, use their own custom branding, receive detailed analytics, and invite ten users. This level of control and performance is ideal for users who want to get the most out of their quizzes. 

So, What’s The Final Verdict?

Interact has some significant advantages over other quiz software programs. It’s simpler to use and provides more flexibility with its quiz results. Additionally, Interact makes it easy to create personality quizzes that give clear answers. After researching the competition, we believe Interact is the best option because it provides in-depth analytics in an easy-to-understand format. 

In Conclusion

There’s no doubt that quizzes can be an effective way to generate real estate leads and drive traffic. Interact quiz software makes it easy to create engaging, targeted quizzes that help you quickly identify your audience and determine which topics are most relevant to them. You can better target your content and messaging by segmenting prospective real estate clients based on their responses. Plus, with the powerful lead capture features available in the Interact quiz software, conversion rates for your quizzes will skyrocket! 

If you’re in the business of selling homes, you know that your clients rely on you to help them navigate the process. It can be tough to figure out precisely what they need and want, but Interact’s quiz tool can save you time and potentially attract more business. It’s the best software on the market because it’s flexible and robust without being too complicated – sometimes, people add unnecessary complexity to compensate for missing something. I encourage you to try it out and see what your potential real estate clients think! 

Use Interact quiz software to boost lead generation!

Thank you for reading about our experience with the Interact quiz software. We are always excited when one of our posts can provide helpful information on a topic like this! We hope you can share your thoughts with us on this article in the comment section below, and we hope that you will continue to enjoy our blog and are excited to hear what you think of it!

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Dangerous Things About Content Marketing For A Real Estate Agent

Dangerous Things About Content Marketing For A Real Estate Agent



If you’re a new or seasoned real estate agent, I’m sure you’ve been told more than once that creating a website and starting a blog is a must-do. And I’m sure you’ve also heard how creating content will help bring in clients. A word of caution, among the million other things you “must do,” blogging can be a treacherous path to navigate.

One of the most dangerous things I have heard about blogging is that “The Best Content Always Wins.” That precise logic leads many real estate agents to blindly focus on creating more and more content; when results don’t roll in the way they expect, they try to make their content better and create even more content, and so on. And when results for this excellent content still don’t materialize – regardless of how much (blood, sweat, and tears) time, effort, and perhaps even loads of money they poured into creating it, that’s where the danger peaks its ugly head out.

– and you find yourself heading straight toward that brick wall called “frustration.” I get it; I’ve been there too.

Real estate blog article - an image with a blank notebook

Remember, content marketing or “blogging” for your real estate business is never “just” about creating great content.


As proud affiliates for some of the resources/tools shown or listed on the website, I/we at {Titus Media Solutions} earn a commission when you click a link for a solution/resource or gadget and make a qualifying purchase. It is, however, at no extra cost to you, and in some cases, provides you with a discount.

The thing is

If you get everything else in place that is a part of blogging, you do not need that much content. You can reach a high level of “success” with content that serves your audience – not necessarily the best content out there, but the content that your audience yearns to digest.

Do you see the difference?

No, okay, stick with me a little bit longer.

If you have a blogging strategy, clear goals, and a plan for getting there, you can act and create the content that will get you results – the results that you hope to achieve with your blogging.

When most people start blogging, they blindly begin creating content, and it’s only after the results don’t become evident that they ask, “…why are things falling apart, and what can I do about it?” 

I’ve tried the not-so-targeted content creation approach, and when I finally made a plan and created a strategy for my blogging, I did regret the time wasted. However, I’m thankful for the newly found success because I would have never achieved it without committing to change – and following a well-thought-out plan.

An image with alphabet blocks spelling the word "BLOG"


Sound advice

From time to time while I’m writing a blog, I imagine one of my English teachers on my shoulder saying to me, “…remember the basics,” “…less is more,” or “…did you include the ‘Who,’ ‘What,’ ‘Where,’ ‘When,’ and ‘How’s’ ?” I don’t profess to be an English scholar, but I know a thing or two about doing things the “hard way.”

So, if you’re interested in hearing more advice about the strategic blogging approach, read on.

Exceptional content creation

To go about exceptional content creation for your real estate blog, you must employ a system to see what is lacking within your blogging strategy. As a real estate agent, I understand the importance of creating remarkable and quality content. It is a must for any real estate professional trying to attract visitors to their website, an invaluable tool to help grow your business.

Real estate blog article - An image of a laptop with the word "CONTENT" and a red rocket blasting off of the screen

Let’s examine a few critical building blocks

You need to establish your goals

Determining what you want to achieve with your blogging efforts should be the first thing you do when starting a blog. Think of your goals as a destination on a road trip. Even with today’s extensive mapping apps, you won’t get anywhere if you haven’t decided where you are going. Likewise, you need to determine the goal of your content, or your content will not get you to your destination.

For example, if you want to sell real estate to a first-time homebuyer, your goal should be creating content that appeals to a person who has never purchased a home. If you want to sell real estate to a person looking to buy a second home, then your goal should be to create content that appeals to a person with some experience purchasing a home – which is, of course, a different set of concerns.

You need to define who your target audience is

Real estate is all about relationships with the people that you help. So it’s essential to know what represents your “ideal client” and what they want to know.

Okay, so you’ve probably heard the term customer avatar before, but what does it mean? Your avatar is a hypothetical representation of your perfect client. An avatar can be a real-life person that you know, or it can be a collection of characteristics. As a real estate agent, your avatar should be a character who wants to sell or buy a home. Your customer avatar should have background information such as gender, hobbies, family, career, education, and financial situation. The more details you input about this character, the better.

By knowing the details of your avatar, you can tailor your content creation to be more effective. Furthermore, defining your target audience can be used in many different situations, whether creating a promotional email to send or creating newsletters to deliver to customers within your farm – you have to define your target audience to be successful.

Only when you know who you want to reach can you decide where to find them and which content interests them – which is going to help you get to the next step.


Real estate blog article - An image of people walking on the street with demographic details of the people

You need to determine what content will speak to your audience

Now that you’ve determined your target audience – what kind of content will you produce for them? You must evaluate “Why” and “How” your content speaks to your target audience?

Remember, you are blogging for your target audience’s consumption, which should be at the forefront of deciding on the content you intend to create. You must determine the type of content that will connect to your audience, which is not necessarily the type that will speak to you.

Pro is a great tool to help you write search engine optimized (SEO) blogs and meta descriptions that are keyword-rich and convert highly. Get a 10,000 FREE word bonus when you sign up using my link >> try today <<.

An image with a coffee cup and the words "Create original, persuasive, natural, useful, informative content"

Determine the relation between your content and your sales funnel

It’s important to consider what your goals are for your content and how that lines up with your sales funnel. You want customers to become lifelong clients and ambassadors eventually, and you want them to feel comfortable reaching out to you for help when they’re ready to buy or sell a home. Not all content will get you there, but by creating quality content related to your sales funnel, you can increase your chances of success.

For example? If I wanted to sell you a Twitter Optimization Course, content about Pinterest Optimization might not be the best way to do it – even though it may align with all other aspects of my blogging strategy.

Pro Tip: Remember to (ASQ)Answer a Specific Question for the client asking a specific real estate question.

Create a distribution plan

Real estate blog article - Image of a woman writing on a whiteboard

Well, it is a list of things you must do after you create your “amazing” content, a list that will become your routine for every piece of content. Following this list for every bit of your content will tremendously increase your blogging success!
You can’t just rely on producing great content. You must set your content up for success and ensure your content gets adequately distributed.

A word of caution:

Attempting to get your real estate content into every distribution channel can be overwhelming and won’t necessarily result in quality engagement. Instead, focus on two or three channels at a time. Once you have a solid plan and routine in those channels, you can expand your efforts. A clear focus will give you the best results with less effort in the long run.

Pro Tip: Missinglettr is an AI tool that automatically creates unique micro-content from your blog posts for distribution across multiple social media channels. Get 50% off (for 3 months) when you sign up using my link >> try Missinglettr today <<.

Find a schedule

Remember that the most important thing you need to do for your blog is to find a schedule that works for you. That doesn’t mean you have to keep to that schedule forever, but it does mean that you should have one. Just like you’d never write a bunch of copy, put it in a drawer, and hope someone reads it – you must plan out what you’ll be doing and when. And I wouldn’t recommend that you plan to create one post every day if you still plan on actually selling real estate. Ensure you define a schedule that you can stick to and one that leaves time for all the other tasks – and don’t leave out time for relaxation, either.

Real estate blog article - An image with the words "To Blog"

Pro Tip: Remember Time Blocking – time blocking allows you to reserve dedicated time for your blogging craft. By the way, I recommend that you stick to your schedule (and be honest with yourself) for at least a year before changing things.

Measure and optimize

No plan is set in stone, so keep an open mind and adjust your strategy accordingly. Evaluate your performance indicators and make decisions based on the data you collect. Be prepared to adjust, tweak and optimize. Don’t follow a plan that does not work just because you made it.

Real estate blog article -

Stay on it.

Creating a blog is not hard. Anyone can do it. The hard part is trying to keep it going. You’ll have your ups and downs, but never give up. Many bloggers give up far too early. According to one study, it takes 90 days to form a habit. It will likely take more than 90 days for people to get to know your blog, like yours, and establish your blog as a credible source they can trust.

It can take a little bit of time to start seeing results from your blog posts, especially if you are still working on building up your audience. As we mentioned earlier, you need to establish some goals. Also, a part of growing your blog is figuring out who your target audience is and what kind of content they desire. Once you have that figured out, you can create content designed to help your target audience move through the sales funnel. Schedule time each week to work on your blog; eventually, you will start seeing the expected results.

The above eight steps may seem like a lot of work – but you do it once. And when you follow a targeted approach, you will see results far quicker than you would by simply throwing out content piece after piece only to ignore the target audience and your distribution strategy.

Real estate blog article - Image

Are you still creating better, shinier content?

If so, ask yourself a few more questions, and once you determine the answers, you will have taken the “Danger” out of blogging.

  • What if you have the best content you can ever create? And what if your target audience is not interested in it?
  • Or if your audience never sees this “outstanding” content you created because your distribution failed?
  • What if you have that excellent content and you even manage to get some readers to it – and then it never converts any customers?

And when you’re ready to take your blog to the next level, you can schedule posts to your favorite social media channels with a fantastic scheduler – Sociamonials. Get a 10% signup bonus when you signup using my Promo Code – BTLG and my link >> try Sociamonials today <<.

In conclusion

Blogging and content management can be confusing and challenging, and you can’t expect to get it right the first time. Building a blog takes time, but with the right tools, it’s easier than you think.

Blogging is always about building: building a reputation, building an audience, and building trust.

Blogging is a powerful tool real estate business owners can harness to grow their businesses. Quality content can help you build your brand, increase traffic to your site, and build your reputation – but only if you create compelling, targeted content.

Unless you are a seasoned blogger, I suggest you find some great resources to help you write quality content. Many blogging platforms will help you create great content for your target audience, and the more you write and read, the better your articles will become. If you need some help, you can always hire a team to help you create quality content for your blog.

Real estate blog article - An image of three men in suites reviewing documents

Pro Tip: Think of your blog as a dynamic place that you regularly update with your progress and as a way to share your journey with your audience. Step back and think about what your target audience wants to read about. Find a unique angle that nobody else is talking about, and you’ll have a blog that’s just as successful as the leading experts in the real estate industry.

Thank you for reading. We are always excited when one of our posts can provide helpful information on a topic like this! We hope you can share your thoughts with us on this article in the comment section below, and we hope that you will continue to enjoy our blog and are excited to hear what you think of it!

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