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An engaging quiz can bring significant results to your real estate business.

​An alluring quiz is a great way to bring your site’s visitors to the next level of engagement. A quiz can lead your readers to different resources related to the topic of the quiz. In other words, an engaging quiz will make your readers stay on your website longer.

Quizzes can be a fun and compelling way for real estate agents to generate leads and convert them into paying clients. Quizzes provide users with insightful recommendations, enticing results, and a sense of gamification that makes them popular among users. By taking advantage of quizzes, real estate agents can increase their chances of success in the industry.

However, creating an engaging quiz to keep your real estate audience engaged can take time and effort. So, what makes for a successful quiz? How do you get your readers hooked and coming back for more?


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If you’re looking to add an engaging quiz to your real estate marketing strategy, here are ten tips to get you started

Blog Post Image Version a cartoon version of a teacher giving a student a quiz

Tip One: Start with a catchy title that reflects the subject matter of your quiz.

You can’t expect a lot of excitement from your users if your quiz topic isn’t interesting. An excellent way to come up with a subject that will be well-received by your target audience is to think about their needs regarding real estate.

For example, a question like “Which Would You Choose” ” – Farmhouse or Townhouse?”, ” – Lake View or Pool View?” or ” – Marble or Butcher-block Countertops?” is sure to get them thinking.

And remember, short, interesting topics will keep your audience excited to answer the next and the next one.

Blog Image -  a woman in a Hijab asking are you "Ready For A Quiz?"

Tip Two: Make sure your questions are relevant to your audience

When creating questions for your quiz, it is essential to consider your audience’s level of interest and expertise to help you create challenging and exciting questions for the quiz. If you target young adults in the tech industry interested in shopping, coffee shops, and nightlife, you will want to keep your questions focused on that demographic. On the other hand, if your target audience is looking for a fenced-in yard with lots of square footage, you will need to create questions that are unique to that particular demographic.

An image of a woman with a mobile phone - A quality quiz is engaging

Either way, by considering your audience’s level of interest and expertise, you can create a quiz that is both enjoyable and informative.

Tip Three: Use images and videos to add visual interest to your quiz

2022 is the year of the “short attention span,” so make sure your real estate quizzes are engaging by using images. Adding pictures and video will break up the quiz, provide visual clues, and increase engagement rates. Create image answers and image questions to increase the engagement rates of your real estate quizzes. Image questions, in particular, allow you to be creative by asking your audience to spot the difference or complete a famous movie quote with the added content of the actual scene.

If you want people to enjoy taking your quiz, you can do a few things to make it appealing! Choose an attractive color scheme and use an easy-to-read font. You can also add visual elements like images and videos to break up the text and make it more engaging.

Engaging Content - An image of a laptop with paper rocket blasting off from the screen

The goal is to create a professional and inviting quiz so that people will be more likely to stick with it until the end. Following these simple tips will help you create a quiz that people will love taking!

Tip Four: Make the quiz mobile-friendly

As more and more people use mobile devices to access the internet, it’s essential to ensure your quiz is mobile-friendly to reach today’s internet users. You can make the quiz interactive and easy to use on various devices. Optimizing your quiz for mobile devices will keep people engaged and ensure they have a great experience on the go.

An image of Three Women with Smartphones - A Quiz To-Go

Here are a few things to keep in mind:

First, use a responsive design that will adjust to different screen sizes.

Second, ensure the font size is large enough to read on a small screen.

Third, use large buttons and icons, and space them out, so they’re easy to tap.

Fourth, try to keep the number of questions in each quiz reasonably low so that users don’t feel overwhelmed.

Finally, the quiz should be tested on various mobile devices to ensure compatibility and identify potential issues.

Tip Five: The quiz should have a clear Call To Action

​When you create a quiz, include a clear call to action for your users, letting the consumer know what you expect them to do with the quiz results and how you plan to use the data. For example, you might say, “Take this quiz to find out which Harry Potter character you are!” or “Click here to take the quiz!” or you might ask them to “share the quiz with their friends” or “sign up for your newsletter.”

An image of an arrow hitting a "Bullseye" - a quiz with a clear call to action

Whichever action you want your audience to take, make sure it is clear and concise. The last thing you want is for your audience to be confused about what to expect or how to proceed with the quiz. So take the time to write out a clear and compelling call to action one that is prominently displayed, and you’ll be sure to see positive results.

Tip Six: Use analytics to track engagement and analyze quiz results

​Real estate agents should create a quiz for their website because it is a very engaging way to collect information about the user’s interests and preferences and then analyze the information to connect potential clients with the most relevant services.

Using a quiz allows real estate agents to create targeted content and visitors to interact with topics relevant to them, creating user engagement. By creating a quiz for your website, you can give your visitors a better experience, improve your conversion rate, and get a deeper insight into what your visitors want by asking the right questions.

Analytics is your friend when it comes to quizzes. Use them:

  • to track engagement and analyze results,
  • to see how many people answered each question,
  • to see how they answered, and
  • to see where they dropped off so you can make your quiz the best it can be for your business.
An image of a person looking at homes on Michael Brannon's real estate website

Real estate agents can create a quiz for their website using a tool like TryInteractdotcom, they provide everything you need to know to launch your first quiz!

Tip Seven: Create a sharing strategy so that quiz takers can share their results with others

​Quizzes are becoming increasingly popular on social media. The target audience user must be able to share the quiz results on social media channels like Facebook, Twitter, Instagram, and WhatsApp. A successful online quiz has the potential to reach 4.20 billion social media users around the world. So, take full advantage of this opportunity!

Giving them a way to share their quiz results is a great way to engage them with your brand. It can also be a great way to generate word-of-mouth marketing for your business. There are a few different ways you can go about doing this.

Giving them a way to share their quiz results is a great way to engage them with your brand. It can also be a great way to generate word-of-mouth marketing for your business. There are a few different ways you can go about doing this.

One option is to create a shareable image that your customers can post on social media. Perhaps a simple graphic with their results and your logo. You could also include a call-to-action, such as encouraging them to tag a friend who would enjoy taking the quiz.

Another option is to create a shareable link that customers can email or post to social media. Perhaps a quiz link or a landing page with their results. You could also include a call-to-action encouraging them to sign up for your email list or follow you on social media.

An image of a notebook with "Customer Engagement" embossed on a notebook

Whatever approach you take, make it easy for customers to share their results. The more people see it, the more likely you will get new real estate clients.

Tip Eight: Promote your quiz through social media and other channels

​It is beneficial to market the quiz through various marketing channels. Posting the quiz on social media regularly rather than just once will get more visitors and social media shares.

Global internet penetration now stands at 59.5 percent, almost 5 billion people. As a real estate agent, your clients and potential real estate clients become “Brand Ambassadors” because when they share their results, the quiz gets “promoted” for more of those 5 million people to see.

An image of a "Brand Ambassador" for Michael Brannon the military relocation real estate agent

It’s also a good idea to mention the quiz in your newsletter or perhaps promote your quiz inside your email signature, easily capturing the interest of your sphere of influence.

Tip Nine: Make sure you follow up with quiz takers after they’ve completed the quiz

​A quiz can be an excellent tool for your business. Many real estate agents use quizzes to help their clients understand how much they are paying in property taxes and the process they will go through to sell their homes. Quizzes help real estate agents to develop stronger relationships with their clients and get them to list their homes with you. But after users complete a quiz, don’t just abandon them.

An image of the word "STRATEGY"

A great way to do this is to provide a “Thank You” page, or by adding a follow-up email, you can encourage your users to reach out to you. By following up with your users, you can answer questions they might have, and you can also provide them with information about your real estate services or products.

Tip Ten: After you create your quiz, ensure you test, test, and re-test

​There is no doubt that quizzes are a potent conversion tool, but what’s equally valid is that you need to test your quiz to ensure it’s working well. Test your quiz before launching it, and listen to the feedback you get after its launch. The more you test your quiz, the more you optimize it to work well for your audience.

Set up different test groups of people and ask them to take your quiz to get their feedback. When you get the results, you can then take the feedback and make changes to your quiz. Once you have optimized your quiz, re-launch it and monitor the results you are getting. You will start to see which version of the quiz is getting the best results, and then you can focus your efforts on the groups of people that responded to the quiz.

An image of the word "Quiz"

Keep in mind that writing a quiz is a process that requires time and effort to perfect. With that in mind, stop procrastinating and get started!

Bonus Tip:

Enroll in Interact’s free to build your quiz, launch it effectively, grow your email list and boost your income!3-Day Mastermind Challenge

An image of a woman at a table with a cup of coffee, and a laptop

Final Takeaway

​Quizzes are becoming increasingly popular in marketing and can be used to track and gather information about your potential customers, which can later be stored and analyzed.

If you want to generate more leads and increase conversions in your real estate business, incorporating quizzes into your marketing efforts is critical. Interact Quiz maker is an excellent tool for creating and launching quizzes that engage your audience. Try it out at TryInteractdotcom or Book a Demo to learn more.

Make sure to have fun with your quiz! If you want people to enjoy taking it, it’s crucial to make it appealing. Which means choosing an attractive color scheme, using an easy-to-read font, and adding images or other visual elements to break up the text. The goal is to create a professional and inviting quiz so that people will be more likely to stick with it until the end.

An image of the number "10" with balloons and the word "TIPS"

A quiz is a great way to engage your audience and get them involved in your brand and your content, and we hope you enjoyed our post about tips on how to use an engaging quiz in your real estate business. To dive deeper into the topic, check out our other posts for more tips. By the way, if you liked this blog post, I also recommend that you sign up for our newsletter to receive our content directly in your inbox. Thank you for reading!

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